GRAPHIC GLASS LIMITED

What GRAPHIC GLASS LIMITED does

GRAPHIC GLASS LIMITED operates as a division within The Colourworx Collective, a 100% New Zealand-owned and operated production house headquartered in Manukau, Auckland, with the legal entity Colourworx Dye Sublimation Limited active since 1998. The company's core offering is custom-printed glass using advanced dye sublimation printing technology applied directly onto toughened glass, producing kitchen splashbacks, bathroom features, feature walls, reception areas, and branded glass panels for residential and commercial clients across New Zealand. The broader Collective operates through four interlocking divisions: Signage Solutions (building signs, 3D signage, illuminated/LED signs, wayfinding), Graphic Glass (the premium digital-print-on-glass line), Filmbase (exclusive NZ and Pacific Islands distributor of smart film, UTD-AR film, and LED film), and Vehicle Branding (fleet wraps and DIY kits). The business is a 3M Select Partner with Gold status, giving access to 3M materials and project warranties, and runs a national network of accredited installers that delivers nationwide service from the Auckland production facility.

Name

GRAPHIC GLASS LIMITED

Legal name

Colourworx Dye Sublimation Limited

Website

https://graphicglass.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

GRAPHIC GLASS LIMITED, a New Zealand signage and custom-printed glass producer under The Colourworx Collective, uses dye sublimation printing on toughened glass to deliver splashbacks, branded glass, signage, vehicle branding, and Filmbase smart/LED films to residential, commercial, and fleet customers across New Zealand.

Ownership category

akta.pro rank

Product category

Custom Printed Glass & Signage Manufacturing

NAICS

Glass Product Manufacturing Made of Purchased Glass (327215)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing) (IMADAHAI)

akta.pro secondary industries

Decorative, Patterned & Privacy Glass (Frosted/Textured/Colored) (IMADAHAG), Window Films & Tinting Retail (Privacy, UV, Decorative Films) (CRAIAKAJ)

Keywords

• Custom printed glass
• Signage solutions
• Vehicle branding
• Smart glass films
• Glass splashback installation

Headquarters

HQ city

Manukau, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Signage Solutions: Design, production, and installation of signage including building signs, 3D signage, digital signage, illuminated/LED/neon signs, plinth/pylon signs, wayfinding signs, window graphics, office signage, retail/point of sale signs, construction signs, health and safety signs, footpath signs and flags. Full-service from concept to installation.
2. Graphic Glass Products: Premium custom-printed glass solutions for residential and commercial spaces including kitchen splashbacks, bathroom features, feature walls, reception areas, and branded glass panels.
3. Vehicle Branding: Full vehicle wraps and DIY vehicle branding kits. Vehicle branding can last up to 5 years. National network of applicators for fleet branding across diverse geographic locations.
4. Filmbase Smart Film & LED Solutions: Exclusive distributor of Filmbase technology across New Zealand and Pacific Islands. Smart Film, UTD Film, and LED Film for architectural graphic solutions, privacy control, and digital display applications.
5. DIY Vehicle Kits: Self-application vehicle branding kits sold online. Standard size products with easy-to-follow instructions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

GRAPHIC GLASS LIMITED operates as part of the Colourworx Collective, manufacturing and installing custom-printed toughened glass using dye sublimation printing technology for kitchen splashbacks, bathroom features, feature walls, reception areas, and branded glass panels. The company also designs, produces, and installs commercial signage (building, 3D, digital, illuminated, wayfinding), provides full vehicle wraps and DIY vehicle branding kits, and exclusively distributes Filmbase smart film (PDLC), UTD-AR, and LED film technologies across New Zealand and the Pacific Islands.

Product overview

GRAPHIC GLASS LIMITED operates as a division of Colourworx, a 100% New Zealand owned and operated company trading for over 25 years. The company offers custom-printed glass solutions using advanced print technology to apply images, patterns, or branding onto toughened glass. The product portfolio spans three main divisions: Signage Solutions (including vehicles), Graphic Glass (including Interiors), and Filmbase (Smart Film & LED). Graphic Glass provides premium glass printing for kitchen splashbacks, bathroom features, feature walls, and branded glass panels. The Interior division offers window films, wall films, digital wraps, frosted windows, acoustic coverings, printed fabric, decals, flooring graphics, and art prints. Filmbase serves as the exclusive distributor of Smart Film (PDLC privacy solution), UTD Film (projection display), and LED Film (transparent digital screens) across New Zealand and Pacific Islands. The company also offers Vehicle Branding services and recently launched InteriorWorx, an e-commerce platform for home decor products including DIY splashbacks and wall art.

Differentiator

Problem solved

Functional benefit

Brands

• Vehicle Branding: Vehicle branding division offering fleet vehicle branding and custom vehicle wraps
• InteriorWorx
• Smart Film
• LED Film
• UTD Film (Ultra Thin Transparency Display)

Products and services

• Graphic Glass (Custom-Printed Glass)

Quantifiable outcome

• Signage can generate an additional 75% to customer base and referrals
• +2 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Graphic GlasscoreStrategic or Co-development Partner · 1 January 2020Colourworx and Graphic Glass are sister companies that collaborate on projects and recently launched InteriorWorx together - a home decor online business. Colourworx works with sister company Graphic Glass to provide complete glass solutions from manufacture to installation. The two companies share resources and expertise in the glass printing and signage space.
• InteriorWorxminorStrategic or Co-development Partner · 1 January 2020Joint venture between Colourworx and Graphic Glass to create a home decor online business. The collaboration brings together the best products from both companies' manufacturing range, with a focus on NZ made products. The site offers products at various price points including posters, wall decals, and glass art.
• 3M (Select Partner)coreTechnology or IntegrationColourworx is a 3M Select Partner with Gold status. This partnership provides access to 3M materials and technologies, and allows the company to offer specific warranties written for customer projects. The 3M Select Partner badge is displayed on the website as a mark of quality and reliability.
• Filmbase TechnologycoreTechnology or IntegrationColourworx is the exclusive distributor of Filmbase technology across New Zealand and the Pacific Islands. This includes Smart Film (PDLC), UTD-AR Film, and LED Film solutions for architectural and display applications.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Image National: New Zealand signage and large-format graphics company offering building signage, vehicle branding, and custom print solutions nationwide. Direct competitor across the Signage Solutions and Vehicle Branding divisions of Colourworx.
• Contra Vision: UK-based global supplier of perforated window films, one-way vision graphics, and architectural window films. Comparable to Colourworx's window films and decorative glass manifestation offerings.
• Pegasus Sign Group: NZ signage and visual communications provider with national coverage across architectural signage, vehicle graphics, and digital print. Comparable in scale and product breadth to Colourworx's signage operations.
• Smart Tint: US-based manufacturer and distributor of switchable smart film (PDLC) for privacy and architectural applications. Directly competes with the Filmbase Smart Film offering distributed by Colourworx.
• Polytronix Glass: Manufacturer of switchable PDLC smart glass and film technology for architectural and commercial use. Competes in the same smart film category as Filmbase and could undermine Colourworx's exclusive distribution if they enter the NZ market.
• Total Signs NZ: New Zealand signage company offering design, production, and installation services across commercial signage, vehicle graphics, and window films. Directly comparable regional competitor to Colourworx.

Broad incumbents

• Gauzy Ltd: Global leader in smart glass and PDLC film technology with manufacturing and distribution across multiple continents. Competes with Filmbase at the technology layer and with Colourworx at the distribution layer in NZ/Pacific.

Others

• Avery Dennison Graphics Solutions: Global supplier of pressure-sensitive films, vehicle wrap materials, and graphics media. Functions as both a competitor (in materials supply) and an enabler (alternative to 3M partner relationship) for Colourworx.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FilmbaseNZ
• Facebookfacebook.com/ColourworxNZ
• LinkedInlinkedin.com/company/graphic-glass-limited
• Instagraminstagram.com/colourworxnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAPHIC GLASS LIMITED