What GRAPHICHUNTERS® does

GRAPHICHUNTERS® (legally Studio GraphicHunters B.V.) is a creative design studio headquartered in 's-Hertogenbosch, the Netherlands, operating exclusively within the sports vertical. The firm was formalized as a dedicated studio circa 2023, evolving from a founder-led freelance operation (predecessor activity dating to 2020), and is led by Creative Director Ché Heijnen. It now runs with a team of approximately 14 employees spanning Creative Direction, Art Direction, Design, Client Leads, People & Culture, and Finance, supplemented by a global freelance network ("Join the Collective"). Its named client base spans 30+ sports brands and rights holders, including Topps, Eredivisie, Manchester United, Borussia Dortmund, Ajax, TeamNL, ESPN, EA, F1, Intersport, Staatsloterij, Vriendenloterij, Thuisbezorgd, and TOTO Dutch Darts Masters.

The studio's work is organized into four service pillars — Brand (identity, look-and-feel, guidelines), Campaign (key visuals and toolkits), Content (social, out-of-home, motion, photography), and Product (printables, kits, packaging, merchandise) — and is differentiated by proprietary design systems rather than software IP. Notable technical components include a data-driven visual system (operationalized in the 2025/26 Eredivisie Globall official match ball, where graphic density encodes player-contribution data across 123 countries), a geometric grid-based design language used to scale trading-card collections across multiple clubs (Topps Borussia Dortmund 2024/25 Teamset), and custom grid systems for large-scale physical installations (the Hall of Heroes at Manchester United Museum). These systems are reusable IP that increase cross-project consistency and reduce marginal design effort across repeat clients.

Revenue is generated on a project-based professional-services model with custom quoting; no pricing, recurring contracts, or revenue figures are disclosed. Go-to-market is portfolio- and content-led via graphichunters.com, the "Behind The Hunt" blog, and Instagram/LinkedIn, with direct client engagement and no intermediary channels, resellers, or marketplaces. The company is privately held under a Dutch B.V. entity (Chamber of Commerce 86525824), with no external funding rounds, institutional investors, or parent entities disclosed in available materials.

Name

GRAPHICHUNTERS®

Legal name

Studio GraphicHunters B.V.

Website

https://graphichunters.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

GRAPHICHUNTERS® is a sports-exclusive creative design studio in 's-Hertogenbosch, the Netherlands, serving ~30+ sports brands and rights holders (Topps, Eredivisie, Manchester United, Borussia Dortmund, F1, EA) with brand, campaign, content, and product design on a project basis.

Ownership category

akta.pro rank

Product category

Sports Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Sports brand design
• Visual identity services
• Campaign design studio
• Creative content production
• Product design services

Headquarters

HQ city

Den Bosch ('s-Hertogenbosch)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Design Services: GRAPHICHUNTERS generates revenue through project-based creative design engagements with sports brands, leagues, and organizations. Services include brand identity development, campaign design, content creation, and product design (merchandise, packaging, printables). Revenue is project-based rather than recurring.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

GRAPHICHUNTERS® is a creative design studio that operates exclusively in the sports industry, delivering four integrated service pillars: Brand (identity systems, guidelines, look & feel), Campaign (key visuals, campaign toolkits, event identity), Content (social content, motion graphics, out-of-home visuals), and Product (printables, kits, packaging, merchandise). The studio produces visual identity systems, campaign toolkits, and physical/digital design assets for sports brands, leagues, clubs, and rights holders. Services are delivered as bespoke project-based creative engagements rather than packaged software products.

Product overview

GRAPHICHUNTERS® is a creative design studio operating exclusively in sports, offering four core service pillars: Brand (identity and guidelines), Campaign (key visuals and toolkits), Content (social, motion, photography), and Product (printables, merchandise, packaging). The studio works with sports brands worldwide on projects including trading card designs (Topps), league campaigns (Eredivisie), event branding (TOTO Dutch Darts Masters), and sustainability initiatives (Ajax & Sandals). The offering is structured as a service-based creative studio model, not a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Creation of engaging brand and campaign identities for sports organizations, spanning logo design, look & feel development, core elements, and complete brand guidelines. Targets sports brands, leagues, clubs, and rights holders seeking distinctive visual identities.
• Campaign Services Crafting creative campaign identities with key visuals and adaptable campaign toolkits deployed across all touchpoints, connecting fans, brands, and memorable moments through partnerships and events. For sports brands and event organizers.
• Content Services Tailored content production for every stage of marketing strategy, including social media assets, out-of-home visuals, videos, motion graphics, and photography. Designed for sports brands to drive awareness, engagement, and action.
• Product Design Services Design of innovative physical products merging design and functionality, including printables, kits, packaging, and merchandise. Delivers tangible branded solutions for sports organizations and their audiences.

Quantifiable outcome

• Hall of Heroes museum installation at Old Trafford became a 'true fan-favorite and a huge success' per Manchester United Museum Curator
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MetaDesign: International brand and design consultancy with sports and entertainment engagements. Comparable in identity systems craft, but with broader geographic footprint and larger team.
• Landor & Fitch: Global branding and design consultancy serving many of the same sports and entertainment clients (including league-level work). Comparable because it competes for sports brand identity mandates, but with vastly greater scale and a broader industry portfolio.
• Pentagram: Largest independent design studio globally, producing brand identity work across categories including sports and entertainment. Comparable in craft (brand identity, visual systems) but operates at much greater scale and breadth.
• R/GA: Global creative and digital agency with sports clients (Nike, Samsung, EA-adjacent work) and campaign + content capabilities that overlap with GRAPHICHUNTERS' campaign and content services, but with significantly larger scale.

Emerging players

• Venturethree: UK-based brand strategy and design agency with sports and consumer clients. Comparable as a mid-sized identity-led studio competing for similar brand identity briefs in sports and lifestyle categories.
• Mother Design: Design arm of the Mother creative network, focused on brand identity and visual systems. Comparable in identity design craft and boutique positioning, though less concentrated in sports specifically.

Others

• Wieden+Kennedy: Iconic independent creative agency with longstanding sports marketing work (Nike, NFL). Comparable as a creator of sports brand campaigns and content, but operates primarily as a full-service advertising agency rather than a design studio.

Direct peers

• Studio Dumbar: Award-winning Dutch design studio with strong identity work across cultural, public, and commercial clients. Comparable as a Netherlands-based boutique specializing in visual identity systems — the same core offering GRAPHICHUNTERS delivers to sports brands.
• Bulletproof: Brand and design agency with a dedicated sports and lifestyle practice, including work for FIFA, Red Bull, and Formula E. Comparable because both are mid-sized creative studios competing for premium sports branding briefs.
• Twotone Amsterdam: Amsterdam-based design and branding studio with a focus on cultural and sports-adjacent clients. Comparable as a Netherlands-rooted boutique design firm targeting similar premium, brand-led engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graphichunters
• Instagraminstagram.com/graphichunters

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAPHICHUNTERS®