What Twotone Amsterdam does

Twotone Amsterdam, legally Twotone Consulting BV, is a European cycling-specialist marketing, public relations and creative services agency founded in 2014 in Amsterdam by Jon Woodroof, whose industry roots trace to co-founding the No Brakes fixed-gear bike shop in Atlanta in 2007. The firm exclusively serves the cycling industry, providing sales, PR and creative services that include media relations, content production (photography, video, illustration, graphics), brand strategy and brand books, ambassador program management, and trade show activations at Eurobike, Sea Otter Classic, Bespoked and Cyclingworld Europe. Its geographic footprint spans the Netherlands, Germany, the United Kingdom, France, Belgium and broader Europe, with North American client work extending through accounts such as Post Carry Co.

Twotone's deliverable surface is service-based rather than technology-based. Core offerings are organized around three pillars — Sales, Public Relations, and Creative — supplemented by brand strategy and communications, content calendar management, and a weekly industry newsletter (Twotone Weekly) distributed to more than 1,200 subscribers worldwide. The agency operates a multilingual newsroom in 13 languages (news.twotoneams.nl) and co-produces the 'Mechanics of Joy' podcast via EchoBox Radio, both of which double as demand-generation and credibility assets. There is no proprietary software platform, AI/ML product, or patent portfolio disclosed; technology plays only an enabling role inside standard marketing workflows.

The business model is B2B professional services: revenue is generated through project-based fees and retainer engagements sold directly to cycling industry clients via founder-led outreach, personal industry relationships, event presence, and earned media visibility. Customers include bike manufacturers (Quotone customers Quirk Cycles, Veloe, SILCA, Moustache Bikes), component and accessory brands (Post Carry Co., Remco Tools, TMD Locks), and refurbishment/circular-economy players (JobRad Loop), spanning enterprise and mid-market accounts. Twotone is privately held by founder Jon Woodroof with a five-person core team within a stated 1–10 employee range, no disclosed external funding, and no parent company or M&A activity.

Name

Twotone Amsterdam

Legal name

Twotone Consulting BV

Website

https://twotoneams.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Twotone Amsterdam is a European cycling-specialist marketing, public relations, and creative services agency founded in 2014, serving global bike brands across manufacturers, components, accessories and refurbishment with multi-market media relations, brand strategy, and trade show activations.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing & PR Consulting Services: Twotone charges clients (bike brands and cycling companies) for sales, marketing, public relations, and creative services. Revenue is generated through project-based fees, retainer agreements, and ongoing client engagements. Services include media relations, content creation (photos, videos, illustrations, graphics), brand strategy, ambassador program management, and event activation.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Twotone Amsterdam is a European marketing, PR, and creative services agency dedicated to global cycling industry brands. It sells B2B service engagements covering sales pipeline development, media relations and PR, brand strategy and communications, and in-house creative content production (photography, video, illustration, graphics), supplemented by a weekly industry newsletter distributed to 1,200+ cycling professionals. Services are delivered on a project or retainer basis to bike manufacturers, component makers, e-bike, cargo bike, security, and accessory brands seeking European market entry or expansion.

Product overview

Twotone Amsterdam is a European marketing, PR, and creative services agency for the cycling industry. Founded in 2014, they offer a comprehensive suite of services including Sales, Public Relations, and Creative content production (photos, videos, illustrations, graphics). Their core offerings are service-based rather than software products. The company distributes a weekly industry newsletter to over 1,200 subscribers and provides strategic brand communications support. Their client portfolio spans multiple cycling industry segments including bike manufacturers (Quirk Cycles, Veloe), accessories (TMD Locks, Remco Tools), travel cases (Post Carry Co.), and bicycle refurbishment (JobRad Loop).

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Services for Cycling Brands B2B sales services focused on securing meetings and business development for bike brands across European markets, including sales pipeline development and meeting scheduling.
• Public Relations Services PR services delivering brand messages to target audiences through media relations, journalist outreach, press release distribution via the multilingual newsroom, and editorial placements in cycling media.
• Creative Content Production In-house creative content services including photography, videography, illustration, and graphics production for cycling industry brand activations, product launches, and ambassador content.
• Brand Strategy & Communications Strategic brand positioning, communication strategy development, and brand book development for cycling industry clients, including communication strategy and brand book creation (as delivered for Post Carry Co.).
• Industry Newsletter (Twotone Weekly) Weekly industry newsletter distributed to over 1,200 subscribers worldwide, covering bike industry news, product launches, market developments, and race recaps; positioned as both a marketing vehicle and an audience engagement asset.

Quantifiable outcome

• 2 million views and 55 stories reaching 900 million worldwide audience for Quirk Cycles campaign
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• 3X3 (Drivetrain Specialist)minorStrategic or Co-development Partner · 1 February 20263X3 is a drivetrain specialist partnered with Veloe for product demonstrations at Cyclingworld Europe 2026. Twotone coordinated the partnership as part of Veloe's show activation, with test rides featuring the 3X3 drivetrain system available outside the exhibition hall.
• Geerike Schreurs (Ambassador)minorOthers · 1 January 2026Geerike Schreurs is an Instagram-based cycling content creator who has been signed as a Post Carry Co. ambassador under Twotone's management. Additional top-tier athletes were in the process of being signed as of mid-2026.
• Post Carry Co. (Client)coreOthers · 3 September 2025Official collaboration began September 3rd, 2025. Twotone handles Post Carry Co.'s branding, communication strategy, brand activations, athlete signing, and product roadmap development. The relationship predates the formal engagement — Twotone staff had used Post Carry Co. products personally for years before the partnership.
• Project FearlessminorStrategic or Co-development Partner · 1 January 2025Project Fearless is an Amsterdam and Rotterdam-based non-profit organization providing dynamic after-school programs. Twotone brought JobRad Loop together with Project Fearless as part of the Dutch market entry collaboration, creating a community connection for the German refurbished bike brand.
• Bikepacking.com (Media Partner)minorGTM or Marketing Partner · 1 January 2025Bikepacking.com featured the Post Carry Co. Loomer launch as editorial coverage. This earned media placement was arranged by Twotone as part of the product launch PR campaign.
• Escape Collective (Media Partner)minorGTM or Marketing Partner · 1 January 2025Escape Collective covered the Post Carry Co. Loomer launch as editorial coverage. This earned media placement was arranged by Twotone as part of the product launch PR campaign.
• Tour Magazin (Media Partner)minorGTM or Marketing Partner · 1 January 2025Tour Magazin featured the Post Carry Co. Loomer as editorial coverage. This high-authority German cycling magazine coverage was secured by Twotone as part of the product launch PR campaign.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SHIFT Active Media: UK-based marketing and communications agency that is exclusively dedicated to the cycling and active mobility sector. Like Twotone, it serves bike brands with PR, content, and event activation, making it the most direct specialist peer in Europe.
• Peloton Communications: UK sports and active-lifestyle PR and comms agency with a meaningful cycling portfolio. Directly comparable to Twotone in serving cycling-adjacent consumer brands with PR, influencer, and content support.
• Brazen PR: Boutique UK consumer and cycling PR agency known for placements in lifestyle and specialist cycling media. Similar boutique scale and agency model to Twotone with overlapping media-relations focus.
• Speed Communications: UK sports, fitness, and active-brand PR agency working with cycling, outdoor, and wellness clients. Comparable in size and vertical-specialist positioning to Twotone Amsterdam.

Broad incumbents

• Edelman: Global communications firm with dedicated sport, lifestyle, and consumer brand practices that take on cycling mandates. Unlike Twotone, Edelman serves cycling as one of many verticals and competes for premium bike-brand PR budgets.
• M&C Saatchi Sport & Entertainment: Global network agency with dedicated sport and entertainment practice that handles cycling brand work. Represents the broad incumbent threat to specialist agencies like Twotone on premium cycling accounts.
• Havas Play (Havas Sports & Entertainment): Global sports and experiential marketing network. Overlaps with Twotone on sponsorship activation and brand storytelling for cycling and active-lifestyle clients, but at significantly greater scale and across many verticals.

Emerging players

• Cataizer / Cataizer Consulting (cycling marketing): Cycling industry consulting and marketing services that overlap with Twotone's specialist positioning. A smaller and regional emerging competitor for cycling brand strategy and PR mandates in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twotoneams
• LinkedInlinkedin.com/company/1836646
• Instagraminstagram.com/twotoneams
• Xx.com/twotoneams

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twotone Amsterdam