Grayscale Marketing

What Grayscale Marketing does

Grayscale Marketing is a Nashville, Tennessee-based advertising and marketing agency founded in 2015 that specializes exclusively in serving the festivals and live events sector. The firm operates as a full-service professional services agency rather than a software company, delivering an integrated suite of offerings including digital marketing (paid advertising, PPC, ticket-sales strategy), creative services (animation, video editing, graphic design, AR experiences via Lens Studio and Snapchat), brand development, email marketing, social media marketing, performing arts center marketing, and live event coverage (red carpet, backstage, photography, video, real-time content). Its client base spans promoters, brands, and operators across all 50 US states and 47 countries, with named enterprise customers including DraftKings, Live Nation, Virgin Hotels, Warner Music Nashville, Sony Music Nashville, Cowboy Bar PBR, and the CMA Awards, alongside SMB clients like Daddy's Dogs and educational institutions such as the University of Idaho.

The agency operates under a data-driven positioning, emphasizing ticket-sales pace reporting, buyer segmentation, and PPC benchmark analysis for festival campaigns. It maintains a multi-channel owned media presence across TikTok, Instagram, LinkedIn, Facebook, YouTube, and a Spotify podcast, and publishes industry content covering social media, music industry, leadership, email marketing, and AI. The firm holds industry affiliations with the Recording Academy (Grammy), International Entertainment Buyers Association (IEBA), Public Relations Society of America (PRSA), American Marketing Association (AMA), Country Music Association (CMA), and the Television Academy (Emmy), and has been recognized among Nashville's NEXT Awards (Top 3, 2023) and as Best Nashville Digital Marketing Agency by Expertise.com (2022).

Grayscale Marketing is a privately held subsidiary of Romeo Entertainment Group, operating under the Grayscale Event Marketing (GEM) brand family. With a 14-person team led by Director of Advertising Madeline Hilliard (credited with over 500,000 event tickets sold and eight figures in client revenue), VP of Communication Jason Zinser, and Senior Marketing Manager Alissa Endres, the agency has been expanding through recent hires and internal promotions. Revenue is generated through professional services fees (no public pricing), and no external venture or institutional investment has been disclosed.

Name

Grayscale Marketing

Legal name

Grayscale Marketing

Website

https://grayscalemarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Grayscale Marketing is a Nashville-based, full-service marketing agency founded in 2015 that specializes exclusively in festivals and live events. The 14-person firm delivers digital marketing, creative services, brand development, and live event coverage to promoters, brands, and operators across all 50 US states and 47 countries.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB), Event Marketing Strategy & Campaign Management (THAHAGAA)

Keywords

• Event marketing agency
• Digital advertising services
• Festival marketing
• Creative production services
• Live event coverage

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Full-service advertising and marketing agency providing digital marketing, creative services, and campaign management for festivals and live events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Grayscale Marketing is a full-service advertising and marketing agency that develops and executes data-driven digital marketing, creative, brand, email, social media, and live event coverage services specifically for festivals and live event promoters, brands, and operators. The agency focuses on driving ticket sales, growing event audiences, and turning events into movements through paid advertising, campaign optimization, and on-site content capture.

Product overview

Grayscale Marketing is a Nashville-based award-winning marketing agency founded in 2015, specializing exclusively in festivals and live events. The company operates as a full-service marketing firm rather than a software product company, offering an integrated suite of services including Digital Marketing (paid advertising, PPC, ticket sales strategy), Creative Services (animation, video, graphic design, AR experiences), Brand Services (brand voice, brand development), Email Marketing, Social Media Marketing, and Live Event Coverage. The company serves clients across all 50 states and 47 countries, with a focus on driving ticket sales and turning events into movements. Services are delivered by an in-house team and are powered by data-driven strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services

Quantifiable outcome

• Over 500,000 event tickets sold and eight figures in client revenue generated by team leadership

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Romeo Entertainment GroupcoreStrategic or Co-development PartnerParent company of Grayscale Marketing. Madeline Hilliard works closely with Romeo Entertainment Group. The agency is part of the GEM (Grayscale Event Marketing) family.
• Warner Music NashvilleminorStrategic or Co-development PartnerRepresented record label award show afterparties for Warner Music Nashville
• Sony Music NashvilleminorStrategic or Co-development PartnerRepresented record label award show afterparties for Sony Music Nashville
• BMI and SESACminorStrategic or Co-development PartnerRepresented PRO Award shows including BMI and SESAC
• IEBAminorStrategic or Co-development PartnerAnnual conventions and award ceremonies for International Entertainment Buyers Association
• Virgin HotelsminorStrategic or Co-development PartnerGroundbreaking and grand opening events for Virgin Hotels working with Richard Branson
• Story GatheringminorStrategic or Co-development PartnerHosted podcast for Story Gathering annual creative storytelling conference in Nashville, interviewing guest speakers, capturing content, and sharing in real time

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MKG: MKG is a New York-based experiential marketing and creative agency that designs events, brand experiences, and integrated campaigns. It is comparable to Grayscale as a specialized event and experiential marketing agency offering end-to-end creative, digital, and on-site execution for enterprise brands.
• Octagon: Octagon is a global sports and entertainment marketing agency that manages sponsorships, events, and athlete/artist partnerships. Comparable to Grayscale in servicing event promoters, sports properties (e.g., PBR-style clients), and entertainment brands with marketing campaigns and sponsorship activation.
• Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency that designs and executes brand experiences, events, and sponsorships for major brands. It is directly comparable to Grayscale Marketing in offering experiential, event, and sponsorship marketing services to enterprise clients seeking audience-driven, experience-led campaigns.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, activations, and sponsorships for Fortune 500 brands. Comparable to Grayscale as a full-service experiential and event marketing agency serving enterprise clients with integrated campaigns that drive audience engagement and ticket/participation outcomes.
• Civic Entertainment Group: Civic Entertainment Group is an entertainment marketing agency that bridges brands and entertainment properties through sponsorships, events, and content. Directly comparable to Grayscale in serving music labels, festivals, and brands with marketing campaigns tied to live entertainment moments.
• Proximity Media: Proximity Media is an experiential marketing agency focused on entertainment, sports, and consumer brand activations. Comparable to Grayscale in delivering data-driven event marketing and audience-building campaigns for promoters, venues, and entertainment brands.
• LeadDog Marketing Group: LeadDog is a full-service marketing agency with strong specialization in live entertainment, sports, and events. Comparable to Grayscale in providing event-driven marketing services to promoters, touring artists, festivals, and entertainment venues.
• George P. Johnson Experience Marketing: George P. Johnson is one of the largest independent experiential marketing agencies, focused on events, brand activations, and sponsorships. It is comparable to Grayscale as a full-service experiential agency delivering event-driven marketing programs for global brands and event organizers.

Broad incumbents

• AEG / AEG Presents: AEG Presents is one of the largest live-event promoters globally, operating festivals, venues, and tours. Comparable to Grayscale as a broad incumbent in the live-event ecosystem whose internal marketing, sponsorship, and brand activation functions overlap with the specialized services Grayscale sells to promoters.
• Live Nation Entertainment (Marketing Services): Live Nation is the world's largest live entertainment company and a Grayscale client. Its in-house marketing and sponsorship capabilities overlap with Grayscale's offering at much larger scale, making it a broad incumbent comparable to a specialized event-marketing agency operating in the same vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GrayscaleBrands
• YouTubeyoutube.com/@grayscalemarketing
• Facebookfacebook.com/grayscaleventmarketing
• LinkedInlinkedin.com/company/grayscale-entertainment-marketing
• Instagraminstagram.com/grayscalemarketing
• TikToktiktok.com/@grayscalemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grayscale Marketing