Graythwaiteadventure
Graythwaite Adventure operates outdoor adventure experiences, accredited 4x4 training, corporate events, motoring brand launches, and TV/film location support on the 5,000-acre Graythwaite Estate on Lake Windermere in the UK Lake District, serving consumers, enterprises, and production clients.
- Company typePrivate
- Founded2016
- HeadquartersUlverston, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Graythwaiteadventure does
Graythwaite Adventure Limited is a privately-held UK experiential tourism and event management business that operates outdoor adventure activities, accredited training, corporate events, product launches, and TV/film production support on the 5,000-acre Graythwaite Estate on the south-west shore of Lake Windermere in the Lake District National Park, Cumbria. Founded in 2016 by Tim and Sara in partnership with the Sandys family (who have held the estate for approximately 500 years), the business sits under the long-established CBA Events umbrella founded in 2001, which contributes decades of corporate event expertise and a relationship network spanning automotive OEMs and broadcasters.
Its product portfolio spans six core consumer experiences — 4x4 off-road driving (Land Rover Defenders and INEOS Grenadiers on the only BORDA-accredited course in the Lake District, with IOPD Certification), clay pigeon shooting, archery, axe throwing, bushcraft, and BRIG Navigator RIB boat tours of Windermere — alongside bundled activity packages, BORDA/HSE-recognised professional training courses, and full-service corporate events and public festivals management. A separate vertical supplies vehicles, equipment, crew, logistics, and location management to TV and film productions and to motoring brand launches, with disclosed enterprise clients including BMW, Porsche, Range Rover, Subaru, Polaris, Can-Am, SsangYong, BBC, ITV, and Netflix.
The firm is a micro-cap private operator with 9 employees and revenue that is not publicly disclosed. Go-to-market is primarily direct-to-consumer via its own website (with a 'pending' booking confirmation process) plus phone/email sales, supplemented by direct B2B relationship selling for corporate, automotive, and production clients. Pricing is unit-based at the consumer level (£25 per person for archery/axe throwing up to £190 per hour per INEOS Grenadier for up to four passengers), with deposit-based booking terms, while enterprise work is bespoke professional-services contracting.
Graythwaiteadventure firmographics
Firmographics- Name
- Graythwaiteadventure
- Legal name
- Graythwaite Adventure Limited
- Website
- https://graythwaiteadventure.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Graythwaite Adventure operates outdoor adventure experiences, accredited 4x4 training, corporate events, motoring brand launches, and TV/film location support on the 5,000-acre Graythwaite Estate on Lake Windermere in the UK Lake District, serving consumers, enterprises, and production clients.
- Ownership category
- akta.pro rank
Graythwaiteadventure industry classification
Industry- Product category
- Outdoor Adventure and Event Management Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)
- akta.pro secondary industry
- Adventure Park Equipment & Safety Services (Inspection, Training, Rescue) (THAAACAG)
Keywords
Where Graythwaiteadventure is headquartered
LocationHeadquarters
- HQ city
- Ulverston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Graythwaiteadventure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Outdoor Activity Experiences: Direct consumer bookings for adventure activities including 4x4 off-road driving, clay pigeon shooting, archery, axe throwing, bushcraft, and RIB boat tours. Booked by the hour or as packages with private exclusive use.
- Professional Training Courses: BORDA accredited training courses for 4x4 off-road driving, ATV/quad bikes, winching, and expedition skills. Recognised by HSE for PUWER compliance.
- Corporate Events Management: Event management services for corporate clients including meetings, conferences, product launches, awards ceremonies, charity fundraisers, exhibitions, and gala dinners. Services include full management or individual element support.
- TV and Film Production Support: Location support services for TV and film productions including location scouting, management, logistics, crew, equipment hire, vehicles, safety, and catering support.
- Product Launch Services: Venue and support services for product launches, particularly motoring brands, with full logistics, catering, equipment, and location management.
- Catering Services: On-site catering options including BBQ, picnics, chilli and jacket potatoes, with connections to local caterers for larger events.
- Equipment and Vehicle Hire: Hire of vehicles and equipment for TV/film productions including Land Rovers, vans, UTVs, ATVs, RIB boats, and technical equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4x4 Off-Road Driving - Land Rover Defender |
| Unit Pricing | Pay-as-you-go | 4x4 Off-Road Driving - INEOS Grenadier |
| Unit Pricing | Pay-as-you-go | 4x4 and Bushcraft Combo |
| Unit Pricing | Pay-as-you-go | Bushcraft Experience |
| Unit Pricing | Pay-as-you-go | Axe Throwing |
| Unit Pricing | Pay-as-you-go | Archery |
| Unit Pricing | Pay-as-you-go | Archery and Axe Throwing Combo |
| Unit Pricing | Pay-as-you-go | RIB Boat Tour |
| Unit Pricing | Pay-as-you-go | Clay Pigeon Shooting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Graythwaiteadventure product offering
Product offeringCore offering
Graythwaite Adventure operates outdoor adventure experiences and event management services on the 5,000-acre Graythwaite Estate on Lake Windermere in the Lake District, UK. The company offers 4x4 off-road driving, clay pigeon shooting, archery, axe throwing, bushcraft, and RIB boat tours to individual consumers, alongside B2B services including BORDA-accredited off-road training courses, full-service corporate event management, TV/film production location support, and product launch venue services.
Product overview
Graythwaite Adventure is a diversified outdoor activity and event management company operating on the 5,000-acre Graythwaite Estate in the Lake District. The core offering consists of six premium outdoor experiences: 4×4 Off-Road Driving (using Land Rover Defenders and INEOS Grenadiers on a BORDA-accredited course), Clay Pigeon Shooting, Archery, Axe Throwing, Bushcraft, and RIB Boat Tours on Windermere. These are available as individual bookings or bundled into Activity Packages. The company extends its portfolio with 4×4 Training courses (BORDA-accredited), full-service Corporate Events and Public Events/Festivals management, TV and Film Location Support (including vehicles, equipment, crew, and logistics), Product/Motoring/Media Launches, and Catering Services. The company operates under the CBA Events umbrella established in 2001, bringing decades of event management expertise.
Differentiator
Problem solved
Functional benefit
Brands
- CBA Events: Event management company founded by Tim and Sara in 2001, under which Graythwaite Adventure operates its events business
Products and services
- 4x4 Off-Road Driving Experience
Quantifiable outcome
- Cumbria Tourism 'Experience of the Year' award winner
- +3 more outcomes
Companies that use Graythwaiteadventure
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Graythwaiteadventure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Graythwaiteadventure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- British Off-Road Driving Association (BORDA)coreBORDA is the UK's only professional association dedicated to Off-Road Driving with rigorous accreditation programmes for sites, supervisors, and trainers. Graythwaite operates the only BORDA accredited off-road course in the Lake District, carrying IOPD Certification.
- International Organisation of Professional Drivers (IOPD)coreIOPD is authorised by Statute 1371 and the Secretary of State for regulation of off-highway auto events including training and health and safety. Graythwaite's course carries IOPD Certification.
- National TrustminorNational Trust is a major landowner in the Lake District. Graythwaite works with them for TV and film location scouting and production support.
- Forestry EnglandminorForestry England manages forest land in the Lake District. Graythwaite has working relationships with them for TV and film production location support.
- CBA EventscoreCBA Events was founded in 2001 by Tim and Sara, the founders of Graythwaite Adventure. It operates as the parent event management company with thousands of events delivered across the UK, Europe, and beyond. CBA Events brought event management expertise and industry relationships to Graythwaite Adventure.
- Local Suppliers and CaterersminorGraythwaite partners with local suppliers for catering, equipment, and additional services to enhance events and guest experiences on the estate.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Graythwaiteadventure competitors and assessment
Company assessmentBroad incumbents
- Center Parcs UK: Major UK short-break operator offering on-site adventure activities (archery, axe throwing, water sports) bundled with accommodation — competes for the same family and group experience-seeking customers but at substantially larger scale.
- Activity Superstore: UK gift-experience marketplace reselling adventure activities including shooting, 4x4 driving and water sports — overlaps with Graythwaite's consumer-facing experience bookings as a distribution channel and indirect competitor.
Direct peers
- Go Ape: UK's largest multi-site outdoor adventure activity operator offering axe throwing, archery and adventure courses. Closest national peer to Graythwaite's blend of outdoor activities targeting families and groups.
- Land Rover Experience: Operates manufacturer-run off-road driving experiences and training courses across multiple UK sites — directly comparable to Graythwaite's BORDA-accredited 4x4 driving and driver training products.
- Bear Grylls Adventure: Indoor and outdoor adventure activity centre offering shooting, archery, axe throwing, high ropes and dive experiences. Closest direct competitor on the multi-activity consumer experience format.
- Windermere Lake Cruises: Established operator of passenger boat tours on Lake Windermere — the closest direct substitute for Graythwaite's RIB boat tour product on the same lake.
- Grizedale Forest: Adjacent Forestry England-managed Lake District forest offering mountain biking, walking and adventure activities — competes for the same outdoor-adventure-seeking tourist in the same region.
- Brockhole on Windermere: The Lake District's principal visitor centre on Windermere offering outdoor activities, water-sports and adventure experiences — operates in the same geography and serves the same tourist segment.
Others
- Forestry England: National forest landowner and a strategic partner of Graythwaite for TV/film location work; provides some Lake District outdoor recreation that partially substitutes for estate-based activities.
Regional players
- English Lakes Hotels: Lake District hospitality group offering accommodation and activity packages — competes for the same corporate retreat and family-break demand that drives Graythwaite's multi-day experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Graythwaiteadventure social profiles
Digital presenceGraythwaiteadventure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graythwaiteadventure leadership team
Management profileNumber of profiles
Profiles2 records
Graythwaiteadventure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graythwaiteadventure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graythwaiteadventure
What does Graythwaiteadventure do?
Graythwaite Adventure operates outdoor adventure experiences and event management services on the 5,000-acre Graythwaite Estate on Lake Windermere in the Lake District, UK. The company offers 4x4 off-road driving, clay pigeon shooting, archery, axe throwing, bushcraft, and RIB boat tours to individual consumers, alongside B2B services including BORDA-accredited off-road training courses, full-service corporate event management, TV/film production location support, and product launch venue services.
Is Graythwaiteadventure a public or private company?
Graythwaiteadventure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graythwaiteadventure founded?
Graythwaiteadventure was founded in 2016. It employs 1 to 10 people.
Where is Graythwaiteadventure based?
Graythwaiteadventure is headquartered in Ulverston, United Kingdom, in the Europe region.
How does Graythwaiteadventure make money?
Seven revenue lines are on record. Outdoor Activity Experiences are the primary driver. The others are professional Training Courses, corporate Events Management, TV and Film Production Support, product Launch Services, catering Services and equipment and Vehicle Hire.
Who are Graythwaiteadventure's main competitors?
Broad incumbents on record are Center Parcs UK and Activity Superstore. Direct peers are Go Ape, Land Rover Experience, Bear Grylls Adventure, Windermere Lake Cruises, Grizedale Forest and Brockhole on Windermere. Forestry England is listed as an others. English Lakes Hotels is listed as a regional player.
Does Graythwaiteadventure have an API?
No public API is recorded for Graythwaiteadventure.
What industry is Graythwaiteadventure in?
Graythwaiteadventure's product category is Outdoor Adventure and Event Management Services. Its primary akta.pro industry code is THAAADAF, Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV), with a secondary code of THAAACAG, Adventure Park Equipment & Safety Services (Inspection, Training, Rescue). Its NAICS code is 561520 and its SIC code is 7900.