CBA Events
CBA Events is a UK-based, founder-owned full-service event management company offering venue finding, AV production, team building, exhibition management, and a conference Events App to corporate, charity, and association clients across the UK and Europe. Founded in 2001 in Keswick, the company scaled back post-COVID to serve select long-standing clients.
- Company typePrivate
- Founded2001
- HeadquartersKeswick, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CBA Events does
CBA Events is a UK-based, founder-owned event management company founded in 2001 by Sara Young and headquartered in Keswick, Cumbria (Lake District). The company provides full-service event management to corporate clients, charities, associations, and SMBs across the UK and Europe, with services spanning venue finding (offered free to clients), end-to-end event management, in-house AV production (staging, projection, lighting, sound, sets, filming), team building activities, evening events and awards, exhibition stand design and build (CDM-compliant), and a conference Events App launched in 2018. Its core technology is operational rather than platform-based, comprising event delivery expertise, AV equipment, and a white-label event app offering push notifications, polling, Q&A, gamification, site beacons, and analytics for smaller conferences.
The business model is professional services with bespoke quote-based pricing across multiple revenue streams: event management fees, AV production services, and venue sourcing (where commissions or markups likely apply). Go-to-market is sales-led via direct outreach, the company website, referrals from long-standing client relationships, and preferred supplier status with MemberWise and the Charities Buying Group (CBG). The company is IATA registered, a member of IOL, BORDA, and Cumbria Tourism, and holds Cyber Essentials certification, lending enterprise credibility. Customer mix spans enterprise (Nominet, SailPoint, Story Homes, Taylor & Braithwaite), nonprofit/association (BESA), education (Lancaster University, Castle Park School), and government (NHS Morecambe Bay).
Post-COVID in March 2020, CBA Events deliberately scaled back from a 12-person full-time team to a smaller core of two directors supported by trusted freelancers, serving only select long-standing clients. In 2020 the founders also formed Graythwaite Adventure as a separate venture offering outdoor experiences on an exclusive Lake District estate. The company was bootstrapped from inception, has no external funding, and remains privately held by its founders.
CBA Events firmographics
Firmographics- Name
- CBA Events
- Legal name
- CBA Events
- Website
- https://cbaevents.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CBA Events is a UK-based, founder-owned full-service event management company offering venue finding, AV production, team building, exhibition management, and a conference Events App to corporate, charity, and association clients across the UK and Europe. Founded in 2001 in Keswick, the company scaled back post-COVID to serve select long-standing clients.
- Ownership category
- akta.pro rank
CBA Events industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where CBA Events is headquartered
LocationHeadquarters
- HQ city
- Keswick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CBA Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Management Services: Full-service event management for corporate events, conferences, team building, evening events and awards ceremonies. Revenue generated through professional service fees, venue sourcing (often with markups or commissions), and comprehensive project management.
- Audio Visual Production: AV services including staging, projection, lights, sound, sets and filming provided as part of event packages or as standalone services.
- Venue Finding Services: Free venue finding service for clients, likely generating referral commissions from venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shared Christmas party packages at hotels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CBA Events product offering
Product offeringCore offering
CBA Events is a UK-based full-service event management company delivering venue finding, end-to-end event coordination, in-house conference AV production, corporate team building, evening events and awards, outdoor experiences at the exclusive Graythwaite Estate, and exhibition stand design and build for corporate clients, charities, and organizations across the UK and Europe. Services are bespoke, quote-based, and supported by an in-house director team and a network of freelance event partners.
Product overview
CBA Events is a full-service event management company offering a comprehensive suite of event-related services. The core offering consists of Venue Finding, Event Management, Conference and Event Audio Visual, Corporate Events & Team Building, Evening Events and Awards, and Outdoor Experiences at Graythwaite. Additionally, they provide Exhibition Management services and operate their own annual public event, Dragon Bay. In 2018, they launched an Events App technology service for client conferences featuring engagement tools like polling, Q&A, and analytics. Services are primarily delivered through their team in the Lake District, working with a network of event partners and freelancers.
Differentiator
Problem solved
Functional benefit
Brands
- Graythwaite Adventure: Award winning outdoor experiences on an exclusive Lake District estate offering activities including canoeing, 4x4 driving, archery, clay pigeon shooting, and paddleboarding.
Products and services
- Venue Finding
Companies that use CBA Events
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
CBA Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CBA Events partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MemberWisecoreCBA Events is a preferred supplier to MemberWise, providing event management services to member organizations.
- CBG (Charities Buying Group)coreCBA Events is a preferred supplier to CBG, offering event services to member charities.
- Paddlers for LifecoreCBA Events partners with Paddlers for Life charity to organize the annual Dragon Bay dragon boat racing event on Lake Windermere, supporting cancer rehabilitation through physical activity.
- English Lakes HotelscorePartnership with English Lakes Hotels (Low Wood Bay Resort and Spa) for hosting Dragon Bay charity events and other corporate events on Lake Windermere.
- Graythwaite AdventurecoreRelated business formed by CBA Events founders Sara and Tim, offering award-winning outdoor experiences on the exclusive Graythwaite Estate in the Lake District.
- IATAminorCBA Events is IATA registered, allowing them to handle travel arrangements for events.
- IOL (Institute for Outdoor Learning)minorCBA Events is a member of the Institute for Outdoor Learning, providing credibility for outdoor team building activities.
- BORDAminorCBA Events is a member of BORDA (British Organics and Renewable Development Association or similar outdoor industry body).
- Cumbria TourismminorCBA Events is a member of Cumbria Tourism, promoting Lake District tourism and events.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
CBA Events competitors and assessment
Company assessmentDirect peers
- Zibrant: UK events and communications agency offering event management, incentive programmes, and conferences for corporate clients. Comparable to CBA Events on corporate conferences, venue sourcing, and incentive event delivery.
- Ashfield Meetings & Events: UK-headquartered event management agency providing end-to-end conference, event, and exhibition services to healthcare and corporate clients. Comparable to CBA Events on full-service delivery and UK mid-market focus, with stronger healthcare specialization.
- Top Banana: UK-based creative event management agency delivering conferences, incentive trips, and team building for corporate clients. Closely matches CBA Events on mid-market corporate conferences, team building, and bespoke event design.
- Live Group: London-headquartered event and communications agency delivering conferences, awards, and digital event solutions including attendee apps. Comparable to CBA Events on corporate conferences plus a stronger technology/app overlay.
- Wizard Events: UK agency running corporate events, team building, and Christmas parties with venue-finding services. Closely comparable to CBA Events on Christmas party packages, venue finding, and team building for UK corporates.
Regional players
- etc.venues: UK provider of meetings, conferences, and training venues with in-house event services. Comparable to CBA Events on UK corporate meeting delivery and as a competitor for venue-sourced conference packages.
Broad incumbents
- BCD Meetings & Events: Global corporate event management agency offering strategic meetings management, event production, and incentive programmes. Directly comparable to CBA Events on corporate meeting, conference, and incentive delivery, but at vastly larger scale and with multi-market reach.
- MCI Group: International association and corporate event management group covering conferences, exhibitions, and association management. Overlaps with CBA Events on association conferences, AV/production, and corporate meetings, particularly for clients needing pan-European delivery.
- DRP Group: UK-headquartered creative communications and event agency with conference, exhibition, and AV production capabilities. Comparable to CBA Events on integrated event management, AV production, and exhibition stand design for UK corporates.
Emerging players
- Cvent: Event management software platform with registration, venue sourcing, and attendee engagement tools used by corporate event teams. Adjacent to CBA Events' Events App offering, and a partial substitute for the venue-finding and conference-management services CBA bundles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CBA Events social profiles
Digital presenceCBA Events compliance and trust
Trust signalCompliance1 record
CBA Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBA Events leadership team
Management profileNumber of profiles
Profiles2 records
CBA Events subsidiaries and ownership
Company hierarchySubsidiaries1 record
CBA Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBA Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBA Events
What does CBA Events do?
CBA Events is a UK-based full-service event management company delivering venue finding, end-to-end event coordination, in-house conference AV production, corporate team building, evening events and awards, outdoor experiences at the exclusive Graythwaite Estate, and exhibition stand design and build for corporate clients, charities, and organizations across the UK and Europe. Services are bespoke, quote-based, and supported by an in-house director team and a network of freelance event partners.
Is CBA Events a public or private company?
CBA Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CBA Events founded?
CBA Events was founded in 2001. It employs 11 to 50 people.
Where is CBA Events based?
CBA Events is headquartered in Keswick, United Kingdom, in the Europe region.
How does CBA Events make money?
Three revenue lines are on record. Event Management Services are the primary driver. The others are audio Visual Production and venue Finding Services.
Who are CBA Events's main competitors?
Direct peers on record are Zibrant, Ashfield Meetings & Events, Top Banana, Live Group and Wizard Events. etc.venues is listed as a regional player. Broad incumbents are BCD Meetings & Events, MCI Group and DRP Group. Cvent is listed as an emerging player.
Does CBA Events have an API?
No public API is recorded for CBA Events.
What industry is CBA Events in?
CBA Events's product category is Corporate Event Management Services. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 56192 and its SIC code is 7990.