Greater Shepparton City Council

Local Government and Municipal Servicesgreatershepparton.com.au

Greater Shepparton City Council is a statutory Victorian local government authority serving residents, businesses, and visitors across the Greater Shepparton region. It delivers municipal services including waste management, planning, community facilities (Aquamoves, Riverlinks, KidsTown, Shepparton Art Museum), and emergency management, funded by rates, fees, and grants.

Company typePublic
Founded1994
HeadquartersShepparton, Australia
Headcount251–500
GTM typeB2C
OfferingServices

What Greater Shepparton City Council does

Greater Shepparton City Council is a statutory local government authority established in 1994 through Victorian local government amalgamation reforms, serving the Greater Shepparton region in Victoria, Australia — including Shepparton, Mooroopna, Tatura, Murchison, Dookie, and surrounding townships. The Council operates as a single legal entity (ABN 59 835 329 843) under the Local Government Act 2020 (Victoria), governed by elected councillors and supported by approximately 336 employees. Its service portfolio spans waste and recycling (red/yellow/green/purple lid kerbside collection and resource recovery centres), planning and building approvals, animal management, road maintenance, emergency management (flood, fire, storm), community health and wellbeing, aged and disability services, and youth development. The Council also operates five wholly-owned operating facilities — Aquamoves (aquatic and fitness centre), Riverlinks (performing arts venues), KidsTown (children's adventure playground), Shepparton Art Museum (SAM), and the Greater Shepparton Business Centre.

Delivery is anchored by the Council Services Portal (greatershepparton.com.au) and the ePathway online portal for payments and service requests, supported by phone, in-person, and mobile outreach channels. The technology stack is standard government infrastructure integrated with third-party SaaS platforms: Campaign Monitor and MailChimp for email distribution, SurveyMonkey for community consultation, TryBooking and Eventbrite for event booking, and ReadSpeaker for accessibility. Revenue is generated through three streams: Council Rates (property-based, annual, with rate-capping), Fees and Charges (animal registration, parking fines, planning/building permits, facility bookings), and Government Grants from Victorian state and Australian federal sources for specific programs and infrastructure projects. The Council was previously known as the City of Greater Shepparton and adopted its second Reconciliation Action Plan (Innovate tier) with Reconciliation Australia in July 2023, building on the earlier Reflect-tier plan from 2019.

Greater Shepparton City Council firmographics

Firmographics

Name: Greater Shepparton City Council
Legal name: Greater Shepparton City Council
Website: https://greatershepparton.com.au
Company type: Public
Founded year: 1994
Operating status: Operating
Headcount range: 251–500 employees
Short description: Greater Shepparton City Council is a statutory Victorian local government authority serving residents, businesses, and visitors across the Greater Shepparton region. It delivers municipal services including waste management, planning, community facilities (Aquamoves, Riverlinks, KidsTown, Shepparton Art Museum), and emergency management, funded by rates, fees, and grants.
Ownership category
akta.pro rank

Greater Shepparton City Council industry classification

Industry

Product category: Local Government and Municipal Services
NAICS: Solid Waste Collection (562111), Waste Collection (56211), Administration of Housing Programs, Urban Planning, and Community Development (9251)
SIC: Refuse Systems (4953), Sanitary Services (4950)
akta.pro primary industry: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
akta.pro secondary industries: Public Works / In-House Municipal Collection Operations (EUAIAAAF), Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

Municipal services
Waste management
Community facilities
Planning approvals
Local government

Where Greater Shepparton City Council is headquartered

Location

Headquarters

HQ city: Shepparton
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Greater Shepparton City Council business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Infrastructure, Operations, Others

Revenue model

Council Rates: Property rates charged to residents and businesses within the council boundaries to fund local services and infrastructure
Fees and Charges: Various service fees including animal registration, parking fines, planning applications, building permits, and facility bookings
Government Grants: Funding from Victorian and Australian federal governments for specific programs and infrastructure projects

Pricing tiers

Model	Billing	Price
Subscription	Annual	Council Rates - based on property valuation and rating category

Distribution channels5 records

Marketing channels8 records

Greater Shepparton City Council product offering

Product offering

Core offering

Greater Shepparton City Council is a local government authority delivering essential municipal services to residents and businesses across the Greater Shepparton region in Victoria, Australia. Core offerings include kerbside waste and recycling collection, planning and building approvals, animal management, road maintenance, community recreation facilities (Aquamoves aquatic centre, KidsTown playground, Riverlinks performing arts venues), the Shepparton Art Museum, public libraries, emergency management, and economic development programs.

Product overview

Greater Shepparton City Council operates a comprehensive local government service portal providing essential public services to residents. The primary offering is the Council Services Portal (greatershepparton.com.au), which serves as the main gateway to all Council operations. This includes waste and recycling services with kerbside bin collection, animal management and pet registration, planning and building services, and community facilities such as Aquamoves aquatic centre, Goulburn Valley Libraries, Shepparton Art Museum, KidsTown adventure playground, and Riverlinks performing arts venues. The Council also provides an ePathway online system for payments and service requests, emergency management services including flood and fire response, and various community development programs. The website integrates third-party platforms including email marketing tools (Campaign Monitor, MailChimp), survey software (SurveyMonkey), booking systems (TryBooking, Eventbrite), and accessibility features (ReadSpeaker) to deliver services effectively.

Differentiator

Problem solved

Functional benefit

Companies that use Greater Shepparton City Council

Customer profile

Segments4 records

Ideal customer profiles4 records

Greater Shepparton City Council technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Greater Shepparton City Council partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered supporting and core.

AsuriasupportingGTM or Marketing PartnerEmployment services provider supporting the Greater Shepparton Business Festival 2026 as a program partner, contributing to workforce development initiatives.
GOTAFEsupportingGTM or Marketing PartnerLocal vocational education and training provider partnering with Council on the Greater Shepparton Business Festival 2026 to support business development and skills training.
Greater Shepparton Business NetworkcoreGTM or Marketing PartnerPeak business networking organisation collaborating with Council on the Business Festival to support local business community.
La Trobe UniversitysupportingStrategic or Co-development PartnerUniversity with Shepparton campus partnering on the Business Festival to support education and business connections.
Workforce Australia Local Jobs (Goulburn Murray)supportingGTM or Marketing PartnerFederal employment services provider supporting the Business Festival 2026 as a program partner for workforce development.
SAM FoundationcoreStrategic or Co-development PartnerNot-for-profit foundation supporting the Shepparton Art Museum project, contributing to fundraising and community engagement for the arts facility.
Denton Corker MarshallcoreStrategic or Co-development PartnerAward-winning architectural firm engaged as architects for the Shepparton Art Museum building project.
Kane ConstructionscoreImplementation/ SI/ Consulting PartnerConstruction company engaged as main contractor for the Shepparton Art Museum building project.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Greater Shepparton City Council competitors and assessment

Company assessment

Direct peers

Ballarat City Council: Regional Victorian council of comparable size and remit, delivering waste and recycling services, planning approvals, arts and cultural venues, and emergency management for the Ballarat community.
City of Greater Bendigo: Another large regional Victorian council of comparable scale, providing kerbside waste collection, planning, community facilities, and similar municipal services across multiple townships in central Victoria.
Wodonga City Council: Victorian regional council adjacent to the Greater Shepparton catchment, providing comparable municipal services including kerbside waste collection, recreation facilities, and economic development programs.
Campaspe Shire Council: Neighbouring Goulburn Valley/Loddon Murray council offering directly comparable services: kerbside waste collection, resource recovery centres, planning, and community facilities for rural and township populations.
City of Greater Geelong: Major Victorian regional council offering multi-stream kerbside collection, recreation facilities (including an art gallery equivalent to SAM), planning services, and community infrastructure analogous to Greater Shepparton's portfolio.
Moira Shire Council: Adjacent Victorian rural council of comparable population and remit, providing waste collection, planning, recreation, and community development services across multiple small towns.
Mildura Rural City Council: Rural Victorian council of similar scale providing multi-stream kerbside waste services, planning, library, recreation, and community services to a dispersed regional population.
Warrnambool City Council: Regional Victorian council providing equivalent waste and recycling, planning, emergency management, and cultural/recreation services for a similar dispersed regional population.

Broad incumbents

Cleanaway Waste Management: Australia's largest private waste management operator providing kerbside collection, recycling, and resource recovery services to municipal councils including several regional Victorian municipalities, directly comparable to Council's in-house waste operations.
Veolia Australia and New Zealand: Major multinational waste management operator with significant kerbside collection contracts with regional Australian councils; comparable to the municipal waste and recycling services offered by Greater Shepparton.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Greater Shepparton City Council compliance and trust

Trust signal

Compliance1 record

Greater Shepparton City Council financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Greater Shepparton City Council leadership team

Management profile

Number of profiles

Profiles5 records

Greater Shepparton City Council subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Greater Shepparton City Council funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Greater Shepparton City Council M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Shepparton City Council

What does Greater Shepparton City Council do?

Is Greater Shepparton City Council a public or private company?

Greater Shepparton City Council is a public company. It is classified as state government owned and is currently operating.

When was Greater Shepparton City Council founded?

Greater Shepparton City Council was founded in 1994. It employs 251 to 500 people.

Where is Greater Shepparton City Council based?

Greater Shepparton City Council is headquartered in Shepparton, Australia, in the Oceania region.

How does Greater Shepparton City Council make money?

Three revenue lines are on record. Council Rates are the primary driver. The others are fees and Charges and government Grants.

Who are Greater Shepparton City Council's main competitors?

Direct peers on record are Ballarat City Council, City of Greater Bendigo, Wodonga City Council, Campaspe Shire Council, City of Greater Geelong, Moira Shire Council, Mildura Rural City Council and Warrnambool City Council. Broad incumbents are Cleanaway Waste Management and Veolia Australia and New Zealand.

Does Greater Shepparton City Council have an API?

No public API is recorded for Greater Shepparton City Council.

What industry is Greater Shepparton City Council in?

Greater Shepparton City Council's product category is Local Government and Municipal Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities), with a secondary code of EUAIAAAF, Public Works / In-House Municipal Collection Operations. Its NAICS code is 562111 and its SIC code is 4953.