Great Place To Work® Philippines

What Great Place To Work® Philippines does

Great Place To Work® Philippines is a licensed operating entity of Great Place To Work Institute, Inc., a California-headquartered global authority on workplace culture founded in 1990. The Philippines entity, established in 2018 and based in Taguig, Metro Manila, delivers the Trust Index™ employee experience survey and the Great Place To Work Certification™ program to organizations in the Philippines and across select ASEAN markets. The platform administers a 60-statement, five-point-scale confidential employee survey covering trust, respect, fairness, pride, and camaraderie, paired with the Culture Brief™ company demographics questionnaire; companies meeting a 65% Trust Index benchmark earn certification and access to digital badge assets (Certification, Regional List, National List). The company also publishes annual Best Workplaces™ rankings at the national, regional (Southeast Asia), and global levels, spanning general, IT-BPM, Technology, and Healthcare & Biopharma categories, alongside the Fortune 100 Best Companies to Work For Southeast Asia list.

The business operates on a B2B subscription model delivered through a hosted multi-tenant SaaS environment, with revenue streams including recurring subscription fees for certification and survey access, professional services for deployment and consulting, and ongoing support and maintenance. Pricing is custom and quote-based, determined per Order by number of employees surveyed and term length, with multi-year contracts, automatic renewal terms, non-cancelable and non-refundable fees, and minimum quantity commitments that cannot be decreased during the subscription term. Go-to-market combines direct sales via website inquiries, an event-led motion anchored on the ASEAN GREATER Summit and CEO Masterclass/Beyond Engagement Workshop, and a community-led motion through the network of Certified companies that drives peer referrals across ASEAN. Customer segments skew enterprise and mid-market (large BPO/IT-BPM, financial services, and professional services firms), with named customers including Accenture, TaskUs, Teleperformance, Synchrony, Capital One, American Express, DXC Technology, CGI, Lexmark, Tech Mahindra, [24]7.ai, and 3M.

Beyond core certification, the company sells add-on modules — Culture Consulting and Employer Branding services — that expand wallet share per certified account. Distribution and brand-building are reinforced through content marketing (insights reports dating back to 2020), owned social channels (LinkedIn, Facebook, Instagram, YouTube), email newsletters, PR/earned media, and virtual events, supporting top-of-funnel awareness in a market where employer brand differentiation is a primary buyer pain point, particularly in high-turnover industries such as IT-BPM and contact center operations.

Name

Great Place To Work® Philippines

Legal name

Great Place to Work Institute, Inc.

Website

https://greatplacetowork.com.ph

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Place To Work® Philippines is a licensed entity that administers the proprietary Trust Index™ employee survey and Great Place To Work Certification™ to enterprises and mid-market firms in the Philippines and ASEAN, and publishes annual Best Workplaces™ rankings.

Ownership category

akta.pro rank

Product category

Workplace Culture Certification & Assessment

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Workplace culture certification
• Employee engagement surveys
• Employer branding
• Best workplaces rankings
• Culture consulting

Headquarters

HQ city

Taguig, Metro Manila

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Certification Services Subscription: Subscription-based services where companies pay fees for access to the Trust Index survey platform, certification assessment, and employer branding tools. Fees are based on subscription services purchased, with minimum quantities that cannot be decreased during the subscription term. The billing period is defined per Order with automatic renewal for Renewal Terms.
2. Professional Services: Deployment, launch, configuration, implementation, integration, delivery, consulting, and managed services provided to customers. These are listed in Orders and may require separate Statements of Work for additional services.
3. Support Services: Support and maintenance services for subscription services including bug fixes, periodic enhancements, and modifications. Provided as part of the overall service package.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Great Place To Work® Philippines administers the proprietary Trust Index™ employee experience survey, certifies companies as Great Places to Work based on a 65% benchmark, and publishes annual Best Workplaces lists at national, regional, and industry levels. The offerings include the Employee Survey Platform, Certification program, Best Workplaces Lists, Culture Brief questionnaire, Culture Consulting, and Employer Branding services, delivered as subscription-based services on a hosted SaaS environment.

Product overview

Great Place To Work® Philippines operates as a certification and workplace culture assessment organization offering a suite of interconnected products centered on the proprietary Trust Index™ employee survey platform. The core offering consists of the Employee Survey Platform administering the Trust Index™ survey, which feeds into the Great Place To Work Certification™ program and the Best Workplaces™ List rankings. Additional services include Culture Brief™ (company demographics questionnaire), Culture Consulting, and Employer Branding support. The company publishes annual workplace rankings across multiple categories including Philippines Best Workplaces, Best Workplaces in IT-BPM, and Southeast Asia Best Workplaces in Technology, as well as regional Fortune 100 Best Companies to Work For. All offerings are delivered as SaaS-based subscription services through a hosted multi-tenant environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Survey Platform (Trust Index™)

Quantifiable outcome

• Certified companies achieve 6% better stock performance compared to competitors
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Comparably: Employer-ratings and workplace-culture ranking platform publishing 'Best Places to Work' lists derived from employee sentiment. Comparable as a competing employer-branding and workplace-certification brand targeting similar HR and talent-acquisition buyers.
• Officevibe: Lightweight employee engagement survey tool targeting SMEs with anonymous pulse surveys and manager dashboards. Comparable as a lower-cost EX survey alternative that competes for the same HR budget in the mid-market segment.

Direct peers

• Gallup: Global analytics and advisory firm known for its Q12 employee engagement research, workplace benchmarks, and consulting. Highly comparable because it monetizes proprietary employee-research IP through surveys, certification-style rankings, and culture consulting.
• Culture Amp: Employee engagement and EX survey SaaS platform offering continuous listening, benchmarks, and performance tools. Directly comparable to GPTW's Trust Index survey platform in delivering structured employee feedback and analytics to mid-market and enterprise customers.

Broad incumbents

• SHRM (Society for Human Resource Management): Largest global HR membership organization offering research, certifications, and benchmarking resources to HR professionals. Comparable because it competes for HR thought-leadership budget and offers adjacent workplace-culture benchmarking assets.
• Peakon (Workday): Enterprise employee listening platform owned by Workday, offering continuous engagement surveys and benchmarks. Directly comparable as an EX survey alternative that increasingly integrates with core HRIS suites and threatens standalone survey providers.
• Great Place To Work Institute, Inc. The global parent organization that owns the Trust Index™ methodology, trademarks, and the worldwide Best Workplaces franchise. Comparable because it operates the same core methodology and certification globally; the Philippines entity is a licensee within this broader network.
• Qualtrics (EmployeeXM): Enterprise experience management platform with a dedicated EmployeeXM product line for engagement, onboarding, and exit surveys. Comparable because it competes for the same HR-tech budget that funds workplace culture measurement programs.

Regional players

• Great Place To Work Singapore: Sister licensee of GPTW Institute operating the same Trust Index methodology and Best Workplaces lists in Singapore. Comparable as a regional peer running the identical certification playbook in an adjacent ASEAN market.
• Great Place To Work Indonesia: Another ASEAN licensee of GPTW Institute delivering the Trust Index survey and Best Workplaces Indonesia lists. Comparable as a regional counterpart within the same global licensee network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GreatPlacetoWorkPhilippines
• Facebookfacebook.com/GPTWPh
• LinkedInlinkedin.com/company/great-place-to-work-ph
• Instagraminstagram.com/gptw.philippines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place To Work® Philippines