Great White

What Great White does

Great White is a full-service media marketing agency headquartered in Beirut, Lebanon, operating with a team of 11 and serving clients primarily across Lebanon and the wider Middle East region. The firm was established around 2018-2020 and operates under founder leadership (Fadi Khalil, CEO; Anthony Khalil, Marketing Director). It is privately held and bootstrapped, with no disclosed institutional investors, funding rounds, or parent-company relationships.

Name

Great White

Legal name

Great White

Website

https://great-white.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Media planning services
• Digital advertising agency
• Hybrid media strategy
• Programmatic advertising
• Pharmaceutical marketing

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Planning and Strategy Services: Great White generates revenue through media planning and strategy consulting services, creating customized hybrid media strategies based on client budgets and marketing plans.
2. Digital Advertising Management: Revenue from managing digital advertising campaigns across Google Ads, Facebook Ads, Instagram, programmatic networks, and premium ad networks with performance-based metrics.
3. Traditional Media Buying: Revenue from TV planning and buying, OOH planning and buying, radio planning and buying, and print planning and buying services.
4. SEO and Content Optimization: Revenue from search engine optimization services helping clients boost organic search traffic through website optimization and targeted keyword strategies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Great White is a full-service media marketing agency that plans, buys, and manages advertising campaigns across digital channels (Google Ads, Facebook, Instagram, Twitter, Snapchat, SEO, programmatic) and traditional channels (TV, radio, OOH, print). It combines both channel types under unified hybrid media strategies tailored to each client's budget and marketing plan, serving enterprise and mid-market clients across multiple verticals.

Product overview

Great White is a full-service media marketing agency offering a portfolio of distinct service offerings centered around hybrid media planning that integrates online and offline marketing channels. The core services include Digital Strategy & Execution (encompassing Search Advertising, Social Advertising, SEO, and programmatic advertising), Traditional Advertising (TV Planning, OOH Planning, Radio Planning, and Print Planning), and the healthcare-specific sub-brand Great White Health for pharmaceutical marketing, OTC product promotion, and awareness campaigns. The agency positions itself as a strategic partner combining digital expertise with traditional media planning to deliver measurable brand awareness and exposure based on client budgets and marketing plans.

Differentiator

Problem solved

Functional benefit

Brands

• Great White Health: Specialized pharmaceutical division offering services in sales, marketing, new product launch, market access, and market research for the pharmaceutical industry

Products and services

• Search Advertising Paid search campaigns on Google and partner search engines designed to improve business visibility, brand awareness, and lead-to-sales conversions.
• Social Advertising Social media advertising services across Facebook, Instagram, Twitter, and Snapchat platforms targeting brand awareness, engagement, and lead generation.
• SEO Search Engine Optimization services aimed at increasing organic search traffic, improving website performance in search engines, and generating high-quality leads through targeted keywords.
• TV Planning Television advertising planning and buying services based on qualitative, quantitative, and event-based criteria, targeting specific viewership to maximize gross rating points (GRP).
• OOH Planning Out-of-Home advertising planning and buying using Google live traffic data to analyze routes and target areas for efficient audience reach.
• Radio Planning Radio advertising planning based on station listenership ratings and music genres to reach target audiences effectively.
• Print Planning Print advertising planning based on readership ratings and thematic alignment to reach appropriate audiences.
• Digital Strategy & Execution Comprehensive digital advertising services including Google Display Network, Google Search Network, programmatic premium networks, and search engine optimization across local and international websites.
• Great White Health Healthcare and pharmaceutical-specific marketing service offering sales, marketing, new product launch, market access, and market research solutions, including OTC product promotion and awareness campaigns.

Quantifiable outcome

• 98.65% planning accuracy (comparing pre-evaluation planning estimates vs post-evaluation results)
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• GroupM: WPP's media investment group aggregating Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners. Operates as a broad incumbent with proprietary data and analytics (e.g., GroupM Nexus, Choreograph) that compete with Great White's lookalike and traffic-data methodologies at much greater scale.
• Dentsu Media: Dentsu's global media arm (including Carat, iProspect, dentsu X) offering integrated media planning, buying, and programmatic services. A broad incumbent with MENA operations that overlaps with Great White's full-service media agency offering.

Direct peers

• Havas Media: Havas-owned global media network offering integrated planning and buying across digital, OOH, TV, radio, and print. Operates MENA offices and competes for the same enterprise and mid-market clients as Great White.
• PHD Media: Omnicom-owned media planning and buying network competing directly in integrated, data-led omnichannel planning. Comparable in offering hybrid digital and traditional media services for enterprise clients, including MENA regional operations.
• Initiative: IPG Mediabrands-owned global media agency focused on brand and customer growth via integrated media planning and buying across digital and traditional channels. Directly comparable service mix to Great White, with deeper international delivery infrastructure.
• Mindshare: WPP-owned global media agency focused on adaptive, data-driven media planning and buying across digital, traditional, and OOH channels. Competes with Great White for the same enterprise and mid-market advertiser briefs, with significantly broader geographic reach.
• Zenith: Publicis-owned global media agency with strong presence in the Middle East and a focus on performance-driven media planning across digital and traditional channels. Directly comparable to Great White's media planning and buying services.
• OMD (Omnicom Media Group): Global media planning and buying agency within Omnicom, offering integrated omnichannel media services across digital, OOH, TV, radio, and print. Directly comparable to Great White's hybrid media planning value proposition, though at vastly larger scale with global procurement and data capabilities.

Regional players

• Impact BBDO: Leading regional advertising and media agency in the Middle East with deep MENA roots and multinational client roster (including Unilever, Mars, and regional brands). Comparable to Great White as a Beirut/MENA-headquartered agency competing for similar enterprise and FMCG clients.
• FP7 McCann MENA: McCann Worldgroup's flagship MENA creative and media agency with strong regional presence across the Middle East. Comparable to Great White as a regional full-service agency operating in the same geographic market, with broader creative capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/great-white
• Instagraminstagram.com/greatwhite_lb/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great White