Green County Family YMCA

What Green County Family YMCA does

Green County Family YMCA is a 501(c)(3) nonprofit community organization headquartered in Monroe, Wisconsin, founded in 1981 and chartered by YMCA of the USA in 1983. It operates as a multi-program community center delivering fitness, aquatics, gymnastics, youth and adult sports, senior programming, licensed childcare, and community events to residents of Green County and surrounding areas. The organization is staffed by 18 employees and supplements its workforce with volunteers, and is part of the broader YMCA of the USA network.

The Y's service portfolio spans membership-based access to gym, pool, and group exercise facilities; structured youth programming including gymnastics, swim lessons, basketball, and summer camp; a licensed Childcare Center (opened September 2024) with capacity for 86 children operating weekdays; and senior-focused wellness programs reimbursed through insurance partnerships with SilverSneakers, Silver&Fit, Renew Active, and Wisconsin Physicians Service. Digital programming is delivered via the YMCA360 platform, offering more than 1,000 on-demand classes.

Revenue is generated through a diversified mix of individual and family memberships (monthly dues ranging from roughly $25 to $67), full-time childcare tuition (approximately $260–$295 per child per week), program and event fees, facility rentals, an annual fundraising campaign, and a multi-year capital campaign. Insurance partnership reimbursements function as an indirect demand channel by drawing insured seniors onto the membership rolls. The organization does not disclose audited operating revenue figures in the public materials reviewed.

Name

Green County Family YMCA

Legal name

Green County Family YMCA

Website

https://greencountyymca.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Green County Family YMCA is a Monroe, Wisconsin-based 501(c)(3) nonprofit operating a multi-program community center offering fitness memberships, licensed childcare, aquatics, gymnastics, youth sports, and senior wellness programs for residents of Green County.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Child Care Services (6244), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Community fitness memberships
• Licensed childcare services
• Youth sports programs
• Aquatics swim lessons
• Nonprofit recreation center

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Monthly membership fees ranging from $25-$67 depending on membership type (Youth, Young Adult, Adult, Senior, Family, Senior Family). Includes one-time join fee of $25. Monthly draft billing.
2. Day Passes: Single-visit passes for non-members ranging from $5-$16 depending on age category.
3. Birthday Party Rentals: 2-hour party packages with various themes (Pool Party, Cartwheels & Cake, Inflatable Party, Z-Tag Party). Member rates $90-$200, non-member rates $115-$250.
4. Childcare Services: Weekly childcare fees for children 6 weeks through 4K Preschool. Caterpillars/Penguins $295/week, Kangaroos $270/week, Giraffes $260/week. Capacity for 86 children across 7 classrooms.
5. Fitness Classes and Programs: Group fitness classes included with membership. Summer Adventures Program, swimming lessons, gymnastics, and youth sports programs available for additional fees.
6. Annual Campaign Donations: Annual fundraising campaign with goal of $180,000 to provide financial assistance for membership and programs. Tax-deductible 501(c)(3) donations.
7. Special Events: Annual events including Golf Outing ($125/golfer), Fall Fundraiser (murder mystery dinner, $75/person), Daddy Daughter Dance ($30-$40), and other community events.
8. Corporate Memberships: Corporate membership agreements with local businesses to promote healthy lifestyles for employees. Some employees reimbursed for full membership amount based on participation.
9. Insurance Partnership Programs: Partnerships with insurance providers (SilverSneakers, Silver&Fit, Renew Active, WPS) that provide free or discounted memberships to eligible subscribers. Revenue received from insurance reimbursements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Green County Family YMCA delivers year-round community recreation and youth development through membership-based access to fitness facilities (Healthy Living Center, weight room, gymnasiums, indoor track), an aquatics center with lap lanes and swim lessons, a Gymnastics Center, group fitness classes, licensed full-day childcare for 86 children (6 weeks through 4K Preschool), youth sports leagues and competitive teams, on-demand digital fitness via the YMCA360 platform, and community events. Pricing is supported by a sliding-scale financial assistance program, a 10% veteran discount, corporate membership rates, and insurance-partner programs (SilverSneakers, Silver&Fit, Renew Active, WPS).

Product overview

The Green County Family YMCA is a cause-driven nonprofit organization offering a comprehensive suite of health, fitness, childcare, and community programs. The core offering consists of various membership types (Youth, Young Adult, Adult, Senior Adult, Family, Senior Family) providing access to facility amenities including the Healthy Living Center, The Power House weight room, Aquatics Center with pool and sauna, Gymnastics Center, and North and South Gymnasiums. The organization operates multiple program sub-brands including group fitness classes (land and water), competitive swim and gymnastics teams, summer and afterschool programs, and a newly opened Childcare Center (September 2024) serving 86 children from 6 weeks through 4K Preschool. Digital engagement is supported through YMCA360, an on-demand fitness platform with over 1,000 classes. Add-on modules include 24/7 access via key fob, Nationwide Membership (700+ Y locations), insurance partnership programs (SilverSneakers, Silver&Fit, Renew Active, WPS), financial assistance with sliding scale, veteran's discount, and corporate membership options. The organization conducts annual fundraising through its Annual Campaign ($180,000 goal) and YMCA Foundation for long-term sustainability. Special events include Healthy Kids Day, Posadas, Daddy Daughter Dance, Super Hero Mother-Son Night, Annual Golf Outing, and Fall Fundraiser.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA360: Digital platform offering over 1,000 on-demand exercise classes accessible 24/7 via computer, tablet, mobile device, or smart TV.

Products and services

• YMCA Membership Monthly subscription membership product providing access to the Healthy Living Center, The Power House weight room, aquatics center, gymnasiums, indoor track, gymnastics center, Kids' Zone, and group fitness classes. Available in age-tiered variants (Youth, Young Adult, Adult, Senior Adult, Family, Senior Family) priced from $25-$67 per month plus a one-time join fee.
• Day Passes Pay-as-you-go single-visit facility passes for non-members, priced by age category from $5 (Youth) to $16 (Family).
• 24/7 Fitness Access After-hours fitness access add-on for members 18 and older using a key fob, available 24 hours a day, 7 days a week for $3/month plus a $10 key fob purchase.
• Group Fitness Classes Scheduled land and water group exercise classes including yoga, Pilates, cycling, BODYPUMP, HIIT, Barre, Zumba, and senior-focused programming. Included free for YMCA members.
• Healthy Living Center Fitness center featuring cardio equipment, strength training equipment, and free weights; youth ages 10-17 may use after completing a Fitness Center Orientation.
• The Power House Weight room facility with free weights and strength/conditioning equipment; available to members 13+ after orientation, with supervised access rules for ages 13-15.
• Aquatics Center Indoor pool facility with 195-person maximum occupancy, lap lanes, open swim times, swim lessons, aquatic fitness classes, and a sauna (10-person capacity, no children under 12).
• Gymnastics Center Indoor gymnastics facility with equipment, climbing wall, and pit area; supports gymnastics lessons and the GEMS Competitive Gymnastics Team.
• Gymnasiums (North and South) Indoor basketball courts and open gym spaces for various sports and recreational activities.
• Indoor Track Indoor walking and running track accessible to members, with age-specific supervision guidelines.
• Kids' Zone On-site drop-off babysitting service for children ages 6 months to 10 years, free for family membership holders, enabling parents to participate in YMCA programs. Capacity is limited to 10 children per staff member.
• Childcare Center Licensed full-day childcare program for children 6 weeks through 4K Preschool with capacity for 86 children across 7 classrooms; weekly tuition from $260-$295 depending on age group. Includes gymnastics and swimming lessons in the curriculum and a free youth membership for each enrolled child.
• Insurance Fitness Programs Insurance-partner fitness memberships providing free or discounted YMCA access to eligible subscribers through SilverSneakers, Silver&Fit, Renew Active (UnitedHealthcare and Dean Health Plan), and WPS Medicare supplement programs.
• YMCA360 Virtual Platform Digital fitness platform providing over 1,000 on-demand exercise classes accessible 24/7 via computer, tablet, mobile device, or smart TV, with new content added weekly and some live-streamed classes. Included free with membership.
• Nationwide Membership Network benefit enabling active full-facility members to visit any of 700+ participating YMCA locations across the United States and Puerto Rico at no additional cost, provided members use their home Y at least 50% of the time.
• Financial Assistance Program Need-based financial assistance for YMCA programs and membership funded through the Annual Campaign, using a sliding scale based on household size; available to any individual or family.
• Birthday Party Packages Two-hour hosted birthday party experiences for children ages 5-12 with multiple themes including Cartwheels & Cake (gymnastics), Inflatable Party, Pool Party, and Z-Tag Party. Includes Healthy Living Kitchen access, YMCA t-shirt, and use of pool/gym/gymnastics room.
• Daddy Daughter Dance Annual father-daughter formal dance event held each February with DJ music and refreshments; open to daughters of all ages and geared toward ages 4-12.
• Super Hero Mother-Son Night Adventure-themed mother-son event featuring inflatables, games, obstacle courses, pizza, and desserts; geared toward children ages 4-12 but open to all ages.
• Annual Golf Outing Annual fundraising golf event at Monroe Golf Club with 18 holes, shotgun start, and 19th Hole Happy Hour featuring dinner, silent auction, and raffle. Benefits the Annual Campaign for financial assistance.
• Fall Fundraiser Annual fundraising dinner event featuring interactive murder-mystery entertainment by The Dinner Detective, silent and live auctions, a 50/50 raffle, and a YMCA program update. Benefits the Annual Campaign.
• Summer Adventures Program Summer day program for youth providing structured activities, learning, and recreation during summer months.
• Gators Competitive Swim Team Competitive swim team program with program-specific handbook and policies.
• GEMS Competitive Gymnastics Team Competitive gymnastics team program with program-specific handbook and policies.
• Blaze Tackle Football Youth tackle football program with program-specific handbook and policies.
• Traveling Basketball Youth traveling basketball program with program-specific handbook and policies.
• Kids' Club Afterschool Program Afterschool childcare program with program-specific handbook and policies.
• 3K and 4K Preschool Preschool programs for 3-year-old and 4-year-old children with program-specific handbook and policies.

Quantifiable outcome

• Serving Green County for over 30 years since 1981
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• MultiCultural Outreach Program (MCOP)minorStrategic or Co-development PartnerPartnership with MCOP to co-host Posadas community event celebrating community and culture. Event held at Green County Family YMCA with games, music, food, and cultural performances including Ballet Folklorico dancers.
• SilverSneakerscoreStrategic or Co-development PartnerInsurance partnership providing SilverSneakers program to eligible Medicare members. Members receive fitness facility access including cardiovascular equipment, resistance training, and group classes at no cost.
• Silver&FitcoreStrategic or Co-development PartnerInsurance partnership allowing eligible Medicare members (65+ or on disability) to obtain fitness facility membership at no cost through their health plan coverage.
• Renew ActivecoreStrategic or Co-development PartnerInsurance partnership with UnitedHealthcare and Dean Health Plan providing access to fitness facility, workout videos, and online brain health program at no cost for eligible Medicare members.
• WPS Health InsurancecoreStrategic or Co-development PartnerWisconsin YMCAs partnership with WPS Medicare supplement insurance plans to provide fitness program memberships at no additional cost. Supports seniors in staying active, healthy, and connected.
• YMCA of the USA (Y-USA)coreStrategic or Co-development PartnerNational affiliation providing charter, standards, brand, and Nationwide Membership network access. Roger Brown at National YMCA championed establishment of Green County location despite smaller market size.
• Ludlow MansionminorOthersEvent venue hosting Fall Fundraiser annually. Murder mystery dinner events held at Ludlow Mansion venue in Monroe, Wisconsin.

Scale indicators8 records

Recent moves15 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Established commercial fitness chain with national presence. Competes for adult members and family memberships in many similar markets.
• Crunch Fitness: Mid-market national gym chain offering group fitness classes and equipment access. Competes for adult and family segment with similar programming bundles.
• Anytime Fitness: Largest 24/7 franchise gym chain with thousands of locations. Competes for adult fitness memberships with broader national reach and standardized pricing model.
• Life Time Fitness: Premium multi-program fitness club with childcare, youth programming, and aquatics. Operates larger full-service facilities as a higher-end alternative to the YMCA family model.
• Planet Fitness: High-volume, low-cost gym franchise with $10-$25/mo memberships. Represents direct price competition for budget-conscious adult members in the same local market.

Direct peers

• Boys & Girls Clubs of America: National nonprofit youth development organization providing after-school programs, sports, and structured activities. Competes for youth/family engagement and donor dollars in the same community space.
• Janesville YMCA: Nearby Wisconsin YMCAs serving a similar suburban/rural community with membership-based fitness, childcare, and youth programming. Direct operational counterpart within the same Y-USA network.
• Jewish Community Centers (JCC Association): Network of community centers offering fitness, aquatics, childcare, and youth programs under a similar nonprofit, multi-generational community model. Closest structural analog to a YMCA.
• Beloit YMCA: Southern Wisconsin Y-USA affiliate with comparable membership tiers, childcare, and youth sports offerings. Functionally analogous model in a similar geographic setting.

Regional players

• Racine Family YMCA: Wisconsin-based Y-USA affiliate serving a different southeastern Wisconsin community. Direct Y-network peer with comparable programming and pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greencountyymca
• Instagraminstagram.com/greencountyymca
• LinkedInlinkedin.com/company/green-county-family-ymca-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green County Family YMCA