Green Cross Laboratory
Green Cross Laboratory is a Gujarat-headquartered, NABL-accredited diagnostic laboratory network founded in 1980, operating 18 diagnostic centres, 18 collection centres, and a home-collection service across Gujarat, Madhya Pradesh, and Rajasthan, serving individual patients, doctors, corporates, and 15+ insurance carriers.
- Company typePrivate
- Founded1980
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Green Cross Laboratory does
Green Cross Laboratory (legal entity: Green Cross Genetics Lab Private Limited) is an Ahmedabad-headquartered, privately held diagnostic laboratory network founded in 1980. The company operates a comprehensive clinical diagnostics platform spanning clinical chemistry, hematology, microbiology, immunology, histopathology, cytology, ELISA, coagulation, immunohistochemistry, and point-of-care testing, with a 4,500+ test menu processed at NABL-accredited facilities using US FDA/CE approved equipment and Biorad Unity Real Time QC software. CAP proficiency testing performance exceeds 99%.
The business distributes services through 18 diagnostic centres and 18 collection centres across Gujarat, Madhya Pradesh, and Rajasthan, supplemented by a 24/7 LAB@HOME home-collection service and iOS/Android mobile applications for booking and digital report delivery. Revenue is generated on a per-test transaction basis from individual walk-in patients, doctor referrals, corporate wellness clients, and policyholders of 15+ affiliated insurance carriers (LIC, TATA AIG, Max Life, Bajaj Allianz, MetLife, ICICI Prudential, and others) under cashless arrangements. Pricing is quote-based and not publicly disclosed.
The company is founder/management-owned (no institutional investor disclosed) with a four-member board led by Chairman Vinod Kantilal Patel. In April 2024, Green Cross Pathology and Microbiology Lab Private Limited was amalgamated into Green Cross Genetics Lab Private Limited, consolidating the group under a single legal entity. The company employs approximately 77 people and is positioned as the largest diagnostic laboratory in Gujarat by pathologist count, with ongoing pursuit of CAP accreditation as a regulatory upgrade.
Green Cross Laboratory firmographics
Firmographics- Name
- Green Cross Laboratory
- Legal name
- Green Cross Genetics Lab Private Limited
- Website
- https://greencrosslab.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Cross Laboratory is a Gujarat-headquartered, NABL-accredited diagnostic laboratory network founded in 1980, operating 18 diagnostic centres, 18 collection centres, and a home-collection service across Gujarat, Madhya Pradesh, and Rajasthan, serving individual patients, doctors, corporates, and 15+ insurance carriers.
- Ownership category
- akta.pro rank
Green Cross Laboratory industry classification
Industry- Product category
- Diagnostic Laboratory Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)
- akta.pro secondary industries
- Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN), Microbiology & Infectious Disease Testing Laboratories (HLAFAMAD), Reference & Esoteric Testing Laboratories (HLAFAMAJ)
Keywords
Where Green Cross Laboratory is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices19 records
Markets served
Green Cross Laboratory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Diagnostic Laboratory Testing Services: One-time laboratory testing services for blood, body fluids, tissue pathology, and cytology. Patients pay per test or health package. Services include walk-in testing, collection centre samples, and home collection. Revenue generated through individual test fees and health check-up packages.
- Corporate/Insurance Affiliated Testing: Partnership with insurance companies (ING, Kotak Life, Bajaj Allianz, Prudential, Oriental, New India Assurance, Reliance, MetLife, United, Birla Sun Life, LIC, TATA AIG, Max Life) to provide diagnostic services to policyholders, generating revenue through insurance reimbursements and direct billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Body Check Health Package including comprehensive body systems assessment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Green Cross Laboratory product offering
Product offeringCore offering
Green Cross Laboratory operates a NABL-accredited clinical diagnostic testing service providing more than 4,500 tests across Clinical Chemistry, Hematology, Microbiology, Immunology, Histopathology, Cytology, Coagulation, ELISA, Point-of-care Testing, and Immunohistochemistry. Services are delivered through 18 diagnostic centres, approximately 18 collection centres, and a home sample collection service (LAB@HOME) across Gujarat, Madhya Pradesh, and Rajasthan. Patients, doctors, insurance policyholders, and corporate clients access routine and specialised pathology testing on a per-test or per-package basis.
Product overview
Green Cross Laboratory operates as a diagnostic laboratory network offering a comprehensive suite of medical testing services. The core product portfolio includes specialized diagnostic testing categories: Clinical Chemistry, Hematology, Microbiology, Immunology, Histopathology, Cytology, Coagulation, ELISA, Point-of-care Testing, and Immunohistochemistry. The flagship service is the Whole Body Check (AWBC) comprehensive health screening package. The company differentiates through its LAB@HOME add-on service providing at-home sample collection via trained phlebotomists. Services are delivered through 18 diagnostic centers and 18 collection centers across Gujarat, Madhya Pradesh, and Rajasthan, with all tests processed at main laboratory facilities following NABL-accredited quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Body Check (AWBC) Comprehensive health screening package covering all body systems including cardiac status, biochemical profile, hemogram, liver function tests, lipid profile, general tests, cardiac stress analysis, pulmonary function test, echocardiography, mammogram (for women), and pap smear (for women). Recommended for individuals above 40 years.
- Clinical Chemistry Testing Analysis of bodily fluids (mainly serum or plasma) for diagnostic and therapeutic purposes. Sub-specialties include routine chemistry, special chemistry, clinical endocrinology, toxicology, therapeutic drug monitoring, urinalysis, and fecal analysis. Supports up to 700 different kinds of tests in a large medical laboratory setting.
- Point-of-care Testing (POCT) Medical testing performed at or near the site of patient care, including simple bedside blood tests, urine test strips, portable ultrasound, ECG, and O2 saturation monitoring. Designed for quick results at the point of patient interaction.
- Coagulation Testing Blood clotting analysis to diagnose disorders that can result in bleeding (hemorrhage or bruising) or obstructive clotting (thrombosis). Involves assessment of platelet function and coagulation factors.
- ELISA Testing Enzyme immunoassay-based testing for detection of species, allergens, antibiotics, drugs, hormones, toxins, and other analytes in food and biological samples. Used for specialised diagnostic assays.
- Microbiology Testing Study and testing of microscopic organisms covering virology, mycology, parasitology, and bacteriology. Used to identify infectious agents and guide treatment.
- Immunohistochemistry Testing Biochemical examination of tissue samples to understand chemical processes within living organisms and disease manifestations. Used in disease diagnosis and pathology workups.
- Histopathology Testing Microscopic examination of tissue specimens (biopsies and surgical samples) to study the manifestations of disease. Used for diagnosis of cancers and other tissue abnormalities.
- Hematology Testing Study, diagnosis, treatment, and prevention of blood-related diseases affecting blood cell production, hemoglobin, blood proteins, and coagulation mechanisms. Includes complete blood counts and related assays.
- Cytology Testing Medical and scientific study of cells, examining free cells or tissue fragments from body fluids including blood, urine, and cerebrospinal fluid. Includes the Pap smear component of the Whole Body Check.
- Immunology Testing Diagnostic immunology services focused on accurate and reliable test results, with emphasis on ethical systems, care, compassion, and dignity in laboratory medicine. Covers immune system and related disease markers.
- LAB@HOME Home Sample Collection Home sample collection service that sends trained phlebotomists to the customer's location for blood draw, with online and phone-based appointment booking, mobile app scheduling, and digital report delivery. Targets senior citizens, people with disabilities, privacy-conscious individuals, and busy professionals.
Quantifiable outcome
- CAP proficiency testing performance consistently above 99%
- +3 more outcomes
Companies that use Green Cross Laboratory
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Green Cross Laboratory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Cross Laboratory partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ING Life InsurancecoreING Life Insurance is an affiliated insurance company partner of Green Cross Laboratory, providing diagnostic services to their policyholders through the insurance network.
- Kotak Life InsurancecoreKotak Life Insurance partnership allows policyholders to access Green Cross diagnostic services through the insurance network.
- Bajaj Allianz Life InsurancecoreBajaj Allianz Life Insurance provides network access to Green Cross diagnostic services for their policyholders.
- Prudential Life InsurancecorePrudential Life Insurance partners with Green Cross for diagnostic service access for their insurance customers.
- Oriental InsurancecoreOriental Insurance Company provides network access to Green Cross diagnostic services for policyholders.
- New India AssurancecoreNew India Assurance partners with Green Cross for diagnostic service access for their policyholders.
- Reliance Life InsurancecoreReliance Life Insurance partnership provides access to Green Cross diagnostic network for policyholders.
- MetLifecoreMetLife partners with Green Cross to provide diagnostic services to their insurance policyholders.
- United India InsurancecoreUnited India Insurance provides network access to Green Cross diagnostic services for policyholders.
- Birla Sun Life InsurancecoreBirla Sun Life Insurance partnership enables policyholders to access Green Cross diagnostic services.
- Life Insurance Corporation of India (LIC)coreLIC, India's largest insurance company, partners with Green Cross for diagnostic services to their vast policyholder base.
- TATA AIG General InsurancecoreTATA AIG General Insurance provides network access to Green Cross diagnostic services for policyholders.
- Max Life InsurancecoreMax Life Insurance partners with Green Cross for diagnostic service access for their policyholders.
- US FDA/CE Approved Equipment BrandscoreGreen Cross Laboratory has partnered with US FDA/CE approved brands globally to use the best available technology and machines for diagnostic testing.
- BioradcoreGreen Cross uses Biorad Unity Real Time Software for documenting and monitoring quality control results across their test menu of 4,500+ tests.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Green Cross Laboratory competitors and assessment
Company assessmentDirect peers
- Metropolis Healthcare: National diagnostic chain with extensive clinical chemistry, immunology, microbiology, and molecular testing services plus home sample collection. Directly comparable on breadth of test menu, insurance affiliations, and growing Gujarat footprint.
- Apollo Diagnostics: Diagnostic arm of Apollo Hospitals offering clinical chemistry, pathology, preventive health packages, and home sample collection across India. Comparable full-service diagnostic offering backed by hospital network and brand.
- SRL Diagnostics (Agilus Diagnostics): Large pan-India diagnostic laboratory chain with comprehensive clinical chemistry, microbiology, histopathology, and home collection services. Direct competitor on B2B hospital lab management contracts and B2C diagnostic testing.
- Suburban Diagnostics: Regional diagnostic chain (Maharashtra-based) with comparable model of central labs plus collection centres and home collection. Useful regional peer for benchmarking regional density strategy and pricing.
- Neuberg Diagnostics: Pan-India diagnostic chain with comprehensive clinical chemistry, molecular diagnostics, and preventive health packages. Direct competitor expanding across India including western states, with home collection and digital report delivery.
- Thyrocare Technologies: Pan-India low-cost diagnostic chain focused on preventive health packages and routine clinical chemistry. Competes on price-sensitive health check-up packages and franchise collection centre models overlapping with Green Cross's AWBC and collection centre network.
- Dr. Lal PathLabs: Pan-India diagnostic laboratory chain offering similar comprehensive clinical chemistry, pathology, microbiology, and home collection services. Most direct competitor with overlapping test menu and B2C/B2B model; competing for physician referrals and insurance network slots across Gujarat.
Emerging players
- Healthians: Home diagnostics startup focused on home sample collection with digital report delivery and wellness packages. Competes directly for Green Cross's LAB@HOME customer segment with digitally-led customer acquisition.
- Tata 1mg Labs: Digital-first diagnostics platform combining online booking, home sample collection, and broad test menu. Emerging player competing for the same consumer-facing, mobile-booked, home-collection segment Green Cross targets with LAB@HOME.
- PharmEasy (Thyrocare-acquired): Online pharmacy and diagnostics aggregator offering home sample collection partnered with Thyrocare. Competes for digital-first, home-collection customers in urban and semi-urban India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Cross Laboratory social profiles
Digital presenceGreen Cross Laboratory compliance and trust
Trust signalCompliance2 records
Green Cross Laboratory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Cross Laboratory leadership team
Management profileNumber of profiles
Profiles5 records
Green Cross Laboratory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Cross Laboratory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Cross Laboratory
What does Green Cross Laboratory do?
Green Cross Laboratory operates a NABL-accredited clinical diagnostic testing service providing more than 4,500 tests across Clinical Chemistry, Hematology, Microbiology, Immunology, Histopathology, Cytology, Coagulation, ELISA, Point-of-care Testing, and Immunohistochemistry. Services are delivered through 18 diagnostic centres, approximately 18 collection centres, and a home sample collection service (LAB@HOME) across Gujarat, Madhya Pradesh, and Rajasthan. Patients, doctors, insurance policyholders, and corporate clients access routine and specialised pathology testing on a per-test or per-package basis.
Is Green Cross Laboratory a public or private company?
Green Cross Laboratory is a private company. It is classified as family owned and is currently operating.
When was Green Cross Laboratory founded?
Green Cross Laboratory was founded in 1980. It employs 51 to 100 people.
Where is Green Cross Laboratory based?
Green Cross Laboratory is headquartered in Ahmedabad, India, in the Asia region.
How does Green Cross Laboratory make money?
Two revenue lines are on record. Diagnostic Laboratory Testing Services are the primary driver. The others are corporate/Insurance Affiliated Testing.
Who are Green Cross Laboratory's main competitors?
Direct peers on record are Metropolis Healthcare, Apollo Diagnostics, SRL Diagnostics (Agilus Diagnostics), Suburban Diagnostics, Neuberg Diagnostics, Thyrocare Technologies and Dr. Lal PathLabs. Emerging players are Healthians, Tata 1mg Labs and PharmEasy (Thyrocare-acquired).
Does Green Cross Laboratory have an API?
No public API is recorded for Green Cross Laboratory.
What industry is Green Cross Laboratory in?
Green Cross Laboratory's product category is Diagnostic Laboratory Services. Its primary akta.pro industry code is HLAFAMAB, Clinical Chemistry & Immunoassay Laboratories, with a secondary code of HSABACAN, Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home). Its NAICS code is 621511 and its SIC code is 8071.