greenfields tea factory
Greenfields Tea Factory Ltd. is a Kenyan tea processor in Bomet County that processes green leaf from 7,000+ smallholder farmers through conventional black-tea manufacturing and sells output via Kenya tea auctions; it also runs Chai Pesa, an SMS-based M-Pesa advance service for its supplier base.
- Company typePrivate
- Founded-
- HeadquartersChemaner, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What greenfields tea factory does
Greenfields Tea Factory Ltd. is a privately held Kenyan tea processor headquartered in Chemaner, Bomet County. The company sources green leaf from more than 7,000 smallholder farmers in surrounding highland regions, then processes it through a conventional black-tea line comprising withering, CTC (Crush, Tear, Curl), fermentation, and drying, after which finished tea is sold through the Kenya tea auction system and direct channels to enterprise buyers. Operations are supported by a small core team of approximately 9 employees, and the company holds Rainforest Alliance, EATTA, Food Safety, and KETEPA certifications or memberships relevant to sustainable production and access to regional trade flows.
In addition to its core processing business, Greenfields operates Chai Pesa, a sub-brand that functions as a mobile financial service for registered suppliers. Chai Pesa issues instant M-Pesa advances to farmers against delivered leaf volumes, accessible over SMS and USSD via shortcode 23581, with onboarding completed via in-person biometric registration. The service integrates natively with Safaricom's M-Pesa for settlement and uses an internal GROWER-ledger model to determine advance eligibility. The combined offering sits at the intersection of agricultural processing and rural fintech, with all activity confined to a single Kenyan jurisdiction and no disclosed international distribution footprint.
greenfields tea factory firmographics
Firmographics- Name
- greenfields tea factory
- Legal name
- Greenfields Tea Factory Ltd.
- Website
- https://greenfieldstea.co.ke
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenfields Tea Factory Ltd. is a Kenyan tea processor in Bomet County that processes green leaf from 7,000+ smallholder farmers through conventional black-tea manufacturing and sells output via Kenya tea auctions; it also runs Chai Pesa, an SMS-based M-Pesa advance service for its supplier base.
- Ownership category
- akta.pro rank
greenfields tea factory industry classification
Industry- Product category
- Tea Processing and Manufacturing
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea Processing (Withering, Rolling, Fermentation, Drying) (AFAFADAF)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where greenfields tea factory is headquartered
LocationHeadquarters
- HQ city
- Chemaner
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
greenfields tea factory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tea Processing and Sales: The company purchases tea leaves from over 7,000 local farmers, processes them through their manufacturing facility, and sells the finished premium tea products to global markets.
Distribution channels1 record
Marketing channels1 record
greenfields tea factory product offering
Product offeringCore offering
Greenfields Tea Factory purchases green tea leaves from over 7,000 smallholder farmers in Bomet County, Kenya, processes them through a manufacturing facility using withering, CTC (Crush, Tear, Curl), fermentation, and drying stages, and sells the resulting premium black tea to global buyers via tea auctions and direct channels. The company also operates Chai Pesa, an SMS-based mobile financial service that delivers instant M-Pesa payment advances to registered farmers against their leaf deliveries.
Product overview
Greenfields Tea Factory operates a tea processing operation serving 7,000+ smallholder farmers in Bomet County, Kenya, producing premium black tea through traditional manufacturing processes (withering, CTC, fermentation, drying). The company offers two integrated offerings: its core tea processing service and Chai Pesa, a mobile financial service that provides instant M-Pesa advances to farmers against their delivered tea leaves, accessible via SMS through the Safaricom network.
Differentiator
Problem solved
Functional benefit
Brands
- Chai Pesa: A mobile-based financial service enabling tea farmers to receive instant advances on leaf deliveries via M-Pesa integration. Farmers send SMS to 23581 to check balance and withdraw funds.
Products and services
- Premium Tea Processing End-to-end black tea manufacturing service that processes tea leaves supplied by 7,000+ local smallholder farmers in Bomet County through withering, CTC, fermentation, and drying stages to produce premium black tea sold to wholesale buyers and tea auctions.
- Chai Pesa Mobile Financial Service SMS-based mobile financial service available to registered Greenfields Tea Factory supplier farmers that provides instant M-Pesa payment advances based on delivered tea leaf volumes, balance inquiries, and withdrawals, with biometric identity verification used during enrollment.
Quantifiable outcome
- 7,000+ farmers empowered through premium tea processing and financial services
Companies that use greenfields tea factory
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
greenfields tea factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
greenfields tea factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safaricom (M-Pesa)coreM-Pesa integration enables the Chai Pesa service to deliver instant financial advances to farmers. Farmers receive advances directly to their M-Pesa mobile wallets. The partnership uses Safaricom's mobile money infrastructure for all Chai Pesa transactions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
greenfields tea factory competitors and assessment
Company assessmentDirect peers
- Sasini Tea: Sasini is a diversified Kenyan agribusiness with tea cultivation and processing operations, making it a comparable tea manufacturer operating in the same Kenyan value chain.
- Eastern Produce Kenya (Epk): Eastern Produce Kenya is a major Kenyan tea producer with estates and processing factories serving the same CTC black-tea export market as Greenfields.
- Williamson Tea Kenya: Williamson Tea runs Kenyan tea factories processing smallholder leaf into CTC black tea for global markets, directly comparable in manufacturing process and auction-led distribution.
- James Finlay Kenya: James Finlay is a long-established Kenyan tea producer operating multiple factories that process CTC black tea from smallholder and estate leaf, mirroring Greenfields' core black-tea manufacturing model and target buyer set.
- Kenya Tea Packers (KETEPA): KETEPA is a Kenyan tea blending and packing company and a known association of Greenfields (listed in its certifications), making it a directly relevant Kenyan tea-manufacturing peer.
- Kapchorua Tea Company: Kapchorua Tea operates tea factories in Kenya producing CTC black tea for auction and export, with a similar smallholder and estate supply model and comparable certifications.
Others
- Mombasa Tea Auction (EATTA): EATTA operates the Mombasa tea auction through which Greenfields sells its processed tea, making it an essential channel/ecosystem peer rather than a direct competitor.
- Safaricom (M-Pesa): Safaricom is the core technology partner underpinning Chai Pesa via M-Pesa, and is a critical infrastructure/ecosystem peer for Greenfields' differentiated financial service.
Emerging players
- Tala (mobile lending): Tala is a digital lender serving underbanked users in Kenya via mobile, adjacent to Chai Pesa's smallholder financial-inclusion model and indicative of the broader fintech-for-agri space Greenfields could expand into.
Broad incumbents
- Unilever Kenya Tea (Brooke Bond): Unilever operates large-scale tea sourcing and processing in Kenya under brands like Brooke Bond, representing a broad incumbent peer with overlapping tea manufacturing but at significantly larger scale.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
greenfields tea factory social profiles
Digital presencegreenfields tea factory compliance and trust
Trust signalCompliance4 records
greenfields tea factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
greenfields tea factory leadership team
Management profileNumber of profiles
greenfields tea factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
greenfields tea factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about greenfields tea factory
What does greenfields tea factory do?
Greenfields Tea Factory purchases green tea leaves from over 7,000 smallholder farmers in Bomet County, Kenya, processes them through a manufacturing facility using withering, CTC (Crush, Tear, Curl), fermentation, and drying stages, and sells the resulting premium black tea to global buyers via tea auctions and direct channels. The company also operates Chai Pesa, an SMS-based mobile financial service that delivers instant M-Pesa payment advances to registered farmers against their leaf deliveries.
Is greenfields tea factory a public or private company?
greenfields tea factory is a private company. It is classified as unknown and is currently operating.
When was greenfields tea factory founded?
greenfields tea factory was founded in -1. It employs 1 to 10 people.
Where is greenfields tea factory based?
greenfields tea factory is headquartered in Chemaner, Kenya, in the Africa region.
How does greenfields tea factory make money?
One revenue line is on record: tea Processing and Sales.
Who are greenfields tea factory's main competitors?
Direct peers on record are Sasini Tea, Eastern Produce Kenya (Epk), Williamson Tea Kenya, James Finlay Kenya, Kenya Tea Packers (KETEPA) and Kapchorua Tea Company. Others are Mombasa Tea Auction (EATTA) and Safaricom (M-Pesa). Tala (mobile lending) is listed as an emerging player. Unilever Kenya Tea (Brooke Bond) is listed as a broad incumbent.
Does greenfields tea factory have an API?
No public API is recorded for greenfields tea factory.
What industry is greenfields tea factory in?
greenfields tea factory's product category is Tea Processing and Manufacturing. Its primary akta.pro industry code is AFAFADAF, Tea Processing (Withering, Rolling, Fermentation, Drying), with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2080.