Green Hills Country Club

What Green Hills Country Club does

Green Hills Country Club is a private, member-owned country club established in 1930 and located in Millbrae, California, on the San Francisco Peninsula. The club is structured as a 501(c) non-profit social club governed by a member-elected Board of Directors, with approximately 80 team members delivering operations across a 35,000 square foot clubhouse, an 18-hole championship golf course designed by Dr. Alister MacKenzie (architect of Augusta National, Cypress Point, and Royal Melbourne), and a full suite of recreational amenities. The MacKenzie course has been used as a qualifying site for USGA and NCGA tournaments, and the club maintains a clubhouse featuring the MacKenzie Grille, Sunset Room, Lounge, Terrace, two Har-Tru tennis courts, a six-lane heated junior-Olympic swimming pool, fitness facilities, and event space accommodating up to 250 guests.

The club generates revenue through four primary streams: recurring membership dues (across Proprietary, Mackenzie 1, Social-Active, Social, Corporate, and Non-Resident tiers), event hosting and banquets (with a 22% service charge), dining services, and golf operations including Pro Shop merchandise, lessons, and tournament fees. Membership tiers function as a graduated subscription model with annual billing cadences; Proprietary Membership carries equity and voting rights, while non-equity tiers provide differentiated access (e.g., 48 rounds/year for Mackenzie 1, 12 rounds/year for Social-Active, unlimited for Proprietary/Corporate). The go-to-market motion is sales-led and relationship-driven: prospective members contact the Membership Department directly to schedule tours, while event and wedding inquiries arrive via website forms and direct outreach. The club runs on a Clubessential-powered digital platform for website, member login, and reservations.

Green Hills serves multiple customer segments through a hybrid segmentation approach: golf-centric families and enthusiasts (primary), young professionals under 40 seeking flexible terms, social members focused on dining/fitness/ttennis without golf, corporate groups, and event hosts (weddings, mitzvahs, corporate functions). The club emphasizes a warm, family-like member community as a core differentiator, supported by member-referral pathways and word-of-mouth marketing. No proprietary technology, AI/ML capabilities, external funding, or third-party distribution channels are disclosed.

Name

Green Hills Country Club

Legal name

Green Hills Country Club

Website

https://greenhillscc.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Hills Country Club is a private, member-owned 501(c) non-profit country club in Millbrae, California, founded in 1930, offering an Alister MacKenzie-designed 18-hole championship golf course, dining, tennis, aquatics, fitness, and event hosting for up to 250 guests across multiple membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Country club membership
• Golf course operations
• Event venue rental
• Recreational amenities

Headquarters

HQ city

Millbrae

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Dues: Annual and quarterly membership fees from various membership tiers including Proprietary, Mackenzie 1, Social-Active, Social, Non-Resident, and Corporate memberships. The club utilizes a quarterly food and beverage minimum spending requirement for some membership categories.
2. Event Hosting & Banquets: Revenue from hosting weddings, corporate events, birthday parties, anniversaries, reunions, bar/bat mitzvahs, holiday parties, and celebration of life events. A 22% service charge is added to banquet costs plus applicable sales tax.
3. Dining Services: Fine and casual dining revenue from MacKenzie Grille, Sunset Room, Lounge, and Terrace seating. Members and guests enjoy cuisine prepared by classically trained culinary team.
4. Golf Operations: Revenue from Pro Shop merchandise (apparel, equipment, accessories), golf lessons, and tournament fees. Pro Shop features brands including Adidas, Polo, Greg Norman, FootJoy, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Green Hills Country Club is a private, member-owned 501(c) non-profit social club operating an 18-hole Alister MacKenzie-designed championship golf course along with dining venues, tennis courts, fitness facilities, swimming pool, and event spaces. The club sells membership tiers (Proprietary, Mackenzie 1, Social-Active, Social, Corporate, and Non-Resident) that grant access to golf, dining, fitness, aquatics, and social programs. It also hosts weddings, corporate events, and private celebrations for up to 250 guests.

Product overview

Green Hills Country Club is a private, member-owned country club offering a comprehensive suite of recreational and hospitality services. The core offering centers on an 18-hole championship golf course designed by Dr. Alister MacKenzie, complemented by a full-service Pro Shop. The club provides multiple dining venues (MacKenzie Grille, Sunset Room, Lounge, and Terrace), two Har-Tru tennis courts, a heated junior-Olympic swimming pool with spa, and fitness facilities. Event services include venue rental for up to 250 guests for weddings, corporate events, and celebrations. The club operates multiple membership tiers (Proprietary, Mackenzie 1, Social-Active, Social, Corporate, and Non-Resident) that provide graduated access to golf, dining, tennis, fitness, aquatics, and social activities. All services are delivered through a Clubessential-powered digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Tiered membership offerings providing graduated access to golf, dining, tennis, fitness, aquatics, and social activities for individuals, families, and corporate designees.
• 18-Hole Championship Golf Course Championship 18-hole golf course designed by Dr. Alister MacKenzie featuring small undulating greens, strategically located bunkers, and panoramic San Francisco Bay views. Functions as a USGA and NCGA qualifying site.
• Pro Shop

Quantifiable outcome

• 18-hole championship course used as qualifying site for USGA and NCGA tournaments
• +2 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Invited (fka ClubCorp): Largest operator of private golf and country clubs in the U.S., running hundreds of member clubs nationwide. Comparable business model and amenity mix at scale; represents the consolidator-level peer in the private club category.
• Pebble Beach Company: Iconic luxury golf resort operator on the Monterey Peninsula with multiple courses, hotels, and event venues. Broader and more hospitality-driven than Green Hills but competes for the same high-end Bay Area golf and event spend.

Direct peers

• California Golf Club: Private member-owned club in South San Francisco with a championship golf course and dining. Same Bay Area competitive set as Green Hills with a comparable traditional private-club model.
• Peninsula Golf & Country Club: Private member-owned country club on the San Francisco Peninsula with golf, dining, and event facilities. Competes head-to-head with Green Hills for Peninsula families and corporate memberships.
• Sharon Heights Golf & Country Club: Private country club in Menlo Park offering golf, tennis, dining, and event services. Operates in the same Peninsula catchment with a similar membership-tier structure.
• The Olympic Club: Historic private member-owned club in San Francisco offering championship golf, dining, and athletic amenities. Directly comparable to Green Hills as a Bay Area equity-style private club competing for the same member pool.
• Sequoyah Country Club: Historic private country club in Oakland offering golf, swimming, dining, and event hosting. Comparable Bay Area private member-owned club with similar amenity mix and event-driven revenue.

Others

• Troon: Largest golf club management company in the world, managing courses and clubs across the U.S. including private and resort properties. Comparable through the lens of private club operations and golf hospitality even though not a member-owned club itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@greenhillscountryclub3255
• Facebookfacebook.com/100066558441146
• Instagraminstagram.com/greenhillscountryclub
• LinkedInlinkedin.com/company/green-hills-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Hills Country Club