Greenia.id (Greentech)
Greenia.id is an Indonesian greentech startup operating a community-led mobile platform that collects used cooking oil from households, warung, and HoReCa outlets across Indonesia for conversion into biofuel and bioavtur.
- Company typePrivate
- Founded-
- HeadquartersJakarta Selatan, Indonesia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Greenia.id (Greentech) does
Greenia.id is an Indonesian greentech company that operates a community-led platform for the collection and downstream conversion of used cooking oil (minyak jelantah) into biofuel and bioavtur (aviation biofuel). The company is headquartered in South Jakarta (SCBD, Treasury Tower) and serves two principal supply segments: individuals, households, and warung selling used cooking oil for supplemental income, and HoReCa outlets (hotels, cafes, restaurants) plus schools and universities generating high volumes of waste oil. Supply is aggregated through the Greenia mobile app (Android and iOS), where users register, log quantities, schedule free pickup, and receive payment at market rates, and through a partner (mitra) network exceeding 1,000 outlets across major Indonesian cities.
The core product stack consists of the Greenia mobile application (transaction and scheduling layer), GRENBOX (a proprietary collection technology positioned to standardize household oil gathering), and the 3S oil management method (Saring, Simpan, Setor — Filter, Store, Deposit) which guides user behavior. Collected used cooking oil is sold to processing partners who convert it into biodiesel and bioavtur via transesterification. The company holds EU-ISCC sustainability certification (EU-ISCC-Cert-ID230-20240087), enabling access to international biofuel supply chains and sustainable aviation fuel offtake.
Greenia's business model is a transaction/take-rate model on collected feedstock volume: users receive market-rate payment for their oil and free pickup, while Greenia generates revenue by selling aggregated UCO to downstream biofuel processors. Distribution combines a self-serve mobile app with a channel/reseller partner (mitra) network of communities, cooperatives, foundations, and businesses, supplemented by event-based collection campaigns in partnership with brands such as Sahara, Dagaan, and Esta Dana Ventura (the latter targeting 6 million liters of collection). The company appears to be privately held, bootstrapped, and founder-operated, with no disclosed institutional funding rounds or external investment.
Greenia.id (Greentech) firmographics
Firmographics- Name
- Greenia.id (Greentech)
- Legal name
- Greenia
- Website
- https://greenia.id
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenia.id is an Indonesian greentech startup operating a community-led mobile platform that collects used cooking oil from households, warung, and HoReCa outlets across Indonesia for conversion into biofuel and bioavtur.
- Ownership category
- akta.pro rank
Greenia.id (Greentech) industry classification
Industry- Product category
- Used Cooking Oil Recycling and Biofuel Feedstock Collection
- akta.pro primary industry
- Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)
- akta.pro secondary industries
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Manure & Organic Residuals Feedstock Supply (Farm Organics for AD/RNG) (EUAAAFAK)
Keywords
Where Greenia.id (Greentech) is headquartered
LocationHeadquarters
- HQ city
- Jakarta Selatan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Greenia.id (Greentech) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Used Cooking Oil (UCO) Collection and Processing: Greenia collects used cooking oil (minyak jelantah) from individuals and businesses via its app and partner network, then sells the collected UCO to processing partners who convert it into biofuel (biodiesel/bioavtur). Revenue is generated by selling the collected feedstock to downstream biofuel producers.
- Partner/Mitra Registration and Network: Greenia recruits partner organizations (communities, companies, cooperatives, foundations, and individuals) to serve as collection points for used cooking oil. Partners register via the Greenia platform and contribute to oil collection volume, generating fees or revenue sharing based on volumes contributed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community individuals and households selling used cooking oil |
| Transaction based/ take rate | Pay-as-you-go | Partner/Mitra network (organisations, communities, companies, cooperatives) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Greenia.id (Greentech) product offering
Product offeringCore offering
Greenia operates a community-driven mobile platform that aggregates used cooking oil (minyak jelantah) from households, warung (small food stalls), and HoReCa businesses across Indonesia, then sells the collected feedstock to processing partners who convert it into biofuel (biodiesel) and bioavtur (aviation biofuel) via transesterification. The platform is supported by a proprietary GRENBOX collection device and a partner (mitra) network exceeding 1,000 outlets. Users receive free pickup and payment for their oil, while partner organizations earn revenue share based on volumes collected.
Product overview
Greenia.id is a green technology company operating a platform for used cooking oil (UCO) collection and conversion into biofuel. The core offering consists of the Greenia App—a mobile marketplace where users schedule oil pickup and sales—and GRENBOX, a collection technology that facilitates community-based oil gathering. Collected minyak jelantah is processed by Greenia's partners into bioavtur (biofuel for aircraft) and other renewable energy products. The platform serves individuals, households, restaurants, hotels, cafes, and larger corporate networks (>1,000 outlets) across Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Greenia Mobile App Mobile application (Android and iOS) that enables individuals, households, and businesses to register, input used cooking oil quantity, select pickup address, schedule collection, and submit requests. Designed with simple and easy-to-use features for broad community adoption.
- GRENBOX Collection Technology Proprietary collection technology device introduced by Greenia that facilitates the gathering of used cooking oil from communities, enabling easier and more efficient collection of minyak jelantah from households and small businesses.
- Mitra (Partner) Network Program A formal partner program that recruits communities, schools, universities, cooperatives, foundations, companies, and individuals to serve as Greenia collection points. Partners earn revenue share or fees based on monthly oil volumes contributed, and receive collection support from the Greenia platform.
Quantifiable outcome
- Collected used cooking oil is converted into biofuel (biodiesel) and bioavtur for aircraft, replacing fossil fuel equivalents and reducing carbon emissions.
- +2 more outcomes
Companies that use Greenia.id (Greentech)
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Greenia.id (Greentech) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenia.id (Greentech) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DagaancoreGreenia partnered with Dagaan in a collection event held on December 10, 2024 in Jogjakarta. Participants exchanged used cooking oil (minimum 1 liter) for Dagaan shopping vouchers. The event aimed to convert waste cooking oil into bioavtur for aircraft fuel.
- SaharacoreGreenia partnered with Sahara in the 'Dari Dapur ke Langit' campaign, held on December 2, 2024. Participants exchanged used cooking oil (minimum 1 liter) for Sahara vouchers, groceries, or rewards. The campaign promoted bioavtur production from household used oil.
- AmarthaminorAmartha is listed as a partner brand logo on Greenia's website. Nature of partnership appears to be co-marketing or referral within the fintech/payment ecosystem, though specific details are not elaborated on the website.
- Estadana (Esta Dana Ventura)coreEsta Dana Ventura partnered with Greenia in the '6 Juta Minyak Jelantah' campaign to collect 6 million liters of used cooking oil across Indonesia. Esta Dana Ventura branches served as collection points, offering participants incentives such as vouchers, groceries, and reward points. Campaign launched December 2024.
- Pepper LunchminorPepper Lunch is listed as a partner brand logo on Greenia's website, indicating a commercial partnership for used cooking oil collection from their outlets.
- BakerzinminorBakerzin is listed as a partner brand logo on Greenia's website, indicating a commercial partnership for used cooking oil collection from their outlets.
- HangryminorHangry is listed as a partner brand logo on Greenia's website, indicating a commercial partnership for used cooking oil collection from their outlets.
- SagrominorSagro is listed as a partner brand logo on Greenia's website, indicating a commercial partnership for used cooking oil collection.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Greenia.id (Greentech) competitors and assessment
Company assessmentDirect peers
- Rekosistem: Indonesia-based circular economy company operating a tech-enabled waste collection and recycling network, including organic and household waste. Comparable to Greenia in its app-driven collection model and community-led approach to waste valorization.
- Waste4Change: Indonesian waste management and recycling company offering waste collection, sorting, and processing services to households, businesses, and governments. Comparable as a domestic waste-to-value platform with similar customer segments (HoReCa, communities, enterprises).
- Greeneration Foundation: Indonesia-based social enterprise focused on waste management, recycling, and circular economy programs. Comparable to Greenia in its social-impact positioning and focus on transforming waste streams into economic and environmental value.
- Octopus (by Bittersweet): Indonesian greentech startup that collects used cooking oil from households and businesses via a mobile/digital platform for conversion into biofuel. Directly comparable in terms of UCO aggregation model, app-based pickup flow, and Indonesian market focus.
Broad incumbents
- Neste: Global leader in renewable diesel and sustainable aviation fuel, processing significant volumes of waste and residue feedstocks including used cooking oil. Comparable as the downstream offtake customer for Greenia's UCO feedstock and as a benchmark for biofuel economics.
- Darling Ingredients: Global rendering and UCO aggregation company that processes animal fats and used cooking oils into renewable diesel feedstock. Comparable as a UCO aggregator and biofuel feedstock supplier operating at far greater scale than Greenia.
Emerging players
- Gringgo Indonesia: Indonesian waste tech startup using technology to improve waste collection and recycling logistics, often focused on household and community waste. Comparable to Greenia's community-facing digital collection model.
- WasteX: Singapore-headquartered biomass and agricultural waste-to-value platform operating in Southeast Asia. Comparable to Greenia as a regional player converting organic waste residues into marketable renewable products.
- Trashpedia: Indonesia-based waste management digital platform connecting users to waste collection services. Comparable as a community-led, app-based waste collection player in Indonesia, though with broader waste streams beyond UCO.
Regional players
- Used Cooking Oil (UCO) traders in Indonesia (informal pengepul sector): Fragmented network of informal UCO collectors, pengepul, and small aggregators across Indonesia who compete with Greenia on household and small business UCO collection. While not a single named company, this sector represents the primary competitive alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenia.id (Greentech) social profiles
Digital presenceGreenia.id (Greentech) compliance and trust
Trust signalCompliance1 record
Greenia.id (Greentech) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenia.id (Greentech) leadership team
Management profileNumber of profiles
Greenia.id (Greentech) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenia.id (Greentech) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenia.id (Greentech)
What does Greenia.id (Greentech) do?
Greenia operates a community-driven mobile platform that aggregates used cooking oil (minyak jelantah) from households, warung (small food stalls), and HoReCa businesses across Indonesia, then sells the collected feedstock to processing partners who convert it into biofuel (biodiesel) and bioavtur (aviation biofuel) via transesterification. The platform is supported by a proprietary GRENBOX collection device and a partner (mitra) network exceeding 1,000 outlets. Users receive free pickup and payment for their oil, while partner organizations earn revenue share based on volumes collected.
Is Greenia.id (Greentech) a public or private company?
Greenia.id (Greentech) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenia.id (Greentech) founded?
Greenia.id (Greentech) was founded in -1. It employs 1 to 10 people.
Where is Greenia.id (Greentech) based?
Greenia.id (Greentech) is headquartered in Jakarta Selatan, Indonesia, in the Asia region.
How does Greenia.id (Greentech) make money?
Two revenue lines are on record. Used Cooking Oil (UCO) Collection and Processing is the primary driver. The others are partner/Mitra Registration and Network.
Who are Greenia.id (Greentech)'s main competitors?
Direct peers on record are Rekosistem, Waste4Change, Greeneration Foundation and Octopus (by Bittersweet). Broad incumbents are Neste and Darling Ingredients. Emerging players are Gringgo Indonesia, WasteX and Trashpedia. Used Cooking Oil (UCO) traders in Indonesia (informal pengepul sector) is listed as a regional player.
Does Greenia.id (Greentech) have an API?
No public API is recorded for Greenia.id (Greentech).
What industry is Greenia.id (Greentech) in?
Greenia.id (Greentech)'s product category is Used Cooking Oil Recycling and Biofuel Feedstock Collection. Its primary akta.pro industry code is BPAGALAF, Circular Economy & Sustainable Products (Reuse, Repair, Upcycling), with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative).