Green Is Good

What Green Is Good does

Green Is Good is a Mexico-based creative production agency specializing in photography and location production services for fashion, lifestyle, and luxury brands. Founded in 2009 and headquartered in Mexico City (with operating presence in Guadalajara), the company provides end-to-end production services including creative direction, crew coordination, location scouting, talent booking, and post-production management for editorial and commercial shoots.

The company's core offering is service-based rather than software-based, leveraging a network of international photographers (including Peter Lindbergh, Dan Li, Ben Watts, Coliena Rentmeester, and emerging Mexican talent) and a library of Mexican destination locations spanning Baja California, the Pacific Coast, Caribbean, Oaxaca, Yucatan Peninsula, and Mexico City. There are no proprietary technology platforms or AI/ML capabilities disclosed; the moat is built on relationships, talent, and location access rather than technology.

The business operates on a project-based professional services revenue model, acquired through direct enterprise relationships, industry reputation, and listing on Models.com. The client base spans 90+ named brands and publications including Nike, Dior, Ralph Lauren, Saks, Vogue, and Elle. The company is privately held, employs approximately 13 people, has no institutional investors or M&A activity, and reports no publicly disclosed revenue. An affiliated relationship with Mexico-based creative production entity Morning People is referenced but ownership and structural details are not disclosed.

Name

Green Is Good

Legal name

Green Is Good

Website

https://greenisgood.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Is Good is a Mexico-based creative production agency providing end-to-end photography production and location services for fashion, lifestyle, and luxury brands and publications across 90+ enterprise clients including Nike, Dior, Vogue, and Saks.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Photography Production Services: Project-based creative production services for fashion brands and publications, including photography, creative direction, and content creation for marketing campaigns and editorial use.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green Is Good is a Mexico-based creative production agency that provides end-to-end photography production services for fashion, lifestyle, and luxury brands and publications. The company manages the full production workflow including creative direction, crew and talent coordination, location scouting across diverse Mexican destinations, and post-production delivery for editorial and commercial fashion shoots.

Product overview

Green Is Good is a Mexico-based creative production agency specializing in photography and location production services for fashion, lifestyle, and luxury brands. The company operates a platform of production services including end-to-end photography production (creative direction, crew coordination, full production management) and location-based production services across Mexican destinations. The company works with international fashion and lifestyle brands including Nike, Vogue, Zara Home, Dior, Ralph Lauren, Urban Outfitters, and numerous other clients. The core offering is service-based rather than a software product, providing physical production capabilities rather than digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Production Services End-to-end photography production services for fashion, lifestyle, and luxury brands, including creative direction, crew coordination, location scouting, and full production management for editorial and commercial shoots.
• Location Production Services Location-based production services across Mexico, offering access to diverse destinations including Baja California, Pacific Coast, Caribbean, Oaxaca, Yucatan Peninsula, Guadalajara, Puerto Escondido, and Mexico City for fashion and commercial photography.

Named customers38 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Morning PeopleminorStrategic or Co-development PartnerMorning People is listed as a related entity on Green Is Good's website, suggesting a collaborative or affiliated relationship between the two creative production companies based in Mexico.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1stAveMachine: 1stAveMachine is a creative production company serving advertising, fashion, and entertainment clients with photography and film production services, comparable in project-based commercial work for global brands.
• Atelier Management: Atelier Management is a New York-based talent management and production company specializing in fashion photography, creative direction, and editorial production for global fashion brands and publications, directly comparable to Green Is Good's core offering.
• Art Partner: Art Partner is a global production company representing photographers, stylists, and creative talent for fashion, beauty, and advertising campaigns, overlapping with Green Is Good's end-to-end production service model.
• Streeters: Streeters is a London-based fashion production and talent agency providing photography production, creative direction, and crew coordination to fashion brands, magazines, and advertising clients, comparable in service mix and target customers.
• Morning People: Morning People is a Mexico-based creative production agency explicitly linked as a related entity on Green Is Good's website, serving the same fashion, lifestyle, and luxury client base with end-to-end photography production services.
• Webber Represents: Webber Represents is a London-based production and talent agency providing photography production services for fashion, beauty, and lifestyle brands, with a comparable boutique, relationship-driven operating model.

Broad incumbents

• Anonymous Content: Anonymous Content is a Los Angeles-based creative production company with divisions spanning film, commercials, and photography, representing many top fashion and editorial photographers and overlapping with Green Is Good's fashion client base at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenisgoodmx
• LinkedInlinkedin.com/company/green-is-good
• Instagraminstagram.com/greenisgoodmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Is Good