Green My Plate

What Green My Plate does

Green My Plate is an Australian event-services company founded in 2019 in Melbourne that operates a fully managed, closed-loop reusable service for events, venues, schools, and councils. Its core offering replaces single-use food packaging at events with a complete system spanning distribution, collection, washing, staffing, and post-event impact reporting. The underlying technology consists of reusable bamboo-fiber plates and bowls, 400ml plant-based cups derived from sugarcane with calibrated pour lines for wine, beer, and spirits, and an integrated Mug Wall containing 200 upcycled ceramic mugs. Supporting infrastructure includes Pink Bin Skins for 240L wheelie bins used as identifiable return points, a Crawford Kitchen partnership providing a 20ft mobile dishwashing unit for events lacking onsite kitchens, plus staffed waste-sorting ("Bin Fairies") and external dishwashing services.

The company monetizes primarily through managed-service contracts (custom-quoted per event) and a secondary dry-hire model for smaller gatherings. Staff rates are publicly disclosed (Mon-Sat $31.87/hr, Sunday $44.98/hr, public holidays $70.12/hr exclusive of superannuation), while product-level pricing is provided on a quote basis. Products are also available for outright sale to organizations wishing to operate their own reusable systems.

Green My Plate serves enterprise event clients including Tennis Australia (Australian Open, four successive years with washes scaling from ~13,000 to over 137,000), the Australian Grand Prix Corporation (since 2022 across both motorcycle and F1 events), and Federation Square (3+ years), alongside 20+ local councils across Victoria, the University of Melbourne, music festivals, media organizations, and a long tail of smaller events. The company's go-to-market is sales-led, driven by quote-based enterprise engagement, case-study-driven referrals, and visibility generated through on-site presence at major events.

Name

Green My Plate

Legal name

Green My Plate

Website

https://greenmyplate.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Green My Plate operates a fully managed closed-loop reusable service for events in Australia, providing bamboo-fiber plates, sugarcane-based cups, and integrated washing, staffing, and logistics to clients including the Australian Open, Australian Grand Prix, and 20+ Victorian councils.

Ownership category

akta.pro rank

Product category

Reusable Event Catering Services

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

akta.pro secondary industry

Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Reusable event service
• Event waste management
• Bamboo fiber tableware
• Mobile dishwashing services
• Closed-loop catering

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Fully Managed Reusable Service: Comprehensive service including distribution, collection, washing, staffing, and impact reporting for events. Pricing varies by event size and requirements, provided via custom quotes.
2. Product Sales: Sale of reusable plates, bowls, cups, mug walls, and pink bin skins to customers looking to implement their own reusable systems.
3. Staffing Services: Provision of experienced event staff to manage operations including dishwashing, collection, and patron education.
4. Dishwashing Equipment Solutions: Provision of dishwashing equipment solutions and mobile kitchen infrastructure for events of all sizes.
5. Dry Hire: For smaller events, offering dry hire option for plates, bowls, cups and mugs without full managed service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Green My Plate provides a fully managed closed-loop reusable service for events, handling distribution, collection, washing, waste sorting, staffing, and impact reporting for organisers. The company supplies reusable bamboo fiber plates and bowls, plant-based sugarcane cups (400ml), upcycled ceramic Mug Walls, and Pink Bin Skins, delivered through a managed rental, dry hire, or unit-sales model. The offering is designed to replace single-use food packaging at events such as sporting tournaments, festivals, and corporate functions.

Product overview

Green My Plate operates as a fully managed reusable service for events, venues, schools, and councils, offering both product rentals and product sales. The core product portfolio consists of bamboo fiber plates and bowls, plant-based 400ml reusable cups for cold beverages, and Mug Walls with upcycled ceramic mugs—all designed for repeated use at events. Products are offered through two service models: a fully managed closed-loop rental system where Green My Plate handles distribution, collection, washing, staffing, logistics, and impact reporting; and a dry hire option for smaller events. Supporting accessories include Pink Bin Skins (covers for 240L wheelie bins) and the Crawford Kitchen mobile dishwashing unit for larger events. Additional services include the Bin Fairies waste sorting service and External Dishwashing Service for organizations with their own reusables. Products are also available for purchase with implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Bamboo Fiber Plates
• Bamboo Fiber Bowls
• Plant-Based Reusable Cups (400ml)
• Mug Wall (200 Upcycled Ceramic Mugs)
• Pink Bin Skins
• Fully Managed Closed-Loop Reusable Service
• Bin Fairies Waste Sorting Service Trained waste-sorting staff ("Bin Fairies") deployed at events to recover reusable items, sort waste streams, and maximise diversion from landfill.
• External Dishwashing Service Commercial dishwashing service for clients needing cleaning of reusable cups, plates, bowls, and other eventware outside of live event days.
• Staff and Dishwashing Equipment Hire Hire of trained event staff and commercial dishwashing equipment, supplied to support on-site dishwashing operations at client events.
• Mobile Dishwashing Unit (Crawford Kitchen) A mobile dishwashing unit supplied in partnership with Crawford Kitchen, enabling on-site commercial washing of reusable tableware at events.

Quantifiable outcome

• Australian Open grew from ~13,000 washes to over 137,000 washes over four years
• +2 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Crawford KitchencoreStrategic or Co-development PartnerPartnership providing access to Crawford Kitchen's 20ft shipping container dishwashing unit for larger events. This mobile kitchen solution functions as a fully equipped dishwashing facility for events without onsite kitchen infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TURN Reuse: Reusable cup and packaging system for stadiums and arenas offering wash-and-return logistics. Comparable as managed reusable system for large-scale venues.
• BioPak: Australian-headquartered sustainable foodservice packaging company supplying compostable plates, bowls, cups and cutlery to cafes, events and hospitality. Highly comparable to Green My Plate as a domestic alternative for reusable/compostable event tableware.
• CupClub: UK reusable cup and packaging service operating at festivals and corporate events with tracked, returnable packaging. Closely comparable in reusable-service-as-a-product business model.
• r.World (r.Cup): US-based reusable cup and tableware service for stadiums, festivals and universities with a closed-loop washing model. Directly comparable in managed reusable service delivery at major events.
• CHEEKI: UK reusable cup rental and collection service for festivals, conferences and venues. Comparable as a direct reusable-cup hire operator at events.

Broad incumbents

• Eco-Products (Novolex): Large North American sustainable foodservice disposables brand. Overlaps in event tableware but is a single-use compostable manufacturer rather than a managed reuse service.
• Vegware: UK-based manufacturer of compostable foodservice packaging including plates, bowls and cups. Comparable product overlap but broader catalogue and not a managed reuse service.

Emerging players

• Algramo: Chilean-origin reusable packaging-as-a-service platform for consumer goods and foodservice. Comparable circular packaging model though primarily retail-anchored rather than event-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-my-plate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green My Plate