Green Orange

What Green Orange does

Green Orange SAS is a Colombian educational transformation company that helps Latin American private schools strengthen competitiveness, differentiate their educational proposition, and build sustainable institutional models. The company operates across three integrated pillars: strategic consulting engagements, flexible training programs (microlearning, blended, and in-person formats) for educators and school leaders, and customized educational content delivered through both printed and digital channels. Its technology backbone is the e-workbook digital platform (ewb.com.co), which hosts more than 25,000 content items, 400+ texts, 90+ courses, and 600+ assessments covering Preescolar through Bachillerato, paired with branded hybrid workbooks that embed the platform in each school's curriculum.

The product portfolio spans the flagship e-workbook hybrid workbook system, the Desafía tu Mente STEAM+H thinking skills program, the Evolution bilingual English collection, the Academia Green Orange microlearning platform, and published thought-leadership books including La Hora del Genio and Colegios Héroes y Zombies. Green Orange monetizes through professional services consulting fees, recurring subscriptions for training and digital platform access, one-time licensing for content modules and books, and multi-year contracts for customized transformation engagements. The go-to-market is sales-led and consultative, targeting school leadership and administrators directly with regional distribution across Colombia, Peru, Bolivia, and Ecuador.

The firm is privately held, founder-led, and bootstrapped, with no disclosed external funding. Alexander Gerena serves as CEO and Innovation Manager, supported by Ana Maria Blanco in administration, Walter Gerena in projects and consulting, and Joaquin Villadiego in content direction. Notable engagements include strategic roadmap construction with Fe y Alegría Colombia (50+ centers), leadership training for more than 200 principals via CONFENADESPRIV, and a cross-border virtual training partnership with the Adoratrices-Embassy of Spain.

Name

Green Orange

Legal name

Green Orange SAS

Website

https://greenorangesas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Orange SAS is a Colombian educational transformation firm that delivers strategic consulting, training, and customized digital-plus-printed content to Latin American private schools, helping them differentiate their offerings and build sustainable models across Colombia, Peru, Bolivia, and Ecuador.

Ownership category

akta.pro rank

Product category

Educational Consulting and Content Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Education Systems & Skills Technical Assistance (BPADAEAI)

akta.pro secondary industries

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Educational consulting services
• K-12 educational content
• School transformation consulting
• Teacher training programs
• Digital learning platforms

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Strategic Consulting: Educational strategy consulting services to help schools with transformation, differentiation, and sustainability planning. Engagements include strategic roadmaps and organizational alignment.
2. Online Training Programs: Virtual training and professional development for teachers and school administrators on educational management, innovation, and pedagogical strategies. Includes microlearning and blended learning modalities.
3. Educational Content Licensing: Sale of educational workbooks, textbooks, and digital content for Preescolar through Bachillerato. Content is personalized to each school's curriculum and pedagogical approach.
4. Digital Platform Subscription: Access to the e-workbook digital platform including interactive resources, digital readers, teacher materials, and updated content. Schools receive the platform with branded workbooks.
5. Published Books: Published educational books and guides such as 'La Hora del Genio' and 'Colegios Héroes y Zombies' sold through Apple Books and other channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green Orange SAS provides strategic consulting, customized educational content, and flexible training programs to private schools across Latin America. Its core offerings include hybrid educational workbooks (e-workbook), thinking skills development programs (Desafía tu Mente), bilingual curricula (Evolution), and a microlearning platform (Academia Green Orange), all tailored to each school's identity and pedagogical approach.

Product overview

Green Orange offers an integrated educational ecosystem composed of three core pillars — strategic consulting, flexible training, and digital/printed educational content — along with a suite of branded products and publications. The flagship content products are e-workbook (a hybrid workbook covering four core subjects across Preescolar through Bachillerato with a companion digital platform at ewb.com.co), Desafía tu Mente (a STEAM+H thinking skills program), and Evolution (a bilingual English-language curriculum collection). The company also publishes thought-leadership books including La Hora del Genio and Colegios Héroes y Zombies, and operates the Academia Green Orange microlearning platform. All products are designed to be customized to each school's identity, pedagogical approach, and curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• e-workbook: A collection of school texts designed to make each class more active, participatory, and meaningful, covering basic subject areas with application activities, project-based learning, thinking routines, and complementary resources.
• Desafía tu Mente
• Evolution

Products and services

• Consultoría estratégica (Strategic Consulting) Strategic consulting services to help schools identify growth opportunities, differentiate their value proposition, and build sustainable institutional models. Uses a six-step methodology from reality comprehension through strategy execution and evolution.
• Formación flexible (Flexible Training) Online and hybrid training programs for educators and school leaders covering innovation, strategy, agile methodologies, and educational management, delivered through microlearning, blended learning, and conference workshops.
• e-workbook A hybrid educational workbook solution for Preescolar through Bachillerato, covering the four core subject areas (mathematics, language, natural sciences, and social sciences) through active learning challenges, active methodology, and bilingual literacy. Includes a digital platform with 25K+ content items, 400+ texts, 90+ courses, and 600+ assessments.
• Desafía tu Mente A thinking skills development program designed to foster critical, creative, scientific, mathematical, technological, and humanistic thinking through active learning challenges and experiences, aligned with a STEAM+H approach. Covers Preescolar through Bachillerato with annual, semester, and trimester module structures.
• Evolution (Colección Evolution) A bilingual book collection developed entirely in English, aligned with each institution's curriculum to strengthen bilingual processes, integrate English across subject areas, and advance toward international academic standards for Kínder through Grado Undécimo.
• Academia Green Orange (Microlearning Academy) An internal microlearning platform providing exclusive courses on strategic analysis, market analysis, competitive analysis, strategic thinking, and execution, featuring modules on context analysis, winning strategy, challenging the mind, creating futures, and participative management.
• La Hora del Genio A practical and reflective guide exploring creativity, critical thinking, and innovation through a STEAM approach (Science, Technology, Engineering, Arts, and Mathematics), targeted at educators, parents, students, and leaders. Published and available on Apple Books.
• Colegios Héroes y Zombies A book offering survival strategies for private schools facing demographic and economic crises, addressing adaptability, differentiation, and transformation. Published and available on Apple Books.

Quantifiable outcome

• Trained 200+ school leaders and principals
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fe y Alegría ColombiacoreStrategic or Co-development PartnerGreen Orange accompanied Fe y Alegría Colombia in constructing strategic orientations for their 2026-2030 roadmap. This partnership supports an organization with more than 50 early childhood and basic/secondary education centers, focusing on institutional transformation and strategic development.
• Corporación Educativa Minuto de DioscoreStrategic or Co-development PartnerDevelopment of educational content for mathematics, language, natural sciences, and social sciences aligned with current learning needs. Content designed to complement school curricula.
• CONFENADESPRIVcoreStrategic or Co-development PartnerTraining partnership delivering seminars and bootcamps to more than 200 principals and educational leaders on strategy, innovation, and futures of education.
• Adoratrices - Embassy of SpaincoreChannel Partner/ Reseller/ DistributorVirtual training partnership providing courses and diplomas in entrepreneurship and digital skills across Latin America including Colombia, Peru, Bolivia, and Ecuador.
• Grupo Educativo Nueva InglaterracoreStrategic or Co-development PartnerQuality management and continuous improvement partnership supporting a network of more than seven educational institutions in strengthening their management systems.
• Homeschooling CommunityminorStrategic or Co-development PartnerDigital learning solutions and support resources implementation for students, families, guides, and tutors in homeschooling contexts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson: Global educational services and content company with a major Latin American footprint across K-12, higher education, and professional training. Comparable to Green Orange's blended ecosystem of content, training, and digital platforms, though at vastly larger scale.
• Cengage: Global educational content and technology company serving K-12 and higher education with digital learning platforms and curated content. Comparable to Green Orange's digital platform (ewb.com.co) and content licensing model in the broader K-12 market.
• McGraw Hill Education: Global educational publisher with K-12 content, adaptive learning platforms, and teacher professional development offerings. Comparable to Green Orange's integrated content + training + digital approach but competing from a much larger base, particularly in bilingual/international curricula.
• Santillana (PRISA/Vela Mayor): One of the largest Spanish-language educational content and services groups in Latin America, offering textbooks, digital platforms, and teacher training. Comparable to Green Orange's content + training ecosystem but operating at significantly larger scale across all of LATAM.

Emerging players

• Crehana: Latin American online learning platform offering creative and professional courses with B2B team-training solutions. Comparable to Green Orange's training and microlearning modalities but oriented toward corporate and creative learners rather than K-12 institutions.
• Platzi: Latin American online education platform focused on professional and technology skills training. Comparable to Green Orange's Academia Green Orange microlearning platform and Formación Flexible offerings, though targeting professionals rather than K-12 schools.

Direct peers

• Editorial Norma: Major Colombian and Latin American educational content publisher producing textbooks, workbooks, and digital resources for K-12 schools. Directly comparable to Green Orange's e-workbook line and custom content licensing business serving the same regional school market.
• Editorial Magisterio: Colombian educational publisher focused on pedagogical content, teacher resources, and school materials. Comparable to Green Orange's e-workbook and Desafía tu Mente lines serving Colombian schools and educators.
• Grupo SM (SM Editorial): Large Spanish-language educational publisher operating across Latin America with school textbooks, digital platforms, and teacher training materials. Comparable in product breadth (content + training) and target customer (LATAM K-12 schools).
• Carvajal Educación: Colombian educational solutions provider delivering content, technology, and training to K-12 institutions. Directly comparable as a domestic competitor combining educational content with school-facing services in the Colombian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenorangesas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Orange