Greenpeace Israel

What Greenpeace Israel does

Greenpeace Israel is a nonprofit environmental advocacy organization headquartered in Tel Aviv and operating as the Israeli national office of the global Greenpeace network (present in 55+ countries). Founded in the mid-1990s (1993 per organization statements, 1995 per firmographic records), it runs campaigns across six verticals: Climate & Energy, Plastic, Oceans, Fashion, Forests, and Nature. Its functional output is advocacy — investigative reports, field research, public campaigns, and policy/litigation efforts directed at Israeli energy, industrial, and consumer-facing actors.

The organization's primary deliverables are reports and investigations. Recent published outputs cover microplastics contamination in baby food, the electricity footprint of AI data centers, methane leaks, and offshore oil drilling. In autumn 2024 it deployed thermal-camera-based methane emissions monitoring as an in-house field investigation capability. Notable policy outcomes include successfully blocking oil shale development in the Dead Sea region. There is no commercial software, SaaS, API, or technology product; distribution is via the organization's own website, social media channels, and earned media.

The business model is donation-funded and explicitly independent: Greenpeace Israel does not accept government or corporate funding and is supported entirely by individual member donations. Pricing/ask structure is published in monthly recurring tiers at 68, 100, and 168 NIS. Headcount is approximately 8 staff, indicating a lean operational structure that relies on the broader Greenpeace network's shared branding, methodology, and campaign infrastructure while remaining organizationally and financially independent at the Israeli level.

Name

Greenpeace Israel

Legal name

Greenpeace Israel (גרינפיס ישראל)

Website

https://greenpeace.org.il

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenpeace Israel is a Tel Aviv-based, donor-funded environmental advocacy nonprofit and the Israeli office of the global Greenpeace network, campaigning on climate, plastics, oceans, forests, fashion, and nature issues through investigations, reports, and policy action.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

Keywords

• Environmental advocacy
• Climate campaigns
• Ocean conservation
• Plastic pollution
• Nonprofit organization

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Member Donations and Support: Recurring monthly donations from members provide operational stability and independence. Greenpeace Israel emphasizes that it does not accept funding from governments or corporations. Monthly support tiers are offered at 68, 100, 168 shekels, or custom amounts. Donations are tax-deductible under Section 46 of the Income Tax Ordinance.
2. Legacy and Bequest Donations: The organization offers legacy/bequest donation programs allowing supporters to leave a lasting environmental legacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greenpeace Israel is a nonprofit environmental advocacy organization that runs public campaigns, independent scientific research, legal petitions, and volunteer programs on climate and energy, plastic pollution, oceans, forests, fashion, and nature conservation in Israel. Its core sellable offerings are recurring membership/donation subscriptions, sponsored campaign initiatives, and volunteer engagement programs including community gardens (Seder Bagina).

Product overview

Greenpeace Israel is an environmental NGO operating as a campaign-based organization rather than a commercial technology product company. The organization offers a portfolio of environmental advocacy campaigns covering climate and energy, plastic pollution, oceans, fashion, forests, and nature conservation. Supporting services include environmental research publications, a community gardening volunteer program (Seder Bagina), newsletter subscription, and a membership/donation program. The organization does not offer software products, SaaS platforms, APIs, or technology integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate and Energy Campaigns

Quantifiable outcome

• Successfully blocked oil shale extraction project at Dead Sea (RAM project) through public, legal, and media advocacy
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Greenpeace InternationalcoreStrategic or Co-development PartnerGreenpeace Israel is part of the global Greenpeace network, operating under the umbrella of Greenpeace International. The organization coordinates with environmental movement partners and collaborates with other NGOs on campaigns including environmental movement allies in blocking the Dead Sea oil shale project.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sierra Club: One of the largest and oldest environmental organizations in the United States. Comparable as a member-supported environmental advocacy organization running campaigns on climate, forests, oceans, and public lands.
• WWF (World Wildlife Fund): Larger, more established global environmental organization with broader conservation portfolio including species and habitat protection. Comparable in mission and donor-supported nonprofit model, though WWF emphasizes conservation rather than confrontational advocacy.
• Natural Resources Defense Council (NRDC): U.S.-based international environmental advocacy organization. Comparable in combining scientific research, legal action, and policy advocacy across climate, oceans, plastics, and public health issues.
• Environmental Defense Fund: Major U.S. environmental advocacy organization using science, economics, and law to drive policy outcomes. Comparable in scientific research capability (e.g., methane monitoring) and legal advocacy approach.

Direct peers

• Greenpeace International: The global coordinating body of the Greenpeace network that Greenpeace Israel operates under. Shares the same brand, mission, advocacy methodology, and member-driven funding model across 55+ countries.
• Adam Teva V'Din (Israel Union for Environmental Defense): Israeli environmental advocacy NGO focused on environmental justice, policy litigation, and protecting Israel's natural resources. Comparable in advocacy tactics (legal petitions) and Israeli geographic focus.
• Society for the Protection of Nature in Israel (SPNI): Israel's largest domestic environmental NGO focused on nature protection, education, and advocacy. Directly comparable as a member-supported environmental organization operating in Israel with similar campaign topics.
• Friends of the Earth International: Global federation of grassroots environmental organizations with national chapters. Closely comparable as a federated environmental advocacy network using campaigns, member engagement, and direct action tactics.

Emerging players

• 350.org: Global grassroots climate movement organization focused on fossil fuel opposition and renewable energy transition. Comparable in campaign methodology, climate focus, and member mobilization approach.

Regional players

• Greenpeace MENA: Greenpeace's Middle East and North Africa regional branch. Directly comparable as a sister Greenpeace office focused on environmental advocacy in the broader Middle East region with similar campaign topics and funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenpeaceisr
• YouTubeyoutube.com/user/GreenpeaceIsrael
• Facebookfacebook.com/greenpeace.il
• Instagraminstagram.com/greenpeaceil
• TikToktiktok.com/@greenpeaceisrael/video/7081326653779086594
• LinkedInlinkedin.com/company/greenpeace-israel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace Israel