Greenport Aalsmeer

What Greenport Aalsmeer does

Greenport Aalsmeer is a non-profit community organization that convenes entrepreneurs, governments, research institutions and educational organizations in the Dutch horticulture sector across six municipalities in North and South Holland (Aalsmeer, Amstelveen, Uithoorn, Haarlemmermeer, Nieuwkoop, Kaag en Braassem). The region described as the world trade center for flowers and plants employs more than 50,000 people and contains approximately 800 hectares of net greenhouse cultivation area. The organization operates around three themes: area development (gebiedsontwikkeling), circularity (circulariteit), and education & labor (onderwijs & arbeid), and explicitly positions itself as a neutral knowledge hub that matches questions with answers across the regional ecosystem.

The organization delivers its mandate through programmatic initiatives rather than commercial products. Active programs include the HSPI (Horti Sustainable Packaging Initiative) which produced a shared PPWR conformity declaration template in July 2026, the Duurzame Sierteelt Coalitie (a coalition of 75+ companies focused on floriculture sustainability), the Tuinbouw Battle educational challenge for schools run with Yuverta mbo and Rabobank, the annual Aalsmeer Flower Festival, and the PodKas podcast series. Sector-wide partnerships extend to Wageningen University & Research, CBS, Topsector Tuinbouw & Uitgangsmaterialen, Glastuinbouw Nederland, Greenports Nederland, LTO Nederland, NAJK, BO Akkerbouw, Albert Heijn, Verpact, and the Circular Plastics Alliance.

Greenport Aalsmeer does not sell products or services commercially. It is funded and operated as a community association serving all stakeholders in the regional horticulture cluster; no revenue figures, pricing models, or commercial GTM mechanics are disclosed. Its value proposition rests on neutrality, multi-stakeholder convening power, and the ability to drive sector-wide agreements (e.g., the Convenant Gewasbescherming) that no single party could conclude independently.

Name

Greenport Aalsmeer

Legal name

Greenport Aalsmeer

Website

https://greenportaalsmeer.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenport Aalsmeer is a non-profit community organization that convenes entrepreneurs, governments, research institutions and educators in the regional Dutch horticulture cluster across six municipalities, facilitating programs on area development, circularity and education/labor.

Ownership category

akta.pro rank

Product category

Horticulture cluster community organization

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industries

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM), Research & Science Fair Competitions (Science Fairs, Research Symposiums) (EDAMAGAL)

Keywords

• Horticulture community network
• Sector collaboration platform
• Circular economy programs
• Horticulture education programs
• Agricultural knowledge hub

Headquarters

HQ city

Schiphol Rijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community organization / membership: Greenport Aalsmeer is a non-profit community organization that works on behalf of all stakeholders in the horticulture sector. It does not sell products or services commercially. The organization facilitates collaboration, knowledge sharing, and project development for its members.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greenport Aalsmeer is a non-profit community organization that connects entrepreneurs, governments, research institutions, and educational organizations in the Dutch horticulture sector across the Aalsmeer region. It facilitates collaboration on three themes — area development (gebiedsontwikkeling), circularity, and education & labor — by organizing innovation cafés, hosting the PodKas podcast, running the Tuinbouw Battle school program, hosting the Horti Sustainable Packaging Initiative (HSPI), and convening events such as the Aalsmeer Flower Festival. The organization does not sell commercial products or services; it acts as a neutral knowledge hub and convening body.

Product overview

Greenport Aalsmeer is a community network organization rather than a commercial product company. It connects entrepreneurs, governments, research institutions, and educational organizations in the horticulture sector within the Aalsmeer region. The organization facilitates three core themes: area development (gebiedsontwikkeling), circularity (circulariteit), and education & labor (onderwijs en arbeid). Key offerings include the PodKas podcast series, the Tuinbouw Battle educational program for schools, participation in the Horti Sustainable Packaging Initiative (HSPI) for packaging compliance, and the annual Aalsmeer Flower Festival community event. The organization focuses on knowledge sharing, project facilitation, and connecting industry stakeholders rather than offering commercial software products.

Differentiator

Problem solved

Functional benefit

Brands

• PodKas: The podcast of Greenport Aalsmeer about topics relevant to horticulture entrepreneurs.

Products and services

• PodKas

Quantifiable outcome

• 800 hectares of net cultivation area under glass maintained
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Glastuinbouw NederlandcoreStrategic or Co-development PartnerGlastuinbouw Nederland is a key partner in the Greenport Aalsmeer community. They work together on sector-wide initiatives including area development, sustainability, and policy advocacy. The organization participated in presenting the future vision for greenhouse horticulture in the Aalsmeer region towards 2050.
• Horti Sustainable Packaging Initiative (HSPI)coreStrategic or Co-development PartnerHSPI is a collaborative initiative where participants work together on sustainable packaging solutions for the horticulture sector. Greenport Aalsmeer hosts the initiative, with Herold Dongelmans serving as contact. The initiative recently developed a template for PPWR (Packaging and Packaging Waste Regulation) conformity declarations.
• BO AkkerbouwcoreStrategic or Co-development PartnerAgricultural sector organization involved in the Convenant Gewasbescherming (Crop Protection Covenant) initiative alongside Greenports Nederland, LTO Nederland, and NAJK.
• Greenports NederlandcoreStrategic or Co-development PartnerNational umbrella organization for Dutch horticulture clusters. Greenports Nederland is represented by Adri Bom-Lemstra (Chair) and is a key partner in national sector initiatives including the Convenant Gewasbescherming.
• LTO NederlandcoreStrategic or Co-development PartnerAgricultural sector organization working with Greenports Nederland, BO Akkerbouw, and NAJK on the Convenant Gewasbescherming to create sustainable crop protection frameworks.
• NAJKcoreStrategic or Co-development PartnerYoung farmers organization participating in the Convenant Gewasbescherming initiative to ensure sustainable crop protection with farmer perspective.
• Albert HeijnminorStrategic or Co-development PartnerAlbert Heijn participates in a test project where own plastic waste is recycled into film for packaging plants sold in AH stores, in collaboration with Verpact, Circular Plastics Alliance (CPA), and HSPI.
• VerpactminorStrategic or Co-development PartnerDutch packaging waste management organization collaborating with Albert Heijn, Circular Plastics Alliance, and HSPI on plastic chain sustainability.
• Circular Plastics Alliance (CPA)minorStrategic or Co-development PartnerAlliance working on circular plastic solutions in collaboration with Albert Heijn, Verpact, and HSPI for plastic chain sustainability.
• Duurzame Sierteelt CoalitiecoreStrategic or Co-development PartnerCoalition of more than 75 companies and organizations working on sustainability in the floriculture sector. Greenport Aalsmeer facilitates this coalition and is developing the right direction for the coming period.
• Provincial government of North-HollandcoreStrategic or Co-development PartnerThe provincial government, represented by Provincial Executive member Jelle Beemsterboer, supports Greenport Aalsmeer as it connects different partners and drives innovation in the regional horticulture sector.
• Wageningen University & ResearchcoreTechnology or IntegrationKnowledge partner involved in horticulture research, including the Tuinbouwcijfers (Horticulture Statistics) and various research initiatives. Contributed to research on horticulture sector economics and innovation.
• CBS (Statistics Netherlands)minorStrategic or Co-development PartnerStatistical agency providing data for the Tuinbouwcijfers research on horticulture sector performance.
• HortiHeroesminorStrategic or Co-development PartnerTalent development organization in the Food & Flower industry, organizing Growth Sessions and Hackathons. Greenport Aalsmeer collaborates on innovation and talent initiatives.
• Topsector Tuinbouw & UitgangsmaterialencoreStrategic or Co-development PartnerNational topsector organization that requested the Tuinbouwcijfers research, working with Greenports Nederland on sector intelligence.
• Yuverta mbominorImplementation/ SI/ Consulting PartnerVocational education provider partnering on the Tuinbouw Battle educational program and various student engagement initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenport Venlo: Regional horticulture cluster organization in Limburg using the same Greenport community-cluster model. Comparable structure, themes, and stakeholder convening focus in a different Dutch horticulture region.
• Brainport Eindhoven: Dutch regional cluster organization driving innovation in the Eindhoven tech/manufacturing region. Same triple-helix cluster model (industry-government-knowledge institutions) but applied to the technology sector instead of horticulture.
• Foodvalley NL: Dutch regional cluster organization focused on agrifood innovation in the Wageningen region. Closely comparable triple-helix model with overlap in horticulture/agriculture stakeholders, education programs (Wageningen UR), and sustainability themes.
• Greenport West-Holland: Sister Dutch Greenport cluster serving the West-Holland horticulture region. Same community-cluster operating model under the national Greenports Nederland umbrella, with comparable programs on circularity, area development, and education.
• Greenports Nederland: National umbrella organization for Dutch horticulture clusters, including Greenport Aalsmeer. Both coordinate industry stakeholders on area development, sustainability, and policy advocacy within Dutch horticulture — directly comparable cluster-organization model.

Broad incumbents

• Royal FloraHolland: Largest global flower auction cooperative operating in the Aalsmeer region and serving the same growers, breeders, and traders. Overlapping stakeholder base but commercial auction model instead of community/clusters model.
• Glastuinbouw Nederland: National trade association for the Dutch greenhouse horticulture sector. Comparable advocacy and policy representation role but national in scope and trade-association-specific, serving as a core partner of Greenport Aalsmeer.

Others

• Topsector Tuinbouw & Uitgangsmaterialen: National Dutch topsector organization for horticulture and starting materials, commissioning sector intelligence (Tuinbouwcijfers) and engaging with Greenports. Adjacent, knowledge-policy-focused ecosystem participant rather than direct cluster operator.
• Wageningen University & Research: Major agricultural research university providing Tuinbouwcijfers research and innovation collaboration to Greenport Aalsmeer. Knowledge/ecosystem partner with overlapping horticulture interests rather than competing community organization.

Regional players

• Holland Fresh Group: Dutch horticulture logistics and trade-services cluster organization supporting Dutch fresh produce export. Comparable cluster-coordination role focused on logistics/exports within the horticulture sector in a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenport-aalsmeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenport Aalsmeer