What Circular Plastics Alliance does

Circular Plastics Alliance (CPA) is a Netherlands-based membership alliance, founded in 2019 and headquartered in Volendam, that operates as a network orchestrator for circular plastics. As of June 2026, the organization transitioned to the Circular Plastics Foundation (Stichting) in partnership with KplusV and the Province of Noord-Holland, formalizing five program lines: networking, knowledge exchange, innovation, chain collaboration, and impact. CPA serves B2B members across manufacturing, construction, hospitality, horticulture, textiles, and retail, with 13+ named partners including Albert Heijn, Heijmans, Rabobank, Cabka, Mepal, Clean the World, Dutch Cups, and Lamme Textile Management.

The organization monetizes through three streams: (1) tiered membership subscriptions priced at €350–€1,000/month based on member company revenue, (2) sales of circular plastic products including reusable pallets, foldable pallet boxes (Circular AkyPak Advanced), flower transport boxes (FECT, RE-Pact), and collection systems (CircularBag, BonTon, PETman), and (3) professional services via the Circular Plastics Academy covering PPWR compliance, zero waste, and change management. Product distribution leverages direct sales, an e-commerce catalog, and channel partners such as Paardekooper for CircularBag.

CPA's underlying technology is industrial rather than digital: it designs closed-loop physical packaging systems and coordinates collection, testing, and reintegration of recycled plastics across member value chains. Notable engagements include a closed-loop beer tank inliner program with Duotank (since December 2024), a delivery optimization and reusable cart sleeve rollout with VDK Groep's 150+ companies, and a two-year PCR plant-packaging pilot with Albert Heijn, Verpact, and HSPI (May 2026). Operating scale is small at 9 employees, and geographic focus is the Benelux region.

Name

Circular Plastics Alliance

Legal name

Circular Plastics Alliance B.V.

Website

https://circular-plastics-alliance.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Circular Plastics Alliance is a Netherlands-based membership foundation that orchestrates closed-loop plastic packaging solutions, training, and circular-economy collaboration for B2B members across manufacturing, construction, hospitality, horticulture, and retail in the Benelux.

Ownership category

akta.pro rank

Product category

Plastics Recycling & Circular Packaging Services

NAICS

All Other Plastics Product Manufacturing (326199)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC), Plastic Recycling Equipment & Technology Providers (Sorting, Washing, Extrusion) (EUAIAKAM)

Keywords

• Circular plastics packaging
• Reusable transport solutions
• Plastic waste recycling
• Sustainability training programs
• Closed-loop plastic systems

Headquarters

HQ city

Volendam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&amp, D

Revenue model

1. Membership Subscriptions: CPA generates revenue through tiered membership subscriptions. Companies join the alliance to access network benefits, knowledge sharing, training, and collaborative circular projects. Membership tiers are priced based on company revenue size.
2. Circular Products Sales: Sale of circular plastic products including pallets, pallet boxes, flower boxes, collection systems, and co-extrusion sheets. Products are designed for reusability and closed-loop recycling.
3. Training and Academy Services: The Circular Plastics Academy provides training days on topics like zero waste, PPWR regulations, and change management. These educational services generate revenue while helping organizations accelerate sustainability initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Circular Plastics Alliance is a membership-based organization that helps member companies design, source, and implement circular plastic solutions, including reusable pallets, pallet boxes, flower transport boxes, and waste collection systems. It pairs these physical products with training through the Circular Plastics Academy, Waste Scan waste-stream analyses, and facilitator-led consulting to close plastic loops across sectors.

Product overview

Circular Plastics Alliance operates as a foundation focused on circular plastics solutions, offering a portfolio of interconnected products and services. The core offering includes Circular Plastics Products - sustainable circular packaging and transport solutions (pallets, pallet boxes, flower boxes, collection products, co-extrusion sheets, and film). Supporting services include Circular Plastics Academy for training and education on circularity topics, Waste Scan for waste stream analysis, and the Circular Plastics Facilitator for hands-on guidance. Key products include the FECT and RE-Pact flower boxes for the horticulture industry, Circular AkyPak Advanced foldable containers, CircularBag collection bags, and various pallet solutions. The organization facilitates closed-loop systems where materials are designed for reuse and recycling within value chains.

Differentiator

Problem solved

Functional benefit

Brands

• Circular Plastics Academy: Educational and training platform providing in-depth sessions on topics like zero waste, PPWR (packaging regulations), and change management to help organizations accelerate sustainability initiatives.
• Circular Plastics Products

Products and services

• Circular Plastics Products

Quantifiable outcome

• Reduced deliveries from 5 to 2 days per week for VDK Groep construction sites, resulting in fewer transport movements and lower CO₂ emissions
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship, major and core.

• KplusVflagshipStrategic or Co-development Partner · 1 June 2026Knowledge institution partnering with CPA and province Noord-Holland to establish Circular Plastics Foundation as independent platform for companies, governments, and knowledge institutions to develop future-proof circular value chains.
• Albert HeijnmajorStrategic or Co-development Partner · 1 May 2026First major retailer participating in pilot where plastic waste is recycled into plant packaging film. Partnership with Verpact, CPA, and HSPI for two-year pilot on post-consumer recycled plastic in flower and plant covers.
• VerpactmajorStrategic or Co-development Partner · 1 May 2026Dutch organization for packaging waste management. Partnership enabling Albert Heijn pilot for PCR plastic in plant packaging.
• Horti Sustainable Packaging Initiative (HSPI)majorStrategic or Co-development Partner · 1 May 2026Horticultural sustainable packaging initiative. Partnership for increasing PCR use in flower and plant covers in Dutch horticulture sector.
• DuotankcoreStrategic or Co-development Partner · 1 January 2025Duotank develops, produces and installs beer tank systems. Since December 2024, working with CPA on closed-loop system to return plastic inliners into new material for Duotank innovations. Completed material testing, collection setup, and product innovation phases.
• VDK GroepcoreStrategic or Co-development Partner · 1 January 2025VDK Groep is a leader in installation technology with over 150 companies. CPA is developing, coordinating, and implementing sustainability initiatives across different companies including delivery optimization and waste reduction programs.
• MepalcoreStrategic or Co-development PartnerMepal produces smart plastic consumer products for food and drink since 1950. Partnership aims to optimize internal waste streams and make product packaging more sustainable.
• Clean the WorldcoreStrategic or Co-development PartnerGlobal company preventing unsafe hygiene and recycling hotel amenities. Partnership focuses on bottle-to-bottle recycling solutions for hospitality sector.
• Dutch CupscoreStrategic or Co-development PartnerProduces unbreakable reusable plastic drink cups for 30 years. Partnership goal is developing optimal end-of-life concept to convert used cups into new cups.
• Lamme Textile ManagementcoreStrategic or Co-development PartnerInternational laundry for aviation and hospitality. Partnership with KIVO for recycled foil pilot. Targeting 25% footprint improvement through circular plastic initiatives.
• HeijmanscoreStrategic or Co-development PartnerListed company active in real estate, construction & engineering, and infrastructure. Partnership brings strategic vision of circular building and responsible material use into practice.
• CabkacoreStrategic or Co-development PartnerLeading manufacturer of plastic pallets in Europe, processing up to 150,000 tons of plastic waste annually. 90% of products made from recycled plastic. Partnership helps develop closed-loop solutions.
• Knapzak Benelux BVcoreChannel Partner/ Reseller/ DistributorLeading player in waste processing and separation for nearly 30 years. Partnership for circular collection bags (CircularBag) sold via Paardekooper.
• XellacoreStrategic or Co-development PartnerInnovative, safe, and sustainable building solutions provider. Partnership starting with transitioning to 100% recyclable plastic pallets for separation panels.
• CIRCULRcoreStrategic or Co-development PartnerSports fashion and sports brand turning sport waste streams into new products for sports. Partnership enables knowledge sharing and network expansion.
• HSB bouwcoreStrategic or Co-development PartnerDevelops and realizes sustainable construction projects for developers and housing corporations. Partnership focuses on reducing construction waste and circular packaging.
• MaisteringcoreStrategic or Co-development PartnerInnovative Master Sustainability platform supporting companies with CSRD reporting and ESG initiatives. Helps members gain insight into waste streams and CO2 emissions.
• OrangeBrushcoreStrategic or Co-development PartnerPremium non-food cleaning products made from recycled material (98% recycled plastic). Partnership works toward goal of 100% recycled material for all products.
• Techniek NederlandmajorStrategic or Co-development PartnerIndustry association that co-launched Brancheplan Verpakkingen in 2022. Transfer of this sector plan to CPA marks new phase focused on implementation.
• FEDETmajorStrategic or Co-development PartnerFederation of electrotechnology that co-launched Brancheplan Verpakkingen in 2022 with Techniek Nederland.
• EcoWrap SolutionscoreStrategic or Co-development PartnerPartner in VDK Groep project developing custom-made reusable cart sleeves to replace traditional stretch film.
• PaardekoopercoreChannel Partner/ Reseller/ DistributorDistributor partner for CircularBag products, making circular collection bags available through their sales channels.
• Kras RecyclingcoreTechnology or IntegrationRecycling company in CIRCULR chain for PE material from torn sports equipment and bottles, turning them into 100% circular pucks.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• Cabka: Leading European manufacturer of plastic pallets processing up to 150,000 tons of recycled plastic annually. Listed as a CPA partner and supplies/serves the same circular pallet market, making it both a partner and partial competitor in pallet products.

Direct peers

• WRAP (Waste and Resources Action Programme): UK-based climate action NGO working on circular economy, food waste, and recycling with government and business partnerships. Comparable as a circular-economy-focused organization delivering practical programs and policy support, though at much larger scale and broader scope.
• Verpact: Dutch organization for packaging waste management operating producer responsibility schemes. Comparable as a Netherlands-based packaging-focused organization, and actually a CPA partner in the Albert Heijn PCR pilot.
• Plastics Recyclers Europe: European trade association representing plastics recyclers across the EU. Comparable as a membership-based organization advancing plastics recycling, with a broader European remit and policy advocacy focus versus CPA's regional Benelux, closed-loop-systems orientation.
• Sustainable Packaging Coalition: US-based membership organization advancing sustainable packaging through collaboration, research, and tools like the COMPASS design guide. Directly comparable as a membership-based alliance driving circular packaging adoption, though focused on US market and broader sustainability rather than plastics specifically.
• Holland Circular Hotspot: Dutch foundation promoting circular economy transition with international delegations and knowledge sharing. Comparable as a Dutch-headquartered circular economy foundation focused on collaboration and knowledge exchange, though with a broader circular scope beyond plastics.

Emerging players

• Plastic Bank: Social enterprise that stops ocean plastic by building recycling ecosystems in developing countries and producing Social Plastic feedstock. Comparable mission of closing plastic loops, though with a developing-market, social-impact focus rather than Dutch B2B services.
• Loop (TerraCycle): Reusable packaging platform operated by TerraCycle partnering with major consumer brands to deliver refillable containers. Comparable focus on closed-loop packaging systems, though consumer-facing retail versus CPA's B2B alliance model.

Broad incumbents

• CEFIC (European Chemical Industry Council): Largest European trade association for the chemical industry, including plastics producers. Comparable as an industry-level membership and advocacy body, though with much broader scope covering all chemicals and a much larger scale.
• Ellen MacArthur Foundation: Global thought leader and charity driving circular economy transition through research, networks, and business engagement. Comparable on circular-economy membership/network mission, but operates at much larger scale and broader materials scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/circular-plastics-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular Plastics Alliance