The Greensborough Hotel

What The Greensborough Hotel does

The Greensborough Hotel is a single-venue hospitality business operated by Sporting Globe Bar and Grill Pty Ltd at 75 Main Street, Greensborough, Victoria, Australia. It runs two operational lines: a venue bar (open 10am to 1am daily) and a drive-thru bottleshop (10am to 10pm most days), with a bistro and a sports bar currently closed for renovations. The bottleshop is positioned around an unusually broad alcohol range, claiming one of the largest craft and boutique beer lists in Victoria and one of the largest wine selections of all ranges in Melbourne's Northern suburbs, alongside spirits and liquors.

The business employs 11 staff and operates a purely direct-to-consumer, on-premise and walk-up model with no e-commerce, online ordering, or proprietary technology platform beyond a basic marketing website. Pricing is not publicly disclosed and is promoted through specials featured in The Bottle-O catalogue, a network of independently owned bottleshops. Distribution is limited to a single physical site plus the directory listing on The Bottle-O platform, with all demand sourced from the local Greensborough community and Melbourne's Northern suburbs. The venue operates under Victorian Commission for Gambling and Liquor Regulation (VCGLR) oversight and adheres to the Victorian Responsible Gambling Code of Conduct, with the code published in nine languages.

Commercially, the company is a privately held Australian proprietary limited company with no disclosed funding history, no parent group, no M&A activity, and no app, API, or technology integrations. Revenue is generated through on-premise beverage sales and retail alcohol takeaway, with no disclosed financials; the temporary closure of two of four product lines (bistro and sports bar) materially affects the current revenue mix. Customer relationships are transactional and anonymous at the individual level, with no enterprise accounts, loyalty program, or contracted recurring revenue.

Name

The Greensborough Hotel

Legal name

Sporting Globe Bar and Grill Pty Ltd

Website

https://greensboroughhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greensborough Hotel is a single-venue Australian pub and drive-thru bottleshop in Greensborough, Victoria, serving local Melbourne Northern suburbs consumers with craft beers, wines, and spirits under Sporting Globe Bar and Grill Pty Ltd.

Ownership category

akta.pro rank

Product category

Hospitality / Pub & Bottleshop

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANABAA

Liquor Stores (Off-Premise Spirits Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYMPAGAIAC

Bars & Pubs (Non-Music)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYCRANAJAE

Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol & Tobacco Convenience Retail (C-Stores & Fuel Retail)

Keywords

• Hospitality venue services
• Drive-thru bottleshop retail
• Craft beer sales
• Wine and spirits retail
• Local pub operations

Headquarters

HQ city

Greensborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bottle Shop Sales: Drive-thru bottleshop offering craft beers, boutique beers, wines of all ranges, and spirits/liquors. Retail alcohol sales to consumers.
2. Venue/Bar Sales: On-premise alcohol sales, dining (bistro currently closed for renovations), and sports bar entertainment (currently closed).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Greensborough Hotel operates a single-venue local pub and bar at 75 Main St, Greensborough, Victoria, offering on-premise alcohol service and a drive-thru bottleshop. The bottleshop features a wide range of craft and boutique beers, wines across all price ranges, and spirits. The venue also includes a bistro and sports bar, both currently closed for renovations.

Product overview

The Greensborough Hotel is a single-venue hospitality business operated by Sporting Globe Bar and Grill Pty Ltd. The offering consists of a hotel venue with bar facilities and a drive-thru bottleshop. The venue's bistro and sports bar are currently closed for renovations. The bottleshop specializes in craft and boutique beers, wines, and spirits, positioning itself as having one of the largest and most varied alcohol selections in Melbourne's northern suburbs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Venue (Bar) On-premise bar service offering alcohol and relaxation in a local pub atmosphere at 75 Main St, Greensborough VIC 3088. Venue trading hours are 10am to 1am. Targeted at local residents of Greensborough and Melbourne's Northern suburbs.
• Drive-Thru Bottleshop Drive-thru bottleshop offering a wide range of alcohol including craft and boutique beers, wines across all ranges, and spirits and liquors. Trading hours vary by day (Mon-Thurs 10am-10pm, Fri-Sat 10am-11pm, Sun 10am-8pm). Retail alcohol sales to local consumers.
• Bistro Bistro dining service at the Greensborough Hotel venue, currently closed for renovations. Targeted at venue patrons and local diners.
• Sports Bar Sports viewing bar facility at the Greensborough Hotel venue, currently closed for renovations. Targeted at local patrons seeking sports entertainment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Bottle-OcoreChannel Partner/ Reseller/ DistributorThe Greensborough Hotel bottleshop is listed on The Bottle-O website for bottle shop directory and specials promotion. The Bottle-O is a network of independently owned bottleshops.
• YourPlayminorOthersResponsible gambling support tool linked in website footer. YourPlay is a self-exclusion and responsible gambling program available in Victoria.
• VCGLR (Victorian Commission for Gambling and Liquor Regulation)minorOthersRegulatory oversight body for gambling and liquor in Victoria. The Greensborough Hotel follows VCGLR's Responsible Gambling Code of Conduct.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Crafty Squire: Melbourne CBD pub focused on craft beer and a wide bottled selection. Comparable to Greensborough Hotel in core offering of curated craft beer and on-premise bar service in the Melbourne market.
• The Bottle-O network member pubs: Independently owned pubs and bottle-os listed on The Bottle-O directory. The Greensborough Hotel is itself listed on this network, and peer members share a similar drive-thru/retail packaged alcohol model.

Broad incumbents

• Merivale: Large Sydney and Melbourne hospitality group with multiple bars, pubs, and bottle-shops. Comparable on venue format and on-premise + retail alcohol model, though operating at significantly larger scale and premium positioning.
• BWS (Beer, Wine & Spirits): Woolworths-owned off-premise alcohol chain offering packaged beer, wine, and spirits. Competes with the Greensborough Hotel bottleshop on convenience and range in Melbourne's Northern suburbs.
• Sporting Globe (parent brand venues): Sporting Globe Bar and Grill Pty Ltd is the registered owner of The Greensborough Hotel; sister Sporting Globe venues operate the same pub and bar format under the same corporate entity, making them the closest operational peers.
• Dan Murphy's: Largest Australian off-premise liquor retailer. Direct competitor to the Greensborough Hotel bottleshop on range, pricing, and one-stop convenience in the Melbourne region.
• ALH Hotels (Australian Leisure and Hospitality): Major Australian pub operator (owned by Endeavour Group) running hundreds of suburban pubs with attached bottle-os. Comparable on the integrated pub + bottleshop format Greensborough Hotel operates, but at vastly greater scale.

Regional players

• Greensborough Plaza Hotel (hypothetical local pub): Other local pubs and taverns within Greensborough and Melbourne's Northern suburbs. Direct neighborhood competitors serving the same catchment for on-premise alcohol, casual meals, and packaged liquor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-greensborough-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greensborough Hotel