Green Turtle Inn

What Green Turtle Inn does

Green Turtle Inn is a single-location, full-service restaurant operating at 81219 Overseas Highway (MM 81.2) in Islamorada, Florida, since 1947. The business serves breakfast, lunch, and dinner with a menu centered on Florida Keys cuisine, fresh seafood, steaks, and Southern staples, including a signature Turtle Chowder that has been on the menu since founding. Pricing spans breakfast items at $6-$36, lunch at $11-$25, and dinner entrees ranging from $28 up to $89, with event-driven promotions including Prime Rib Night and Steak Night.

The restaurant operates a multi-concept ecosystem under the Rich Entertainment Group umbrella owned by Bob Rich, Jr., who acquired the property in 2004 and rebuilt the facility on the same footprint. Sister and subsidiary operations include The Roadside BBQ (a co-located barbecue concept), Green Turtle Catering (private event off-premise service with a dedicated phone line), The Nest sports bar (entertainment venue with trivia and comedy), and Kaiyo Grill & Sushi (Asian-fusion). The current management team includes General Manager Jeff Evans, F&B Manager Elena Sticea, PM Dining Room Manager Briel Jeudy, and Financial Analyst Terry Nickels, supported by 17 total employees.

Revenue is generated primarily through dine-in service, with supplementary streams from takeout and gift cards via the Toast Tab online ordering platform, catering bookings, and the co-located BBQ concept. Marketing relies on organic social (Facebook, Instagram), review platforms (Google, Yelp, TripAdvisor), an email club, and earned media from a Diners, Drive-Ins and Dives feature. The customer base is split between tourists and travelers on the Overseas Highway and local Florida Keys residents, with the restaurant functioning as both a destination dining venue and a community gathering space.

Name

Green Turtle Inn

Legal name

Green Turtle Inn

Website

https://greenturtleinn.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Turtle Inn is a historic full-service restaurant in Islamorada, Florida, founded in 1947, serving breakfast, lunch, and dinner featuring Florida Keys seafood, steaks, and signature chowder to tourists, travelers, and local residents.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Casual dining restaurant
• Florida Keys cuisine
• Seafood and steaks
• Event catering services
• Online food ordering

Headquarters

HQ city

Islamorada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Full-service dining across breakfast, lunch, and dinner with table service. Located on Overseas Highway, serving local cuisine and seafood specialties.
2. Takeout and Online Ordering: Online ordering through Toast Tab platform for takeaway orders, with dedicated takeout menu and pickup service.
3. Catering Services: Green Turtle Catering service for private events, with dedicated catering phone line (305-363-9776).
4. Gift Cards: Gift card sales through Toast Tab platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Green Turtle Inn is a full-service restaurant operating a single location in Islamorada, Florida Keys, serving breakfast, lunch, and dinner with modern Keys-casual cuisine featuring fresh seafood, steaks, and Southern staples. The restaurant operates The Roadside BBQ concept, offers off-site catering through Green Turtle Catering, and provides online ordering and gift cards through the Toast Tab platform. Sister establishments include Kaiyo Grill & Sushi and The Nest sports bar.

Product overview

Green Turtle Inn is a single-location full-service restaurant and hospitality business offering dine-in breakfast, lunch, and dinner services alongside a dedicated BBQ concept (The Roadside BBQ), off-site catering, online ordering, and gift cards. The restaurant features modern Florida Keys cuisine and Southern staples, with sister establishments Kaiyo Grill & Sushi (Asian dining) and The Nest (sports bar/entertainment). The core product is the restaurant experience, with digital ordering and gift cards as supplementary service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Turtle Inn Restaurant (Dine-in Service) Full-service restaurant offering breakfast, lunch, and dinner with modern Keys classics and Southern staples, featuring fresh seafood, steaks, and the signature Turtle Chowder since 1947. Serves dine-in customers at the Islamorada, Florida location Tuesday through Sunday from 7am-2pm and 5pm-9pm.
• The Roadside BBQ BBQ restaurant concept operated by Green Turtle Inn, open Tuesday through Sunday 11am to close, featuring smoked meats and barbecue specialties. Operates out of the same Islamorada location as a separate counter-service concept.
• Green Turtle Catering Off-site catering service for private events, offering the restaurant's signature cuisine for gatherings and special occasions. Contracted through a dedicated catering phone line (305-363-9776). Targets event organizers, families, and businesses hosting private gatherings in the Florida Keys.
• Online Takeout Ordering Digital ordering service allowing customers to order takeout online through the Toast Tab platform at order.toasttab.com/online/green-turtle-inn, with a dedicated takeout menu and pickup service.
• Gift Cards Gift card program enabling customers to purchase and redeem dining credits at the restaurant, managed through the Toast Tab platform.
• The Nest Sports Bar & Entertainment Venue Sister establishment sports bar adjacent to Green Turtle Inn featuring trivia nights, comedy shows (Green Turtle Comedy Show on the last Saturday of each month), sports viewing, and a BBQ menu. Operated by the same ownership group.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Kaiyo Grill & SushiminorOthersSister establishment operated by the same ownership group. Located in Islamorada area, offering Asian-fusion cuisine.
• The NestminorOthersSister establishment serving as a sports bar with entertainment including Trivia Tuesdays and Green Turtle Comedy Show on the last Saturday of each month. BBQ menu available.
• Green Turtle CateringminorOthersIn-house catering brand offering private event catering services with dedicated phone line (305-363-9776).
• Toast TabcoreTechnology or IntegrationOnline ordering and payment platform provider. Green Turtle Inn uses Toast Tab for online takeout ordering and gift card sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Louie's Backyard: Iconic Key West oceanfront fine-dining destination. Comparable as a heritage Florida Keys destination restaurant with a tourist-driven, special-occasion dining model.
• The Café: Long-established Key West diner serving breakfast and lunch with a retro Keys-casual atmosphere. Comparable as a heritage Florida Keys breakfast/lunch destination drawing on tourist foot traffic.
• Sloppy Joe's Bar: Famous Key West bar and restaurant operating since 1933. Comparable as a Florida Keys hospitality landmark with a tourist-driven customer mix, food-and-drink revenue model, and decades of brand equity.
• Keys Fisheries: Marathon seafood market and restaurant. Comparable as a Florida Keys seafood-forward destination combining retail and dine-in, capturing both local and visiting customers in a similar casual Keys atmosphere.
• Morada Bay Beach Café: Islamorada waterfront restaurant at MM 81.5, immediately adjacent to Green Turtle Inn's MM 81.2. Comparable as a Keys landmark destination restaurant serving tourists and locals with seafood-forward menus and oceanfront dining.
• Hogfish Bar & Grill: Stock Island (Key West area) seafood restaurant known for fresh-catch and barbecue. Comparable as a Florida Keys-casual seafood destination serving tourist and local diners with a similar value-to-quality positioning.
• Kaiyo Grill & Sushi: Sister establishment to Green Turtle Inn under the same ownership group in Islamorada. Directly comparable as a Florida Keys full-service restaurant operating in the same trade area with shared customer base and marketing.
• Mrs. Mac's Kitchen: Long-running Key Largo diner at MM 99.4, a Florida Keys institution. Comparable as a heritage, family-friendly Keys dining landmark serving breakfast, lunch, and dinner to travelers and locals.
• Island Fish Company: Islamorada tiki-bar seafood restaurant at MM 77. Comparable as a Keys-casual seafood and cocktail destination serving the same Overseas Highway tourist and local traffic as Green Turtle Inn.
• Blue Heaven: Legendary Key West restaurant known for Keys-casual brunch and dinner. Comparable as a Florida Keys heritage dining landmark with strong tourist appeal and a celebrity/PBS-earned-media profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenTurtleKeys
• Instagraminstagram.com/greenturtleinnrestaurant
• LinkedInlinkedin.com/company/green-turtle-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Turtle Inn