What Hogfish Bar & Grill does

Hogfish Bar & Grill is a family-owned waterfront seafood restaurant operating a single dine-in location at 6810 Front Street, inside the Safe Harbor Marina on Stock Island in the Florida Keys. Bobby and Michelle Mongelli acquired and transformed the former Safe Harbor Marina Bar into the current concept, preserving the venue's historic tin-roof, painted-wood character while introducing a fresh seafood menu, a full bar, and weekend live music. The offering centers on the signature Hogfish Sandwich ($24) plus Baja-style fish tacos, conch fritters, lobster bisque, signature burgers such as the Vandenburger, Key lime pie, and a specialty cocktail list; menu prices range from $8 to $40, with a daily Happy Hour from 4:00PM-6:00PM and operating hours of 11:00AM-10:00PM.

The business operates on a traditional pay-as-you-go restaurant model with no proprietary technology, no delivery or online ordering, and no franchise or chain structure. Customer acquisition is driven by word-of-mouth, an active Facebook/Instagram presence, a live marina webcam, and substantial earned media coverage in Condé Nast Traveler, The New York Times, the Today Show, Southern Living, and Bizarre Foods America, reinforced by a documented Jimmy Buffett endorsement. The customer base is split between Stock Island and Key West locals and Florida Keys tourists. The same ownership group also operates Roostica, a sister restaurant at 5620 MacDonald Ave in Key West, and maintains a core supply relationship with First Class Seafood, a family-owned fish market supplying the majority of the restaurant's seafood.

Revenue is generated solely from in-person food and beverage sales at the Stock Island waterfront location, with no publicly disclosed revenue, headcount, or unit economics. The company is privately held with no external investors, parent company, subsidiaries, patents, trademarks, or AI/technology stack identified in the available data.

Name

Hogfish Bar & Grill

Legal name

Hogfish Bar & Grill

Website

https://hogfishbar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogfish Bar & Grill is a family-owned waterfront seafood restaurant at Safe Harbor Marina on Stock Island, Florida Keys, serving locals and tourists fresh seafood, the signature Hogfish Sandwich, cocktails, and weekend live music.

Ownership category

akta.pro rank

Product category

Casual Seafood Restaurant / Bar & Grill

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Waterfront seafood restaurant
• Casual bar and grill
• Fresh seafood dining
• Florida keys restaurant
• Live music venue

Headquarters

HQ city

Stock Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Revenue generated from dine-in restaurant service offering seafood dishes, sandwiches, burgers, appetizers, desserts, and alcoholic beverages. Menu items priced from $8 to $40. Also includes signature Hogfish Sandwich at $24.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hogfish Bar & Grill operates a casual waterfront seafood restaurant at Safe Harbor Marina on Stock Island in the Florida Keys, serving fresh, locally-sourced seafood dishes, sandwiches, burgers, appetizers, soups, salads, and desserts alongside a full bar of specialty cocktails, frozen drinks, craft beers, and wines. The signature Hogfish Sandwich, weekend live music, waterfront views, and the option for customers to bring their own fresh catch to be cleaned and cooked define the dining experience.

Product overview

Hogfish Bar & Grill is a waterfront seafood restaurant on Stock Island, Florida Keys, offering a unified dining experience centered around fresh, locally-sourced seafood. The core offering includes their signature Hogfish Sandwich and Baja-style fish tacos as anchor items, complemented by a full menu of appetizers (Conch Fritters, Tuna Nachos), soups (Lobster Bisque), burgers (The Vandenburger), sandwiches, and dinner entrees. Beverages include house specialty cocktails, frozen drinks, craft and imported beers, and wine selections. The restaurant also provides live weekend music entertainment. The Hogfish Sandwich is the signature dish that put them on the map, while items like Key Lime Pie and Piña Colada Bread Pudding serve as signature desserts.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Food Menu Complete dine-in food menu featuring island favorites and all-time local favorites, including appetizers ($15-$25), soups and chowders ($8-$13), salads ($10-$22), sandwiches ($13-$25), burgers ($19-$23), and dinner entrées ($26-$40), served to walk-in guests at the Stock Island waterfront restaurant.
• Hogfish Sandwich The world-famous signature sandwich made with delicate scallop-like hogfish, Swiss cheese, sautéed onions, and mushrooms on fresh Cuban bread, priced at $24. The dish that established the restaurant's reputation.
• Specialty Cocktails and Full Bar Service Full bar program including house specialty cocktails such as The Atocha Gold Margarita ($15), The Bahama Mama, Nauti Nut Colada, Stock Island Pink Lemonade, Dragonfruit Mojito, The Drunken Hogfish, The Classic Bulleit Old Fashioned ($18), frozen cocktails ($15), draft and bottled beers ($6-$8), and a wine list including sparkling, white, red, and house wines ($9).
• Live Music Events Live music performances on weekends featuring local musicians and artists, scheduled regularly at the Stock Island waterfront restaurant as part of the dine-in experience.
• Bring Your Catch Service Unique offering where customers can bring in their own fresh catch and have the restaurant's kitchen clean and cook the fish for them, a service highlighted in customer testimonials.
• Happy Hour Daily happy hour promotion running 4:00PM to 6:00PM featuring discounted drinks and bar offerings for walk-in guests.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• First Class SeafoodcoreOthersFamily-owned fish market that supplies most of the seafood served at Hogfish Bar & Grill. As a family-owned fish market, they provide fresh, locally-sourced seafood directly to the restaurant, supporting the restaurant's farm-to-boat-to-plate philosophy.
• RoosticaminorOthersSister restaurant operated by the same ownership (Bobby and Michelle Mongelli). Located at 5620 MacDonald Ave in Key West, FL. While separate establishments, both are owned and operated by the same family.

Scale indicators3 records

Expansion highlights3 records

Regional players

• The Fish House (Key Largo): Iconic waterfront seafood restaurant in Key Largo (upper Keys) known for fresh local catch and casual Keys dining — comparable Keys seafood concept in a different sub-market.
• Marker 88: Waterfront Islamorada restaurant with fresh seafood, weekly entertainment, and a strong locals-and-tourists clientele — comparable casual Florida Keys seafood-and-music destination in a neighboring sub-market.

Direct peers

• Blue Heaven: Iconic casual Key West restaurant and bar known for its outdoor garden seating, locals-and-tourists mix, and famous brunch; the closest analogue to Hogfish's casual, no-frills, "locals' spot" positioning in the Keys.
• El Siboney Restaurant: Family-owned, casual Key West restaurant famous for affordable Cuban and seafood fare with a strong locals-and-tourists following — directly comparable as a family-owned Keys casual eatery.
• Sloppy Joe's Bar: Historic Key West bar on Duval Street with full lunch/dinner menu, live music daily, and a strong tourist-local blend — directly comparable to Hogfish as a media-famous Keys bar-and-grill destination.
• Santiago's Bodega: Beloved Key West tapas and seafood spot in a historic building with a strong locals' reputation — comparable as a casual, distinctive Keys restaurant with broad tourism appeal.
• Louie's Backyard: Waterfront Key West restaurant on the Atlantic with classic seafood-focused American menu and ocean-view dining — shares the waterfront fine-casual positioning and seafood-centric menu of Hogfish.
• A&B Lobster House: Long-running Key West waterfront seafood restaurant known for fresh local catch, harbor views, and Key Lime Pie — directly comparable seafood menu and harbor-adjacent dining experience.
• Half Shell Raw Bar: Casual Key West seafood institution focused on raw bar items, fresh fish, and a relaxed dockside atmosphere — comparable as a casual Keys seafood spot appealing to both locals and tourists.
• Two Friends Patio Restaurant: Long-standing casual Key West restaurant and bar on Margaret Street with seafood, burgers, and a strong locals' following — directly comparable casual bar-and-grill concept serving both residents and visitors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hogfish-Bar-Grill-183838578308021
• Instagraminstagram.com/hogfish_bar
• LinkedInlinkedin.com/company/hogfish-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogfish Bar & Grill