Greenwings

What Greenwings does

Greenwings (operating as Green Wings Naturals Products) is a Chennai-based, founder-led direct-to-consumer company founded in 2020 that designs, sells, and distributes organic feminine hygiene products, primarily aloe vera-powered sanitary pads and panty liners, to women and adolescent girls in India. Its core product portfolio comprises three sizes of regular sanitary pads (M 240mm, L 290mm, XL 360mm), 155mm panty liners, and a growing matrix of 30-pad combo kits and assorted bundles (Heavy, Medium, Light, and mixed 3-packs), all marketed as plastic-free, chemical-free, breathable, leak-proof, and biodegradable. Underlying technology is formulation- and material-driven rather than software-driven: premium cotton substrates, aloe vera infusion, ultra-thin breathable leak-proof construction, and free disposal covers, with no disclosed patents, proprietary processes, or AI/data components.

The business operates a one-time-purchase D2C revenue model through its own e-commerce storefront at greenwings2020.com, supplemented by WhatsApp-based direct sales (wa.me/916380007083) and a free-shipping threshold at ₹1,999. Pricing is unit-based with modest discounts on bundles (₹228 single packs, ₹599-₹699 combos). Beyond paid e-commerce, the company runs a community-driven go-to-market layer: school-based menstrual hygiene awareness programs and pad distribution drives at private and government schools in Chennai, and a rural women empowerment initiative in Puthali Village through a 2025 partnership with Equitas Small Finance Bank. Distribution is domestic-only, single-state (Tamil Nadu) and operates without disclosed institutional funding, B2B wholesale accounts, marketplace listings, or third-party logistics partnerships.

Name

Greenwings

Legal name

Green Wings

Website

https://greenwings2020.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwings is a Chennai-based, bootstrapped D2C company founded in 2020 that sells organic, aloe vera-powered sanitary pads and panty liners to Indian women and adolescent girls via its own e-commerce site and WhatsApp, supplemented by school hygiene awareness and rural empowerment programs.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Paper Towels & Kitchen Rolls (CRADALAC)

Keywords

• Organic sanitary pads
• Feminine hygiene products
• Menstrual care products
• Biodegradable pads
• Aloe vera pads

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling organic sanitary pads and panty liners directly to consumers via e-commerce website. Products are sold in individual units, combo kits, and assorted bundles at per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Wings designs, manufactures, and sells organic, aloe vera-powered sanitary pads and panty liners made from premium cotton. Products are plastic-free, chemical-free, biodegradable, and offered in multiple sizes (M 240mm, L 290mm, XL 360mm), daily-use panty liners, combo kits, and assorted size bundles. The company sells primarily through its own direct-to-consumer e-commerce website with WhatsApp and community-based outreach supplementing sales.

Product overview

Green Wings is a natural feminine hygiene products company offering organic sanitary pads and panty liners. The product portfolio includes three sizes of regular sanitary pads (M 240mm, L 290mm, XL 360mm), panty liners for daily use, and various bundle/combo options. Combos includeXL/L/M kits with 30 pads each, and assorted combos mixing different pad sizes for varying flow needs. All products are marketed as organic, plastic-free, chemical-free, and made from premium cotton with aloe vera.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Sanitary Pads M 240mm (12 Pads) Organic aloe vera-powered sanitary pads in medium size (240mm) with 12 pads per pack, made from premium cotton with leak-proof protection, ultra-thin design, and breathable layer. Plastic-free, chemical-free, rash-free, and unscented.
• Regular Sanitary Pads L 290mm (10 Pads) Organic aloe vera-powered sanitary pads in large size (290mm) with 10 pads per pack, featuring ultra-thin design, breathable layer, and premium cotton construction for sensitive skin.
• Regular Sanitary Pads XL 360mm (7 Pads) Organic aloe vera-powered sanitary pads in extra-large size (360mm) with 7 pads per pack, designed for heavy flow protection with up to 160ml absorption, leak-proof sides, and breathable design.
• Panty Liners (30 Pads) Daily-use organic panty liner (155mm) with 30 pads per pack, premium cotton construction, up to 5-7ml absorption, plastic-free, chemical-free, and rash-free.
• XL Kit (30 Pads) Value bundle of 30 extra-large organic sanitary pads for extended use with premium natural protection, leak-proof and breathable design.
• Large Kit (30 Pads) Value bundle of 30 large-sized organic sanitary pads offering ample supply and lasting comfort with aloe vera-powered cotton protection.
• Medium Kit (30 Pads) Value bundle of 30 medium-sized organic sanitary pads for reliable natural protection with aloe vera-powered cotton construction.
• Heavy Combo (M-8, L-10, XL-12) Assorted combo with 8 medium, 10 large, and 12 extra-large organic sanitary pads for varying flow needs within a single package.
• Medium Combo (M-10, L-15, XL-5) Assorted combo with 10 medium, 15 large, and 5 extra-large organic sanitary pads for mixed protection across flow levels.
• Light Combo (M-15, L-10, XL-5) Assorted combo with 15 medium, 10 large, and 5 extra-large organic sanitary pads for light flow days.
• 15-XL, 15-L Combo Assorted combo with 15 extra-large and 15 large organic sanitary pads.
• XL-15, M-15 Combo Assorted combo with 15 extra-large and 15 medium organic sanitary pads.
• L-15, M-15 Combo Assorted combo with 15 large and 15 medium organic sanitary pads.
• XL-10, L-10, M-10 Combo Balanced assorted combo with 10 pads each of extra-large, large, and medium sizes.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Equitas Small Finance BankcoreStrategic or Co-development PartnerGreen Wings has joined hands with Equitas Small Finance Bank to empower women of Puthali Village through a collaborative initiative focused on sustainability and self-reliance. The partnership integrates Green Wings' expertise in organic and sustainable products with Equitas Bank's financial literacy programs, banking access, and micro-loans tailored to rural communities. Together, they aim to provide opportunities for financial independence, skill-building, and entrepreneurship for local women, combining eco-friendly practices with inclusive financial support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carmesi: Carmesi is a direct competitor producing organic, chemical-free menstrual products (pads, panty liners, intimate care) targeting urban Indian women. Like Green Wings, it competes on the natural/sustainable value proposition.
• Pee Safe: Pee Safe is a direct competitor in the Indian feminine hygiene and personal care space, offering organic pads, intimate washes, and toilet seat sanitizers via DTC and modern retail. It shares Green Wings' premium eco-friendly positioning but operates at much larger scale with venture backing.
• Anandi Pads: Anandi (by Aakar Innovations) is a direct competitor producing biodegradable, compostable sanitary pads for rural and semi-urban Indian women. Like Green Wings, it combines sustainability with women's health mission, though distributed primarily through NGO/government channels.
• Nua Woman: Nua is a direct competitor in the Indian feminine hygiene space offering pads and intimate care via subscription DTC. It targets similar urban, health-conscious women with similar premium positioning.
• Sirona Hygiene: Sirona Hygiene is a direct competitor offering menstrual cups, intimate care, and feminine hygiene products through a DTC channel. It targets the same eco-conscious, premium Indian female consumer as Green Wings with a broader product portfolio and stronger digital presence.
• Plush: Plush is a direct competitor offering premium, dermatologist-tested, rash-free sanitary pads via DTC and online channels. It shares Green Wings' gentle-skin and clean-label positioning in the Indian feminine hygiene market.
• Niine Hygiene: Niine is a direct competitor producing sanitary pads and menstrual hygiene products with an India-focused rural distribution push. Like Green Wings, it emphasizes menstrual health awareness and access, but at significantly larger scale.

Broad incumbents

• Sofy (Unicharm): Sofy is a broad incumbent feminine hygiene brand from Unicharm with strong presence across urban and semi-urban India. It competes with Green Wings in the sanitary pad category with mass-market offerings.
• Whisper (Procter & Gamble): Whisper is the broad market-leading feminine hygiene brand in India by P&G with massive distribution and marketing. It competes with Green Wings in the sanitary pad category but with conventional synthetic products.
• Stayfree (Johnson & Johnson): Stayfree is a broad incumbent feminine hygiene brand from J&J with deep Indian retail penetration. It serves the same end customer as Green Wings but with mass-market synthetic pads at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenwings20
• YouTubeyoutube.com/channel/UCeVNAmrAbrifvpBci4zV3bg
• Facebookfacebook.com/Greenwings2022
• LinkedInlinkedin.com/company/greenwings20
• Instagraminstagram.com/greenwings20

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwings