Greenwood Homes

What Greenwood Homes does

Greenwood Homes, founded in 1998 and headquartered in Incline Village, Nevada, is a privately held licensed general contractor specializing in custom luxury residential construction across five western U.S. states: California, Nevada, Hawaii, Idaho, and Utah. The company delivers full-service custom home builds, remodels/renovations, pre-construction planning, construction management, green building (with LEED Accredited Professionals on staff), and post-construction warranty services. It maintains regional offices in Incline Village (Nevada headquarters), Coeur d'Alene (Idaho), and Kauai (Hawaii), with project activity extending into Park City, Utah, and has completed over 50 custom homes in mountain and island premium markets since inception.

The business operates a relationship-driven, sales-led go-to-market model targeting high-net-worth individuals, architects, and designers. Revenue is generated through one-time, project-based fees determined by scope, size, location, and finishes; pricing is not publicly disclosed and quotes are issued per engagement. Distribution is exclusively direct, sourced via reputation, referrals, portfolio quality, and industry recognition (notably multiple Tahoe Quarterly Mountain Home Awards spanning 2014-2025). Customer segments include luxury residential homeowners (primary), architect/designer collaborators (primary), and select resort/hospitality commercial clients (secondary). The company employs 28 people across project management, superintendents, accounting, and administration, led by founder and President/CEO Kevin Hanna.

The underlying technology stack is conventional construction management — proprietary project management methodology combining scheduling, cost control, constructability review, and team coordination, augmented by LEED-accredited sustainability practices. There are no disclosed software products, APIs, or AI/ML capabilities; the company's competitive position rests on craftsmanship quality, regional market expertise, talent depth (superintendents with 30-50+ years of experience), and brand reputation rather than technology differentiation. The company is founder-owned with no disclosed external investment or parent company.

Name

Greenwood Homes

Legal name

Greenwood Homes, Inc.

Website

https://greenwood-homes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood Homes is a privately held licensed general contractor founded in 1998, building custom luxury homes across Nevada, California, Hawaii, Idaho, and Utah. It serves high-net-worth individuals, architects, and designers via relationship-driven, project-based construction with offices in Incline Village, Coeur d'Alene, and Kauai.

Ownership category

akta.pro rank

Product category

Custom Residential Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361), Residential Building Construction (23611)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home construction
• Residential construction services
• Luxury home builder
• Green building construction
• Construction management services

Headquarters

HQ city

Incline Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: Greenwood Homes generates revenue through one-time project-based fees for custom home construction. Projects range from ground-up custom homes to remodels and renovations, with pricing determined by scope, size, location, and finishes. The company collaborates with owners, architects, and designers throughout each phase, delivering finished residences. Revenue is project-based and non-recurring per client.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greenwood Homes is a licensed general contractor that builds custom luxury residential homes in Nevada, California, Idaho, Utah, and Hawaii. Its services span the full project lifecycle — custom home construction, remodels/renovations, pre-construction budgeting and scheduling, construction management, sustainable/green building, and post-construction warranty support — delivered in collaboration with owners, architects, and designers.

Product overview

Greenwood Homes is a custom home building company offering a unified suite of construction services. The core offering comprises Custom Home Building (new construction), Remodel/Renovation, Pre-Construction Budget/Timeline Services, Construction Management, Sustainability/Green Building, and Post Construction Services. Projects are delivered across Nevada, California, Idaho, Utah, and Hawaii through regional divisions. The company maintains a portfolio of over 50 completed custom homes showcased on their website, ranging from mountain cabins and lakefront estates to contemporary modern homes. Services are provided by licensed general contractors with LEED-accredited professionals on staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building

Quantifiable outcome

• Projects completed under time and under budget (per client testimonial)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ICI Homes: Privately held Florida-based custom luxury homebuilder serving HNW buyers with on-your-lot construction and personalization. Comparable in custom-luxury business model and HNW focus, though geographically concentrated in Florida rather than western mountain/island markets.
• Park Square Homes: Privately held custom and luxury homebuilder serving premium California and select western markets with semi-custom and full-custom product. Comparable in luxury residential construction, design personalization, and multi-market footprint in higher-cost western geographies.
• Winchester Homes: Regional custom and semi-custom homebuilder serving premium DC-metro submarkets, focused on design quality and personalization. Comparable in mid-size scale, custom-oriented model, and HNW buyer focus, though operating in a different geographic corridor.

Broad incumbents

• Toll Brothers: Largest publicly traded US luxury homebuilder with a national footprint spanning move-up and luxury segments. Comparable as a high-end residential builder, but operates at vastly greater scale with production-style processes rather than fully custom single-project delivery.
• David Weekley Homes: One of the largest privately held US homebuilders, with significant operations in higher-end product lines across multiple states. Overlaps with Greenwood in luxury single-family construction and multi-state licensed operations, but at materially larger scale.
• Stanley Martin Homes: Privately held homebuilder operating across the Mid-Atlantic and Southeast with a portfolio that includes luxury and custom product lines. Comparable in custom-luxury product positioning but operates at significantly greater scale and is not geographically overlapping.
• Van Metre Homes: Regional private homebuilder in the Mid-Atlantic offering custom and luxury homes to HNW buyers. Overlaps with Greenwood on custom residential construction for affluent buyers, but serves a different geography and operates at larger scale.
• Arthur Rutenberg Homes: National franchise network of custom luxury homebuilders serving HNW buyers, with design center model and on-your-lot construction. Closely comparable business model to Greenwood (custom, owner-driven, relationship-led) but operating at national franchise scale rather than regional.

Regional players

• Hawaiiana Built Construction: Hawaii-focused general contractor delivering custom luxury homes on Kauai and the Big Island. Closest geographic and product overlap with Greenwood's Hawaii division, though smaller and locally focused rather than multi-state.

Emerging players

• Lodges at Deer Valley / Talisker Club: Mountain-resort luxury residential community developer/builder in Park City, UT with a curated custom home program. Comparable in luxury mountain custom construction and destination-market HNW focus; serves as a regional emerging player in one of Greenwood's newer expansion markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenwood-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Homes