Green World Farms

What Green World Farms does

Green World Coffee Farm is a privately-held, family-owned specialty coffee farm and retail operator headquartered in Wahiawa on the North Shore of Oahu, Hawaii. The company operates a single integrated site at 71-101 Kamehameha Hwy that combines a working coffee farm, an on-site espresso bar, a free self-guided farm tour experience, and a physical retail store open seven days per week. The firm employs approximately 17 people, roasts coffee daily on-site, and sells across both walk-in retail and a Shopify-powered direct-to-consumer e-commerce channel with domestic USPS Priority shipping and international DHL shipping.

The product catalog spans roughly 79 SKUs organized into 100% Hawaiian single-origin coffees (Kona, Ka'u, Maui, Waialua), 12+ proprietary blends named after local landmarks (Pipeline, North Shore, Waimea, Dawn Patrol, Wahine, etc.), 14+ flavored varieties, Hawaiian loose-leaf teas, Kona chocolate bars, handcrafted Jeff Chang ceramic collections, branded merchandise (mugs, tumblers, apparel, stickers), bath and body products, and specialty food items (pancake mixes, seasonings, honey). Pricing is unit-based and ranges from $6 for sample bags to $90+ per pound for 100% Kona, with merchandise priced between $4.50 and $46.95. The company runs a GREEN Rewards loyalty program (50 welcome points, 1 point per $1 spent) and pursues marketing primarily through organic Facebook and Instagram presence, free farm tours, and free sampling.

Revenue is generated exclusively through one-time retail product sales — there is no wholesale channel, no subscription model, and no enterprise customer base. The customer mix is horizontal: individual coffee enthusiasts seeking premium Hawaiian beans and tourists visiting Oahu's North Shore seeking authentic local products and a farm-to-cup experience. There are no disclosed funding rounds, no external investors, no parent company, no M&A activity, and no AI/ML capabilities in evidence. The company has no app, no public API, and no disclosed SDK integrations beyond the Shopify storefront.

Name

Green World Farms

Legal name

Green World Coffee Farm

Website

https://greenworldcoffeefarm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green World Coffee Farm is a family-owned Hawaiian coffee farm and roastery in Wahiawa, Oahu, selling 100% Hawaiian single-origin coffees, proprietary blends, flavored coffees, teas, ceramics, and merchandise via on-site retail, cafe, farm tours, and a Shopify DTC e-commerce store shipping domestically and internationally.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)

Keywords

• Specialty coffee roasting
• Hawaiian coffee beans
• Coffee farm retail
• Direct-to-consumer coffee
• Branded coffee merchandise

Headquarters

HQ city

Wahiawa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Revenue generated from selling roasted coffee beans (single-origin Hawaiian coffees and blended varieties), teas, chocolates, and merchandise (mugs, tumblers, apparel, stickers). Products sold in multiple sizes and grind options. E-commerce and in-store retail combined.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green World Coffee Farm is a family-owned coffee farm and roastery on Oahu's North Shore that roasts and sells 100% Hawaiian origin coffees (Kona, Ka'u, Maui, Waialua), proprietary blends, flavored coffees, teas, Kona chocolate bars, handcrafted ceramics, branded merchandise, and body care products through its on-site retail store, espresso bar, and Shopify e-commerce site. Customers also visit the farm for free tours and coffee/tea sampling.

Product overview

Green World Coffee Farm operates as a single-location specialty coffee farm and retail establishment on Oahu's North Shore in Hawaii. The company offers a portfolio of products centered around its core offering of Hawaiian origin coffees and proprietary blends. The product line spans: (1) premium single-origin 100% Hawaiian coffees (Kona, Ka'u, Maui, Waialua); (2) 12 proprietary blended coffee roasts (House Blend, Ohana, Paniolo, Pipeline, North Shore, Waimea, Moana, Rainbow, Dawn Patrol, Wahine, Sunset, Espresso, and Decaf); (3) 14+ flavored coffee varieties (Blueberry Strudel, Butter Nut Rum, Chocolate Mac Nut, Chocolate Raspberry, Coconut Creme, Hawaiian Hazelnut, Macadamia Nut, Peanut Butter Cup, Salted Caramel, Salted Mac Nut Praline, Sexual Chocolate, Sweet Love, Vanilla Mac Nut); (4) artisan teas including loose-leaf Hawaiian blends; (5) Kona chocolate bars; (6) handcrafted Jeff Chang ceramic collections (Earth, Horizon, Starscape, Seascape); (7) branded merchandise including mugs, tumblers, apparel, and accessories; (8) body care products (soaps, lotions, oils, lip balm); and (9) specialty food items (pancake mixes, seasonings, honey). The company also offers complimentary farm tours and a loyalty rewards program for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Green World House Blend Coffee A blended coffee combining Green World-roasted Hawaiian coffee beans with Central American beans, offering a smooth taste with rich flavor and no acidity or bitterness. Available in whole bean or various grinds. Core product for individual consumers.
• 100% Kona Coffee 100% Kona Coffee from the slopes of Hualalai; a medium roast with sweet and fruity flavors, smooth finish, tones of caramel, and a slightly earthy finish. Premium single-origin Hawaiian coffee for individual consumers.
• 100% Ka'u Coffee 100% Ka'u Coffee from the slopes of Mauna Loa on the Big Island of Hawai'i, including the Kahalana Lava Roast — a full-bodied, full-flavored cup with bold taste. Premium single-origin Hawaiian coffee for individual consumers.
• 100% Maui Coffee 100% Maui coffee from the slopes of Lahaina, Maui. A nutty full-bodied coffee with mild acidity, well-balanced fruit flavors, and a smooth finish. Premium single-origin Hawaiian coffee for individual consumers.
• Swiss Water Decaf Coffee Swiss Water decaffeinated coffee producing a nice balance of flavor and body; excellent for espresso and offered as an alternative to the espresso blend in the farm cafe. For individual consumers seeking decaf options.
• Ohana Blend Coffee The darkest roast offering, with a big, bold, and smoky flavor accompanied by nutty undertones and hints of dark chocolate. A toasty full-bodied roast with depth. For individual coffee consumers.
• Paniolo Blend Coffee The 'Hawaiian cowboy' coffee known for its bold flavor with a nice amount of body; known for its bite, this blend is among top sellers. For individual coffee consumers.
• Pipeline Blend Coffee Named after Oahu's world-famous surf break Pipeline, this blend is big and bold to start the morning with power and boldness. For individual coffee consumers.
• North Shore Blend Coffee Named after breathtaking beaches on Oahu's North Shore. Mellow and well-balanced with low acidity and no bitterness, perfect for breakfast. For individual coffee consumers.
• Flavored Coffee Line A line of 14+ flavored coffees including Blueberry Strudel, Butter Nut Rum, Chocolate Mac Nut, Chocolate Raspberry, Coconut Creme, Hawaiian Hazelnut, Macadamia Nut, Peanut Butter Cup, Salted Caramel, Salted Mac Nut Praline, Sexual Chocolate, Sweet Love, and Vanilla Mac Nut. Available in 1lb whole bean or grind options, plus sample packs. For individual coffee consumers.
• Hawaiian Loose-Leaf Tea Line Loose-leaf Hawaiian tea blends including Chocolate Coconut, Chocolate Mint, Aka'ula (Sunset) Tea, Aloha Kakahiaka (Good Morning) Tea, He Ola Maika'i (Good Life) Tea, and Na Pua Mana (Flower Power) Tea — featuring noni leaf, hibiscus, spearmint, coffee cherry, papaya leaf, and other Hawaiian ingredients. For individual tea consumers.
• Kona Chocolate Bars Chocolate bars featuring 100% Kona coffee beans, available in Hibiscus Flowers, Mac Nut, Passionfruit, Raspberry, Tahitian Vanille, and Toasted Coconut varieties. For individual consumers and gift buyers.
• Jeff Chang Handcrafted Ceramic Collections Four handcrafted ceramic collections by Jeff Chang (Horizon, Starscape, Seascape, Earth) including round and straight mugs, teacups, coasters, dessert plates, and dinner plates. For individual consumers and gift buyers.
• Digital Gift Cards Digital gift cards available in $10, $25, $50, and $100 denominations, delivered by email with instructions to redeem at checkout. Valid only for online purchases via the website. For individual gift buyers.
• Farm Tours and Coffee Sampling Free farm tours operated on a first-come, first-served basis with QR codes available for self-guided exploration. Free coffee and tea samples offered daily. Drives customer acquisition and engagement at the Wahiawa, Hawaii farm location. For individual consumers and tourists.
• On-Site Espresso Bar / Cafe On-site espresso bar at the farm location serving coffee drinks made from their roasted beans, with a decaf option available using the Swiss Water decaf process. Open Monday-Sunday 7 AM - 6 PM. For individual walk-in customers and tourists.
• Branded Coffee Merchandise Branded merchandise including mugs (espresso, campfire, stein, pastel caffeine molecule, funny saying, Howard's North Shore), stainless steel tumblers, shot glasses, t-shirts (caffeine molecule, Puppie Love Jeep), burlap sacks, java sleeves (made from recycled ocean plastic), and stickers. For individual consumers and gift buyers.
• Hawaiian Body Care Products Hawaiian-themed body care line including Indigenous Soaps (Mauka, 'Aina, Love Child, Mama'o), Maui Soap (vegan, phthalate-free, paraben-free), Hawaiian Bath & Body Oils (Plumeria, Lavender Mint, Pikake, Kukui Nut), 2oz Lotions, and lip balms. For individual consumers.
• Hawaiian Specialty Foods Specialty Hawaiian food items including Da Kine Seasoning (Original, Smoky, Spicy — gluten-free, no MSG, low sodium), Steak Rub w/Aloha, Manoa Honey bear trio, and dry pancake mixes in Taro, Lilikoi, and Banana flavors. For individual consumers and gift buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawaiian Queen Coffee: A family-owned Hawaiian coffee estate on the Big Island growing and roasting premium 100% Kona and other Hawaiian coffees, with DTC sales. Directly comparable on family ownership, estate-grown Hawaiian coffee, and DTC model.
• Kona Coffee & Tea Company: A Hawaii-based coffee roaster and retailer selling 100% Kona and other Hawaiian coffees direct-to-consumer online and through retail/tasting rooms. Directly comparable to Green World on Hawaiian origin sourcing, daily roasting, DTC e-commerce, and farm/retail experience.
• Mountain Thunder Coffee Plantation: An estate Kona coffee grower and roaster offering plantation tours, an on-site cafe, and DTC online sales. Highly comparable on the integrated farm + tasting room + tour + DTC model in Hawaii.
• Maui Coffee Roasters: A Maui-based specialty roaster selling 100% Hawaiian coffees direct to consumer. Comparable on Hawaiian origin sourcing and small-batch specialty roaster DTC positioning.
• Big Island Coffee Roasters: A Hawaii-based specialty roaster sourcing 100% Hawaiian coffees (Kona, Ka'u, Puna) with daily roasting and a focus on premium single-origin beans. Comparable on Hawaiian origin sourcing, small-batch roasting, and premium DTC positioning.
• Ka'u Coffee Mill: A small grower/roaster in the Ka'u district of the Big Island producing 100% Ka'u coffee with farm visits and DTC sales. Directly comparable on small-estate Hawaiian coffee, farm tourism, and DTC channels.

Broad incumbents

• Blue Bottle Coffee: A nationally distributed specialty coffee roaster with cafes, online DTC, and subscription programs. Comparable on specialty DTC coffee and cafe experience, though broader and not focused on Hawaiian origin.
• Dole Waialua Estate Coffee: A Waialua-grown Hawaiian coffee program on Oahu's North Shore operated under the Dole Plantation brand, with retail tasting and tours. Comparable on North Shore Oahu farm tourism and Hawaiian coffee retail, though owned by a much larger parent (Dole).

Regional players

• Lion Coffee: A long-established Hawaii coffee roaster offering Hawaiian and blended coffees with broad retail distribution. Comparable on Hawaii origin coffee and roasting, but operates at much larger scale with broader distribution than Green World.
• Honolulu Coffee: A Hawaii-origin specialty coffee brand with cafe locations and packaged retail coffee. Comparable on Hawaiian coffee expertise and cafe/retail model, but focused on Honolulu rather than the North Shore of Oahu.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/177105562658292
• Instagraminstagram.com/greenworldcoffeefarm/?hl=en
• LinkedInlinkedin.com/company/green-world-farms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green World Farms