What Green Yatra does

Green Yatra is a Mumbai-headquartered non-profit organization founded in 2008 by Pradeep Tripathi and Durgesh Gupta, registered under sections 12A, 80G, FCRA, Niti Aayog Darpan, and CSR-1 of Indian law. It began with the Go Green Ganesha campaign promoting eco-friendly Ganesh idol immersion during the Mumbai festival and has grown into a PAN-India ecological restoration operator with 35 employees, field teams in 25+ cities across 10+ states, and 250+ completed project sites spanning five ecosystems (urban, forest, coastal, aquatic, rural).

The organization's core services are large-scale ecological restoration projects delivered through the Miyawaki dense afforestation technique and Fishbone Mangrove Technique, augmented by traditional practices such as Jeevamrut soil enrichment and multi-layer planting models. Every project is GPS-tagged, documented with before/after photography, monitored for survival rates (reported at 90%+), and assessed for biodiversity recovery. Cumulative operational metrics cited include 42+ lakh trees planted, 185+ urban forests created, 305+ crore litres of water conserved, and 50+ landfill/debris sites transformed into biodiversity parks.

Green Yatra generates revenue through two primary streams: corporate CSR partnerships — designing and implementing custom restoration projects for corporations fulfilling their CSR mandates under India's Companies Act — and government contracts for water body restoration, landfill remediation, and afforestation. The organization claims 500+ corporate and institutional partners including named logos such as Salesforce, TATA Capital, TATA AIA, and WWT (Wetlandlands). Pricing is not publicly disclosed and is structured on a custom project basis tied to scope, ecosystem type, scale, and duration. Go-to-market is direct enterprise field sales to corporate CSR decision-makers, supplemented by community-led volunteer mobilization (40,000+ volunteers engaged) and event-driven awareness programs targeting educational institutions and corporates.

Name

Green Yatra

Legal name

Green Yatra

Website

https://greenyatra.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Yatra is a Mumbai-based non-profit founded in 2008 that delivers large-scale ecological restoration services — urban afforestation (Miyawaki), mangrove and coastal restoration, water body rejuvenation, and rural development — primarily through corporate CSR partnerships and government contracts across 25+ Indian cities.

Ownership category

akta.pro rank

Product category

Environmental Restoration Services

NAICS

Support Activities for Forestry (1153), Forestry and Logging (113), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH)

Keywords

• Ecological restoration
• Miyawaki afforestation
• Mangrove restoration
• Corporate CSR partnerships
• Environmental education

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Corporate CSR Partnerships: Revenue generated through partnerships with corporations fulfilling their Corporate Social Responsibility mandates. Green Yatra designs and implements environmental restoration projects for corporate partners across urban, forest, coastal, aquatic, and rural ecosystems.
2. Government Projects: Government-funded environmental restoration projects including water body restoration, landfill remediation, and afforestation initiatives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Green Yatra is a registered nonprofit organization that delivers ecological restoration services in India, including Miyawaki urban forest creation, mangrove restoration, water body revival, and landfill remediation. The organization partners with corporations under their CSR mandates and with government bodies to plant trees, restore degraded ecosystems, and run environmental education programs across 25+ Indian cities. Individual supporters also contribute through donations to fund community-led greening initiatives.

Product overview

Green Yatra is an environmental NGO offering ecological restoration and conservation services rather than a technology product. The organization provides ecosystem restoration services including large-scale tree planting using the Miyawaki afforestation technique, urban forest creation, water body restoration (lakes, rivers, ponds), mangrove plantation and coastal restoration under the Blue Yatra initiative, rural development programs, and environmental education/awareness programs. These are service-based offerings focused on ecological restoration, not software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Miyawaki Urban Forest Creation Dense, native-species urban forests created using the Miyawaki afforestation technique for corporations, housing societies, schools, and municipal bodies seeking rapid, high-biodiversity greening of small land parcels.

Quantifiable outcome

• 42+ Lakhs trees planted with 90%+ survival rate
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreStrategic or Co-development PartnerFortune 500 technology company with President & CEO Arundhati Bhattacharya leading South Asia operations. Partner for environmental restoration projects under corporate CSR mandate.
• WWT (Wetlandlands)coreStrategic or Co-development PartnerEnvironmental services company with India Head Soans Moonjely and VP Global Sustainability Varchala Abrol. Strategic partner for sustainability initiatives and environmental restoration projects.
• TATA CapitalcoreStrategic or Co-development PartnerLeading financial services company with Managing Director Rajiv Sambharwal. CSR partnership for environmental restoration and sustainability initiatives.
• TATA AiAcoreStrategic or Co-development PartnerTATA Group company with AVP Sheetal Nagade. Corporate partner for environmental responsibility and CSR initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAIF Development Research Foundation: Large Indian development foundation with extensive programs in watershed management, afforestation, and rural livelihood. Comparable to Green Yatra in restoration-plus-rural-development model and pan-India footprint, though much larger in scale.
• Selco Foundation: Indian sustainability nonprofit working on clean energy, environment, and rural resilience. Comparable to Green Yatra in the rural-development and clean-energy intersection with environmental restoration, plus institutional funding model.
• RoundGlass Foundation: India-based social impact organization with significant environmental restoration and biodiversity programming alongside health and sports. Comparable to Green Yatra in restoration scope, cross-state operations, and corporate-funded environmental projects.
• SayTrees Environmental Foundation: Indian nonprofit focused on urban afforestation and ecological restoration through corporate partnerships and volunteer mobilization. Directly comparable to Green Yatra in mission, methodology (Miyawaki-style dense planting), and CSR-driven revenue model.
• Grow-Trees.com: Online tree-planting platform connecting corporate and individual sponsors to on-ground planting projects across India. Comparable to Green Yatra in CSR-driven afforestation focus, geographic breadth, and corporate partnership model.
• Wildlife Conservation Trust: Indian NGO conducting habitat restoration, afforestation, and community-based conservation across multiple states. Comparable to Green Yatra in multi-state restoration work, corporate partnerships, and community stewardship models.
• Sankalpa Rural Development Society: Indian NGO executing ecological restoration, watershed management, and rural development across multiple states. Comparable to Green Yatra in its multi-ecosystem, community-led restoration approach and government-corporate funding mix.

Broad incumbents

• TERI (The Energy and Resources Institute): Large, established Indian research and policy institute with broad environmental, forestry, and sustainability programs. Comparable to Green Yatra as a broader environmental actor with government and corporate partnerships, but with a research-policy focus rather than pure field restoration.
• Wildlife Trust of India: Established Indian conservation NGO with large-scale habitat protection, species recovery, and restoration programs. Comparable to Green Yatra in restoration and CSR-funded conservation work but operating at a much larger scale with broader species focus.
• World Resources Institute India: Global research organization with India operations focused on climate, forests, water, and sustainable cities. Comparable to Green Yatra as an environmental actor with corporate and government engagement but focused on research, policy, and standards rather than field implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Greenyatra
• Facebookfacebook.com/GreenYatra
• LinkedInlinkedin.com/company/greenyatra
• Instagraminstagram.com/greenyatra?igsh=eTQ3aDRuNW1zbW56&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Yatra