Grow-Trees
Grow-Trees is a Mumbai-based for-profit social venture operating a digital platform that enables individuals and enterprises to fund, plant, and dedicate trees across India and select international locations, with 22.9M+ trees planted since 2010.
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grow-Trees does
Grow-Trees, legally Pangea EcoNetAssets Pvt Ltd, is a for-profit social venture founded in 2010 and headquartered in Mumbai, India. The company operates a digital tree-planting platform that enables individuals and organizations to fund, plant, and dedicate trees across India and select international locations, with cumulative output of 22,978,128 trees planted, 459,562,560 kg of CO₂ absorbed annually, and 1,895,696 days of local employment generated across 21 ongoing and 142 completed projects spanning 25 Indian states and three international countries.
The core product is a web and Android mobile platform (with Google Fit API step-tracking integration) that supports one-time tree purchases starting at Rs. 85 per tree, a monthly subscription (Plant Monthly), bulk TreeBank inventory holding, and customizable eTreeCertificates for gifting occasions. Enterprise offerings include corporate CSR programs, employee engagement (birthday/anniversary trees), customer engagement initiatives, carbon-offset and net-zero programs, and Miyawaki dense-forest projects. Satellite-based monitoring and third-party auditing underpin impact verification.
The business model combines direct-to-consumer e-commerce, B2B corporate partnership sales, an affiliate/referral channel (Green Ambassador program with up to 7.5% commission on one-time and 10% on monthly subscriptions), and event-driven campaigns such as the World Environment Day Virtual Step-A-Thon. Distribution occurs through the grow-trees.com website, Android app, direct enterprise sales, educational institution partnerships (e.g., Ryan Group of Schools, Upschool.co), and a network of field-implementation planting partners across multiple states and countries.
Grow-Trees firmographics
Firmographics- Name
- Grow-Trees
- Legal name
- Pangea EcoNetAssets Pvt. Ltd.
- Website
- https://grow-trees.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grow-Trees is a Mumbai-based for-profit social venture operating a digital platform that enables individuals and enterprises to fund, plant, and dedicate trees across India and select international locations, with 22.9M+ trees planted since 2010.
- Ownership category
- akta.pro rank
Grow-Trees industry classification
Industry- Product category
- Reforestation Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (115310)
- SIC
- Forestry (800)
- akta.pro primary industry
- Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Post-Planting Maintenance (Weeding, Mulching, Fertilization, Irrigation) (AFAMACAG), Agroforestry & Perennial Cropping Systems (EUABABAD)
Keywords
Where Grow-Trees is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Grow-Trees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- One-Time Tree Purchases: Individual customers purchase trees individually for gifting or environmental purposes. Price starts from Rs. 85 per tree. Users select specific projects and receive eTreeCertificates.
- Monthly Tree Planting Subscription (Plant Monthly): Recurring monthly subscription allowing users to plant trees regularly throughout the year, creating an expanding environmental legacy. Generates predictable recurring revenue.
- Corporate Programs: B2B revenue from corporate clients seeking CSR alignment, employee engagement, customer engagement, and carbon offset solutions. Includes bulk tree purchases and dedicated programs.
- Affiliate Commissions: Green Ambassador affiliate program pays commissions (up to 7.5% one-time, up to 10% monthly) to partners who drive tree planting transactions through unique referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tree purchases starting at Rs. 85 per tree |
| Subscription | Monthly | Monthly Plant Monthly subscription for recurring tree planting |
| Transaction based/ take rate | Pay-as-you-go | Corporate bulk tree planting programs |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Grow-Trees product offering
Product offeringCore offering
Grow-Trees operates a digital tree planting platform that enables individuals and organizations to fund and dedicate real-world tree plantations through customizable eTreeCertificates. The company manages thematic reforestation projects across 25 Indian states and 3 international countries covering wildlife habitat restoration, rural community livelihoods, carbon offset, and corporate CSR objectives. Offerings include individual gifting services, monthly subscriptions, corporate programs (CSR, employee engagement, customer engagement, carbon offset, and Miyawaki dense forest projects), supported by satellite-based monitoring and third-party audits.
Product overview
Grow-Trees is a social venture operated by Pangea EcoNetAssets Pvt Ltd that offers a digital tree planting platform enabling individuals and organizations to support verified tree plantation projects. The core product portfolio includes individual greeting services (Gift Trees Online, Quick Plant, Plant & Greet Now, Monthly Planting subscription) and enterprise offerings (Corporate CSR Programs, Employee Engagement, Customer Engagement, Carbon Offset, and Miyawaki Projects). The platform is anchored by key features including customizable eTreeCertificates for gifting trees and a TreeBank for bulk purchasing. Grow-Trees manages thematic project categories including Trees for Tigers®, Trees for Rural Communities™, Trees for Forests™ & Wildlife, Trees for the Himalayas, Trees for Tribals®, Trees for Water®, Trees for Coastal Ecosystem, Trees for Memories™, Trees for Holy Environs, Trees for EcoTourism™, Trees for Farmers®, and international projects for hornbills, colobus monkeys, pangolins, and refugees. The company also operates an Affiliate Program for partners to earn commissions driving tree planting referrals. Projects span across 25 Indian states and 3 international countries, with impact tracking through satellite-based monitoring and third-party audits.
Differentiator
Problem solved
Functional benefit
Brands
- Trees for Tigers®: A thematic tree planting initiative focused on tiger habitat conservation in India
- eTreeCertificates®
- TreeBank™
- Greet with Trees®
- Trees for Rural Communities™
- Trees for Forests™ & Wildlife
- Trees for the Himalayas
- Trees for Tribals®
- Trees for Water®
- Trees for Coastal Ecosystem
- Trees for Memories™
- Trees for Holy Environs
- Trees for EcoTourism™
- Trees for Farmers®
- Trees for Hornbills™
- Trees for Colobus Monkeys
- Trees for Sunda Pangolins
- Trees for Refugee Wellness
- Trees+
- Plant Monthly, Greet Anytime!®
- Green-o-Meter
- Trees for Villagers™
- Trees for Leopards®
- Trees for Elephants®
- Trees for Sloth Bears™
- Trees for Himalayan Monasteries & Forests
- Trees for Sun Bears™
- Trees for Ganges (Ganga)™
- Trees for Migratory Birds™
- Trees for Hanguls™
- Trees for Wellness
- Trees for Ram Bhoomi™
- Trees for Delhi NCR
- Trees for Himalayan Brown Bears
- Trees for Carbon Neutrality
- Trees for City
Products and services
- Individual Greetings / Gift Trees Online Allows individuals to plant trees and dedicate them through customizable eTreeCertificates for gifting to friends, family, and colleagues on various occasions such as birthdays, anniversaries, weddings, Father's Day, and memorials.
- Quick Plant A fast, streamlined tree planting service enabling users to select, click, and plant trees in just a few clicks for personal environmental contribution.
- Plant & Greet Now Combined service allowing users to plant trees and send greetings simultaneously through customizable eTreeCertificates, supporting spontaneous gifting occasions.
- Monthly Planting / Plant Monthly Subscription program allowing users to plant trees regularly every month through recurring billing, creating an expanding environmental legacy.
- Group Greetings Corporate and group tree planting service enabling impactful celebrations, team events, and collective gifting through shared tree planting and eTreeCertificates.
- Corporate Social Responsibility (CSR) Programs Corporate programs enabling companies to plant trees and dedicate them to customers, employees, and stakeholders while meeting CSR goals and offsetting carbon.
- Employee Engagement Corporate service enabling organizations to honour employees by planting trees on their birthdays or work anniversaries, serving as an employee motivation and engagement tool.
- Customer Engagement Corporate program enabling companies to showcase green commitments to customers through tree planting initiatives, supporting customer loyalty and brand differentiation.
- Carbon Offset Corporate service enabling organizations to achieve carbon offset and net-zero goals through verified tree planting projects with measurable impact.
- Miyawaki Projects Dense forest creation service using the Miyawaki method, offered for corporate environmental initiatives and rapid urban greening.
- Affiliate Program / Green Ambassador Partner program enabling nature lovers and content creators to earn incentives (up to 7.5% for one-time and up to 10% monthly for subscriptions) by promoting tree planting through unique referral links.
Quantifiable outcome
- 22,978,128 trees planted and counting
- +4 more outcomes
Companies that use Grow-Trees
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Grow-Trees technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Grow-Trees partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- WWF (World Wildlife Fund)coreOfficial Partner of WWF's Cities for Forests Campaign, demonstrating credibility with a major global environmental organization. Collaboration focuses on urban forest restoration and environmental awareness.
- World Economic Forum (UpLink)coreWinner of Trillion Trees: Restoration at Scale challenge on UpLink platform. Recognized by WEF amongst New Champions 2024 in Dalian, China. Provides platform access and credibility boost.
- Prince Albert II of Monaco FoundationflagshipFramework Partnership Agreement signed with the foundation, establishing formal collaboration for environmental initiatives and conservation projects.
- Bajaj Electricals FoundationcoreSustainability partnership recognized on World CSR Day for advancing environmental and community impact. Collaborative CSR initiative with corporate partner.
- Ryan Group of SchoolscoreEducational partnership planting 29,530 mangrove trees in Sundarbans under Trees for Tigers initiative. 29,530 students raised funds through creative methods and community engagement.
- Upschool.cocoreGlobal educational platform partner collaborating on Trees for Tigers initiative, connecting academic learning with environmental action for students.
- Only EarthminorPlant-based consumer products company partnered to plant trees in Sundarbans for ecosystem restoration, aligning sustainability values.
- LawQuestminorLaw firm partnered for Green Diwali initiative, planting trees under Trees for Tigers project with personalized Tree Certificates for clients.
- Sharda University AgraminorUniversity honoring guests and dignitaries with digital trees instead of traditional mementoes, supporting sustainability commitment.
- Global Cement and Concrete Association (GCCA) IndiaminorAssociation presenting tree certificates at events to dignitaries since 2019, contributing to green cover initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Grow-Trees competitors and assessment
Company assessmentBroad incumbents
- Ecosia: Berlin-based search engine that uses ad revenue to fund reforestation projects worldwide. A broader incumbent in tree-planting that, like Grow-Trees, monetizes consumer intent to fund tree planting, but through search rather than gifting.
Emerging players
- Pachama: Marketplace and MRV platform for nature-based carbon credits connecting companies with reforestation and forestry projects. Comparable to Grow-Trees' carbon-offset enterprise product but emphasizes credit issuance rather than consumer gifting.
- Veritree (by tentree): Tech-driven verification and tree-planting platform spun out of tentree, offering satellite/AI monitoring and a developer API for nature-based solutions. Comparable to Grow-Trees' satellite monitoring and CSR focus but with deeper technology and enterprise integrations.
- Mossy Earth: Subscription-based nature restoration platform funding reforestation and rewilding projects internationally. Comparable subscription D2C mechanic to Grow-Trees' Plant Monthly product, focused on verified ecosystem restoration outcomes.
Direct peers
- One Tree Planted: US-based nonprofit reforestation platform enabling individuals and corporate partners to fund tree planting across global projects. Directly comparable B2C tree-gifting and B2B CSR model to Grow-Trees, with stronger North American brand presence.
- Plant-for-the-Planet: Global youth-led initiative operating a tree-gifting and reforestation platform across multiple countries. Comparable gifting mechanic and global project footprint to Grow-Trees, with strong institutional partnerships in Europe and Latin America.
- Eden Reforestation Projects: Nonprofit running large-scale reforestation and mangrove restoration programs employing local communities across multiple countries. Comparable tree-planting execution model to Grow-Trees but NGO-funded rather than consumer-direct.
- Ecologi: UK-based digital tree-planting and carbon-offset subscription platform with monthly planting plans, B2B climate action plans, and a project portfolio spanning reforestation, renewables, and social impact. Closely comparable to Grow-Trees in gifting, subscription, and enterprise CSR mechanics, but operates at larger global scale.
- Trees for the Future: Nonprofit running the Forest Garden Approach in sub-Saharan Africa with farmer-led agroforestry and tree planting programs. Comparable in the Trees-for-Farmers concept and partnership-based execution model to Grow-Trees' Trees for Farmers offering.
- Tree-Nation: Online platform enabling individuals and companies to plant, gift, and track trees across global reforestation projects. Most directly comparable peer to Grow-Trees in the gifting certificate, project catalog, and corporate CSR feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grow-Trees social profiles
Digital presenceGrow-Trees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow-Trees leadership team
Management profileNumber of profiles
Profiles3 records
Grow-Trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow-Trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow-Trees
What does Grow-Trees do?
Grow-Trees operates a digital tree planting platform that enables individuals and organizations to fund and dedicate real-world tree plantations through customizable eTreeCertificates. The company manages thematic reforestation projects across 25 Indian states and 3 international countries covering wildlife habitat restoration, rural community livelihoods, carbon offset, and corporate CSR objectives. Offerings include individual gifting services, monthly subscriptions, corporate programs (CSR, employee engagement, customer engagement, carbon offset, and Miyawaki dense forest projects), supported by satellite-based monitoring and third-party audits.
Is Grow-Trees a public or private company?
Grow-Trees is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grow-Trees founded?
Grow-Trees was founded in 2010. It employs 11 to 50 people.
Where is Grow-Trees based?
Grow-Trees is headquartered in Mumbai, India, in the Asia region.
How does Grow-Trees make money?
Four revenue lines are on record. One-Time Tree Purchases are the primary driver. The others are monthly Tree Planting Subscription (Plant Monthly), corporate Programs and affiliate Commissions.
Who are Grow-Trees's main competitors?
Ecosia is listed as a broad incumbent. Emerging players are Pachama, Veritree (by tentree) and Mossy Earth. Direct peers are One Tree Planted, Plant-for-the-Planet, Eden Reforestation Projects, Ecologi, Trees for the Future and Tree-Nation.
Does Grow-Trees have an API?
No public API is recorded for Grow-Trees.
What industry is Grow-Trees in?
Grow-Trees's product category is Reforestation Services. Its primary akta.pro industry code is IMAMAAAE, Reforestation & Afforestation Services (Planting, Site Prep, Regeneration), with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 11531 and its SIC code is 800.