Greifswald
Auto Eggert GmbH is a privately held multi-brand automotive dealership operating 11 locations across Rügen, Stralsund, and Greifswald in Germany. Authorized as a Hyundai and Nissan sales dealer with authorized service for BMW, Škoda, and Opel, serving individual car buyers with sales, leasing, workshop, parts, rental, and EV services.
- Company typePrivate
- Founded1973
- HeadquartersBergen auf Rügen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Greifswald does
Auto Eggert GmbH is a privately held multi-brand automotive dealership headquartered in Bergen auf Rügen, Mecklenburg-Vorpommern, Germany. Founded in 1973 and operating with approximately 69 employees, the company runs 11 locations across Rügen, Stralsund, and Greifswald as an authorized Hyundai and Nissan sales dealer with authorized service operations for BMW, Škoda, and Opel. Its product portfolio spans new and used vehicle sales, leasing through Hyundai Finance and Nissan Financial Services (e.g., Hyundai i20 from €119/month, Hyundai IONIQ 5 from €329/month), full-service workshop maintenance, parts and accessories, rental cars, electric mobility services, trade-in valuation, and the Eggert Bonus customer loyalty program.
The business model is multi-stream: one-time vehicle sales, recurring lease financing transactions, fee-based workshop and parts services, and rental income. Distribution is via physical showrooms and an online vehicle marketplace with appointment booking, supplemented by organic social channels (Facebook, Instagram). Pricing is presented as monthly leasing rates and varies by vehicle model, lease term, down payment, and mileage allowance; all prices are brutto including VAT.
The primary customer segment is individual car buyers in the Rügen/Stralsund/Greifswald region, with a secondary segment of fleet and business customers. The underlying technology is a standard dealership website with cookie consent management, session tracking, and third-party integrations (Google Maps, YouTube, Google Tag Manager), secured via Imperva Web Application Firewall. There is no evidence of proprietary software, AI/ML capabilities, mobile applications, or API offerings — the company operates as a traditional retail automotive services business with no disclosed subsidiaries, funding rounds, acquisitions, or public listing.
Greifswald firmographics
Firmographics- Name
- Greifswald
- Legal name
- Auto Eggert GmbH
- Website
- https://greifswald-auto.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Auto Eggert GmbH is a privately held multi-brand automotive dealership operating 11 locations across Rügen, Stralsund, and Greifswald in Germany. Authorized as a Hyundai and Nissan sales dealer with authorized service for BMW, Škoda, and Opel, serving individual car buyers with sales, leasing, workshop, parts, rental, and EV services.
- Ownership category
- akta.pro rank
Greifswald industry classification
Industry- Product category
- Automotive Retail and Dealership Services
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133), Tire Dealers (441340)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Greifswald is headquartered
LocationHeadquarters
- HQ city
- Bergen auf Rügen
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Greifswald business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Vehicle Sales: Sales of new and used vehicles across multiple brands (Hyundai, Nissan, with service for BMW, Škoda, Opel). Includes trade-in services.
- Leasing Services: Vehicle leasing through partnership with HYUNDAI Finance and Nissan Financial Services. Multiple leasing packages with varying terms and mileage allowances.
- Workshop & Maintenance: Full-service maintenance, repairs, tire services, and parts sales for multiple vehicle brands.
- Car Rental: Rental car services available in Rügen, Stralsund, and Greifswald locations.
- Parts & Accessories: Sale of vehicle parts and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hyundai i20 - from €119/month |
| Subscription | Monthly | Hyundai KONA - from €149/month |
| Subscription | Monthly | Nissan Qashqai - from €189/month |
| Subscription | Monthly | Hyundai IONIQ 5 - from €329/month |
| Subscription | Monthly | Hyundai TUCSON N Line - from €183/month |
| Subscription | Monthly | Hyundai i30 - from €150/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Greifswald product offering
Product offeringCore offering
Greifswald (operating as Auto Eggert GmbH) is a multi-brand automotive dealership headquartered in Bergen auf Rügen, Germany. It sells and leases Hyundai and Nissan vehicles, provides authorized maintenance and repair services for BMW, Škoda, and Opel brands, and offers complementary services including workshop repairs, parts and accessories, car rental, trade-in valuation, and a customer loyalty program (Eggert Bonus).
Product overview
Auto Eggert GmbH operates as a multi-brand automobile dealership offering sales, leasing, service, and rental solutions. The company is an authorized dealer for Hyundai and Nissan vehicles while providing authorized service operations for BMW, Škoda, and Opel. The product portfolio includes new vehicle sales and leasing (with Powerleasing programs starting from €119/month), workshop services for maintenance and repairs, genuine parts and accessories, rental cars, electric mobility solutions, a customer loyalty program (Eggert Bonus), and vehicle trade-in services. The company serves customers across multiple locations in Bergen auf Rügen, Sagard, Greifswald, and Langendorf (Stralsund).
Differentiator
Problem solved
Functional benefit
Brands
- Eggert Bonus: Customer loyalty program offering invoice bonusification, easy appointment management, balance overview, and exclusive offers with 5 EUR starting credit.
- Hyundai Powerleasing
Products and services
- Hyundai Vehicle Sales and Leasing
- Nissan Vehicle Sales and Leasing
- BMW Service
- Škoda Service
- Opel Service
- Workshop and Vehicle Service
- Parts and Accessories
- Car Rental Service
- Vehicle Trade-In Service
- Eggert Bonus Loyalty Program
Companies that use Greifswald
Customer profileSegments2 records
Ideal customer profiles2 records
Greifswald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greifswald partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary and secondary.
- HyundaiprimaryAuthorized Hyundai dealer offering sales of new Hyundai vehicles including i20, i30, KONA, TUCSON, and IONIQ 5. Provides leasing options through HYUNDAI Finance partnership.
- NissanprimaryAuthorized Nissan dealer offering sales of Nissan vehicles including Qashqai. Provides leasing options through Nissan Financial Services partnership.
- BMWsecondaryAuthorized BMW service partner providing maintenance and repair services for BMW vehicles.
- ŠkodasecondaryAuthorized Škoda service partner providing maintenance and repair services for Škoda vehicles.
- OpelsecondaryAuthorized Opel service partner providing maintenance and repair services for Opel vehicles.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Greifswald competitors and assessment
Company assessmentBroad incumbents
- Emil Frey Group: Major European automotive retail group with multi-brand sales and service across Germany. Represents the scaled, multi-brand dealer model that regional players like Auto Eggert are benchmarked against.
- AVAG Holding: Large German automotive dealer group operating multiple brands and service sites nationwide. Provides a reference point for scaled multi-brand operations and the consolidation pressures Auto Eggert faces.
- Hahn Gruppe: One of Germany's largest Volkswagen-group-focused dealer groups with broad regional coverage. Relevant scaled peer for benchmarking workshop, parts, and leasing economics.
- Rosier Group: German multi-brand automotive dealer group with sales and service across multiple OEMs in regional markets. Useful broad-incumbent comparison for multi-brand retail economics.
Direct peers
- Moll Automobile: German multi-brand automotive dealer group operating dealerships and service centers across multiple brands and regions. Directly comparable in business model, OEM authorization breadth, and workshop-driven revenue mix.
- Auto Bach Group: German multi-brand authorized dealer group with sales and service across several OEM brands and multiple regional locations. Highly comparable multi-brand retail model and similar use of OEM finance partners for leasing.
- Sternpartner: Multi-brand automotive dealer group in Northern Germany with a portfolio of authorized sales and service franchises. Closely comparable geographic and brand-mix profile.
- Dello Group: Northern German multi-brand automotive dealer with sales and service for multiple OEMs. Comparable in regional multi-brand positioning and use of OEM financing partners for leasing offers.
- Procar Automobile: German automotive dealer group with multiple brand franchises (including BMW and other OEMs) and regional service coverage. Comparable in offering sales plus authorized service across multiple brands in regional markets.
- Autohaus König: German multi-brand car dealership group with sales and service for multiple OEMs across several locations. Comparable multi-brand retail and service business model targeted at regional consumer and fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Greifswald social profiles
Digital presenceGreifswald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greifswald leadership team
Management profileNumber of profiles
Greifswald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greifswald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greifswald
What does Greifswald do?
Greifswald (operating as Auto Eggert GmbH) is a multi-brand automotive dealership headquartered in Bergen auf Rügen, Germany. It sells and leases Hyundai and Nissan vehicles, provides authorized maintenance and repair services for BMW, Škoda, and Opel brands, and offers complementary services including workshop repairs, parts and accessories, car rental, trade-in valuation, and a customer loyalty program (Eggert Bonus).
Is Greifswald a public or private company?
Greifswald is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greifswald founded?
Greifswald was founded in 1973. It employs 51 to 100 people.
Where is Greifswald based?
Greifswald is headquartered in Bergen auf Rügen, Germany, in the Europe region.
How does Greifswald make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are leasing Services, workshop & Maintenance, car Rental and parts & Accessories.
Who are Greifswald's main competitors?
Broad incumbents on record are Emil Frey Group, AVAG Holding, Hahn Gruppe and Rosier Group. Direct peers are Moll Automobile, Auto Bach Group, Sternpartner, Dello Group, Procar Automobile and Autohaus König.
Does Greifswald have an API?
No public API is recorded for Greifswald.
What industry is Greifswald in?
Greifswald's product category is Automotive Retail and Dealership Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 4413 and its SIC code is 5500.