Canadian Mental Health Association Grey Bruce

What Canadian Mental Health Association Grey Bruce does

Canadian Mental Health Association Grey Bruce is a community-based non-profit organization delivering mental health, addiction, housing, and crisis intervention services across Grey and Bruce counties in rural Ontario. Formed on September 1, 2018 through the amalgamation of the former CMHA Grey Bruce Branch, G&B House, and HopeGreyBruce Mental Health & Addiction Services, the organization operates from a headquarters in Owen Sound and more than 10 satellite sites spanning Owen Sound, Hanover, Markdale, Kincardine, Southampton, Wiarton, and Meaford. Service lines include mental health counselling, concurrent disorders treatment, addiction programs (including the 15-bed G&B House residential program and outpatient New Directions), supportive housing (Apartment Program, Community Homes for Opportunity, Residential Support Services), peer and family support, mobile crisis response (MMHART), community outreach (COAST), and a men's program addressing gender-based violence and sexual abuse. The organization also runs education and training programs such as ASIST, SafeTALK, Mental Health First Aid, FAN Club, and Let's Talk, and operates two social enterprises—Fresh Roots Café & Catering and Fresh Roots Food Forest & Gardens—that employ people with lived mental health experience.

The business model is government-funded health services, supplemented by donations, fundraising events (notably the annual Walk for Courage, which raised over $50,000 in 2026), grants from United Way, Bruce Power, James Goreski Foundation, and Health Canada's Emergency Treatment Fund, fee-based training (e.g., ASIST at $160+HST, SafeTALK at $50), and social enterprise revenue from Fresh Roots. Most client-facing programs are delivered free of charge, with rent-geared-to-income models applying to housing. The go-to-market is community-led and referral-driven: a centralized intake line, walk-in clinics, mobile crisis teams, co-responder models with police and EMS, and embedded staff at Brightshores Health System. The organization holds Accreditation with Commendation from Accreditation Canada, is PHIPA-compliant, and was named one of HRD Canada's Best Places to Work for 2026 and winner of the Owen Sound & District Chamber of Commerce Community Service Not-for-Profit Business Excellence Award in 2026. Technology is limited to an electronic client management system used for operational reporting to Ontario Health; there is no proprietary software platform.

Name

Canadian Mental Health Association Grey Bruce

Legal name

Canadian Mental Health Association, Grey Bruce

Website

https://greybruce.cmha.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Mental Health Association Grey Bruce is a non-profit delivering mental health, addiction, housing, crisis response, and peer support services across Grey and Bruce counties in Ontario from 10+ locations, with revenue from provincial government funding, donations, training fees, and social enterprises.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Community mental health services
• Addiction treatment programs
• Supportive housing services
• Suicide prevention training
• Crisis intervention services

Headquarters

HQ city

Owen Sound

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-Funded Health Services: CMHA Grey Bruce receives core operational funding from provincial government health system sources (Ontario Health, Ministry of Health) to deliver mental health and addiction programs and services as part of the Ontario health system. This is the primary revenue source supporting most clinical and support programs.
2. Donations and Fundraising: The organization raises funds through individual donations, third-party events, annual Walk for Courage, golf tournaments, and corporate sponsorships. Donations support non-government-funded programs such as Fresh Roots Gardens, social recreation programs, and community education initiatives.
3. Social Enterprise Revenue: Fresh Roots Café and Catering is a social enterprise of CMHA Grey Bruce. The catering business has been operating since 2017 and the café opened in 2022. Revenue supports employment opportunities for people with mental health experience. All profits are reinvested into Fresh Roots operations and development.
4. Training Program Fees: Fee-for-service training programs including Applied Suicide Intervention Skills Training (ASIST) at $160+HST per person, SafeTALK at $50 per person, and Mental Health First Aid training with variable fees. These generate modest revenue while building community mental health capacity.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

CMHA Grey Bruce delivers community-based mental health and addiction services across Grey and Bruce counties, including 24/7 crisis response through MMHART, concurrent disorders counselling, addiction treatment and supportive housing, peer and family support, case management, social recreation, and social enterprises (Fresh Roots Café & Catering, Fresh Roots Food Forest & Gardens). The organization also provides fee-based mental health education and suicide prevention training (ASIST, SafeTALK, MHFA, FAN Club, Let's Talk) to schools, workplaces, and community groups.

Product overview

Canadian Mental Health Association Grey Bruce is a community mental health and addiction services organization offering a comprehensive portfolio of programs and services. The organization operates on a platform model providing coordinated mental health support, addiction services, housing programs, peer and family support, and education/training. Core services include mental health counselling and crisis response (MMHART), addiction treatment (including residential G&B House, outpatient New Directions, youth CHOICES), supportive housing (Apartment Program, Community Homes for Opportunity), and peer support programs. Social enterprises including Fresh Roots Café and Fresh Roots Gardens provide employment opportunities. Education offerings span suicide prevention training (ASIST, SafeTALK), Mental Health First Aid, youth programs (FAN Club, Let's Talk), and workplace training. Services are delivered across multiple locations in Grey and Bruce Counties with central intake coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Roots Café & Catering: Social enterprise providing meaningful employment for people with mental health experience, operating since 2017 (catering) and 2022 (café)
• Fresh Roots Food Forest & Gardens
• Walk for Courage

Products and services

• Mental Health Support Services
• Addiction Support Services
• Housing & Support Programs
• Peer & Family Support
• Men's Program
• Case Management
• Education & Training Programs
• Community Outreach and Support Team (COAST)
• Fresh Roots Café & Catering
• Fresh Roots Food Forest & Gardens
• Mobile Mental Health & Addiction Response Team (MMHART)

Quantifiable outcome

• Over $50,000 raised through 2026 Walk for Courage
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Bruce CountycoreStrategic or Co-development Partner · 21 July 2026CMHA Grey Bruce partnered with Bruce County to launch the Community Outreach and Support Team (COAST), a mobile multidisciplinary team bringing low-barrier mental health, addictions, housing, and harm reduction supports to communities across Bruce County. Funded through Health Canada's Emergency Treatment Fund. The team includes a Harm Reduction Counsellor and Peer Worker from CMHA Grey Bruce, alongside a Community Support Coordinator from Bruce County Human Services and a Community Paramedic from Bruce County Paramedic Services. COAST operates until March 31, 2027.
• Shoreline Employment Services and Career HorizonsminorStrategic or Co-development PartnerCMHA Grey Bruce partnered with Shoreline Employment Services and Career Horizons to provide employment opportunities to persons on a disability pension. Also includes Identification Clinics to help individuals replace or obtain necessary forms of identification.
• Brightshores Health SystemcoreStrategic or Co-development PartnerCMHA Grey Bruce operates the Primary Care Telemedicine Program Drop-In Clinic at Brightshores Health System's Wellness & Recovery Centre (615 6th St. 'A' East, Owen Sound). A Peer Support Worker is also embedded at Brightshores Health System's Owen Sound site (1800 8th St. East). CMHA Grey Bruce also partners on walk-in mental health support at Brightshores facilities.
• Bruce Grey Child and Family ServicescoreStrategic or Co-development PartnerMy Dad's Group is co-facilitated by CMHA Grey Bruce Men's Program staff and Bruce Grey Child and Family Services. The program is a weekly positive parenting program for men with children in their lives, running 10-13 sessions per cycle.
• Women's House Serving Bruce and GreycoreStrategic or Co-development PartnerWomen's Partner Assault Response (PAR) program is co-facilitated with outreach counsellors from Women's House Serving Bruce and Grey. The women's group runs virtually on Tuesday mornings.
• LivingWorks CanadacoreChannel Partner/ Reseller/ DistributorCMHA Grey Bruce is an authorized provider of Applied Suicide Intervention Skills Training (ASIST) and SafeTALK, both developed by LivingWorks Canada. CMHA Grey Bruce delivers these suicide prevention training programs to community members and professionals throughout Grey and Bruce counties.
• Farmer Wellness Initiative (Agriculture Wellness Ontario)minorChannel Partner/ Reseller/ DistributorCMHA Grey Bruce promotes and supports the Farmer Wellness Initiative, a free program offering unlimited confidential mental health counselling for Ontario farmers, farm workers and their families, available 24 hours a day, 365 days a year. CMHA staff (Jackie Ralph) discusses the program on local media.
• Kids Help PhoneminorChannel Partner/ Reseller/ DistributorCMHA Grey Bruce's crisis resources page links to Kids Help Phone, which provides 24/7 crisis support for young people via text (CONNECT to 686868) and phone (1-800-668-6868), including specialized support for Black Youth (Text RISE to 686868).
• Hope for Wellness HelplineminorChannel Partner/ Reseller/ DistributorCMHA Grey Bruce's crisis resources page links to the Hope for Wellness Helpline for Indigenous people across Canada, available by phone (1-855-242-3310) and online chat.
• Sound Outdoors Ltd.minorStrategic or Co-development PartnerSound Outdoors Ltd. manages the Fresh Roots Food Forest and Gardens program at St. George's Park, Owen Sound, under contract with CMHA Grey Bruce.
• Keystone Child, Youth & Family ServicesminorStrategic or Co-development PartnerKeystone Child, Youth & Family Services is listed as a local mental health resource on CMHA Grey Bruce's crisis page. Focuses on children and youth ages 0-17 and families through multi-disciplinary programming.
• Grey Bruce Ontario Health TeamminorStrategic or Co-development PartnerGrey Bruce Navigation Line (1-844-806-3093) assists individuals in navigating health or social services in the Grey Bruce area. Listed as a local resource on CMHA Grey Bruce's crisis page.
• Safe 'n SoundminorStrategic or Co-development PartnerSafe 'n Sound operates The Space (310 8th Street East, Owen Sound), a community for participants at risk of homelessness and the homeless to access basic needs, support, advocacy and referral. Listed as a local resource.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Mental Health Association National: National umbrella organization of which CMHA Grey Bruce is a federated branch. Comparable in mission, brand, and advocacy focus, though it does not deliver direct local services; relevant for benchmarking federation-wide initiatives.
• Brightshores Health System: Regional hospital system that hosts CMHA Grey Bruce's embedded Peer Support Worker and Telemedicine Drop-In Clinic. Functions as a clinical/inpatient counterpart to CMHA Grey Bruce's community-based services and the primary healthcare referral partner.
• Canadian Mental Health Association Ontario Division: Provincial coordinating body and advocacy arm for Ontario's 28 CMHA branches, including CMHA Grey Bruce. Operates at the system level rather than direct service delivery but shapes funding policy, standards, and provincial positioning relevant to Grey Bruce.

Emerging players

• Hope for Wellness Helpline: National 24/7 helpline providing counselling and crisis intervention to Indigenous people across Canada. Referenced as a partner on CMHA Grey Bruce's crisis resources page; comparable in crisis-line mission but specialized to Indigenous populations.
• Kids Help Phone: National 24/7 crisis support service for young people that CMHA Grey Bruce links to for youth crisis overflow. Comparable in mental health mission and crisis-line delivery, but focused specifically on youth and remote/text-based service rather than community-based care.
• ConnexOntario: Provincial helpline and service directory for mental health, addiction, and problem gambling services in Ontario. Comparable as a system-level navigator but operates as a referral/directory rather than direct service provider.

Direct peers

• Keystone Child, Youth & Family Services: Local Grey-Bruce child, youth, and family services organization listed as a partner on CMHA Grey Bruce's crisis resources. Comparable in community-based mental health service delivery and overlapping target population (children/youth and families) within the same geographic catchment.
• CMHA Waterloo Wellington: A neighbouring Ontario CMHA branch delivering the same integrated suite of community mental health, addiction, housing, and crisis services in Waterloo and Wellington regions. Direct peer given the shared federated model, comparable service portfolio, and rural/small-city catchment.
• CMHA Hamilton: Ontario CMHA branch offering community mental health, addiction, and supportive housing services in the Hamilton region. Comparable in federated structure, service mix, and reliance on Ontario Health funding; serves a larger urban catchment than CMHA Grey Bruce.

Others

• Addictions & Mental Health Ontario (AMHO): Provincial association representing addiction and mental health service providers across Ontario, including CMHA Grey Bruce. Comparable as a sector association shaping funding policy, but it does not deliver direct services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-mental-health-association-grey-bruce-mental-health-and-addiction-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Mental Health Association Grey Bruce