Greyfriars

What Greyfriars does

Greyfriars is a privately held, family-owned retail business headquartered at 13-15 Hamilton Road, Felixstowe, Suffolk, United Kingdom, operating from a single showroom. Founded in 1971, the company initially sold flooring and expanded into beds and mattresses in 1995, with a dedicated rugs department added in 2008. It carries branded carpets (Axminster, Ulster, Telenzo, Cormar, Abingdon, Penthouse, Westex), vinyl and laminate (Karndean, Camaro, Quickstep, Tuscan), rugs (Plantation, Simply Rugs, Mastercraft), and beds/mattresses (Silentnight, Rest Assured, Kozeesleep, Sweet Dreams).

The business operates on a direct-to-consumer retail model, with revenue generated through one-time sales of physical flooring and bedding products, supplemented by professional installation services such as carpet fitting, furniture moving, old carpet disposal, and carpet storage. It complements in-store visits with a 360-degree virtual showroom tour and maintains Facebook and Twitter profiles for organic marketing. The company employs 23 people and serves residential customers primarily across Felixstowe, Woodbridge, and Ipswich, with free measuring, estimation, and local delivery, and reports most installations completed within seven days.

There is no proprietary technology platform; the company runs on standard retail processes with no disclosed digital commerce, subscription, or SaaS layer. Revenue is not publicly disclosed, and there are no funding rounds, parent companies, partnerships, or acquisitions on record. Customer testimonials from named individuals (Melanie Robinson-King, Bailey Smith, Martin New, Lee Beech) confirm a residential SMB/individual buyer mix with no enterprise or commercial-contract accounts identified.

Name

Greyfriars

Legal name

Greyfriars

Website

https://greyfriars.unitymedia.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Greyfriars is a family-owned Felixstowe-based retailer selling flooring (carpets, vinyl, laminate, rugs) and beds/mattresses to residential customers in Suffolk. Operating from a single showroom with 23 employees since 1971, it offers branded products, professional installation, free measuring, and local delivery.

Ownership category

akta.pro rank

Product category

Home Flooring and Bedding Retail

NAICS

Floor Covering Retailers (449121), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail store
• Carpet and vinyl
• Bed and mattress
• Flooring installation services
• Home furnishings retail

Headquarters

HQ city

Felixstowe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: One-time sale of flooring products including carpets, vinyl tiles, laminate flooring, rugs, and related accessories. Products are sold directly to residential customers through the showroom.
2. Beds and Mattresses Sales: One-time sale of bed frames, mattresses, and divans to residential customers. Brands include Silentnight, Rest Assured, Kozeesleep, and Sweet Dreams.
3. Carpet Installation Services: Professional installation services including carpet fitting, furniture moving, old carpet uplift and disposal, and carpet storage before installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greyfriars is a family-run retail showroom in Felixstowe, Suffolk that sells residential flooring (carpets, vinyl, laminate, Karndean tiles, engineered wood, rugs) and beds/mattresses (frames, mattresses, divans) from branded manufacturers. Customers purchase products in-store or via the website and can add free measuring, free local delivery, and paid professional installation services including furniture moving and old carpet disposal.

Product overview

Greyfriars is a local retail business offering a unified product portfolio of flooring and bedding solutions. The core product categories include Carpets (traditional and branded options such as Axminster, Ulster, Telenzo, Cormar), Vinyl and Laminate (including Karndean, Quickstep, and Tuscan engineered wood), Rugs (from Plantation, Simply Rugs, Mastercraft), and Beds and Mattresses (featuring Silentnight, Rest Assured, Kozeesleep, and Sweet Dreams). The company operates as a traditional retail store with an emphasis on quality branded products, expert fitting services, and personalized customer consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets Traditional and contemporary carpet flooring solutions in various patterns, styles, and materials, sold from the Felixstowe showroom for residential homes across Suffolk. Stocked brands include Axminster, Ulster, Telenzo, Abingdon, Adam, Cormar, Penthouse, and Westex.
• Vinyl and Laminate Flooring Modern vinyl tiles and laminate flooring solutions for residential use, including Karndean, Camaro, Lifestyle, Quickstep, and Tuscan engineered wood flooring. Provides stone and wood-look patterns with durability and easy maintenance for home interiors.
• Rugs Area rugs and mats to supplement carpets and hard floors, including branded options from Plantation, Simply Rugs, and Mastercraft, plus kitchen mats, runners, indoor/outdoor doormats, carpet protectors, and anti-slip products. Sold to residential customers in Suffolk.
• Beds and Mattresses Bed frames, mattresses, and divans for residential customers, supplied as an official Silentnight and Rest Assured stockist and also offering Kozeesleep and Sweet Dreams branded products. The mattress range includes memory foam and sprung options, with free local delivery in Suffolk.
• Professional Flooring Installation Service Professional installation services for purchased carpets and flooring, including carpet fitting, furniture moving, old carpet uplift and disposal, and carpet storage before installation. Most installations are completed within 7 days of order. Sold to residential customers in the Felixstowe, Woodbridge, and Ipswich area.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Regional players

• ScS: UK furniture retailer specializing in sofas and living/dining furniture, with growing flooring and rug categories. Comparable as a multi-category home furnishings retailer serving UK residential customers through a showro

Direct peers

• Tapi Carpets & Floors: UK specialty flooring chain offering carpets, vinyl, laminate, LVT and rugs with free measuring and fitting. Directly competes with Greyfriars on product range, service-led retail model, and residential customer base.
• Online Flooring Store: UK-based online flooring retailer with sample-at-home and fitting services. Represents the digital-native competitor to traditional showrooms like Greyfriars, serving residential customers across the UK.
• Carpetright: UK's largest specialty carpet and flooring retailer with national showroom network. Direct competitor in residential flooring, including carpets, vinyl, laminate, and rugs, with professional fitting services comparable to Greyfriars' offering.
• Factory Direct Flooring: UK flooring retailer offering carpets, vinyl, laminate, LVT and wood flooring with sample service and installation. Competes on similar product categories to Greyfriars but primarily through online channels.
• Dreams: UK's largest specialist bed and mattress retailer with national showrooms. Directly comparable to Greyfriars' beds/mattresses category across bed frames, mattresses, and divans with similar brand portfolio.
• Flooring Superstore: Online-first UK flooring retailer with showrooms, offering carpets, vinyl, laminate, LVT and rugs at competitive prices. Competes with Greyfriars across the same product categories but with a primarily digital/e-commerce model.
• Bensons for Beds: UK specialist bed retailer offering frames, mattresses, and divans from brands including Silentnight and Rest Assured — brands Greyfriars also stocks. Comparable on product mix and customer segment within the beds category.

Broad incumbents

• Wickes: UK home improvement retailer selling flooring (laminate, vinyl, carpet tiles) alongside kitchens, bathrooms, and DIY products. Adjacent competitor in residential flooring with broader home improvement scope than Greyfriars.
• John Lewis & Partners: UK department store with a significant home furnishings offering including flooring, beds, and mattresses. Competes broadly with Greyfriars in the residential home category but as part of a much wider general merchandise portfolio rather than specialty flooring/beds focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flooringandbeds
• Facebookfacebook.com/GreyfriarsCarpetsBeds
• LinkedInlinkedin.com/company/greyfriars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greyfriars