Greyhound Cafe

What Greyhound Cafe does

Greyhound Cafe is a Bangkok-headquartered Thai casual dining chain founded in 1997, operating 19 branches domestically alongside 15 international franchise locations. The company serves middle-to-upper-middle-class urban consumers with a Thai-focused menu that spans accessible items (soups at roughly 250 THB) through premium offerings (wagyu dishes around 1,150 THB), supported by an in-house Corporate Executive Chef (Torsit Srithavorn) and ongoing menu campaigns such as the 2023 Southern Tiger launch and Thai Street Food Guide. The brand has been extended into a multi-format portfolio including Greyhound Original, Another Hound Cafe, and Smile Hound by Greyhound, covering casual dining, cafe, and quick-service segments.

The business operates on a hybrid model of company-owned Thailand branches plus franchised international locations. Revenue is generated primarily through dine-in transactions across Thailand, supplemented by international franchise royalties and co-branded marketing programs with partners including Citibank, Perrier, Fentimans, and MiVana Coffee (the latter producing a proprietary Greyhound coffee blend since 2018). The company is privately held with no disclosed funding rounds and reports a workforce of roughly 80 employees, consistent with a lean corporate and franchise-support structure rather than direct staffing of all branches.

Strategic positioning centers on lifestyle-led real estate in premium Bangkok corridors (e.g., J Avenue Thonglor), brand-led international franchise expansion (London in 2017), and continuous menu refresh to defend traffic. There is no disclosed proprietary technology platform, AI/ML capability, or data flywheel; competitive differentiation rests on brand equity, real estate selection, and a 21+ year operating track record in the Thai casual dining segment.

Name

Greyhound Cafe

Legal name

Greyhound Cafe Co., Ltd.

Website

https://greyhoundcafe.co.th

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Greyhound Cafe is a Bangkok-based Thai casual dining chain founded in 1997, operating 19 Thailand branches and 15 international franchises, serving middle-to-upper-middle-class urban consumers with a Thai-focused menu across multiple sub-brands.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Casual dining restaurants
• Thai cuisine chain
• Cafe franchise operations
• Specialty coffee retail
• Restaurant loyalty programs

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue is generated through dine-in and take-away food and beverage sales across all restaurant branches in Thailand and international franchise locations. The menu spans Thai cuisine, international dishes, desserts, and drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Greyhound Cafe operates a chain of casual dining restaurants serving Thai and international cuisine under a "Basic with a Twist" concept, featuring creative interpretations of familiar dishes. The company sells food, beverages (including a proprietary specialty coffee blend), desserts, and pre-order brioche products across 19 Thai branches and 15 international franchise locations.

Product overview

Greyhound Cafe is a Thai restaurant and cafe chain operating on a 'Basic with a Twist' concept, offering creative Thai and international cuisine. The company operates multiple brands including Greyhound Cafe (main restaurant), Another Hound Cafe (sub-brand), and offers products through Greyhound Original and Smiley Hound retail stores. The product portfolio includes an extensive food menu spanning Thai and Western options, beverage services including the proprietary Greyhound Blend coffee, desserts, and pre-order brioche products. Services include table reservations, franchise opportunities, and a loyalty mobile application. The company has expanded internationally with locations in Thailand, UK, Hong Kong, Indonesia, and Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Another Hound Cafe: A related cafe brand under the Greyhound group, offering Thai street food concepts
• Greyhound Original
• Smile Hound by Greyhound

Products and services

• Greyhound Cafe Restaurant The flagship casual dining restaurant chain offering Thai and international cuisine with creative interpretations under the 'Basic with a Twist' concept, serving middle to upper-middle class urban consumers across 19 branches in Thailand and 15 international franchise locations.
• Another Hound Cafe

Quantifiable outcome

• Special Menu campaigns such as 'It's Better Together' generated 557,000 THB in prize value across a single lucky draw promotion

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Citibank ThailandcoreGTM or Marketing Partner · 7 June 2019Greyhound Cafe partnered with Citibank for the 'Perfectly Imperfect' and 'Keep Calm & Get Excited GHC London's Favourites' special menu campaigns with lucky draws offering travel prizes including flights to London and Switzerland. These campaigns generated customer engagement and card usage promotion across Greyhound branches.
• FentimansminorGTM or Marketing Partner · 12 December 2018Greyhound Cafe J Avenue hosted a 'Botanical Month with Fentimans' — a month-long campaign featuring 7 Fentimans botanically-brewed soft drink flavors as mixers for cocktails and standalone beverages, accompanied by live music events (Thurs-Sat evenings). Fentimans is a UK brand with 100+ year heritage known for premium botanically brewed drinks.
• Ramathibodi Foundation (มูลนิธิรามาธิบดีฯ)minorOthers · 3 August 2018Greyhound Cafe's annual H.I.P (Happiness Is a Pleasure to give) Project raises funds for Ramathibodi Foundation to purchase infant warming incubators for newborns. Activities include Hip Drawing (portrait charity art sessions), Bread for Breath (donation per bread purchase), and Greyhound Life Juice Limited Edition sales. The initiative has run for 7+ consecutive years.
• MiVana Organic Forest CoffeecoreStrategic or Co-development Partner · 14 March 2018Greyhound Cafe partnered with MiVana Organic Forest Coffee to develop 'Greyhound Blend by MiVana' — a proprietary 100% Arabica specialty coffee sourced from Chiang Rai highlands (1,000-1,200m elevation) under forest canopy. Certified EU Organic, Fair Trade, and SCAE-roasted. Specialty Cupping Score of 84.5. The partnership supports 400+ farming households and watershed conservation. Exclusive to Greyhound and Another Hound Cafe branches.
• PerriercoreGTM or Marketing Partner · 5 March 2018Ongoing Perrier x Greyhound Cafe beverage collaborations producing seasonal limited-edition drinks (e.g., 'Every Sip is a Fresh Beginning', 'Under the Pink Spell', 'Extraordinary Scene', 'Shades of Sunshine'). These campaigns run at all Greyhound and Another Hound Cafe branches, featuring Perrier-sourced specialty drinks with creative Thai fruit and herb combinations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• After You Dessert Cafe: Popular Bangkok-based cafe chain specializing in desserts and cafe beverages. Competes for the same urban Bangkok lifestyle consumer segment (20–45, middle to upper-middle class) with strong social media presence.
• Mango Tree: International Thai restaurant franchise originating from Bangkok. Closely mirrors Greyhound's franchise-led international expansion model and serves Thai cuisine to global urban consumers.
• Baan Khanitha by The Siam Residence: Upscale Thai restaurant chain in Bangkok offering traditional Thai cuisine with a refined dining experience. Comparable target demographic and Bangkok dining market positioning.
• Roast Restaurant: Bangkok-based casual dining restaurant with Thai-international fusion menu and cafe atmosphere. Competes directly with Greyhound in the contemporary Thai dining category.
• Soul Food Mahanakorn: Bangkok Thai-Thai-Western casual dining concept. Directly comparable contemporary Thai dining experience targeting urban Bangkok lifestyle consumers.
• Nara Thai Cuisine: Thai restaurant chain with international franchise presence across Asia and beyond. Directly comparable as a Thai cuisine concept that has scaled from Bangkok into multiple overseas markets via franchising.

Broad incumbents

• Black Canyon Coffee: Established Thai coffee shop and casual dining chain with broad domestic footprint. Larger, publicly listed competitor operating in the same cafe/dining category with significantly greater scale.
• The Coffee Club (Thailand): Australian-origin cafe-restaurant chain with established Thailand presence. Competes in the same all-day cafe dining space with broader international parent backing.
• Au Bon Pain: International cafe-bakery chain with presence in Bangkok. Comparable cafe-bakery operating model that overlaps with Greyhound's brioche, coffee, and casual cafe offerings.

Emerging players

• Cha Tra Mue (Old Tea Shop): Iconic Thai tea brand with growing cafe chain expansion. Adjacent competitor in Bangkok's cafe/beverage segment with strong brand heritage and rapidly expanding footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl6b1Eb538LdIfiSYjjR3Eg
• Facebookfacebook.com/GreyhoundCafe
• Instagraminstagram.com/greyhoundcafe
• LinkedInlinkedin.com/company/greyhoundcafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greyhound Cafe