GREYLINE

What GREYLINE does

GREYLINE is a UK-based early-stage company (founded 2022, 12 employees, headquartered in Manchester) whose primary digital asset appears to be the Liift platform (liift.live), a live-events discovery and ticketing platform serving UK venues, event promoters, and music fans. The platform aggregates shows, venues, and outdoor events across multiple UK cities — including Times Square Newcastle, Connexin Live Hull, Winter Garden Eastbourne, Signature Brew Haggerston, The Baths Ipswich, The Dome Liverpool, The Brickyard Carlisle, The Lexington London, and Cheese & Grain Frome — providing a unified discovery surface for live music and event attendees.

Underlying the platform is a web-based event discovery and ticketing system with venue management capabilities, deployed without a dedicated mobile app. The product surface is organized around three categories: shows (upcoming events with ticket purchase links), venues (a directory of partner venues), and outdoor (a separate section indicating extension into outdoor event categories). The platform maintains affiliate/promotional relationships with music industry partners including Awesome Friends, Beyond The Music, and School Night LDN, surfaced through branded partner logos and hosted Instagram accounts.

The business model is a B2B2C ticketing marketplace: venues and event promoters are onboarded as supply-side partners, and consumers purchase tickets directly through the platform. Revenue is most likely generated via transaction fees or commissions on ticket sales, though pricing is not publicly disclosed. Distribution is concentrated on a single-country (UK) website channel paired with organic social media promotion via partner accounts.

Name

GREYLINE

Legal name

Liift

Website

https://greyline.live

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GREYLINE operates the Liift platform, a UK-based live-events discovery and ticketing marketplace connecting independent music venues and promoters with consumers across multiple UK cities, monetizing via transaction fees on ticket sales.

Ownership category

akta.pro rank

Product category

Live Event Ticketing

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Live event ticketing
• Event discovery platform
• Concert ticket sales
• Venue ticketing software
• Music event marketplace

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Sales Commission: Liift likely earns revenue through transaction fees or commissions on ticket sales processed through the platform, serving as the ticketing infrastructure for venues and event promoters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

GREYLINE provides a live music and events ticketing platform that aggregates upcoming shows from multiple UK venues and promoters into a single consumer-facing discovery and purchase channel. The platform serves both individual ticket buyers (with a direct-to-consumer ticketing experience) and venues/event promoters (with ticketing infrastructure and promotional reach). It features dedicated sections for shows, venues, and outdoor events across UK locations.

Product overview

No product information available in source data. The source content describes Liift (https://www.liift.live/), a live music events platform featuring shows, venues, and outdoor events, but no named product modules or distinct product offerings are specified.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Ticketing Platform Aggregated ticketing and discovery platform that allows consumers to discover and purchase tickets to live music events from multiple venues and promoters across the UK, and provides venues and promoters with ticketing infrastructure and event listing capabilities.
• Venue Listings and Management Directory of music venues across the UK with events listed on the platform, including Times Square Newcastle, Connexin Live Hull, Winter Garden Eastbourne, Signature Brew Haggerston, The Baths Ipswich, The Dome at Grand Central Hall Liverpool, The Brickyard Carlisle, The Lexington London, and Cheese & Grain Frome.
• Outdoor Events Section Section of the platform dedicated to outdoor live music events, providing discovery and ticketing for outdoor performances.
• Show Listings Listings of upcoming live music shows and tours available for ticket purchase across UK venues, including events for artists such as The Wombats, The Reytons, Everything Everything, Andrew Cushin, THE YAZ BAND, Hot 8 Brass Band, and Day Fever.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Awesome FriendsminorGTM or Marketing PartnerEvent promotion partner with active Instagram presence (@weareawesomefriends). Collaborates on promoting live music events through social media channels.
• Beyond The MusicminorGTM or Marketing PartnerMusic industry partner collaborating on event promotion and venue ecosystem development.
• School Night LDNminorGTM or Marketing PartnerLondon-based event series partner with active social media presence (@schoolnightldn) promoting music events in the capital.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fatsoma: Fatsoma is a UK ticketing platform purpose-built for independent events, promoters and venues. Liift's image assets are hosted on Fatsoma's CDN (fatsoma.imgix.net), suggesting direct infrastructure overlap; both target the same independent-venue segment with primary ticketing and discovery.
• See Tickets: See Tickets is a long-established UK and European primary ticketing platform serving venues, promoters and festivals. Overlaps directly with Liift in primary ticketing, venue partnerships and UK market, though operating at materially greater scale.
• Skiddle: Skiddle is a UK-based primary ticketing and event listings platform serving independent promoters, venues and festivals. Closely aligned with Liift in geography, customer base (grassroots UK venues/promoters) and product (event discovery + ticketing).
• Dice: Dice is a mobile-first primary ticketing and event discovery platform focused on live music, with a strong UK and EU footprint. Directly comparable to Liift in target customer (music fans), business model (transaction fees on primary tickets) and value proposition (curated discovery + low-fee ticketing for independent venues).
• Ents24: Ents24 is a UK-focused live events listings and ticketing aggregator covering concerts, comedy and theatre. Comparable to Liift in consumer-facing event discovery, UK geographic focus and ticketing referral model.

Broad incumbents

• Songkick: Songkick is a global concert discovery and ticketing platform covering live music events. Overlaps with Liift's discovery-led value proposition and ticketing referral economics, though it operates as a broad incumbent aggregator rather than a primary ticketer.
• Eventbrite: Eventbrite is a global self-service event ticketing and management platform widely used by UK independent venues and promoters. Comparable in serving the grassroots live events segment with a transaction-fee model, but operates across all event categories globally.
• Ticketmaster UK: Ticketmaster is the dominant global primary ticketing platform with deep UK venue and promoter relationships. Competes with Liift for the same UK live music inventory, but operates across all event categories and at vastly larger scale.
• Eventim: Eventim is a major European primary ticketing and live entertainment group with a strong UK presence. Comparable in primary ticketing infrastructure and venue partnerships, though positioned as a broad incumbent rather than an indie-venue specialist.

Emerging players

• Resident Advisor (RA): Resident Advisor is a UK-origin electronic music event listings and ticketing platform with strong club-venue relationships. Partially overlapping with Liift in event discovery, UK grassroots venue supply and ticketing, but focused on electronic music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greylinelive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREYLINE