What Greystone Inn does

Greystone Inn is a privately held historic luxury boutique hotel located at 220 Greystone Lane on the shores of Lake Toxaway in Western North Carolina's Blue Ridge Mountains. The property is built around a 1915 Swiss-style mansion originally constructed by Lucy Armstrong Moltz (named Hillmont), listed on the National Register of Historic Places, and currently operates 30 guest rooms across Mansion Rooms, Hillmont Rooms (Classic and Signature), and two Lakeside Cottage suites. It is complemented by a curated portfolio of eight separately marketed vacation rental homes (Dancing Bear, Laurel Lodge, Bond Voyage, Fairway Vista, Gathering on the Green, Cedar Rise, Cardinal Zen, Between the Fairways) ranging from two to five bedrooms.

The operating company generates revenue through six diversified streams: guest room accommodations with a $30-plus-tax nightly resort fee; food and beverage across The Restaurant at The Greystone (breakfast, lunch, dinner, weekend brunch) and the Mansion Bar; a full-service spa offering massage, body treatments, and facials at $125-$275 with Tammy Fender and Dermalogica product lines; tiered wedding packages ranging from $2,500 elopements to $42,000+ Exclusively Yours full-property buyouts; corporate meetings and retreats; and recreation fees including exclusive non-member access to Lake Toxaway Country Club (golf, tennis, pickleball, croquet), marina boat rentals, guided fly fishing, and cruises aboard the historic Hacker-Craft wooden boats Miss Lucy and Lightning Bug.

Go-to-market is hybrid: direct-to-consumer through the official website booking engine, phone reservations, OpenTable for dining, and Schedulista for spa; paired with a sales-led enterprise motion for weddings and corporate events handled by a dedicated Director of Catering and Sales. The property is currently owned by Shannon and Geoffrey Ellis (acquired November 1, 2017) and managed by Hay Creek Hotels. Technology infrastructure consists of standard hospitality integrations (Official Bookings, OpenTable, Chownow, Schedulista, Akia chat widget) and a REME HALO LED in-duct air purification system installed in HVAC public-area systems for health and wellness positioning. Marketing is anchored by earned media across Condé Nast Traveler, Travel + Leisure, Southern Living, and regional tourism partnerships.

Name

Greystone Inn

Legal name

The Greystone Inn

Website

https://greystoneinn.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Greystone Inn is a privately held, AAA Four-Diamond historic boutique hotel on Lake Toxaway in Western North Carolina, operating 30 rooms plus eight vacation rentals, an award-winning restaurant, full-service spa, and tiered wedding and event venues for affluent leisure travelers, couples, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Villas & Residences Resorts (THAGACAM), Heritage & Historic Boutique Hotels (THAGADAD)

Keywords

• Luxury boutique hotel
• Historic resort hospitality
• Wedding and event venue
• Fine dining restaurant
• Spa and wellness services

Headquarters

HQ city

Lake Toxaway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Guest Room Accommodations: The primary revenue stream from 30 guest rooms including Mansion Rooms, Hillmont Rooms (Classic and Signature), and Lakeside Cottage suites. Room rates vary by season and room category with a two-night minimum stay required for most bookings. A resort fee of $30 plus tax is charged nightly.
2. Food and Beverage: The Restaurant at Greystone Inn generates revenue from breakfast, lunch, dinner, and weekend brunch service. Additional F&B outlets include the Mansion Bar. Private dining events, catering services for weddings and meetings contribute significant revenue. Weekend brunch is served Saturdays and Sundays.
3. Spa and Wellness Services: Comprehensive spa services including massage therapy (Swedish, hot stone, myofascial, prenatal), body treatments, facials using Tammy Fender and Dermalogica products, and wellness workshops. Prices range from $125-$275 per treatment with 20% service charge.
4. Wedding and Event Services: Wedding packages ranging from elopements ($2,500) to exclusive use weekends ($42,000+). Revenue includes venue site rentals, catering, bar service, coordination, and accommodation room blocks. Additional revenue from rehearsal dinners, bridal showers, and anniversary celebrations in private event spaces.
5. Vacation Rental Properties: Managed vacation rental homes including Dancing Bear, Laurel Lodge, Bond Voyage, Fairway Vista, Gathering on the Green, Cedar Rise, Cardinal Zen, and Between the Fairways. Nightly rates range from $599-$5,000 depending on property size and season. Rental periods require 2-7 night minimums.
6. Recreation and Activity Fees: Revenue from Lake Toxaway Country Club access including golf green fees ($240), golf carts ($32), golf learning center ($35 daily), tennis courts ($30/person), pickleball ($30/person), fitness center, and The Nest ropes course ($35/person). Marina boat rentals, guided fly fishing trips, and wooden boat cruises (Miss Lucy $450, Lightning Bug $150) also generate activity revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Greystone Inn operates a historic luxury boutique hotel resort on Lake Toxaway in Western North Carolina, offering 30 guest rooms across Mansion Rooms, Hillmont Rooms (Classic and Signature), and Lakeside Cottage suites, plus eight managed vacation rental homes. The property delivers an integrated hospitality experience including an award-winning lakeside restaurant, the Mansion Bar, a full-service spa, extensive lake and mountain recreational activities, and dedicated wedding and corporate event venues. The 1915 Swiss-style mansion is listed on the National Register of Historic Places and is the only AAA Four-Diamond rated property in the Lake Toxaway area.

Product overview

Greystone Inn is a historic luxury hotel resort on Lake Toxaway, North Carolina, offering a unified hospitality experience centered around its 1915 Swiss-style mansion. The core offering includes multiple accommodation types (Mansion Rooms, Hillmont Rooms in Classic and Signature configurations, and Lakeside Cottage suites), supplemented by standalone Vacation Rentals (8 private homes ranging from 2-5 bedrooms). Dining is anchored by The Restaurant at The Greystone (award-winning lakeside dining) and the Mansion Bar. The Spa & Wellness center provides massage, body treatments, and skincare. Activities & Adventure encompasses lake recreation (paddleboards, kayaks, fishing, wooden boat cruises), access to Lake Toxaway Country Club (golf, tennis, croquet, fitness), hiking, biking, and more. Event services include weddings (multiple package tiers from intimate to full property buyout) and corporate meetings. Greystone Gifts & Gift Cards offers merchandise and spa products for purchase. The property also features the Angel Giving Tree community charity program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mansion Rooms Luxurious guest rooms within the historic 1915 Swiss-style mansion featuring fire-lit ambiance, elegant stone terraces, and views of Lake Toxaway and the Blue Ridge Mountains, available to individual leisure guests.
• Hillmont Rooms Guest rooms in the original 1915 Lucy Armstrong Moltz structure featuring lake and mountain views, private decks, fireplaces, deep soaking tubs, and sitting areas, offered in Classic and Signature configurations.
• Lakeside Cottage Two private one-bedroom suites overlooking the marina cove and mountains, each with king bed, separate living room, screened porch, feather-top mattresses, and luxury amenities.
• Vacation Rentals Eight private vacation homes available for rent including Dancing Bear, Laurel Lodge, Bond Voyage, Fairway Vista, Gathering on the Green, Cedar Rise, Cardinal Zen, and Between the Fairways, ranging from 2-5 bedrooms with lake access and golf course views. Nightly rates range from $599-$5,000 depending on property size and season.
• The Restaurant at The Greystone Award-winning lakeside dining offering breakfast, lunch, dinner, and weekend brunch with seasonal Southern cuisine featuring locally sourced ingredients and mountain/lake views. Wine Spectator Award of Excellence recipient.
• Mansion Bar Elegant bar within the historic mansion offering hand-crafted cocktails, local and domestic beers, and wines with fire-lit ambiance and bites menu.
• Spa and Wellness Full-service spa offering massage therapy (Swedish, hot stone, myofascial, prenatal), body treatments, facials using Tammy Fender and Dermalogica products, and wellness workshops including yoga and guided meditation. Treatment prices range from $125-$275 with 20% service charge.
• Activities and Adventure Extensive recreational offerings including lake activities (paddleboards, kayaks, canoes, fishing, Miss Lucy and Lightning Bug wooden boat cruises), golf at Lake Toxaway Country Club, tennis, pickleball, fitness center, The Nest ropes course, hiking, mountain biking, equestrian, ziplining, rock climbing, and seasonal skiing.
• Weddings and Special Occasions Comprehensive wedding services including Exclusively Yours Weekend (from $42,000), Grand Event (from $19,000), Mansion Buy-Out (from $13,000), Restaurant Buy-Out (from $10,500), Intimate Weddings (from $3,500 plus $150 per guest), and Elopements (from $2,500) with venue options including the South Lawn, Boathouse, Rockefeller Suite, and The Mansion. Accommodates up to 150 guests.
• Meetings and Events Corporate meeting and retreat facilities including the Lovelace Room, Rockefeller Suite, South Lawn, Library, Restaurant, and Exclusively Yours full-property buyout options with catering services for executive meetings, corporate strategy sessions, team building, and small conferences.
• Greystone Gifts and Gift Cards Gift shop offering branded merchandise and spa products, plus gift cards redeemable for restaurant, spa, and hotel services.

Quantifiable outcome

• AAA Four-Diamond Award recognition for guest services
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hay Creek HotelscoreOthersHay Creek Hotels is the management company overseeing The Greystone Inn operations. They specialize in boutique hotel management and hospitality operations, handling day-to-day management of the property.
• Lake Toxaway Country ClubcoreStrategic or Co-development PartnerExclusive partnership providing Greystone Inn guests non-member access to the award-winning Lake Toxaway Country Club. Includes 18-hole championship golf course (Kris Spence design), five Har-Tru tennis courts, outdoor swimming pool, fitness center, pickleball courts, and world-class croquet lawns. Also includes access to Tom Fazio Golf Learning Center.
• Lake Toxaway MarinaminorStrategic or Co-development PartnerMarina partnership for motor boat rentals including deck boats, pontoons, and watersports equipment. Open May-September. Marina serves Greystone guests with boat reservations coordinated through the hotel concierge.
• Hacker-CraftminorOthersThe Miss Lucy wooden boat was handcrafted by the hundred-year-old Hacker-Craft Company, a legendary boat builder. Greystone offers daily sunset cruises on the Miss Lucy as part of guest amenities.
• SheBuysTravelminorGTM or Marketing PartnerTravel marketing partnership featuring The Greystone Inn in Western North Carolina group getaway content. Property featured in article titled 'This Western North Carolina Group Getaway Feels Like a Luxurious Adult Summer Camp.'
• Explore BrevardminorGTM or Marketing PartnerRegional tourism partnership promoting Lake Toxaway and Transylvania County destinations. Joint marketing efforts highlighting The Greystone Inn as a premier accommodation option.
• Transylvania County TourismminorGTM or Marketing PartnerOfficial tourism board partnership supporting regional destination marketing. Greystone Inn featured in county tourism materials and visitor guides as a flagship property.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fearrington House: Boutique Relais & Châteaux property in Pittsboro, NC offering heritage luxury accommodations, award-winning restaurant, and spa. Direct comparable in NC luxury boutique segment where Greystone GM Clark Lovelace previously worked.
• The Inn at Little Washington: Relais & Châteaux luxury inn in Washington, VA with a Michelin-starred restaurant and heritage luxury positioning. Comparable boutique scale, award-winning F&B, and destination wedding/event offerings.
• The Swag: Small historic Relais & Châteaux inn in Waynesville, NC in the Western NC mountains. Similar scale, heritage character, and luxury positioning; competes directly for the same affluent mountain destination traveler.
• Old Edwards Inn and Spa: Historic luxury resort in Highlands, NC (Western North Carolina mountains) offering similar boutique heritage accommodations, spa, fine dining, and wedding venues. Closest geographic and experiential peer to Greystone Inn.
• Blackberry Farm: Relais & Châteaux luxury resort in Walland, TN (Smoky Mountains region) with comparable heritage luxury positioning, award-winning culinary program, and destination wedding/event vertical. Comparable size and experiential model.
• Salamander Resort and Spa: Luxury resort in Middleburg, VA with comparable boutique heritage positioning, full-service spa, equestrian programming, and destination event offerings. Comparable scale and luxury experiential model.
• Blackberry Mountain: Luxury resort in Walland, TN (Smoky Mountains) by the Blackberry Farm operator. Competes in the same Appalachian heritage luxury segment with comparable wellness, dining, and outdoor adventure programming.

Broad incumbents

• The Omni Grove Park Inn: Historic luxury resort in Asheville, NC. Large historic mountain resort competing for the same Western NC destination traveler; broader scale and amenities than Greystone but similar heritage positioning.
• Inn on Biltmore Estate: Luxury hotel on the Biltmore Estate in Asheville, NC. Comparable heritage positioning and luxury accommodations in Western NC, with much larger scale and broader amenity base; competes for the same Asheville-region destination traveler.
• The Greenbrier: Iconic historic luxury resort in White Sulphur Springs, WV. Much larger historic property with similar heritage luxury positioning where Greystone GM Clark Lovelace previously worked; broader resort amenities but similar competitive set for Southern heritage luxury travelers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegreystoneinn
• LinkedInlinkedin.com/company/greystone-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greystone Inn