The Links at Greystone

What The Links at Greystone does

The Links at Greystone is a family-owned public golf course and event venue located in Walworth, New York, approximately 15 miles east of Rochester. The core asset is an 18-hole Scottish links-style golf course designed by architect Craig Schreiner and opened in 1996, playing to a Par of 72 at over 7,200 yards from the championship tees with four sets of tees per hole. The course has earned Golf Digest's 4.5 Star Rating and is a 6-time Reader's Favorite award winner, establishing it as a premier public-access golf option in Western/Central New York. The Odenbach family operates the business, with Alex Odenbach serving as General Manager.

The company's product portfolio extends beyond golf into full hospitality and event services. Stoney's Pub is an on-site restaurant (open 7am-9pm) led by a Certified Executive Chef, providing both daily F&B service and event catering. The events business hosts weddings, banquets, corporate events, and tournaments, with the Greenside Tent accommodating up to 240 guests and 100+ events hosted annually. Supporting offerings include golf leagues, practice facilities, golf outings, snow tubing as a seasonal product, and a live course video stream. The business uses a direct-to-consumer model with online tee-time booking (up to 14 days in advance), an online store for gift cards and prepaid Frequent Golfer Cards, and an email club for promotional engagement.

Revenue is generated through six primary streams: green fees (per-round transaction pricing), Frequent Golfer Card subscriptions (prepaid 12-round packages priced $610-$840), gift cards ($50-$200 denominations), food and beverage (Stoney's Pub), wedding and event services (customizable menus $20-$200/person), and golf outings/tournaments. The business employs approximately 21 people and operates from a single location with no disclosed geographic expansion, institutional funding, or M&A activity.

Name

The Links at Greystone

Legal name

The Links at Greystone

Website

https://greystonelinks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Links at Greystone is a family-owned public golf course and event venue in Walworth, NY (near Rochester), offering an 18-hole Scottish links-style course, on-site restaurant (Stoney's Pub), weddings and banquets for up to 240 guests, and seasonal snow tubing, serving individual golfers and event customers across Western/Central New York.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Scottish links course
• Wedding venue
• Banquet facility
• Golf outings

Headquarters

HQ city

Walworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Fees: Golf play revenue from tee time bookings
2. Frequent Golfer Passes: Prepaid packages offering 12 rounds (10 + 2 free) with cart included, valid on weekends or weekdays
3. Gift Cards: Gift cards valid anywhere on property with no expiration, available in denominations from $50 to $200
4. Food & Beverage: Stoney's Pub restaurant serving Old World charm with New World cuisine, open 7am-9pm
5. Wedding & Event Services: Venue rental for weddings, banquets, and corporate events with customizable menus from $20-$200/person, seating up to 240 guests
6. Golf Outings & Tournaments: Hosting golf outings and charity events with full-service event planning

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Links at Greystone operates an 18-hole Scottish links-style public golf course (Par 72, just over 7,200 yards from championship tees) designed by architect Craig Schreiner, offering tee time access without membership. Surrounding amenities and services include on-site dining at Stoney's Pub, full-service wedding and banquet hosting (capacity up to 240 guests), an online store selling gift cards and prepaid Frequent Golfer Cards, plus seasonal snow tubing and practice facilities.

Product overview

The Links at Greystone operates as a public golf course and event venue offering a unified portfolio of recreational and hospitality services. The core product is an 18-hole Scottish links-style golf course (Par 72, 7,200+ yards) with online tee time booking. Supporting services include Stoney's Pub restaurant, an online store selling gift cards and Frequent Golfer Cards, and comprehensive event hosting for weddings and banquets (up to 240 guests). Seasonal offerings include golf leagues, practice facilities, and snow tubing. The business also provides a club calendar and email newsletter for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Stoney's Pub: On-site restaurant and pub offering Old World experience with New World charm, managed by Sheila Moonan as Restaurant Manager & Event Coordinator.

Products and services

• Golf Course & Tee Time Play 18-hole Scottish links-style public golf course designed by architect Craig Schreiner, featuring rolling hills, large undulating greens, pot bunkers, and native grasses. Plays to a Par of 72 from just over 7,200 yards at the championship tees with 4 sets of tees per hole, offering public access without membership.
• Stoney's Pub Restaurant On-site restaurant and pub offering dining with Old World charm and New World cuisine, open 7am–9pm, with menu customizations by Executive Chef Ryan Wilcox.
• Wedding Services Full-service wedding planning and hosting for ceremonies, receptions, rehearsal dinners, and bridal showers, including the Greenside Tent venue with capacity up to 240 guests and customizable menus from $20–$200 per person.
• Banquets & Special Events Event hosting for banquets, parties, and special occasions with professional event coordinators managing 100+ receptions, showers, rehearsal dinners, and ceremonies annually with customizable menus.
• Golf Outings & Tournaments Tournament and charity event hosting services for groups looking to book full golf outings at the facility, with full-service event planning.
• Golf Leagues Organized golf league programs for regular players seeking competitive or social golf experiences on the course.
• Practice Facilities Practice areas including driving range for golfers to warm up and improve their game before playing the course.
• Snow Tubing Winter recreational activity offering snow tubing on the property during the off-season for golf.
• Frequent Golfer Cards Prepaid golf packages offering 12 rounds (buy 10 get 2 free) with cart included, sold as Weekend ($840), Weekday ($710), or Weekday Senior ($610) variants, valid on respective days with savings of $11–$14 per round.
• Gift Cards Gift cards valid anywhere on the property (golf, restaurant, events) in $50, $75, $100, $150, and $200 denominations that never expire with free shipping and no added tax.

Quantifiable outcome

• 100+ wedding receptions and events hosted annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Locust Hill Country Club: Private country club in Pittsford, NY (Rochester suburb) offering an 18-hole championship course plus extensive banquet and wedding facilities. Directly comparable as a Rochester-area golf and event venue competing for the same weddings and corporate outings.
• Brook-Lea Country Club: Private country club in Rochester, NY with golf, dining, and banquet/event hosting. Comparable in combining golf play with full-service event/wedding revenue in the same regional market.

Broad incumbents

• Drive Shack Inc. Owns and operates golf entertainment venues (including the Puttery and traditional courses). Comparable as a public golf-and-hospitality operator, though more entertainment-oriented.
• Topgolf: National golf entertainment venue combining tech-driven driving range with F&B and events. Comparable as a multi-revenue golf entertainment business, though at vastly larger scale and tech-led delivery rather than traditional course play.
• American Golf Corporation: Operator of a large portfolio of public and private golf courses across the U.S. Comparable business model of multi-course daily-fee and member golf operations with F&B and events; represents scaled-up industry incumbent.

Others

• Concept Sports Hospitality (RWM Golf): Listed as the website vendor for Greystone; an industry-aligned golf marketing and website services partner. Comparable context as a specialized golf-industry services provider.

Direct peers

• Crescent Trail Golf Club: Public daily-fee course in the Rochester, NY region offering 18-hole play, leagues, and outings. Comparable mid-market public course competing for the same Western NY golfer and tournament demand.
• Eagle Vale Golf Club: Public 18-hole daily-fee course in Fairport, NY, near Rochester. Closest direct competitor in the Rochester market, offering similar tee-sheet access, leagues, and outings without a membership requirement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greystonelinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Links at Greystone