Fleischtrocknerei Churwalden AG - Grischuna

What Fleischtrocknerei Churwalden AG - Grischuna does

Fleischtrocknerei Churwalden AG, founded in 1962 in Churwalden, Graubünden, is a privately held Swiss corporation producing traditional Bündner dried meat specialities under multiple retained brands: Grischuna (flagship), Surselva, Mani, Fleischhandel Chur, and minipic. The portfolio spans Bündnerfleisch, dry-cured sausages (Rohwürste such as Salsiz, Salametti, Bergsalami), air-dried pork (Rohschinken, Rohessspeck), Grisaola, and minipic snack products—over 50 SKUs in total—targeting Swiss food consumers and Swiss retail/food-service wholesale channels. The company employs over 100 specialists according to its own corporate site.

The core technology is a traditional air-drying process carried out in the natural clear air of the Grisons high valleys at elevations between 800 and 1,800 meters above sea level. Lean beef shank is cured with a measured salt-and-spice mixture and dried without smoking or heat treatment; the resulting product is positioned as a pure natural product with under 5% fat, roughly 40% protein, and no carbohydrates. Production is split between the original Churwalden site—surrounded by an 11,850 m² ecologically certified nature reserve under the Stiftung Natur & Wirtschaft 'national park' label since 2002—and the 2010-built Landquart facility, which operates to Switzerland's Minergie energy standard with groundwater-based cooling (the first such installation in the canton of Grisons), solar panels, and energy-efficient systems that together reduce oil consumption by over 75% and save more than 500 tonnes of CO2 annually.

The business model combines direct-to-consumer retail through two owned Grischuna Shops—Churwalden and the Heidiland motorway service station in Maienfeld—with wholesale distribution to Swiss retailers, restaurants, hotels, and food-service operators. The company markets via a multilingual corporate website (DE/EN/FR), recipe content, and a quality-awards narrative built on more than two decades of DLG Gold medals, MEFA wins, a Bio Suisse Bio-Gourmet-Knospe predicate, and Süffa/DFV international gold medals. Pricing is not publicly disclosed. There are no disclosed funding rounds, no parent company, and no indications of public listing or external venture backing.

Name

Fleischtrocknerei Churwalden AG - Grischuna

Legal name

Fleischtrocknerei Churwalden AG

Website

https://grischuna.ch

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleischtrocknerei Churwalden AG, founded 1962 in Graubünden, Switzerland, is a privately held specialty meat producer manufacturing traditional air-dried Bündnerfleisch, dry-cured sausages, air-dried pork, Grisaola and minipic snacks across more than 50 SKUs and five retained brands, serving Swiss consumers via factory shops and wholesale retail and food-service channels.

Ownership category

akta.pro rank

Product category

Dried Meat Specialities

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Dried meat specialities
• Swiss air-dried beef
• Bündnerfleisch production
• Dry-cured sausages
• Traditional meat processing

Headquarters

HQ city

Landquart, Graubünden

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dried Meat Products Retail: Products are sold as physical goods (dried meat specialities) through direct retail shops and presumably through retail distribution channels. Products include Bündnerfleisch, Rohwürste (dry-cured sausages), air-dried pork, Grisaola, and minipic snacks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fleischtrocknerei Churwalden AG produces traditional Swiss dried meat specialities under the Grischuna brand, including Bündnerfleisch, dry-cured sausages, air-dried pork, Grisaola, and minipic snacks. The products are manufactured using a traditional air-drying process in the clean air of the Grisons high valleys at 800–1800 meters elevation, without smoking or heat treatment. Products are sold directly to consumers through Grischuna Shops in Churwalden and Maienfeld, and distributed through retail and food service channels.

Product overview

Fleischtrocknerei Churwalden AG operates as a single unified product company under the Grischuna brand, producing traditional Swiss dried meat specialities. The product portfolio centers on Bündnerfleisch (the flagship air-dried beef product) complemented by dry-cured sausages (Rohwürste), air-dried pork products, Grisaola, and snack items. The company also houses multiple sub-brands including minipic (snacks) and Surselva. Founded in 1962, the company employs over 100 specialists and manufactures over 50 different dried meat products through natural air-drying processes in the Swiss mountain valleys of Grisons at elevations between 800 and 1800 meters above sea level.

Differentiator

Problem solved

Functional benefit

Brands

• Grischuna: Primary brand for Bündner Trockenfleischspezialitäten (dried meat specialities)
• minipic
• Surselva
• Société Des Grisons

Products and services

• Bündnerfleisch Traditional Swiss dried beef specialty air-dried in the clear air of the Grisons high valleys, made from lean parts of beef shank with a carefully measured mixture of salt and selected spices.
• Rohwürste Dry-cured sausages including Salsiz, Salametti, and Bergsalami, produced under traditional Swiss methods.
• Luftgetrocknetes Schweinefleisch Air-dried pork products including Rohschinken (dry-cured ham) and Rohessspeck.
• Grisaola A specialty dried meat product in the company's Swiss air-dried meat range.
• minipic Snacks Bite-sized dried meat snack products marketed under the minipic sub-brand for on-the-go consumption.

Quantifiable outcome

• Less than 5% fat and salt content
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Stiftung Natur & Wirtschaft (Nature & Business Foundation)moderateOthers · 1 January 2010The company's nature reserve at Churwalden has been certified by Stiftung Natur & Wirtschaft as a near-natural site since 2002. The minipic biodiversity hotspot at Landquart covers over 5,000 m2 and provides habitat for many native plants and animals.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rapelli SA: Rapelli SA is a Ticino-based Swiss charcuterie manufacturer producing Bündnerfleisch, salami, salametti and other cured/dried meats under similar traditional methods. Direct competitor in the Swiss dried-meat specialty category with overlapping product lines and retail food-service channels.
• Golser Speck / Speckproduktion Golser: Golser produces South Tyrolean Speck following protected traditional air-drying methods, comparable to Grischuna's Bündnerfleisch in product category, process (salt-cured, air-dried, no smoke) and alpine provenance claims.
• Salumificio Fratelli Beretta SpA: Beretta is a long-standing Italian charcuterie producer (salami,bresaola, coppa) using traditional curing and drying methods. Comparable craft specialty charcuterie producer with multi-brand portfolio serving retail and foodservice across Europe.
• Handl Tyrol GmbH: Handl Tyrol is an Austrian family-run producer of Tyrolean Speck and other air-dried ham/bacon specialties using traditional alpine methods. Closely comparable to Grischuna's air-dried, salt-cured, no-smoke craft approach in an adjoining alpine region.

Broad incumbents

• Bell Food Group AG: Bell Food Group is Switzerland's largest meat processor with a broad charcuterie portfolio including air-dried and Bündnerfleisch products. Comparable as a Swiss meat manufacturer serving retail and foodservice, but operates at much greater scale across multiple protein categories.
• Micarna SA: Micarna is the meat-processing subsidiary of Migros and one of Switzerland's largest meat producers, with charcuterie and convenience ranges. Comparable as a Swiss meat manufacturer but with a much broader portfolio and significantly larger scale than Grischuna.

Regional players

• Hermann Wein GmbH & Co. KG: Hermann Wein is a German Palatinate-based producer of air-dried ham and cured meat specialties with multi-generational craft methods. Comparable product technology and category positioning but operating in a different (German) market rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fleischtrocknerei-churwalden-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleischtrocknerei Churwalden AG - Grischuna