Grizzly's Wood-Fired Grill - Plymouth

Name

Grizzly's Wood-Fired Grill - Plymouth

Legal name

Grizzly's Grill Smoke & Fire

Website

https://grizzlysgrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• Wood-fired grill
• American comfort food
• Rotisserie smoked meats
• Handcrafted cocktails

Headquarters

HQ city

Baxter

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant revenue from dine-in customers ordering from full menu including appetizers, entrees, desserts, and beverages. Revenue generated through food and beverage sales at five physical locations.
2. Takeout and Online Ordering: Online ordering through Toast Tab platform for takeout orders at all five locations, generating additional revenue from customers ordering for pickup.
3. Gift Cards: Sale of digital and physical gift cards in denominations of $25, $50, and $100. Physical cards shipped with $3-9 handling fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grizzly's Grill Smoke & Fire operates five casual dining restaurants across Minnesota and Wisconsin that serve a wood-fired American comfort food menu featuring rotisserie chicken, brisket, ribs, pork, wings, burgers, pasta, rice bowls, salads, and shareables, complemented by handcrafted margaritas, signature wood-fired smoked cocktails, Titanic Teas, beer, and wine. The brand supports its dine-in experience with takeout and online ordering via Toast Tab, gift card sales in digital and physical formats, and an E-Club email loyalty program.

Product overview

Grizzly's Grill Smoke & Fire is a restaurant chain operating five wood-fired grill locations across Minnesota and Wisconsin. The core offering is a wood-fired rotisserie cooking concept featuring smoked meats (brisket, pork, chicken, ribs) paired with American comfort food sides, fresh salads, burgers, pasta, rice bowls, and specialty beverages. The product portfolio centers on the Smoke & Fire Platters and signature wood-fired menu items, complemented by an E-Club loyalty program, gift cards (digital and physical), and Toast Tab online ordering across all locations. Beverages include signature smoked cocktails served tableside with smoke tops, Titanic Teas, specialty margaritas, wines, and craft beers. The company does not offer technology products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Shareables (Appetizers) Shareable appetizer menu of hot dips, fried and wood-fired starters, wings, and nachos designed for groups and casual dining occasions at all five Grizzly's locations.
• Smoke & Fire Platters Signature platters built around house-smoked and wood-fired meats, served with traditional sides, representing the core of the restaurant's wood-fired cooking concept.
• Wood-Fired Rice Bowls Bowl-format entrees featuring wood-fired proteins served over seasoned rice with varied toppings, targeting diners seeking a lighter or bowl-style wood-fired option.
• Premium Burgers Fresh premium burgers prepared with house-made toppings and build-your-own customization, served as a hand-held entree across the menu.
• Wood-Fired Smoked Cocktails Tableside-smoked signature cocktails using proprietary smoke tops for an interactive, smoke-infused presentation that differentiates the beverage program.
• Titanic Teas House signature long drink available in twelve flavor varieties, served in 16oz or 22oz sizes as a branded beverage offering.
• Handcrafted Margaritas Handcrafted margaritas featuring a house recipe, multiple fruit and specialty flavors, and a premium tequila upgrade option.
• Gift Cards Digital and physical gift cards redeemable across the Grizzly's Grill Smoke & Fire restaurant chain, sold online and in-store for gifting and customer acquisition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab is the online ordering and restaurant management platform used by all five Grizzly's Grill locations for takeout orders, gift card management, and restaurant operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Texas Roadhouse: National casual dining chain with a strong BBQ/steakhouse identity and scratch-made menu. Comparable to Grizzly's in its emphasis on hearty American platters, smoked meats, and a family-friendly dining experience, though it operates at materially larger scale.
• Chili's Grill & Bar: National casual dining chain with American entrees, burgers, ribs, and a signature bar program. Comparable to Grizzly's in casual dine-in experience, menu breadth, and happy hour promotions.
• Buffalo Wild Wings: Casual dining/sports bar chain with wings, smoked flavors, and a strong bar/cocktail program. Overlaps with Grizzly's on wings, smoked meats, and tableside beverage experience, particularly in the Midwest markets both serve.
• Outback Steakhouse: Casual dining chain with grilled proteins, American comfort food, and a robust bar program. Comparable to Grizzly's in grilled/wood-fired cooking method and casual dining occasion.
• Red Robin Gourmet Burgers and Brews: Casual dining chain with a burger-focused menu and a strong loyalty program (Red Royalty). Comparable to Grizzly's in casual dining experience, premium burger category, and national takeout/online ordering infrastructure.
• Applebee's: National casual dining chain with broad American menu, dine-in, takeout, and gift card programs. Comparable to Grizzly's in service model and casual dining customer base, though Applebee's is a much larger national franchise system.

Regional players

• Qdoba Mexican Eats: Fast-casual Mexican chain with scratch-made menu and digital ordering. Comparable to Grizzly's in terms of menu breadth and digital ordering ecosystem, though operating in a different cuisine category.

Direct peers

• Cracker Barrel: Family-style casual dining chain with smoked meats, homestyle sides, and a gift-oriented retail program. Closely comparable to Grizzly's in family-style dining, BBQ elements, and small-town/rural market presence.
• Famous Dave's: BBQ-focused casual dining chain serving smoked brisket, ribs, pulled pork, and signature sides. Directly comparable to Grizzly's Smoke & Fire platters and wood-fired cook method, with overlapping menu structure and customer base in the Midwest.

Emerging players

• Smashburger: Fast-casual burger concept with a craft food-and-beverage focus. Comparable to Grizzly's in grilled protein execution and casual consumer positioning, though it operates in a more limited-service format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baxtergrizzlys
• Instagraminstagram.com/grizzbaxter
• LinkedInlinkedin.com/company/grizzlysplymouth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grizzly's Wood-Fired Grill - Plymouth