GROENSERVICE

What GROENSERVICE does

Perceel Group (operating under the GROENSERVICE trade name) is a Belgian private company headquartered in Puurs-Sint-Amands that specializes in the construction and maintenance of high-performance grass surfaces for professional football clubs, golf courses, and large-scale event venues. Its core technical offering spans the full turf lifecycle: soil research, intelligent drainage systems, custom growth layers, seeding, and hybrid grass installation that combines natural turf with synthetic reinforcement to maximize playing hours and field durability. The company also delivers specialized restoration services for heavily-trafficked festival grounds, including geometric grass patterns, hill construction, and post-event recovery. Notable clients include Royale Union Saint-Gilloise (stadium and training complex since 2025), SK Beveren (full daily maintenance since 2018), Royal Zoute Golf Club (over ten years, including construction of sand dunes), and the Tomorrowland festival (annual terrain maintenance).

Name

GROENSERVICE

Legal name

Perceel Group

Website

https://groenservicebvba.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perceel Group (GROENSERVICE) is a Belgian specialist contractor that designs, installs, and maintains hybrid and natural grass fields for professional football clubs, golf courses, and festival venues in Belgium.

Ownership category

akta.pro rank

Product category

Sports field construction and maintenance services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Sports field construction
• Grass field maintenance
• Golf course services
• Hybrid grass systems
• Field drainage solutions

Headquarters

HQ city

Puurs-Sint-Amands

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Grass field installation: New construction and installation of football fields, golf courses, and event venue grass surfaces. Includes soil research, drainage systems, growth layers, and seeding/hybrid grass installation. Project-based revenue with custom pricing based on scope and terrain requirements.
2. Maintenance and management services: Ongoing maintenance contracts for sports fields and golf courses. Includes scheduled upkeep, greenkeeping services, and field condition monitoring. Recurring revenue model with regular maintenance schedules.
3. Field restoration and repair: Restoration services for damaged or heavily-trafficked fields, particularly for festival venues. Includes post-event recovery and rehabilitation of grass surfaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GROENSERVICE (Perceel) designs, constructs, maintains, and restores high-performance grass surfaces for football stadiums and training grounds, golf courses, and large-scale festival and event venues in Belgium. Service delivery spans on-site soil research, intelligent drainage installation, custom growth layer construction, hybrid and natural grass installation, and ongoing greenkeeping maintenance. The company serves enterprise clients such as Royale Union Saint-Gilloise, SK Beveren, Royal Zoute Golf Club, and Tomorrowland.

Product overview

Perceel (GROENSERVICE) is a Belgian company operating as a single unified service offering focused on professional grass field construction and maintenance. The portfolio consists of three core service lines: Voetbal (football field services) covering stadium and training grounds with hybrid grass systems and drainage solutions; Golf (golf course services) handling full-course construction from tee to green across more than 50 Belgian golf courses; and Eventweides (event field services) providing festival ground construction, restoration, and maintenance. These core offerings are supported by three specialized service modules: Grass Field Advisory and Design (consultation and prevention planning), Hybrid and Natural Grass Field Construction (installation services), and Maintenance Management (ongoing greenkeeping services). The company serves prominent clients including Royale Union Saint-Gilloise, SK Beveren, Royal Zoute Golf Club, and Tomorrowland festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Voetbal (Football Field Services) Construction and ongoing maintenance of football fields including stadiums and training grounds, using smart drainage, custom growth layers, and hybrid grass systems engineered to maximize play hours and durability. Targeted at professional and amateur football clubs.
• Golf (Golf Course Services) Complete golf course construction from tee to green, covering tees, pot bunkers, dura bunkers, fairways, and sand dunes, combined with long-term greenkeeping. The company is partner to more than fifty golf courses in Belgium.
• Eventweides (Event Field Services) Construction and restoration of festival and event grounds, including green hills, rolling grass plateaus, and geometric grass patterns, as well as post-event recovery for heavily-trafficked terrain. Targeted at festival organizers and event venue operators such as Tomorrowland.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Golf courses in BelgiumcoreOthersPerceel maintains partnerships with more than fifty golf courses across Belgium. These relationships involve course construction, renovation, and ongoing maintenance services. Each golf course requires customized solutions for tees, fairways, bunkers, and greens, reflecting Perceel's expertise in diverse golf course applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Barenbrug: Major grass seed producer with a specialized sports turf division (including Redexim partnerships for stadium surfaces). Relevant as a supplier/ecosystem participant to Perceel's natural grass and growth layer construction work.
• Redexim: Manufacturer of turf maintenance machinery used by groundskeeping teams worldwide. Comparable as an ecosystem participant supporting sports field maintenance operations similar to Perceel's greenkeeping services.

Emerging players

• Sportslabs: Sports surface testing and consultancy firm working with football clubs and governing bodies on pitch quality. Adjacent to Perceel's advisory and soil research services, though more focused on testing than installation.
• SGL (Stadium Grow Lighting): Provider of grow lighting systems for natural turf stadiums to extend playing hours and improve grass health. Complementary to Perceel's hybrid grass and maintenance services for elite football venues.
• Total Turf Solutions: European sports turf construction and maintenance provider focused on football and rugby grounds. Comparable to Perceel's end-to-end field construction and maintenance services, particularly in the UK and Ireland markets.

Broad incumbents

• Greenfields Sports: Manufacturer and installer of synthetic and hybrid turf systems for sports facilities worldwide. Overlaps with Perceel's hybrid grass business but is significantly larger and more globally distributed.
• Tarkett Sports (Desso Sports Systems): Global leader in sports surfaces including hybrid grass systems (GrassMaster) for elite football stadiums. Most directly comparable to Perceel's hybrid grass and stadium field offerings, but operates at vastly larger scale across multiple continents.

Regional players

• GreenTek (by Cheshire Turf Machinery): UK-based supplier of turf maintenance equipment and tools for sports grounds and golf courses. Adjacent to Perceel's maintenance operations, though focused on equipment supply rather than field construction services.

Direct peers

• Limonta Sport: Provider of hybrid grass and reinforced natural turf systems for professional football clubs across Europe. Comparable to Perceel in its hybrid grass installation and maintenance offering for top-tier football stadiums.
• ItalGreen: Italian company specializing in hybrid natural-synthetic grass systems for football and rugby stadiums. Closest direct competitor to Perceel's hybrid grass field installation business, with similar technology and stadium-focused customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groenservice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROENSERVICE