GrosMarket Cash and Carry

What GrosMarket Cash and Carry does

GrosMarket Cash and Carry is an Italian B2B cash & carry wholesale retail brand operated by Sogegross S.p.A., a privately held Italian food distribution company headquartered in Genova. Founded in 1920 according to firmographic records, the company serves Horeca professionals — restaurants, hotels, bars, cafes, and caterers — alongside a secondary segment of independent small retailers, requiring customer registration to access wholesale pricing and purchasing. It operates a network of physical Cash & Carry storefronts across Italy, including locations in Genova Sampierdarena and Rivoli (Turin), supported by a delivery service, a registered-customer loyalty card ("Tessera cliente"), and a mobile application.

The product offering is a comprehensive, one-stop food and beverage assortment spanning fresh departments (butchery, fish market, produce, cheese and dairy, gastronomy, cured meats), packaged categories (groceries, dry goods, oils, condiments, canned, frozen, wines and spirits, beers and soft drinks, ethnic and seasonal lines), and non-food items (cleaning, hygiene, disposables). Pricing follows wholesale unit-based structures with 22% Italian VAT; promotional flyers ("volantini") and active social media channels on Facebook, Instagram, and YouTube support demand generation.

Beyond commodity wholesale, GrosMarket differentiates through GrosMarket LiveLab — an educational sub-brand hosting masterclasses, courses, tastings, and events for the Food & Beverage community both online and at select store locations. No proprietary technology, AI/ML capabilities, or disclosed revenue figures are present in the available sources; the business model is fundamentally a physical-store, relationship-driven wholesale operation with incremental digital layers (e-commerce, app, delivery) layered on top.

Name

GrosMarket Cash and Carry

Legal name

Sogegross S.p.A.

Website

https://grosmarket.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

GrosMarket Cash and Carry is an Italian B2B cash & carry wholesale retailer, operated under Sogegross S.p.A., serving Horeca professionals and small retailers through physical stores, delivery, a loyalty card, mobile app, and GrosMarket LiveLab educational services across Italy.

Ownership category

akta.pro rank

Product category

Wholesale Food & Beverage Distribution (Cash & Carry)

NAICS

General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

akta.pro secondary industries

Cash-and-Carry Wholesale Stores (Business-Focused) (CRAHAMAC), Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Wholesale food distribution
• Cash and carry retail
• Horeca supply
• Foodservice wholesale
• Professional grocery wholesale

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Food & Beverage Sales: GrosMarket operates as a Cash & Carry wholesale retailer generating revenue through direct sales of food and beverage products to business customers including restaurants, hotels, caterers, and retailers in the Horeca sector. Customers purchase products in-store with pricing based on wholesale rates.
2. Delivery Services: The company offers delivery services to registered customers, potentially generating additional revenue through logistics and service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GrosMarket Cash and Carry operates physical wholesale stores selling food, beverage, and non-food products at wholesale unit prices to registered business customers in the Horeca sector (restaurants, hotels, caterers) and small retailers. Customers can self-shop in-store or order via the website and mobile app for home delivery, with a customer loyalty card program providing member benefits and the GrosMarket LiveLab offering masterclasses and tasting events.

Product overview

GrosMarket Cash and Carry is an Italian wholesale retail chain operated by Sogegross S.p.A., offering a comprehensive cash-and-carry business model. The product portfolio consists of extensive retail grocery categories including fresh departments (Butchery, Fish Market, Cheese and Dairy, Fruits and Vegetables, Gastronomy), dry goods (Groceries, Beverages, Frozen Foods), and non-food items (Cleaning, Disposables). The store operates through physical Cash&Carry locations across Italy, supported by delivery services, a customer loyalty card program, a mobile app, and GrosMarket LiveLab educational events. The business model targets professional customers (restaurants, hotels, caterers, retailers) who need bulk quantities and specialized wholesale services.

Differentiator

Problem solved

Functional benefit

Brands

• GrosMarket LiveLab: Educational area offering interactive cooking experiences including masterclasses, courses, tastings and events related to the Food&Beverage world at Cash&Carry locations in Genova Sampierdarena (GE) and Rivoli (TO)

Products and services

• No food e monouso (Non-food and Disposables) Non-food items and disposable products for commercial use, including cleaning agents such as VIAKAL anticalcare sold at wholesale unit prices to registered business customers.
• Alimentari (Food/Groceries) Wholesale groceries including pasta, rice, flour, oils, condiments, sauces, canned vegetables and animal-based preserves, sugar, coffee, tea, breakfast cereals, snacks, honey, jams, and baking preparations sold to professional customers.
• Bibite e birre (Drinks and Beers) Soft drinks, juices (Zuegg, Bravo), non-alcoholic aperitifs (Crodino), and beers supplied in wholesale pack sizes for Horeca and small retailer customers.
• Detergenza e igiene (Cleaning and Hygiene) Cleaning products, hygiene items, and disposable goods (including items such as VIAKAL anticalcare descaler) stocked for professional buyers in bulk formats.
• Gastronomia (Gastronomy) Ready-to-eat prepared foods and delicatessen items available within the Cash & Carry store for professional food service customers.
• Formaggi e latticini (Cheese and Dairy) Cheese and dairy products including fresh and aged varieties sold at wholesale to professional buyers.
• Macelleria (Butchery) Fresh and preserved meat products including beef, pork, and specialty cuts supplied through an in-store butcher department for Horeca and small retailer customers.
• Pescheria (Fish Market) Fresh and prepared fish and seafood products stocked at Cash & Carry locations for professional buyers.
• Ortofrutta (Fruits and Vegetables) Fresh fruits and vegetables offered in wholesale volumes for Horeca operators and small retailers.
• Ricorrenze e stagionali (Seasonal and Occasion Products) Seasonal and occasion-based products for holidays and celebrations stocked at Cash & Carry stores.
• Prodotti etnici (Ethnic Products) Products from international cuisines including specialty ethnic foods stocked at Cash & Carry stores for professional buyers.
• Salumi (Cured Meats) Cured meats and cold cuts including ham, salami, and specialty sausages (including gluten-free and lactose-free options such as Rosa salame cotto) sold at wholesale.
• Surgelati (Frozen Foods) Frozen food products including vegetables, prepared foods, and frozen proteins supplied to professional customers.
• Vini e liquori (Wines and Spirits) Alcoholic beverages including wines, spirits, and liqueurs (such as Gin Mare) offered in wholesale formats to registered business customers.
• Delivery Service Home delivery service for registered business customers, with scheduling supported by an unloading reservation system.
• GrosMarket LiveLab Interactive culinary education area offering masterclasses, courses, tastings, and events related to Food & Beverage, hosted at Cash & Carry locations in Genoa Sampierdarena (GE) and Rivoli (TO) and available online.
• Prenotazione scarico (Unloading Reservation) Reservation service allowing professional customers to schedule delivery unloading slots at GrosMarket locations.
• GrosMarket App Mobile application for GrosMarket customers to browse the product catalog, manage purchases, and engage with the wholesale assortment on mobile devices.
• Tessera cliente (Customer Card) Registered business customer loyalty card program providing access to wholesale pricing, purchase tracking, and member-exclusive promotions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Metro AG: Metro operates the largest cash & carry wholesale network across Europe, directly serving Horeca professionals and small retailers with multi-category food and non-food assortment. It is the most direct competitive comparable to GrosMarket's B2B cash & carry model, with greater scale and broader geographic reach across Europe including Italy.
• Selex Gruppo Commerciale: Selex is an Italian retail and wholesale consortium operating hypermarkets, supermarkets, and cash & carry formats serving Horeca and small retailers. It is a direct comparable to GrosMarket given its Italian footprint, B2B/cash & carry presence, and broad grocery assortment.
• Crai Secom: Crai is a major Italian voluntary retail and wholesale group operating affiliated grocery stores and cash & carry outlets. It serves Horeca and independent retailers across Italy with broad assortment, making it a directly comparable peer to GrosMarket's B2B cash & carry business.
• Consorzio Meregalli: Meregalli is an Italian Horeca-focused cash & carry and foodservice distributor serving restaurants, hotels, and catering businesses across Italy. Its B2B foodservice focus and wholesale cash & carry model make it a directly comparable peer to GrosMarket.
• Finiper Canova Group: Finiper operates hypermarkets (Iper), supermarkets, and wholesale operations in Italy serving Horeca and retail customers. Its multi-format Italian food retail and wholesale activities overlap directly with GrosMarket's B2B grocery wholesale proposition.

Broad incumbents

• Conad - Consorzio Nazionale Dettaglianti: Conad is Italy's largest retail cooperative with thousands of affiliated supermarkets and increasingly Horeca-focused wholesale activities. As a broad incumbent across Italian grocery retail and B2B, it competes with GrosMarket for Horeca and small retailer purchasing, though not via standalone cash & carry stores.
• Gruppo Végé: Gruppo Végé is one of Italy's largest retail and wholesale distribution groups, operating affiliated supermarkets and serving independent retailers and Horeca. It overlaps with GrosMarket in grocery distribution to small retailers and Horeca professionals, but operates primarily in affiliated retail rather than standalone cash & carry.

Emerging players

• Eurocash Group: Eurocash operates wholesale and cash & carry networks across Central and Eastern Europe serving small retailers and Horeca. While geographically distinct, its B2B wholesale distribution model and Horeca focus align closely with GrosMarket's operating profile, making it a structural comparable.

Regional players

• Esselunga: Esselunga is a major Italian supermarket chain with strong private-label presence and growing online grocery operations. While primarily a B2C retailer rather than B2B cash & carry, its broad grocery assortment and Italian footprint make it an indirect competitor for Horeca customers who occasionally cross-shop.
• Italmark: Italmark is an Italian regional supermarket and cash & carry chain with operations concentrated in northern Italy. Its geographic overlap and combined retail/wholesale model make it a relevant regional comparable to GrosMarket, particularly for stores in Liguria and northern markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/sogegrosscash
• Facebookfacebook.com/GrosMarketCashandCarry
• Instagraminstagram.com/grosmarket_official
• LinkedInlinkedin.com/company/grosmarket-cash-and-carry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrosMarket Cash and Carry