Grossman Plastic Surgery

What Grossman Plastic Surgery does

Grossman Plastic Surgery is a privately held medical practice founded in 1995 and headquartered in West Hills, California, operating through two legal entities — Grossman Plastic Surgery, Inc. and Grossman Medical Group, Inc. The practice is led by founder and owner Dr. Peter H. Grossman, a board-certified plastic surgeon and former President of the Los Angeles Society of Plastic Surgeons, and employs approximately 10 staff at a single facility. It serves individual consumer patients seeking elective cosmetic and reconstructive procedures, with a service menu spanning facial, breast, and body surgery, non-surgical aesthetics, weight management, and burn reconstruction.

The clinical offering combines surgical procedures with energy-based and minimally invasive technologies, including BodyTite, FaceTite, AccuTite, Morpheus8 radiofrequency microneedling, CO2 laser skin resurfacing, injectables, and 3D consultation imaging. In 2025 the practice expanded its non-surgical menu (laser tattoo removal, PRP microneedling) and added a GLP-1-based weight management program paired with post-weight-loss body contouring surgery, creating a new recurring-revenue vertical alongside elective procedures.

The business model is fee-for-service, sales-led, and consultation-driven: patients are acquired through a digital marketing stack (Google Analytics, Facebook remarketing, Mailchimp, MyMedLeads, BuildMyHealth, MyPatientVisit) and brand visibility built via recurring appearances on NBC, CNN, TLC, Discovery Health, OWN, and Good Morning America, plus a blog, podcast, and social channels. Revenue is generated per procedure and per visit, with no disclosed enterprise contracts, payer reimbursement model, or financial figures.

Name

Grossman Plastic Surgery

Legal name

Grossman Plastic Surgery, Inc.; Grossman Medical Group, Inc.

Website

https://grossmanmed.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Grossman Plastic Surgery is a privately held, single-location cosmetic and reconstructive surgery practice in West Hills, California, founded in 1995 by Dr. Peter H. Grossman. It serves individual consumer patients with surgical, energy-based aesthetic, and GLP-1 weight management services.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Microneedling / Collagen Induction Therapy (HSALADAI), Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)

Keywords

• Cosmetic surgery services
• Reconstructive plastic surgery
• Aesthetic med spa
• Non-surgical aesthetic treatments
• Medical weight management

Headquarters

HQ city

West Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Primary revenue stream from invasive cosmetic and reconstructive surgical procedures including facelifts, breast augmentation, body contouring, rhinoplasty, and tummy tucks. These are high-value, one-time procedures with consultation-required sales process.
2. Non-Surgical Aesthetic Treatments: Revenue from med spa services including injectables (Botox, dermal fillers), laser treatments, RF technology procedures (BodyTite, FaceTite, AccuTite, Morpheus8), and skin rejuvenation treatments. These may be recurring or one-time treatments.
3. Weight Management Program: Revenue from GLP-1 medication-based weight management program utilizing Semaglutide and Tirzepatide. This may represent ongoing/recurring revenue from medication prescriptions and monitoring.
4. Consultation Services: Initial consultations for personalized treatment planning. May serve as a lead generation step before higher-value surgical or treatment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grossman Plastic Surgery is a single-location medical practice providing cosmetic and reconstructive plastic surgery across facial, breast, and body categories, complemented by a non-surgical aesthetic med spa program (RF treatments, injectables, laser services, microneedling, facials) and a GLP-1 weight management program. All services are delivered by Dr. Peter H. Grossman and staff at the West Hills, California facility on a consultation-based, quote-priced model.

Product overview

Grossman Plastic Surgery offers a comprehensive suite of cosmetic and reconstructive surgery procedures alongside an extensive non-surgical Med Spa aesthetic program. The practice is led by Dr. Peter H. Grossman, a board-certified plastic surgeon, and is organized into three main service pillars: Surgical Procedures (facial surgery, breast surgery, body contouring including Brazilian Butt Lift, and burn reconstruction), Non-Surgical/Aesthetic Procedures (RF technology treatments like AccuTite/BodyTite/FaceTite and Morpheus8, injectables including Botox and fillers, comprehensive laser treatments, microneedling, HydraFacial, and chemical peels), and a Weight Management Program utilizing Semaglutide and Tirzepatide medications. The practice also offers promotional products including Diamond Glow Microdermabrasion and CO2 Lift Pro Mask for at-home care.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Surgery Surgical facial procedures including facelift, limited open neck lift, rhinoplasty, blepharoplasty, and otoplasty designed to achieve a youthful and natural look for adult patients seeking facial rejuvenation.
• Breast Surgery Breast procedures including augmentation, mastopexy (lift), implant revision and exchange, reduction, asymmetry correction, and gynecomastia treatment, utilizing 3D imaging for surgical planning and internal bra mesh support techniques for implant stabilization.
• Body Contouring Surgery Body sculpting procedures including tummy tuck, liposuction, arm lift (brachioplasty), and fat transfer designed to deliver a sculpted, toned physique for adult cosmetic patients.
• Brazilian Butt Lift (BBL) Fat transfer procedure that enhances the size, shape, and projection of the buttocks using fat harvested from other areas of the body through liposuction, serving adult patients in the Los Angeles area seeking buttock enhancement.
• Burn Injury Reconstruction Surgical skin procedures for burn injury reconstruction performed at the Grossman Burn Center for patients requiring post-trauma functional and structural restoration.
• RF Technology Treatments (AccuTite, BodyTite, FaceTite) Radiofrequency-assisted lipolysis treatments (AccuTite, BodyTite, FaceTite) that tighten, tone, and rejuvenate skin using controlled RF energy for minimally invasive contouring across body, face, and small delicate regions.
• Morpheus8 RF microneedling treatment combining radiofrequency energy with microneedling that delivers RF energy at adjustable depths through microneedles to stimulate collagen production deep within the skin for tightening and reshaping.
• Injectables (Botox, Dermal Fillers, PRP, B12) Non-invasive injectable treatments including Botox, dermal fillers, PRP therapy, and B12 injections for facial rejuvenation and aesthetic enhancement.
• Laser Treatments Comprehensive laser treatments including CO2 fractional laser skin resurfacing, FDA-approved Icon laser hair removal, Pico laser tattoo removal, brown spot removal, and skin rejuvenation for adult aesthetic patients.
• CO2 Fractional Laser Skin Resurfacing Advanced laser skin resurfacing technology using precise beams of light to remove damaged skin cells and stimulate collagen production for texture and tone restoration, targeting smoother, clearer, and more youthful-looking skin.
• Laser Tattoo Removal Advanced laser tattoo removal treatments using precision-targeted laser technology to break down tattoo pigment for patients seeking tattoo fading or removal.
• PRP Microneedling (Vampire Facial) Combination treatment using microneedling with Platelet-Rich Plasma therapy, where blood is drawn, processed to concentrate platelets rich in growth factors, and applied to skin during microneedling to accelerate healing and boost collagen production.
• Microneedling Collagen induction therapy using fine needles to create micro-injuries that stimulate natural healing and collagen production for smoother, firmer skin.
• HydraFacial Deep-cleansing facial treatment that exfoliates, hydrates, and brightens skin for a refreshed complexion.
• Diamond Glow Microdermabrasion Facial Advanced skin-rejuvenating treatment using a precision diamond-tipped wand to cleanse, exfoliate, and nourish skin while infusing professional-grade serums.
• Glycolic Acid Peel Medical-grade chemical exfoliation treatment using alpha-hydroxy acid to refresh skin and target fine lines, uneven texture, acne scars, and hyperpigmentation.
• CO2 Lift Pro Mask At-home carbon dioxide therapy treatment designed to hydrate, brighten, and firm skin using advanced CO2 technology.
• Weight Management Program (Semaglutide, Tirzepatide) Comprehensive physician-supervised weight management program utilizing FDA-approved GLP-1 medications Semaglutide and Tirzepatide for significant weight loss results, with medical monitoring and prescription management.
• Weekend Neck Lift Minimally invasive facelift procedure designed for subtle, natural-looking rejuvenation with shorter recovery compared to traditional facelift surgery, helping restore a smoother jawline, firmer contours, and a more refreshed appearance for patients noticing mild jowling, skin laxity, or loss of definition in the lower face.
• Mommy Makeover Customized combination of procedures including tummy tuck, breast surgery, and liposuction designed to restore a patient's pre-pregnancy figure.
• Post-Weight-Loss Body Contouring Body contouring procedures including tummy tuck, arm lift, thigh lift, and lower body lift designed for post-weight-loss patients to address excess skin and reshape the body after significant weight loss.
• Breast Augmentation 2025 Guide Service Breast augmentation service with comprehensive implant options including saline, silicone, and gummy bear implants, supported by 3D surgical imaging for sizing and outcome simulation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cassileth Plastic Surgery: Established Beverly Hills plastic surgery practice offering surgical and non-surgical aesthetic services. Directly comparable to Grossman in scale, market, and service mix, with a similar brand-driven acquisition model.
• LaserAway: California-headquartered med spa chain with strong presence in the LA area. Offers laser hair removal, Morpheus8, RF microneedling, and injectables — a near 1:1 overlap with Grossman's non-surgical service mix.
• Westlake Dermatology & Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery group based in Texas with expanding national presence. Combines surgical and non-surgical aesthetic services under a single brand, mirroring Grossman's full-stack model but at greater scale.
• Beverly Hills Plastic Surgery Group: Multi-surgeon cosmetic surgery practice in Beverly Hills offering a comprehensive range of surgical and non-surgical aesthetic procedures. Comparable to Grossman in service breadth and Southern California catchment, with a multi-surgeon model that addresses Grossman's key-person risk.
• Ideal Image: Leading U.S. med spa chain offering Botox, fillers, laser hair removal, and body contouring. Directly comparable to Grossman's non-surgical / med spa service line, with substantially greater geographic reach and marketing scale.
• Marina Plastic Surgery: High-profile Los Angeles cosmetic surgery practice offering facial, breast, and body procedures with significant media presence. Comparable to Grossman in service mix, geographic market (LA), and surgeon-led brand positioning.
• Sono Bello: National body contouring and cosmetic surgery chain with multiple locations across the U.S. Specializes in laser-assisted lipo, body contouring, and facial rejuvenation — closely overlapping with Grossman Plastic Surgery's body, breast, and face surgical offerings, but at much larger scale.

Broad incumbents

• Allergan Aesthetics (AbbVie): AbbVie division that manufactures Botox, CoolSculpting, and Juvéderm fillers. Operates broadly in the same aesthetic value chain as Grossman (which uses these products) but at radically larger scale and as a supplier, not a direct provider.

Emerging players

• Tenant Health (formerly Bryn Mawr Communications / Plastic Surgery Practice marketing): Marketing and patient acquisition platform purpose-built for aesthetic and plastic surgery practices. Comparable to Grossman in serving the same customer archetype (solo/mid-size cosmetic surgery practices) and competing for the same patient dollars via digital marketing.

Others

• RealSelf: Online marketplace and content platform for cosmetic procedures, where consumers research surgeons and book consultations. Functions as a top-of-funnel patient acquisition channel that Grossman also relies on, making it a comparable ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/drpetergrossman?lang=en
• YouTubeyoutube.com/@GrossmanPlasticSurgery
• Facebookfacebook.com/PeterGrossmanPlasticSurgery
• LinkedInlinkedin.com/company/grossman-plastic-surgery
• Instagraminstagram.com/grossmanplasticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grossman Plastic Surgery