What West Coast Rubber Recycling does

West Coast Rubber Recycling is a privately held, founder-owned tire recycling company headquartered at 1501 Lana Way in Hollister, California (San Benito County). Founded in October 1999 as Gary's Tire Disposal and rebranded under its current name in August 2001, the company operates with approximately 10 employees and converts waste tires into crumb rubber products marketed under the GroundRubber brand. The company holds California Integrated Waste Management Board (CIWMB) permit #1004937-02, which authorizes its regulated tire processing operations.

The product line consists of loose-fill and molded crumb rubber goods serving multiple end markets: Playground Cover and Slide Tiles target the playground surfacing segment; GroundMulch serves landscape and grounds maintenance; Horse Arena Cover and Stall Mats address equestrian facilities; and Wheel Stops and Anti-Fatigue Mats serve parking/access control and industrial safety applications. The company's go-to-market combines direct sales with distributor relationships, including a partnership with Pacific Playscapes that provides a dedicated channel into playground surfacing.

The business is operated as a small specialty manufacturer with no disclosed digital platform, no patents listed, and no active social media presence. In 2005, the company received Best of Show and additional industry awards for its products. Revenue, ownership structure beyond founder-led, and financial performance are not publicly disclosed; the available evidence describes a regional, niche recycler operating within California's regulated waste-tire framework rather than a scaled commodity processor.

Name

West Coast Rubber Recycling

Legal name

West Coast Rubber Recycling

Website

https://groundrubber.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

West Coast Rubber Recycling is a privately held Hollister, California tire recycler that manufactures crumb rubber products including playground surfacing, ground mulch, stall mats, and anti-fatigue mats for playground, equestrian, and industrial markets.

Ownership category

akta.pro rank

Product category

Recycled Rubber Products

NAICS

Other Rubber Product Manufacturing (32629), Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060), Refuse Systems (4953)

akta.pro primary industry

Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Tire Recycling, Disposal & Sustainability Services (TLAKADAI), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG)

Keywords

• Tire recycling services
• Crumb rubber products
• Rubber mulch manufacturing
• Playground safety surfacing
• Molded rubber products

Headquarters

HQ city

Hollister

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Crumb Rubber Product Sales: Sale of recycled rubber products including playground covering, horse arena footing, and injection/pressure molding rubber products. One-time product sales with high durability requiring no annual replenishment.
2. Tire Buffing Products: Sale of tire buffings for playground pour-in-place applications and press molding products.
3. Civil Engineering Applications: Scrap tire aggregate sold for civil engineering applications.
4. Junk Tire Pick-Up Services: Collection and recycling services for junk tires including truck, car, motorcycle, tractor, airplane, and golf cart tires in Northern California.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

West Coast Rubber Recycling shreds and processes scrap tires into GroundRubber-brand crumb rubber products, including playground safety surfacing, landscape rubber mulch (GroundMulch), horse arena footing and stall mats, and molded rubber products such as slide tiles, wheel stops, and anti-fatigue mats. The company also offers junk tire pick-up and recycling services for tire dealers and businesses across Northern California, handling tires as large as 20.5-25 inches under CIWMB permit #1004937-02.

Product overview

West Coast Rubber Recycling operates as a tire recycling company that remanufactures scrap tires into GroundRubber branded products. The product portfolio consists of safety surface products (Playground Cover, Horse Arena Cover, Stall Mats), landscape products (GroundMulch), and molded rubber products (Slide Tiles, Wheel Stops, Anti-Fatigue Mats), supported by raw material offerings (Crumb Rubber, Tire Buffings, Scrap Tire Aggregate) for industrial applications. The company also provides junk tire pick-up and recycling services. All GroundRubber products are made from 100% California recycled tires and are 99.9% steel free.

Differentiator

Problem solved

Functional benefit

Brands

• GroundRubber: Recycled rubber product line made from ground truck tires, used for playground surfaces, horse arena footing, and various molded products.
• GroundMulch

Products and services

• GroundRubber Playground Cover Loose-fill rubber safety surface for playgrounds that provides the highest shock absorption available at a 6-inch depth, reducing injuries from falls of over 12 feet critical height and meeting CPSC and ASTM F-1292-99 / F-1951-99 guidelines.
• GroundMulch Landscape Cover Rubber mulch made 100% from recycled truck tires, serving as a long-lasting alternative to natural mulch for landscaping. Colored with non-toxic finish, odorless, does not rot or fade, and does not attract animals or insects; 20 lb bag covers about 15 sq ft at 1-inch depth.
• GroundRubber Horse Arena Cover Rubber footing for horse arenas that absorbs more impact than sand, shavings, or mulch, reducing repeated concussion injuries. Odorless, virtually unlimited lifespan, and requires less watering and dragging than other footing options.
• GroundRubber Stall Mats Rubber stall mats providing cushioning support, easy cleaning, and significant reduction in stall bedding; help eliminate mucking and digging.
• GroundRubber Slide Tiles 36" x 36" molded rubber mats, 5 inches thick, installed in front of playground slide exits or under swing sets; safety tested to a 5-foot fall height and available in several slip-resistant colors.
• GroundRubber Wheel Stops Lightweight, durable rubber wheel stops available in 3 ft ($20) and 6 ft ($39.95) lengths, plain or with yellow/white reflective safety stripes; absorb and redistribute impact to reduce vehicle or property damage, with optional Spike Kits at $6 per kit of two spikes. Award-winning Best of Show 2005 product.
• GroundRubber Anti-Fatigue Mats Workplace mats for assembly lines, workshops, and food service; provide cushioning to reduce fatigue, with non-skid, impact- and chemical-resistant surface, protruding nubs for air circulation, and customizable dimensions via cutting.
• Junk Tire Pick-Up Services Northern California tire collection and recycling service for tire dealers and businesses; collects truck, car, motorcycle, tractor, airplane, and golf cart tires, operating under California Waste Tire Haulers permit CIWMB #1004937-02. Customers request quotes by phone at 831.634.2800.

Quantifiable outcome

• Shock absorption tested to 5-foot fall height for slide tiles
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pacific PlayscapesminorChannel Partner/ Reseller/ DistributorPacific Playscapes is a distributor that uses GroundRubber products for home recreation and home resort applications. They serve as a retail channel partner selling GroundRubber products to end consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Others

• Equipment & Engineering (tire shredder/crumb rubber line manufacturers) — e.g., Granutech-Saturn, ECO Green: Suppliers of tire shredding, granulating, and crumb-rubber processing equipment and turnkey plants. Comparable to WCRR on the technical/processing layer and an upstream/adjacent relationship rather than direct product competitor.
• Entech / Enterprise Trenchless Technology / Scrap Tire to Energy players: Adjacent companies in the scrap-tire-to-energy and civil engineering aggregate space that consume crumb rubber or shredded tires for TDF, civil works, and rubberized asphalt—comparably positioned in the downstream demand stack for WCRR's civil engineering aggregate offering.

Direct peers

• RubberForm Recycled Products: Manufactures molded recycled-rubber products including wheel stops, parking blocks, speed bumps, and ground protection mats from scrap tire rubber. Closely comparable to WCRR's GroundRubber Molded Products line (wheel stops, anti-fatigue mats) with similar target buyers.
• Liberty Tire Recycling: Largest US tire recycler, collecting and processing scrap tires into crumb rubber, tire-derived fuel, and rubber products nationwide. Directly comparable to WCRR's collection-to-finished-product model, but at vastly larger scale and multi-region footprint.
• RubberMulch LLC: Manufacturer and distributor of recycled rubber mulch for landscape and playground surfacing. Direct product-line overlap with WCRR's GroundMulch offering, targeting schools, parks, and residential landscaping customers.

Regional players

• American Tire Recycling: Regional scrap tire hauler and recycler in selected US markets. Comparable to WCRR's junk tire pick-up collection services and processing, though likely operating in different geographic territories with similar regulatory haulers-permit dynamics.

Emerging players

• Echoing Green / SofSurfaces (rubber playground surfacing): Canadian manufacturer of poured-in-place recycled rubber playground and recreation surfacing. Comparable to WCRR's Playground Cover and slide tile products in the safety surfacing category, with overlapping spec-driven buyer profiles.
• Pliteq (GenieMat, recycled rubber underlayments): Manufacturer of recycled rubber acoustic and vibration underlayments made from recycled tires. Compares on the recycled-rubber manufacturing technology and feedstock stream, though WCRR focuses on surfacing rather than underlayment.

Broad incumbents

• Lehigh Technologies (Lehigh Rubber Technologies): Producer of micronized rubber powder (MRP) from end-of-life tires, supplying tire manufacturers and rubber product producers. Comparable upstream technology position to WCRR's buffing/shredding capability, though B2B feedstock rather than finished consumer products.
• Genan: European/global tire recycler producing crumb rubber and rubber granulate for sport surfaces, playgrounds, asphalt, and industrial applications. Comparable to WCRR on crumb rubber production and playground/equestrian surfacing, but operates a much broader international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/west-coast-rubber-recycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Rubber Recycling