What GROUNDS KEEPER INC does

Grounds Keeper Inc is a privately held, founder-owned landscaping services company headquartered in Hartland, Wisconsin, serving residential and commercial customers in the surrounding Wisconsin market since 1993. The company employs approximately 21 people and operates a single location in the Hartland/Baldwin area, with no disclosed expansion into additional geographies or geographies beyond its local service radius.

The company delivers three integrated service lines: landscape design and construction, consultation, and ongoing maintenance. Its delivery model is hands-on and crew-based, supported by founder leadership with 25+ years of industry experience and a workforce that handles both design/build projects and recurring maintenance contracts. Customer-facing technology is limited to a third-party managed client portal used for requests and scheduling; there is no proprietary software platform, no AI/ML component, and no data infrastructure described in the available materials. Pricing is project-based for design and construction work, with a promotional model of free design bundled into installation engagements, plus a 24/7 emergency service offering that broadens revenue beyond planned work.

Commercial positioning is anchored by BBB accreditation, WLCA and MBA trade memberships, and a 4.4/5 Google rating across 21 reviews. The company also operates or links to a related brand called "Keep It Green," which may represent a deliberate service or brand extension. Revenue mechanics blend higher-ticket design/build projects with recurring maintenance contracts and on-call emergency work, typical of a small local landscaping contractor. No funding rounds, acquisitions, partnerships outside of trade associations, or material leadership changes are disclosed.

Name

GROUNDS KEEPER INC

Legal name

Grounds Keeper, Inc.

Website

https://groundskeeperinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Grounds Keeper Inc is a founder-owned local landscaping company in Hartland, Wisconsin, founded 1993, serving residential and commercial customers with landscape design, construction, consultation, and maintenance services.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industry

Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Landscaping services
• Landscape design
• Hardscape construction
• Lawn maintenance
• Outdoor living spaces

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Custom landscape design and consultation services for residential and commercial properties, including free initial consultations with paid installation.
2. Landscape Construction and Installation: Project-based revenue from installation services including retaining walls, paver patios, walkways, driveways, outdoor living spaces, outdoor kitchens, and decorative features.
3. Landscape Maintenance Services: Ongoing maintenance contracts and services including lawn mowing, fertilization, weed control, pruning, and seasonal cleanups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grounds Keeper, Inc. is a Wisconsin-based landscaping services company that designs, builds, and maintains outdoor environments for residential and commercial properties. Its core offerings include landscape design and consultation, full-service hardscape and softscape construction (retaining walls, paver patios, walkways, outdoor kitchens, irrigation, lighting, plantings, ponds), and recurring property maintenance such as lawn mowing, seasonal cleanups, pruning, edging, and mulching. A free landscape design is included when the customer proceeds with installation.

Product overview

Grounds Keeper, Inc. is a landscaping service company offering three core service lines: Landscape Design & Construction, Landscape Design and Consultation, and Maintenance Services. Operating since 1993 with 25+ years of industry experience, the company provides end-to-end landscaping solutions for residential and commercial properties in Wisconsin. The Design & Construction service encompasses hardscape features (retaining walls, patios, walkways, outdoor kitchens, firepits), softscape elements (trees, shrubs, lawns, decorative ponds), and specialized installations (irrigation, low voltage lighting). The Maintenance Services line provides ongoing property care including lawn mowing, seasonal cleanups, and plant maintenance. These services are offered as a unified portfolio with free design consultations provided when clients proceed with installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design & Construction Comprehensive landscape design and construction services for residential and commercial properties, covering hardscape (retaining walls, seat walls, firepits/fireplaces, paver patios, walkways, driveways, outdoor living spaces, outdoor kitchens), softscape (tree/shrub planting and removal, lawn installation, decorative ponds), and specialized installations (low voltage lighting, decorative stone, irrigation). A free landscape design is included when the customer proceeds with installation.
• Landscape Design and Consultation Residential and commercial landscape design and consultation services for any sized project, providing market trend insights and design ideas to help clients make decisions on their dream landscape. Includes free initial consultations and the ability to design properties with more or less grass based on client preference.
• Maintenance Services Ongoing landscape maintenance for residential and commercial properties, including lawn mowing, spring and fall cleanups, topsoil repair and seeding, trimming and pruning of shrubs and trees, edging, plant bed design, mulch installation, fabric installation, and decorative edge installation.

Quantifiable outcome

• 4.4 out of 5 star rating based on 21 Google reviews
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Better Business Bureau (BBB)minorOthersBBB accredited business status indicates the company meets BBB standards for ethical business practices and customer dispute resolution. This membership provides customers with confidence in the company's business practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Gothic Landscape: Gothic Landscape is a regional commercial landscape construction and maintenance provider serving the Southwest U.S. Comparable in offering integrated design-build-maintain services for commercial properties, paralleling Grounds Keeper's three-pillar model.
• SavATree: SavATree provides residential and commercial tree, shrub, and lawn care services across the Northeast and Midwest. Comparable in offering integrated plant-health, lawn-care, and landscape services to homeowners, with overlap in Wisconsin-area service territory.
• Ruppert Landscape: Ruppert Landscape is a Mid-Atlantic-based commercial landscape services firm offering landscape management, construction, and tree care. Directly comparable in providing commercial grounds maintenance and design-build services to property managers, similar in scope to Grounds Keeper's commercial offering.
• U.S. Lawns: U.S. Lawns is a franchised commercial landscape management network serving multi-site property managers. Comparable to Grounds Keeper in targeting commercial properties for recurring grounds maintenance, operating at smaller scale per franchisee.
• Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape maintenance and installation provider operating across the Southeast and Texas. Directly comparable in offering commercial grounds maintenance plus landscape construction services to property managers and HOAs, similar to Grounds Keeper's commercial segment.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn care franchise offering fertilization, weed control, and lawn health treatments. Comparable to Grounds Keeper's recurring residential lawn care and treatment services segment, though at national scale.
• Davey Tree Expert Co. Davey Tree is a large established provider of tree care, landscape services, and environmental consulting for residential and commercial clients. Comparable as a broad incumbent in residential/commercial landscape and grounds maintenance adjacent to Grounds Keeper's service mix.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services provider, offering design, construction, maintenance, and snow removal to enterprise clients. It is comparable as the scaled incumbent against which Grounds Keeper's local commercial maintenance and construction business is positioned.

Emerging players

• Lawn Doctor: Lawn Doctor is a franchised residential lawn care provider offering fertilization, weed control, and pest management. Comparable to Grounds Keeper's residential lawn treatment services segment as a scaled local-footprint operator.
• Weed Man USA: Weed Man is a franchised lawn care provider offering fertilization, weed control, and integrated pest management to residential customers. Comparable as a local-footprint operator competing for the same residential lawn treatment and maintenance customers Grounds Keeper serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grounds-keeper-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUNDS KEEPER INC