GROUPE ALM
Groupe ALM is a Dakar-based, privately-held integrated media and communications company serving governments, multinationals, SMEs, and NGOs across Africa via six divisions (media, training, events, digital platforms, consulting, social), anchored by its bi-monthly Africa Supply Chain Magazine.
- Company typePrivate
- Founded2021
- HeadquartersDakar, Senegal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GROUPE ALM does
Groupe ALM is a privately-held, integrated media and communications company headquartered in Dakar, Senegal, founded on October 29, 2021. The firm describes itself as "the first integrated media company in Africa," operating through six wholly-owned divisions: ALM Media (encompassing Africa Supply Chain Magazine, ALM TV, and ALM Com), ALM Academy, ALM Event, ALM Tech, ALM Consulting, and ALM Social (with the Sadakka charity). It serves governments, multinationals, SMEs, startups, family businesses, and NGOs across Francophone, Anglophone, and parts of Lusophone Africa, with a specialized focus on the supply-chain vertical anchored by the bi-monthly Africa Supply Chain Magazine (print and web, French and English).
The company's core product surface spans editorial media, training, events, digital platform design, consulting, and social-impact programming. Its technology stack consists of digital media platforms, a content management backbone for magazine production, event-management infrastructure, and the third-party ShareLook e-learning platform distributed under an exclusive representation agreement across much of Sub-Saharan Africa. No proprietary AI/ML capability, patent portfolio, or API/SDK is disclosed; the technology layer is largely an assembly of standard digital publishing, e-learning, and event tools.
Commercially, Groupe ALM operates a hybrid B2B/B2G professional services and media model. Revenue streams include subscription/advertising media income, professional training and certification fees, event sponsorship and ticket revenue, digital platform design fees, and consulting engagements. Pricing is not publicly disclosed and is structured as quote-based, multi-year contracts. Distribution is driven by direct sales, owned events, and a partnership channel (ShareLook, SCE-Management, plus a visible logo roster of logistics-sector partners). The firm has 14 employees and no disclosed funding, parent company, or revenue figures.
GROUPE ALM firmographics
Firmographics- Name
- GROUPE ALM
- Legal name
- GROUPE ALM
- Website
- https://groupealm.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe ALM is a Dakar-based, privately-held integrated media and communications company serving governments, multinationals, SMEs, and NGOs across Africa via six divisions (media, training, events, digital platforms, consulting, social), anchored by its bi-monthly Africa Supply Chain Magazine.
- Ownership category
- akta.pro rank
GROUPE ALM industry classification
Industry- Product category
- Media and Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where GROUPE ALM is headquartered
LocationHeadquarters
- HQ city
- Dakar
- HQ country
- Senegal
- HQ region
- Africa
Offices1 record
Markets served
GROUPE ALM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Production: Production of media content for companies, professionals and the general public through Africa Supply Chain Magazine, ALM TV, and ALM Com platforms. Revenue generated from content distribution, subscriptions, and advertising.
- Professional Training: ALM Academy provides digital training courses including free, certifying and diploma programs for professionals and companies. Revenue from training fees and certification programs.
- Event Organization: ALM Event organizes events for companies, institutions and international organizations including the annual Supply Chain Leaders conferences and Africa Supply Chain Awards.
- Digital Platform Design: ALM Tech designs digital platforms for companies, institutions and international organizations, providing technology solutions and digital transformation services.
- Consulting Services: ALM Consulting provides consulting services for companies, institutions and international organizations in communications, strategy and business development.
- Media Partnership Services: Media partnership agreements including coverage, content distribution and communication strategies for partners like SCE-Management and ShareLook.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise and government engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GROUPE ALM product offering
Product offeringCore offering
Groupe ALM is an integrated African media and communications company providing public relations, corporate communications, digital marketing, social media management, media relations, market research, professional training, and event organization services to government entities, multinationals, SMEs, startups, and NGOs across Africa. The company operates through six divisions (ALM Media, ALM Academy, ALM Event, ALM Tech, ALM Consulting, ALM Social) and owns Africa Supply Chain Magazine as its flagship specialized media property.
Product overview
Groupe ALM is a global and integrated African company based in Dakar, Senegal, serving clients across startups, family businesses, multinationals, government entities, SMEs, and non-profits. The company operates through six main divisions: ALM Media (producing content via Africa Supply Chain Magazine, ALM Tv, and ALM Com), ALM Academy (offering free, certifying, and diploma training programs), ALM Event (organizing events including Africa Supply Chain Leaders conferences), ALM Tech (designing digital platforms), ALM Consulting, and ALM Social (with Sadakka charity). The portfolio also includes the ShareLook e-learning platform partnership. Services span corporate communication, digital marketing, social media management, media relations, market research, professional training, and personal branding, targeting sectors including government, digital technology, energy, transport, shipping, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Africa Supply Chain Magazine: Specialized magazine for supply chain in Africa and around the world, available in web and paper versions (bimonthly)
- ALM Tv
- ALM Com
- ALM Academy
- ALM Event
- ALM Tech
- ALM Consulting
- ALM Social
- Sadakka
- Africa Supply Chain Leaders
- Africa Supply Chain Awards
Products and services
- Africa Supply Chain Magazine A specialized bi-monthly publication covering supply chain news, analyses, and investigations across Africa and globally, available in web and paper formats in French and English. Targets supply chain professionals, logistics companies, and decision-makers across the continent.
- Corporate Communication Services
Quantifiable outcome
- First international distinction received as 'Best Media Partner' at ALN & ALNA conference
Companies that use GROUPE ALM
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles5 records
GROUPE ALM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GROUPE ALM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SCE-ManagementcorePartnership with Supply Chain Economy-Management (headquartered in Benin) where Groupe ALM serves as Media Partner. Collaboration includes participant recruitment for certification programs, Africa Supply Chain Magazine editions, supply chain recognition events, and marketing of training programs (Logistics Management, Sustainable Supply Chain, Health Logistics, Technologies and Blockchain).
- ShareLookcoreGroupe ALM became the official representative of ShareLook digital training platform in French-speaking Africa, Portuguese-speaking Africa, and part of English-speaking Africa. The partnership provides e-learning solutions for companies, universities and NGOs, featuring live event recording, content creation and reuse, course design, and real-time learner evaluation with quizzes and QCMs.
- DHLminorPartner logo displayed on company website indicating commercial or marketing relationship in logistics sector.
- SentrakminorPartner logo displayed on company website indicating commercial or marketing relationship.
- OuiCarryminorPartner logo displayed on company website indicating commercial or marketing relationship.
- LogidoominorPartner logo displayed on company website indicating commercial or marketing relationship.
- EasyfminorPartner logo displayed on company website indicating commercial or marketing relationship.
- ClarkminorPartner logo displayed on company website indicating commercial or marketing relationship.
- CF MPLminorPartner logo displayed on company website indicating commercial or marketing relationship.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
GROUPE ALM competitors and assessment
Company assessmentRegional players
- Cio Mag / Africa CIO Magazine: Cio Mag Africa is a B2B media platform covering enterprise technology and digital transformation across Africa with events and publications. Comparable to Groupe ALM's ALM Tech division as a B2B media+events play serving African enterprise decision-makers, though with technology rather than supply chain focus.
Direct peers
- Africa.com: Africa.com is a digital media platform delivering business, news, and lifestyle content targeted at African professionals and diaspora. Comparable to Groupe ALM as an integrated digital media company serving African audiences across multiple verticals, though based in North America with English-language focus.
- Supply Chain Africa: Supply Chain Africa is a media and events platform focused specifically on African logistics, transport, and supply chain industry news and networking. The most direct niche competitor to Groupe ALM's Africa Supply Chain Magazine and Supply Chain Leaders conference franchise in the African supply chain media vertical.
- African Business Magazine: African Business Magazine is a leading pan-African B2B media title covering African industry and commerce. Comparable to Groupe ALM's Africa Supply Chain Magazine as a specialized B2B publication serving African enterprise readers, though with broader industry coverage rather than supply chain specialization.
- WeAreTechAfrica: WeAreTechAfrica is a pan-African B2B media company covering the technology and digital sectors across the continent with events, publications, and community platforms. Comparable to Groupe ALM in offering integrated media, events, and training services with pan-African reach to enterprise clients.
- Africa Business Communities: Africa Business Communities is a pan-African B2B media platform providing industry news, events, and community engagement for African business professionals. Comparable to Groupe ALM in its multi-vertical media + events model serving African enterprise audiences.
Broad incumbents
- CNBC Africa: CNBC Africa is a pan-African business television channel and digital media platform covering markets, companies, and industry trends across the continent. Comparable to Groupe ALM's ALM TV and supply chain content ambitions as a B2B media broadcaster targeting African enterprise audiences.
- APO Group: APO Group (African Press Organization) is the dominant pan-African press release distribution and corporate communications company, headquartered in Dubai with strong African operations. Directly comparable to Groupe ALM as a B2B/B2G communications services provider serving multinationals and governments across Africa, but at significantly larger scale and broader geographic reach.
- Jeune Afrique: Jeune Afrique / The Africa Report is one of the most established pan-African media groups covering business, politics, and economics across the continent. Comparable to Groupe ALM in serving Francophone African audiences and B2B information needs, but with decades of editorial authority and much broader content depth.
Emerging players
- Brand Africa: Brand Africa is an African-focused brand and marketing research organization running award programs and thought leadership for African brands and agencies. Comparable to Groupe ALM in serving marketing/communications audiences with awards and content, but more research-focused than media-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
GROUPE ALM social profiles
Digital presenceGROUPE ALM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GROUPE ALM leadership team
Management profileNumber of profiles
Profiles4 records
GROUPE ALM subsidiaries and ownership
Company hierarchySubsidiaries7 records
GROUPE ALM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GROUPE ALM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GROUPE ALM
What does GROUPE ALM do?
Groupe ALM is an integrated African media and communications company providing public relations, corporate communications, digital marketing, social media management, media relations, market research, professional training, and event organization services to government entities, multinationals, SMEs, startups, and NGOs across Africa. The company operates through six divisions (ALM Media, ALM Academy, ALM Event, ALM Tech, ALM Consulting, ALM Social) and owns Africa Supply Chain Magazine as its flagship specialized media property.
Is GROUPE ALM a public or private company?
GROUPE ALM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GROUPE ALM founded?
GROUPE ALM was founded in 2021. It employs 11 to 50 people.
Where is GROUPE ALM based?
GROUPE ALM is headquartered in Dakar, Senegal, in the Africa region.
How does GROUPE ALM make money?
Six revenue lines are on record. Media Production is the primary driver. The others are professional Training, event Organization, digital Platform Design, consulting Services and media Partnership Services.
Who are GROUPE ALM's main competitors?
Cio Mag / Africa CIO Magazine is listed as a regional player. Direct peers are Africa.com, Supply Chain Africa, African Business Magazine, WeAreTechAfrica and Africa Business Communities. Broad incumbents are CNBC Africa, APO Group and Jeune Afrique. Brand Africa is listed as an emerging player.
Does GROUPE ALM have an API?
No public API is recorded for GROUPE ALM.
What industry is GROUPE ALM in?
GROUPE ALM's product category is Media and Communications Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 5418 and its SIC code is 7310.