What Groupe STERENN does

Groupe STERENN is a privately-held, family-owned French distribution group specializing in equipment, consumables, spare parts, and accessories for professional customers in agricultural machinery, livestock, green spaces, forestry, and industry sectors. Headquartered in La Mézière (with a legal registered address in Saint-Cyr-en-Val), the group operates 10 wholly-owned subsidiaries across France, Belgium, Poland, Spain, and Portugal — including long-established FOURNIAL (founded 1926), AGRIEST (1980), and STERENN Equipements (1992), as well as more recent additions OSVAN (acquired February 2022), STERENN Polska (March 2021), STERENN Iberica (2023), and SABATHIER (2024).

The group's product and service portfolio spans third-party branded distribution (McHale, BKT, MAXAM, AVANT, BERTI), exclusive private-label brands (AGRIMAXI, MAXI-ENERGY), in-house OEM component manufacturing via AGRIEST's design bureau and fabrication workshop, robotic mower accessories designed and produced by OSVAN, and tire import/distribution through STERENN Pneumatiques. Distribution is conducted through a hybrid model combining dedicated field and inside sales teams per subsidiary with 10 dedicated B2B e-commerce storefronts.

Revenue is generated almost exclusively through B2B wholesale transactions, with margins derived from the spread between procurement cost and resale price, plus import and assembly margins where the group is the official French importer. The group reports €228 million in annual revenue, ~12,000 regular professional clients, 350 employees across 5 European sites, and 24,000+ m² of storage capacity. Notable operational scale includes FOURNIAL shipping over 1.1 million order lines per year, STERENN Pneumatiques shipping 2,100 tires per month, and SABATHIER capable of dispatching up to 90 parcels per day.

Name

Groupe STERENN

Legal name

GROUPE Sterenn

Website

https://groupe-sterenn.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe STERENN is a French family-owned B2B wholesale distribution group operating 10 specialized subsidiaries across Europe, supplying spare parts, equipment, tires, and accessories exclusively to professional customers in agriculture, green spaces, forestry, industry, and robotic lawn care sectors, generating €228M in annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

La Mézière

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale distribution of spare parts and accessories: Core revenue driver. The group operates as a multi-specialist wholesaler, distributing equipment, consumables, spare parts, and accessories exclusively to professional customers through its network of subsidiaries. Revenue is generated through product sales with margins on the spread between procurement cost and resale price.
2. Import distribution: Several subsidiaries (STERENN Equipements, AGRIEST, STERENN Pneumatiques) act as official importers of branded equipment and tires (e.g., McHale, BKT, MAXAM, BERTI, AVANT), generating revenue through import margins and distributor fees.
3. Manufacturing and custom fabrication: AGRIEST manufactures custom-designed components and specific parts in its own workshop. STERENN Equipements assembles imported machines on its dedicated 8,500 m² base. Revenue is derived from the markup on manufactured or assembled goods.
4. E-commerce direct sales: Each subsidiary operates its own e-commerce storefront (fournial.fr, sterenniberica.es, sterennpolska.pl, etc.), enabling direct online ordering by professional customers. Revenue flows through online transaction processing.
5. Service provision: The group provides technical advisory, after-sales service, store layout and merchandising design, and logistics services to customers, contributing ancillary revenue.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Groupe STERENN is a French family-owned multi-specialist wholesale distributor and importer of equipment, consumables, spare parts, and accessories serving exclusively professional customers in the agricultural machinery, livestock, green spaces, forestry, industry, and construction sectors. The group operates through 10 specialized subsidiaries, each focused on a distinct vertical, and combines wholesale distribution, official import representation for brands such as McHale, BKT, MAXAM, AVANT, and BERTI, and custom manufacturing of OEM components and proprietary private-label brands.

Product overview

Groupe STERENN is a family-owned French group operating as a multi-specialist wholesale distributor, importer, and manufacturer of professional equipment and spare parts. The company comprises 10 specialized subsidiaries serving distinct market segments: agricultural machinery and parts (AGRIEST, FOURNIAL, SABATHIER, STERENN Polska, STERENN Iberica), mowing robots and accessories (OSVAN), gardening and green spaces (STERENN Motoculture), tires (STERENN Pneumatiques), agricultural equipment import (STERENN Equipements), and industry/construction energy (STERENN BTP-Energie). Each subsidiary operates its own e-commerce platform while sharing group-level services for purchasing, logistics, IT, and HR. The group distributes both third-party branded products (McHale, BKT, MAXAM, AVANT, BERTI) and exclusive private-label brands (AGRIMAXI, MAXI-ENERGY).

Differentiator

Problem solved

Functional benefit

Brands

• AGRIMAXI: Exclusive brand of SABATHIER for agricultural parts
• MAXI-ENERGY

Products and services

• AGRIEST — agricultural parts wholesale and OEM manufacturing Wholesaler, importer, and manufacturer of agricultural equipment parts serving 3,600 regular customers across three divisions: Distribution (agricultural spare parts), Equipements (OEM components for machinery constructors), and Elevage (premium livestock building equipment). Includes in-house design bureau and fabrication workshop for custom OEM components.
• FOURNIAL — agricultural spare parts wholesale Wholesale specialist in agricultural spare parts serving 4,000 regular customers in France including dealers, distributors-repairers, and self-service outlets. Ships over 1.1 million order lines per year.

Quantifiable outcome

• €228 million in annual revenue generated across the group
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BKTcoreChannel Partner/ Reseller/ Distributor · 1 January 2018BKT is a globally recognized manufacturer of off-road tires. STERENN Pneumatiques has been the official importer of the BKT brand for France since 2018, serving the agricultural, forestry, and industrial tire markets.
• AVANT (Finland)coreChannel Partner/ Reseller/ Distributor · 1 January 1992AVANT is a Finnish company specialized in manufacturing compact loaders. STERENN Equipements has been the exclusive importer of AVANT equipment for France since 1992, distributing through its dealer network.
• McHale (Ireland)coreChannel Partner/ Reseller/ DistributorMcHale is an Irish company specializing in forage harvesting machinery. STERENN Equipements serves as the importer and distributor of McHale equipment in France.
• BERTI (Italy)coreChannel Partner/ Reseller/ DistributorBERTI is an Italian manufacturer of agricultural shredders and brushes. STERENN Equipements distributes BERTI products throughout France as the authorized importer.
• MAXAMcoreChannel Partner/ Reseller/ DistributorMAXAM is a tire manufacturer specializing in construction (TP), civil engineering, and handling equipment tires. STERENN Pneumatiques is the official importer of MAXAM for France, complementing the BKT portfolio with coverage for TP and industrial segments.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sparex: UK-headquartered international distributor of agricultural and tractor spare parts. Comparable to STERENN's FOURNIAL/AGRIEST operations in serving agricultural dealers with broad parts catalogues across multiple geographies.
• Kramp Groep: Dutch-headquartered, pan-European agricultural and horticultural parts wholesaler. Closest comparable to STERENN, serving dealers and contractors via multi-country distribution network with proprietary logistics and exclusive OEM partnerships.
• Granit Parts: German-based agricultural, forestry, and garden spare parts specialist with broad European distribution. Closely mirrors STERENN's business model of multi-brand spare parts distribution to professional dealers and workshops.

Broad incumbents

• Haulotte Group: French-listed manufacturer of aerial work platforms and telehandlers. Comparable to STERENN Equipements and BTP-Energie as a French-headquartered industrial equipment specialist serving professional customers.
• Manitou Group: French-listed global manufacturer of material handling and aerial work platforms, headquartered in Brittany. Adjacent to STERENN Equipements' agricultural equipment import business and shares French industrial DNA.
• SDF Group (Same Deutz-Fahr): Italian-headquartered tractor and agricultural machinery OEM with extensive European dealer parts network. Comparable to STERENN in serving professional agricultural customers through dealer networks across France and Europe.
• BayWa AG: German-listed agricultural conglomerate with significant wholesale and distribution operations across Europe. Overlaps with STERENN's agricultural inputs, machinery, and parts distribution, though at much larger scale and with broader portfolio (including energy, building materials).
• AGCO Parts (AGCO Corporation): Global agricultural OEM with extensive proprietary parts distribution network in Europe. While an OEM rather than independent distributor, competes for dealer parts wallet share that STERENN subsidiaries also serve.

Others

• BKT (Balkrishna Industries): Indian-headquartered global off-road tire manufacturer and STERENN Pneumatiques' principal supplier. Important ecosystem counterpart: STERENN's exclusive French import agreement with BKT makes it a strategic channel partner in the value chain.

Regional players

• Lantmännen Maskin: Swedish agricultural cooperative's machinery division distributing tractors, implements, and spare parts across Scandinavia. Comparable business model to STERENN's professional agricultural parts distribution, but focused on Nordic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe STERENN