高顿教育

What 高顿教育 does

Gaodun Education (高顿教育) is a privately held Chinese education technology group founded in 2006 and headquartered in Shanghai. The company operates a multi-brand, multi-category learning ecosystem serving students, professionals, and enterprise clients across the full learning lifecycle. Core offerings include professional certification preparation (CPA, ACCA, CFA, FRM, CMA, USCPA, HKICPA, tax agent, intermediate/senior accounting titles), academic examination preparation (graduate school entrance, postgraduate recommendation, civil service, public institutions, military civilian positions, teacher recruitment, central state-owned enterprises), international education (study abroad, A-Level, AP, IB, language training), enterprise financial training (IPO counseling, financial director training, corporate finance), continuing education, and education tourism through subsidiary Youwu Cultural Tourism (上海迪士尼度假区 official travel partner).

The technology backbone comprises three integrated platforms: Epiphany Intelligent Learning Platform (Epiphany 智能学习平台), which analyzes learning data to identify knowledge weaknesses and push personalized content via intelligent recommendation engines; SmartSchool Face-to-face Learning Platform (SmartSchool 面授学习平台), which integrates online and offline learning for classroom students; and Glive Live Streaming Platform (Glive 直播平台), which provides dual-mode live and replay instruction. The company operates nearly 150 campuses and learning centers alongside digital channels including web platforms (v.gaodun.com, tiku.gaodun.com, mlive.gaodun.com), mobile apps, and a substantial WeChat ecosystem with over 2 million combined followers across certification-specific official accounts.

The business model is primarily subscription-based course revenue across multiple tiers (VIP premium tutoring, standard online courses, intensive programs, OMO hybrid formats), with additional revenue from enterprise training services (professional services model) and cultural tourism (transaction fees). Distribution is hybrid: direct sales through physical campuses, self-serve online platforms, and university partnerships with over 400 institutions. The company employs 7,000+ full-time staff with a 1,000+ member service team, and has secured strategic investments from Tencent, Hillhouse Capital, New Oriental, and 51job. In 2025, Gaodun received multiple industry recognitions including Forbes China Education Industry Awards and Shanghai Top 100 enterprise rankings, and celebrated its 20th anniversary in 2026.

Name

高顿教育

Legal name

高顿教育

Website

https://group.gaodun.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gaodun Education is a privately held Chinese education technology group operating a multi-brand ecosystem covering professional certifications (CPA, ACCA, CFA, FRM), graduate and civil service exam preparation, international education, enterprise training, and education tourism across ~150 campuses and digital platforms serving Chinese students and professionals.

Ownership category

akta.pro rank

Product category

Professional Certification Training

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)

akta.pro secondary industries

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Finance, Accounting & Procurement Training (EDAGANAG), Finance, Banking & Capital Markets (EDAAAPAG), Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH), IB Program Tutoring (PYP/MYP/DP; HL/SL) (EDANAKAB), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Professional certification training
• Accounting exam preparation
• Finance exam preparation
• Graduate exam preparation
• Corporate training services

Headquarters

HQ city

上海市, 上海市

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Certification Training: Revenue from offering courses for professional certifications including CPA, ACCA, CFA, FRM, CMA, and other finance/accounting qualifications through online, offline, and hybrid formats.
2. Academic Examination Training: Revenue from college entrance exam guidance, postgraduate exam preparation, insurance recommendation (保研), public service exam (考公考编), and domestic/international graduate programs.
3. Corporate Training Services: Enterprise financial training services through Golden Finance platform including IPO counseling, financial director training, and corporate finance curriculum.
4. Cultural Tourism and Study Tours: Revenue from education tourism services including study tours, travel packages, and resort bookings through Youwu Cultural Tourism brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Gaodun Education is a Chinese professional education and training company founded in 2006 that delivers preparation courses for high-stakes finance and accounting certifications (CPA, ACCA, CFA, FRM, CMA, USCPA), as well as graduate school entrance exam prep, civil service exam prep, study abroad consulting, and corporate training. The company combines nearly 150 physical campuses and learning centers nationwide with AI-powered online platforms (Epiphany, SmartSchool, Glive) to deliver personalized, multi-modal learning to hundreds of thousands of learners annually.

Product overview

高顿教育 is a technology-driven education group that operates a multi-brand, multi-category learning ecosystem. The company offers a portfolio of intelligent learning platforms (Epiphany, SmartSchool, Glive) and an extensive catalog of professional certification preparation products across accounting (CPA, ACCA, CMA, USCPA), finance (CFA, FRM, 经济师), and other professional domains. The ecosystem also includes sub-brands covering graduate school preparation (考研, 去保研), civil service exams (上岸鸭公考), study abroad services (紫藤国际教育), AI education, enterprise training (金程企业培训), and education travel (有梧文旅). All products are connected through intelligent learning analytics and AI-powered recommendation engines.

Differentiator

Problem solved

Functional benefit

Brands

• 上岸鸭公考: Public examination preparation services including civil service exams, government exams, and state-owned enterprise recruitment
• 高顿考研
• 去保研
• 布克
• 紫藤国际教育
• 小马学长
• 贝页图书
• 有梧文旅
• EP (Epiphany)
• SmartSchool
• Glive

Products and services

• CPA (注册会计师) exam preparation courses Structured exam preparation courses for the Chinese CPA (注册会计师) qualification, delivered via live classrooms, recorded lectures, and AI-personalized study plans. Targeted at Chinese university students and accounting professionals pursuing the domestic CPA credential.
• ACCA exam preparation courses Comprehensive preparation for the Association of Chartered Certified Accountants (ACCA) qualification, covering all exam papers with bilingual instruction and exam-oriented coaching. Targeted at Chinese university students and finance/accounting professionals pursuing the international ACCA credential.
• CFA exam preparation courses Exam preparation courses for the Chartered Financial Analyst (CFA) qualification, including curriculum-aligned lectures, mock exams, and personalized study plans. Targeted at finance professionals and university students pursuing careers in investment management.
• FRM exam preparation courses Preparation courses for the Financial Risk Manager (FRM) certification, covering quantitative risk analysis, market risk, credit risk, and operational risk. Targeted at finance and risk management professionals.
• CMA exam preparation courses Preparation courses for the Certified Management Accountant (CMA) certification, covering financial planning, analysis, control, and decision support. Targeted at management accounting professionals and corporate finance teams.
• USCPA exam preparation courses Preparation courses for the U.S. Certified Public Accountant (USCPA) licensure exam, including Becker-aligned content and support for international licensure requirements. Targeted at accounting professionals pursuing U.S. CPA mobility.
• Graduate school entrance exam preparation (考研) Structured preparation courses for the Chinese postgraduate entrance examination (考研), covering politics, English, mathematics, and专业课 across disciplines. Targeted at Chinese university students seeking master's degree admission.
• Civil service exam preparation (公考) Preparation courses for the Chinese civil service examination (公务员考试) and public institution exams (事业单位考试), including 行测 and 申论 modules. Targeted at university graduates and job seekers pursuing government careers.
• Study abroad consulting services (留学) End-to-end study abroad consulting services including school selection, application support, visa guidance, and standardized test preparation (GMAT, GRE, IELTS, TOEFL). Targeted at Chinese families and students pursuing overseas education.
• Corporate training (企业培训) Customized cohort-based training programs in finance, accounting, management, and specialized topics for corporate clients. Targeted at enterprises, financial institutions, and accounting firms seeking workforce skill development.
• Cultural tourism and study tour services (文旅) Cultural tourism and study tour programs delivering educational travel experiences. Targeted at families and educational institutions seeking experiential learning.
• Epiphany (启明) AI-powered intelligent learning platform AI-powered intelligent learning platform that delivers personalized study plans, adaptive content recommendations, and performance analytics to certification candidates. Targeted at individual learners across all certification tracks.
• SmartSchool (智学) online learning platform Online learning platform providing adaptive course delivery, intelligent question banks, and AI-driven feedback for certification and exam prep courses. Targeted at individual learners and enterprise cohorts.
• Glive live-streaming platform Live-streaming platform enabling real-time interactive classes, Q&A, and live cohort instruction across all Gaodun certification and exam prep programs. Targeted at individual learners and enterprise training cohorts.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• 上海迪士尼度假区 (Shanghai Disney Resort)coreGTM or Marketing Partner · 1 January 2025Gaodun Group subsidiary 'Youwu Cultural Tourism' officially became Shanghai Disney Resort's official travel industry partner. This partnership enables Gaodun to offer exclusive travel packages, theme park experiences, and study tour programs to its student base.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Koolearn (新东方在线 / East Buy): Online education arm of New Oriental covering university, K-12 and professional test prep; competes with Gaodun's online certification and postgraduate exam platforms.
• New Oriental Education (新东方): China's largest diversified private education group; overlaps with Gaodun's study-abroad, language training and adult certification categories, and is also a strategic investor in Gaodun.
• Becker Professional Education: U.S.-headquartered leader in CPA, CMA and CFA review courses; closest international analog to Gaodun's specialist finance-certification exam-prep franchise.
• Kaplan (Kaplan International / Kaplan Schweser): Global test prep and professional certification provider with strong CFA, CPA and FRM programs; comparable international reference for Gaodun's finance certification product depth.

Direct peers

• Offcn (中公教育): China's largest public-service and civil-service exam preparation provider; overlaps directly with Gaodun's 上岸鸭公考 sub-brand in national/provincial civil service, public institution and state-owned enterprise recruitment prep.
• Fenbi (粉笔教育): Tech-led civil-service and professional certification test-prep company with a large question bank and live class platform; competes head-on with Gaodun's 上岸鸭 and certification prep offerings.
• Yiqi Education (一起教育科技): Online K-12 and tutoring platform with adaptive learning technology; comparable to Gaodun in use of AI personalization for test preparation, though more K-12 focused.
• China Distance Education Holdings (正保远程教育): Long-standing Chinese online provider of professional certification courses (CPA, ACCA, CFA, medical, construction); directly comparable to Gaodun's online professional certification portfolio.
• Hujiang (沪江网校 / CCtalk): Online language and exam-prep platform offering college English, postgraduate and certification courses; overlaps with Gaodun's 紫藤国际教育 language and graduate prep lines.
• Huatu Education (华图教育): Major Chinese civil-service and postgraduate entrance exam prep provider; competes with Gaodun's 公考 and 考研 lines and shares a similar OMO + AI-driven adaptive learning approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E9%AB%98%E9%A1%BF%E6%95%99%E8%82%B2

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 高顿教育