MOA Group GmbH

What MOA Group GmbH does

MOA Group GmbH is a privately held German hospitality company headquartered in Garrel, Niedersachsen, operating through two wholly-owned subsidiaries: Hotel Heidegrund, a 4-star hotel and conference facility located in the Thülsfelder Talsperre recreation area, and MOA Berlin, a multi-purpose meeting and conference hotel in the Berlin-Moabit district. The group's commercial focus is on providing physical environments for corporate events, conferences, seminars, and personal stays, with a stated mission of supporting encounters and experiences in an increasingly digitalized world. Its product surface is entirely venue-based — overnight accommodation, conference rooms, an "event barn" at Heidegrund, and event/lunch/meeting spaces at MOA Berlin — with no proprietary software, platform, or technology layer disclosed.

The business model is direct-to-customer hospitality, with revenues generated through room bookings, conference and event rentals, and ancillary food and beverage services at the two properties. The company serves two primary customer segments: corporate and business clients (meetings, seminars, business stays, city trips — the lead segment), and individual leisure travelers (retreats and countryside or urban stays). Distribution is direct via the group website (group.moa.de) and email, with no third-party booking platform integration disclosed; marketing operations are supported by an external digital agency, Think 11. Pricing is not publicly disclosed, and no transaction data, occupancy figures, or revenue figures are available in the source material.

The company is led by three Managing Directors (Geschäftsführer) — Alexander Wendeln, Laurence Mehl, and Johannes Rohde — with 17 total employees indicated. It is registered at Amtsgericht Oldenburg under HRB 202536 and has no parent company, external investors, or disclosed M&A activity. Operationally, the group spans only Germany (with no asserted international footprint), and while the data set carries no revenue or growth metrics, the maintenance of an active website, career page, and legal compliance disclosures signals ongoing operating activity rather than scale-up.

Name

MOA Group GmbH

Legal name

MOA Group GmbH

Website

https://group.moa.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOA Group GmbH is a private German hospitality company operating two wholly-owned venues: Hotel Heidegrund, a 4-star conference hotel near Thülsfelder Talsperre, and MOA Berlin, a meeting and conference hotel in Berlin-Moabit, serving corporate event clients and individual travelers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Hotel accommodation services
• Conference venue rental
• Corporate event hosting
• Hospitality services
• Meeting space rental

Headquarters

HQ city

Garrel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

MOA Group GmbH operates two hospitality properties in Germany: Hotel Heidegrund, a 4-star hotel and event venue located in the Thülsfelder Talsperre recreation area offering conferences, corporate events in the event barn, and seminars; and MOA Berlin, a multi-purpose hotel and conference venue in Berlin-Moabit hosting meetings, city trips, business events, and various personal encounters. The company focuses on providing physical environments for face-to-face interactions in an increasingly digital world.

Product overview

MOA Group GmbH operates a portfolio of two hospitality venues: Hotel Heidegrund, a 4-star hotel and event location in the Thülsfelder Talsperre recreation area offering conferences, corporate events, and seminars; and MOA Berlin, a multi-purpose hotel and conference venue in Berlin-Moabit. Both properties focus on providing personal encounters and experiences in contrast to digitalization, serving corporate clients, event organizers, and individual guests seeking face-to-face interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Heidegrund A 4-star hotel located in the recreation area of Thülsfelder Talsperre offering conference facilities, corporate events in the event barn (Eventscheune), and seminars in a home-like atmosphere. Serves corporate clients seeking countryside meeting venues and individual travelers seeking natural setting retreats.
• MOA Berlin A versatile hotel and conference venue in Berlin-Moabit offering facilities for award ceremonies, meetings, lunches, city trips, and business events. Serves as an all-round venue for various types of personal encounters, accommodating both business clients and individual travelers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Think 11 - Digitale Marketing AgenturminorGTM or Marketing PartnerThink 11 is a digital marketing agency listed as the provider of digital marketing services for MOA Group, as noted in the Impressum page.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• InterContinental Hotels Group (IHG): Global hotel conglomerate operating multiple brands (including Holiday Inn) in Berlin and across Germany. Competes for the same corporate traveler base as MOA Berlin.
• Motel One Group: Largest German budget-design hotel chain. Broader incumbent in the same German market — overlapping customer base but different price tier and minimal conference focus.
• NH Hotels: European mid-scale hotel group with urban properties including Berlin. Competes with MOA Berlin for corporate transient and small-meeting business at broader scale.
• Best Western Hotels Germany: Large franchise hotel network covering a wide range of property types across Germany, including conference-capable hotels. Broader incumbent competing for similar corporate/individual bookings.
• Wyndham Hotels & Resorts: Large global hotel franchisor with mid-scale European presence. Indirect competitor to MOA Group for both leisure (Heidegrund) and business (Berlin) demand, but at much larger scale.

Direct peers

• Steigenberger Hotels: Historic German hotel brand with significant conference-hotel inventory across German cities. Comparable on hotel-with-conference positioning, particularly versus MOA Berlin.
• Dorint Hotels: German-headquartered hotel group with a portfolio skewed toward conference and meeting hotels in mid-sized German cities. Comparable to MOA's conference/event-led proposition.
• Maritim Hotels: Germany's largest owner-operated conference hotel chain, with ~30 hotels heavily focused on MICE events. Directly comparable to MOA on conference-hotel positioning and German geographic focus, though at much larger scale.
• H+ Hotels: Mid-sized German hotel group operating 4-star city and conference hotels including conference-focused properties. Directly comparable on quality tier and MICE focus.
• Lindner Hotels: German family-run hotel group operating city and resort hotels with strong conference/event facilities. Comparable to MOA on its dual urban-resort portfolio and conference orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOA Group GmbH