Group Sales Box Office at Broadway.com

Name

Group Sales Box Office at Broadway.com

Legal name

Group Sales Box Office, LLC

Website

https://groups.broadway.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Group Ticketing

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Sales & Corporate Ticketing (HSACALAM)

akta.pro secondary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Group ticket sales
• Broadway group bookings
• Theatre group travel
• Broadway ticketing services
• Group event tickets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Group Ticket Sales: GSBO acts as an agent for primary sellers (shows/theater box offices) earning commission, and as a reseller for limited non-commissionable sales where service charges apply. Revenue comes from ticket face value plus handling charges, facility fees, service charges, and applicable taxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Group Sales Box Office (GSBO) sells Broadway and Off-Broadway theatre tickets to groups of 10 or more, acting as an authorized agent for producers/theatre box offices and as a licensed reseller where needed. Dedicated account representatives handle ordering, seating selection, payments, and add-on services, with ticket fulfillment via office pickup, venue will-call, or FedEx delivery. The offering is bundled with supplementary group services including Broadway Classroom educational workshops, study guides, post-show cast discussions, interactive seating charts, and restaurant booking assistance.

Product overview

Group Sales Box Office (GSBO) at Broadway.com operates as a specialized group ticket sales platform for Broadway and Off-Broadway theatre productions. The core product is its group ticket sales service, enabling purchases of 10 or more tickets with dedicated account representative support. The platform functions as a unified offering combining the main ticket sales system with multiple add-on modules including Broadway Classroom (educational workshops), Study Guides (curriculum materials for shows), Post-Show Discussions (cast Q&A sessions), Seating Charts (interactive theatre maps), and Restaurant Bookings (dining reservations for groups). GSBO sells tickets to a portfolio of Broadway shows including Chicago, SIX, Hadestown, & Juliet, Operation Mincemeat, Two Strangers, Dolly: A True Original Musical, Paddington, The Lost Boys, Ragtime, Cats: The Jellicle Ball, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Classroom: Arts educational experience for groups featuring in-person workshops and VIP meet-and-greets with Broadway cast members.

Products and services

• Broadway Show Tickets (Group Sales)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• American Bus Association (ABA)minorChannel Partner/ Reseller/ DistributorListed as a Proud Partner. ABA represents motorcoach operators and travel professionals who organize group travel, making this partnership valuable for reaching group travel planners and bus tour operators interested in Broadway tickets.
• Student & Youth Travel Association (SYTA)minorChannel Partner/ Reseller/ DistributorListed as a Proud Partner. SYTA is the leading trade association for student and youth travel professionals, making this partnership key for reaching educational group travel coordinators.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vivid Seats: Vivid Seats is a large secondary ticketing marketplace for live entertainment including Broadway. It competes for ticket-resale demand and has expanded into premium and group offerings, parallel to GSBO's reseller business on non-commissionable inventory.
• Goldstar: Goldstar is a discount ticketing marketplace for shows, concerts, and experiences, including Broadway. It sells to deal-seeking consumers and group buyers, overlapping with GSBO's lower-priced and group-oriented audience.
• Broadway Inbound: Broadway Inbound is the international group-ticket sales arm of the Broadway League, selling Broadway tickets to inbound tour operators and group travel planners worldwide. It is the closest direct competitor to GSBO's group distribution model, differing mainly in its international focus and League affiliation.
• TodayTix: TodayTix is a mobile-first Broadway and Off-Broadway ticketing app offering discounted and last-minute inventory. It targets the same end-theatre consumer as GSBO but emphasizes digital convenience over the high-touch group experience GSBO specializes in.
• StubHub: StubHub is a leading secondary ticketing marketplace covering Broadway shows alongside concerts and sports. It competes with GSBO's resale channel and offers group buying tools at a much larger digital scale.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant primary ticketing platform globally and handles a portion of Broadway inventory. It offers group ticketing tools at scale and competes with GSBO for both inventory access and group customers across entertainment categories.
• Telecharge: Telecharge is the official ticketing service for the Shubert Organization and many Broadway theatres, providing primary ticket sales plus group services. It is the largest Broadway-aligned incumbent that GSBO must coordinate with as both a partner and competitor.

Emerging players

• Headout: Headout is an NYC-focused experiences marketplace bundling Broadway tickets with dining and tours. It overlaps with GSBO's restaurant-booking and packaged-experience add-ons and represents a digitally native challenger in the group experience space.
• BroadwayBox: BroadwayBox is a Broadway-focused discount and deals site that aggregates ticket offers and promo codes. It targets the same value-seeking Broadway audience as GSBO but operates as a content/discount intermediary rather than a ticketing agent.

Others

• The Shubert Organization: The Shubert Organization is the largest Broadway theatre owner and operator, parent of Telecharge. It is a key counterparty for GSBO's theatre relationships and shapes group allocation, commission terms, and access to premier inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/group-sales-box-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Sales Box Office at Broadway.com