Growing Up Together

What Growing Up Together does

Growing Up Together is a non-profit organization established in 1983, headquartered at 800 East Dakota, Pierre, South Dakota, that delivers prenatal and parenting education and resource-referral services to families across an eight-county region in central South Dakota (Hughes, Stanley, Hyde, Sully, Jones, Lyman, Mellette, and Buffalo Counties). The organization operates a portfolio of six core programs — Childbirth Class ($50), Breastfeeding Class (free), Sibling Readiness Class ($10 per family), Programs for Teens and Young Parents, Common Sense Parenting, and the court-approved SMILE Class ($20) for separated/divorcing parents — delivered both in-person and virtually via Zoom, with scholarships available across all services. The primary customer segments are expectant and new parents, teens and young parents, divorced/separated parents required to complete court-approved co-parenting education, and WIC participants receiving specialized breastfeeding support.

Name

Growing Up Together

Legal name

Growing Up Together

Website

https://growinguptogether.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Growing Up Together is a South Dakota non-profit, founded in 1983, that provides prenatal, breastfeeding, parenting, and court-approved co-parenting education classes across an eight-county region, primarily serving expectant parents, teens, and WIC participants.

Ownership category

akta.pro rank

Product category

Prenatal and Parenting Education

NAICS

Educational Services (61), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industries

Parenting Skills & Child Development Education (EDACALAA), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Pregnant & Parenting Teen Education Programs (EDAJAEAH)

Keywords

• Prenatal education
• Parenting classes
• Breastfeeding support
• Childbirth preparation
• Family support services

Headquarters

HQ city

Pierre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants: State and local grants constitute a significant portion of funding, including South Dakota Department of Health WIC Program partnerships.
2. Capital Area United Way Funding: Funding from Capital Area United Way as a major nonprofit supporter.
3. Fees for Services: Class fees charged for services including Childbirth Class ($50), Sibling Readiness Class ($10), and SMILE Class ($20).
4. Donations and Fundraising: Donations and fundraising events including the Annual Pizza Ranch Fundraiser and Resource Room donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Growing Up Together delivers in-person and virtual prenatal and parenting education classes to families across an eight-county region of central South Dakota. Its portfolio includes childbirth preparation, breastfeeding support, sibling readiness, teen parenting education, general parenting skills, and a court-approved co-parenting program (SMILE Class). The organization also provides resource coordination, referral services, and IBCLC-certified breastfeeding specialist support through WIC office partnerships.

Product overview

Growing Up Together is a non-profit organization established in 1983 offering a portfolio of prenatal and parenting education classes and programs. The organization operates as a single-service non-profit rather than a platform-plus-modules architecture. The product portfolio includes six distinct programs: Childbirth Class, Breastfeeding Class, Sibling Readiness Class, Programs for Teens and Young Parents, Common Sense Parenting, and the SMILE Class. Classes are delivered in-person, virtually, or both, and serve an eight-county region in central South Dakota. Scholarships are available for all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Childbirth Class Comprehensive in-person childbirth preparation class held Saturdays from 9:00 a.m. to 12:30 p.m., covering labor stages, relaxation techniques, pain management options, and newborn care for expectant parents. Offered at $50 per participant with scholarships available.
• Breastfeeding Class Confidence-boosting class held from 6:00 p.m. to 8:00 p.m. that helps mothers with practical breastfeeding guidance and support. Offered in-person or virtually; free and confidential with breastfeeding support resources available.
• Sibling Readiness Class 90-minute class for children 3 years of age and older, designed to help them feel prepared for becoming a big brother or big sister. Parents and caregivers attend alongside their child. Held Saturdays, 10:00-11:30 a.m. at $10 per family.
• Programs for Teens and Young Parents Comprehensive program offering pregnancy education and support for young women, covering nutrition, decision-making, labor/delivery preparation, and newborn care. Also includes parenting education and support covering child care basics, discipline, goal setting, and community resources.
• Common Sense Parenting Hands-on in-person parenting class providing real-life tools for parents and caregivers with children and teens of all ages. Covers relationship building, stress reduction, effective praise, self-control teaching, and preventive and corrective techniques. Multi-session series taught by Lisa Blake and Gayle Stover.
• SMILE Class Court-approved online co-parenting program for parents going through separation or divorce. 90-minute live online class held on the third Tuesday of each month at 10:00 a.m. or 6:00 p.m. (Central Time). Approved by the judicial system for custody and visitation cases. Cost $20 with scholarships available.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• South Dakota Department of Health WIC ProgramcoreStrategic or Co-development PartnerTechnical assistance provided by SD Department of Health WIC Program Breastfeeding Coordinator. Breastfeeding Specialist position supervised in partnership with WIC. Monthly program Zoom meetings conducted. Breastfeeding workshops and conferences offered by the program.
• Pizza Ranch (Annual Fundraiser Venue)minorGTM or Marketing PartnerPizza Ranch hosts the Annual Pizza Ranch Fundraiser event. Proceeds help stock the Resource Room and support ongoing programs and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy Families America: Prevent Child Abuse America initiative providing home visiting and parenting support for expectant and new parents. Comparable in target population and outcomes focus, though uses home visits rather than group classes.
• Nurse-Family Partnership: National nonprofit sending nurses into homes of first-time moms to improve pregnancy outcomes and child development. Comparable in serving low-income expectant parents via government-funded program partnerships.
• La Leche League International: Global nonprofit providing mother-to-mother breastfeeding support, education, and encouragement. Directly comparable to Growing Up Together's breastfeeding class and IBCLC credentialed specialist services.
• Parents as Teachers: National nonprofit offering evidence-based parenting education programs for families from prenatal through kindergarten. Most comparable to Growing Up Together given its mission and educational program model, though operating at significantly larger scale.
• Children in Between Online: Court-approved online co-parenting education program for separating/divorcing families. Most direct competitor to Growing Up Together's SMILE Class, operating at larger scale nationally.

Regional players

• Children's Home Society of California: Regional nonprofit providing parenting education, adoption services, and child welfare support. Comparable program portfolio but focused on California rather than rural Midwest.

Others

• Capital Area United Way: Funders and conveners of regional human services in central South Dakota. Listed as a major Growing Up Together financial partner, this is an ecosystem participant rather than a competitor.
• South Dakota WIC Program: State government program providing supplemental nutrition and breastfeeding support for low-income families. Functions as a Growing Up Together partner and referral source, with overlapping service population.

Emerging players

• Cleo: B2B family benefits platform partnering with employers to provide parenting support, including prenatal education and lactation consulting. Comparable in target population and educational content, but commercial/employer-sponsored model differs from nonprofit structure.
• Tinyhood: Digital-first parenting education platform offering live online classes and on-demand content for expectant and new parents. Emerging direct competitor to Growing Up Together's virtual class offerings, particularly in urban and suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/growinguptogetherPierreSD
• LinkedInlinkedin.com/company/growing-up-together

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growing Up Together