Grow-Wellbeing CIC

What Grow-Wellbeing CIC does

Grow-Wellbeing CIC is a UK-registered not-for-profit Community Interest Company (Company Registration No. 11490513; UKPRN: 10091738) founded in 2018 and headquartered at Studio 101, Make Hamilton, 69-71 Argyle Street, Birkenhead, Wirral. The organisation delivers practical nature-based wellbeing programmes — including forest school sessions, woodland skills, bushcraft, community gardening, and Forest School Leader Level 3 training — in woodlands, parks, gardens and community spaces across Wirral, the Liverpool City Region and Cheshire. Its core technology and intellectual property are experiential and human-delivered rather than software-based: skilled outdoor educators, accredited training curricula, and a multi-site operational footprint (Bidston Hill, Edward Kemp allotments, Bentinck Street, Countess of Chester Country Park, Overchurch Woods).

The customer base spans six identifiable segments: schools and nurseries (forest school outdoor learning), corporate clients (team-building, staff wellbeing, CSR), community groups and adults (Multiply functional maths, volunteer gardening), children and families served through the HAF (Holiday Activities and Food) programme for free-school-meal pupils, healthcare-referred participants through CYPMHS/CAMHS and the Ahead of the Game Foundation, and aspiring forest school practitioners enrolled in the Level 3 training programme. Named customers and referrers include St. Albans Primary School, Park Primary School, Ascent Autism Specialist College, Comics Youth and Ahead of the Game Foundation.

Revenue is generated through four streams: (i) fees for nature connection programmes and Forest School Leader Level 3 training, (ii) corporate team-building and wellbeing workshop fees, (iii) retail sales through the Forest School Shop e-commerce storefront (fire/cooking gear, shelters, tools, safety equipment), with cutting tools requiring in-person collection and age verification, and (iv) grant and partnership funding from National Lottery, Liverpool City Region Combined Authority, Wirral Council (Household Support Fund), UK Youth, Community Foundation Lancashire & Merseyside, the Callister Trust, Edsential and other public/private funders. For the period August 2024 to July 2025 the organisation reports 280 sessions delivered, 3,877 attendances and 16,511 participant hours outdoors.

Name

Grow-Wellbeing CIC

Legal name

Grow-Wellbeing CIC

Website

https://grow-wellbeing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow-Wellbeing CIC is a UK not-for-profit Community Interest Company delivering nature-based wellbeing programmes — forest school, woodland skills, community gardening, training and corporate workshops — to schools, families, corporates and community groups across Wirral, Liverpool City Region and Cheshire.

Ownership category

akta.pro rank

Product category

Outdoor Education and Nature-Based Wellbeing Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Outdoor education programs
• Nature-based wellbeing services
• Forest school training
• Community gardening services
• Corporate wellbeing workshops

Headquarters

HQ city

Birkenhead , Wirral

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Nature Connection Programs and Training: Revenue is generated through fees for nature-based wellbeing programs including public workshops, school programmes, nursery sessions, community gardening, HAF holiday clubs, and Forest School Leader Level 3 training courses.
2. Forest School Shop: The organisation operates an e-commerce shop selling outdoor equipment including fire and cooking gear, shelters, tools, and safety equipment. Proceeds from shop sales support Grow-Wellbeing's community nature connection projects.
3. Corporate Workshops and Team Building: Fees for corporate workshops offering team-building days and staff wellbeing activities including forest bathing, mindful nature connection, bushcraft, wood carving, campfire cooking, and forest yoga.
4. Grant Funding and Partnerships: Grow-Wellbeing operates as a not-for-profit Community Interest Company, partially funded through partnerships with organisations including National Lottery, Liverpool City Region Combined Authority, Wirral Council, UK Youth, Community Foundation Lancashire & Merseyside, and other funders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grow-Wellbeing CIC delivers nature-based wellbeing programmes including forest school sessions, outdoor learning for schools and nurseries, community gardening, HAF Holiday Adventure Clubs, and Forest School Leader Level 3 certification training. The organisation also operates a Forest School Shop e-commerce store selling outdoor equipment such as fire and cooking gear, shelters, tarps, cutting tools, and safety equipment, with proceeds supporting community programmes.

Product overview

Grow-Wellbeing CIC operates as a not-for-profit organisation offering nature-based wellbeing programmes and outdoor skills training across Wirral, Liverpool City Region and Cheshire. The core service portfolio includes public nature-based workshops, school programmes, nursery sessions, community gardening at Edward Kemp allotments and Bentinck Street, HAF Holiday Adventure Clubs, and Forest School Leader Level 3 training. The company also runs a retail e-commerce shop (Forest School Shop) selling outdoor equipment including fire and cooking gear (Petromax, Solo Stove, Kelly Kettle, Kupilka), shelter equipment (tarps, hammocks), cutting tools (collection only), and safety equipment. All shop proceeds support community nature connection projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Nature Based Workshops
• Schools Programmes
• Nurseries Programme
• Community Gardening
• HAF Holiday Adventure Club
• Forest School Leader Training Level 3
• Bespoke Programmes and Partnerships
• eGift Card
• Safety Equipment
• Cutting Tools (Collection Only)
• Shelters, Tarps and Hammocks
• Fire and Outdoor Cooking Equipment

Quantifiable outcome

• 280 sessions delivered, 3,877 attendances, and 16,511 hours outdoors (Aug 2024 - Jul 2025)

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• UK YouthcoreStrategic or Co-development PartnerNational youth organisation partnership supporting youth engagement in nature-based activities.
• CYPMHS/CAMHS ServicescoreStrategic or Co-development PartnerChild and Adolescent Mental Health Services partnership providing nature-based therapeutic support for young people.
• Merseyside PolicesupportingStrategic or Co-development PartnerCommunity partnership supporting youth engagement and crime prevention through nature-based activities.
• EdsentialcoreChannel Partner/ Reseller/ DistributorEducation services organisation funding and facilitating HAF (Holiday Activities and Food) programmes during school holidays.
• Wirral Lifelong LearningcoreStrategic or Co-development PartnerLocal partnership delivering Multiply government-funded functional maths courses through outdoor education interventions.
• University of ChestersupportingStrategic or Co-development PartnerAcademic partnership supporting research, training, and professional development in outdoor education.
• University of LiverpoolsupportingStrategic or Co-development PartnerAcademic partnership supporting research and professional development initiatives.
• Comics YouthsupportingStrategic or Co-development PartnerYouth-led organisation partnership delivering creative nature trips and artistic activities for marginalised young people.
• Ahead of the Game FoundationsupportingStrategic or Co-development PartnerRegistered cancer charity partnership providing nature-based therapeutic sessions for children of parents with cancer.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thrive: UK charity using gardening and nature-based therapeutic programmes to support mental health and wellbeing — directly comparable to Grow-Wellbeing's community gardening and nature-connection therapeutic work.
• The Country Trust: UK charity delivering food, farming and countryside experiences to school children from disadvantaged areas — overlapping with Grow-Wellbeing's school-based outdoor learning and HAF-style engagement of under-served children.
• Learning through Landscapes: UK charity dedicated to outdoor learning and play in schools and early-years settings — comparable target customer base (schools, nurseries) and similar mission-driven delivery model for nature-based education.
• Forest Schools Education (FSE): Long-established UK forest school training and delivery organisation offering Level 3 practitioner training and direct forest school programmes to schools — directly comparable to Grow-Wellbeing's flagship training and school programme offerings.

Emerging players

• The Sensory Trust: UK charity focused on inclusive access to nature and outdoor experiences for disabled and disadvantaged people — comparable mission-driven, nature-wellbeing focus, but with a narrower accessibility specialism.
• Venture Trust: Scottish charity delivering wilderness-based personal development programmes for vulnerable adults and young people — comparable outdoor/wilderness therapeutic model with a UK-focused but geographically distinct delivery footprint.

Broad incumbents

• Outward Bound Trust: Large UK outdoor education charity delivering residential and outdoor learning programmes focused on young people's character and wellbeing — broader and more residential than Grow-Wellbeing but overlapping in mission and beneficiary group.
• RSPB: Major UK nature conservation charity delivering education programmes, school resources, and family nature activities — overlaps with Grow-Wellbeing's school and family-facing nature sessions at significantly larger scale.
• Forestry England: Public body managing England's public forests and delivering nationwide wellbeing, education, and recreation programmes in woodlands — a much larger incumbent in outdoor nature-based wellbeing with overlapping curriculum and wellbeing offerings.
• Wildlife Trusts: UK-wide umbrella of 46 wildlife trusts running nature reserves and education programmes for schools and families — overlapping with Grow-Wellbeing's woodland-based nature connection sessions but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Grow__Wellbeing
• Facebookfacebook.com/Grow.Wellbeing.NorthWest
• Instagraminstagram.com/grow_wellbeing
• LinkedInlinkedin.com/company/grow-wellbeing-cic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow-Wellbeing CIC