the country trust

What the country trust does

The Country Trust is a UK-registered non-profit organisation headquartered in Chelmsford that delivers food, farming, and countryside education programmes targeted at disadvantaged children. Its stated mission is to provide children from under-resourced communities with experiential learning opportunities that connect them to rural environments, agriculture, and food origins — subject matter typically underrepresented in standard school curricula for this cohort.

The organisation operates without disclosed products, platforms, or proprietary technology; its offering is programme-based (in-person educational activities rather than a packaged product or service), and no technical architecture, software stack, or digital delivery layer is described in available sources. There is no evidence of a commercial product surface, app, or API.

As a non-profit, The Country Trust does not operate a traditional commercial revenue model. No pricing, fees, or paid service tiers are disclosed; the organisation is funded through charitable means (donations, grants, and partner support, by sector convention), and programmes are delivered to beneficiaries at no direct cost. No operating geographies beyond the UK are identified, and no donor base, grant dependencies, school partner network, beneficiary counts, or financial figures are documented in the provided source material.

Name

the country trust

Website

https://countrytrust.org.uk

Company type

Private

Operating status

Operating

Short description

The Country Trust is a UK-based non-profit that delivers food, farming, and countryside education programmes to disadvantaged children, providing experiential learning about rural environments and food origins.

Ownership category

akta.pro rank

Product category

Children's Outdoor Education (Charity)

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Outdoor education programmes
• Farm school visits
• Countryside learning
• Food and farming education
• Charity education outreach

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

The Country Trust provides food, farming, and countryside education programmes for disadvantaged children in the United Kingdom. The charity organises hands-on, experiential learning — typically delivered through school partnerships and visits to working farms and countryside locations — to broaden children's understanding of where food comes from and the rural environment. Programming is targeted at children who would otherwise have limited access to such experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Food, Farming and Countryside Education Programmes A core programme portfolio delivering food, farming, and countryside education to disadvantaged children in the UK, typically through farm visits and in-school sessions delivered in partnership with schools.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• LEAF (Linking Environment and Farming): LEAF (which absorbed FACE - Farming and Countryside Education) is the UK's leading organisation delivering food, farming, and countryside education in schools. It competes directly with The Country Trust for the same school delivery channel and the same thematic mandate around connecting children with farming and the countryside.
• Countryside Learning: Countryside Learning is a UK charity dedicated to educating children about the countryside, food, and farming, with programmes targeted at primary-age children including those from disadvantaged backgrounds. Its mission overlap and beneficiary focus make it a directly comparable peer to The Country Trust.
• Farms for City Children: Farms for City Children is a UK-registered charity that provides residential farm experiences for disadvantaged children from urban areas - an almost identical programmatic model to The Country Trust, making it the closest direct comparable for beneficiary profile, delivery mechanism, and fundraising proposition.

Broad incumbents

• Soil Association: The Soil Association runs a wide portfolio including the Food for Life programme, which delivers food, farming and school engagement including for disadvantaged pupils. It is a broader incumbent in food and farming education and a partial competitor for schools funding and partnerships.
• Royal Horticultural Society (RHS): The RHS runs extensive school gardening and horticulture education programmes across the UK. While it operates at a much larger scale and broader remit, it intersects with The Country Trust's children-targeted food/outdoor education focus and competes for similar school engagement and grant opportunities.
• Prince's Trust: The Prince's Trust runs a broad portfolio of programmes for disadvantaged young people in the UK, including outdoor, environmental, and rural engagement initiatives. It is a much larger incumbent that competes for corporate partnerships, major donor funding, and policy influence in the disadvantaged-youth space.
• Wildfowl & Wetlands Trust (WWT): WWT operates wetland nature reserves with significant school and family learning programmes focused on outdoor and environmental education. It is a broader incumbent in the children-and-environment education segment, partially overlapping with The Country Trust's countryside-education positioning.

Emerging players

• Bright Crop: Bright Crop is a UK initiative promoting food and farming careers and education to young people, partially overlapping with The Country Trust's mission to connect children with food and farming, though it has a careers-education emphasis rather than direct farm experience for disadvantaged children.
• Garden Organic: Garden Organic (formerly HDRA) runs school and community programmes on organic growing and food, sharing a food/farming education remit with The Country Trust but focused on gardening rather than broader countryside education and disadvantaged-children targeting.
• Outward Bound Trust: Outward Bound Trust is a UK outdoor education charity delivering residential adventure learning experiences to young people, including disadvantaged groups. The delivery model and beneficiary profile overlap with The Country Trust's countryside engagement work, though the focus is adventure rather than food/farming specifically.

Market position

Weaknesses3 records

Competitive moat2 records

Key risks2 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/the-country-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the country trust